Market Trends of Europe Personal Care Packaging Industry
Skincare to occupy Major Share
- The Skincare market of Europe is projected to reach USD 1,584 million by 2028 from USD 1,299 million which is the current market value. There is a sudden decline in the market's growth and demand in the pre-pandemic level. The growth of the cosmetics and personal care industry owing it to the consumer's beauty and health awareness and rising in disposable income.
- Cosmetics products is one of the primary element that is driving the skincare market. The demand for high quality/grade packaging is increased due to the need for the preservation of costly and valuable cosmetic products from the outer factors which include moisture, heat, wind and bacteria.
- These products are often used for beautifying and improving features of the external body parts, which enables an user to look more beautiful and attractive. Routine changes like insufficient sleep, busy work-life, unhealthy food habits encourages the customers to shift towards the cosmetics. These are the factors that leads to flourish the demand of cosmetic products, which is boosting the Europe's Personal care packing market.
- The growing awareness and concern towards the conditions and sustainability of the environment among the customers, has increased the demand for environmental friendly and recyclable packaging. These forced the manufacturers to invest in eco-friendly and green packaging.
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Germany to Hold the Largest Market Share of Personal care of Europe
- Germany's personal care and beauty products market is estimated to grow at a CAGR of 4.8%. Within the indsutry of personal care and beauty, Germany is known for their natural products which are free of harmful chemicals and synthetics. These products are generally made up of plants as active ingredient and essences of herbs, which have huge demand in the market and it is projected that in the forecasted period it will likely grow.
- Germany is having the largest cosmetics market in Europe, followed by United Kingdom and France. It is observed that the drug stores have the largest distribution channel in personal care and beauty industry, because of their wide variety of beauty brands and convenient location. The toiletries and cosmetic market of Germany is mainly driven by younger customers and women. They are willing to spend a lot on the offerings.
- Germany's personal care and beauty products market is segmented grooming products like Facial care Products, Hair care products, oral care, shower gel, men's grooming, antiperspirants and deodorants. The cosmetics/make-ups products are generally facial cosmetics, lip makeup, eye cosmetic, nail makeup, hair coloring and styling products.
- By distribution channels, it can be catagorized as retail stores, hypermarket, supermarkets, convenient stores, drug stores, specialty stores, pharmacies, online retail stores etc. The country is witnessing a higher demand for natural products over synthetic products because customers are seeking healthier and less harmful offerings.
- People of Germany are stifled by high treatment costs and shortage of time, so a new product line came into action with disruptive innovations. It is done through DYI home usage packets which takes care of all the treatments.
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