Europe Organic Food & Beverages Market - Growth, Trends, and Forecasts (2023 - 2028)

Europe Organic Food & Beverages Market is segmented by Product Type (Organic Food and Organic Beverages); by Distribution Channel (Supermarkets/Hypermarkets​, Convenience Stores, Specialist Stores​, Online Retailing, Other Distribution Channels​); and by Geography (United Kingdom, France, Italy, Russia, Germany, Spain and Rest of Europe). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Europe Organic Food & Beverages Market Size

Europe Organic Food & Beverage Market Summary
Study Period: 2016 -2027
CAGR: 10.6 %

Major Players

Europe Organic Food & Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Organic Food & Beverages Market Analysis

Europe's Organic Food & Beverages Market is projected to grow at a CAGR of 10.6% over the next five years.

In Europe, the industry is witnessing a demand for cleaner and more minimalistic food products, which is depicted by the rising consumer awareness, as they seek more from products that claim to be ‘organic’ or ‘free from'. Additionally, the government's interventions and regulations to ensure the quality of organic foods have been driving the market. As of 2021, European Union's regulations on organic production and product, labeling ensure that the same high standards are upheld throughout the European Union. The regulations cover farming methods in agriculture and aquaculture, food processing and labeling, farmer certification processes, as well as the import of non-EU organic products.

The rising consumer concerns about the negative health impact of GMOs, preservatives, synthetic additives, etc., are primarily augmenting the demand for organic food and beverages. In line with this, the growing adoption of healthy dietary patterns due to the high prevalence of lactose- and gluten intolerance among the masses is also driving the demand for gluten-free and lactose-free product variants. Moreover, the elevating levels of urbanization coupled with the improving consumer living standards have increased the demand for high-quality, organic food and beverages

Europe Organic Food & Beverages Industry Segmentation

Europe's organic food & beverages market is segmented by product type, distribution channel, and geography. Based on product type, the market has been segmented by organic food and organic beverages. The organic food segment is further classified into organic fruit & vegetables, organic meat, fish & poultry, organic dairy products, organic frozen & processed foods, and others. The organic beverage segment is further classified into alcoholic and non-alcoholic beverages​. Based on the distribution channel, the market has been segmented into supermarkets/hypermarkets​, convenience stores, specialist stores​, online retailing, and other distribution channels​. Based on geography, the report offers a detailed regional analysis, which includes the United Kingdom, France, Germany, Italy, Russia, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type
Organic Foods
Fruit & Vegetables
Meat, Fish & Poultry
Dairy Products
Frozen & Processed Foods
Other Product Types
Organic Beverages
Fruit and Vegetable Juices
Dairy Beverages
Carbonated Beverages
Other Non-alcoholic Beverages
Distribution Channel
Convenience Stores
Specialist Stores
Online Retailing
Other Distribution Channels
United Kingdom
Rest of Europe

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Europe Organic Food & Beverages Market Trends

This section covers the major market trends shaping the Europe Organic Food & Beverages Market according to our research experts:

Growing Demand for Clean-label Products

The consumer preference for innovative flavors, health benefits, convenience, and alternative natural sources of nutrient supplements has augmented the clean-label food and beverage products market across the region. Also, the consumer interest in identifying the ingredients present in food and beverage products has triggered the growth of the organic food and beverage market.​ European consumers are highly concerned about the long-term effects of the food products they are consuming, in terms of nutrition content and their impact on health, environmental sustainability, sourcing, and social responsibility. This has triggered an increasing demand for organically sourced food and beverage products in the European region. According to the Soil Association, based on purchases made through numerous retail stores, dairy had the highest percentage of retail sales in the United Kingdom (UK) in 2021, accounting for 25.2% of total sales, followed by produce, which accounted for around 22.2% of total sales.

Europe Organic Food and Beverages Market: Organic Food Product Sales Share, in %, By Type, United Kingdom, 2021

Germany holds a Prominent Market Share

In Germany, the industry has witnessed a cut in synthetic ingredients due to the wider use of botanicals, the replacement of emulsifiers with enzymes and other texturizers, and the rising demand for natural products. This changing trend and demand for nutritive products are expected to further fuel the demand for organic food and beverage products. Furthermore, with the growing aging population in Germany consumers are more inclining towards nutritive products due to rising health concerns, and there is a continuous rise in demand for specialty ingredients in functional and organic beverages in the country. 

Furthermore, according to the investment group, Germany and Trade Invest (GATI), German consumers are turning health conscious and are looking to confectionery that is low sugar, fair trade, and organic. As a result of which, the demand for sustainable products is on the rise in the country. According to Arbeitskreis Biomarkt, in Germany the sales of organic food increased over the past ten years, rising from EUR 6.64 billion in 2011 to over EUR 15.9 billion in 2021. This trend is expected to last a while due to rising customer interest in the food production process and awareness about adopting a healthy lifestyle.

Europe Organic Food and Beverages Market: Organic Food Revenues, in Billion Euros, Germany, 2016-2021

Europe Organic Food & Beverages Industry Overview

Europe's organic food and beverages market are competitive and highly fragmented, with the presence of several large and mid-size food and beverage companies competing in the organic food and beverage segment. Some of the leading companies in the market include Amys Kitchen Inc., General Mills Inc., The Hain Celestial Group Inc, Nestle S.A., and Danone S.A. In order to capitalize on the potential market opportunities, leading players are actively investing in the development of innovative products, expansions, mergers and acquisitions, and partnerships.

Europe Organic Food & Beverages Market Leaders

  1. General Mills, Inc.

  2. Nestlé S.A.

  3. Danone S.A.

  4. Amy's Kitchen, Inc.

  5. The Hain Celestial Group, Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Organic Food & Beverage Market.png

Europe Organic Food & Beverages Market News

  • In November 2022, in a partnership with Narayan Foods, a renowned player in organic foods, MeliBio, the first company that claims to produce real honey without bees, announced that it raised an extra USD 2.2 million in funding and planned to sell its products in 75,000 European stores. Through the partnership, Narayan Foods announced its plans to market MeliBio's plant-based honey under the Better Foodie brand, starting in early 2023.
  • In November 2022, Ocado and Planet Organic were the first supermarkets to offer the plant-based meal brand allplants. Protein Powder Buddha Bowl, Mac and Greens, Sticky Teriyaki Udon Noodles, and Truffle Mushroom Orzo were among the items that were available in stores and on the online-only grocery retailer's menu. These products had an RRP starting at EUR 5.50, while other items from the brand's menu were still available through the online stores.
  • In July 2021, The Hain Celestial Group, Inc. announced several innovations across the snacks and teas segment. The newest Celestial Seasonings offering Cold Brew Iced Tea comes in five flavors. New Garden Veggie Puffs come in three delicious flavors. They are baked, never fried, and contain 30% less fat than the leading puffed snack. Garden Veggie Puffs are made with non-GMO ingredients, contain no artificial flavors or preservatives, and are the ideal serving size for any snack time or lunch box. These products are made available in the Europe market as well.

Europe Organic Food & Beverages Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Organic Foods

        1. Fruit & Vegetables

        2. Meat, Fish & Poultry

        3. Dairy Products

        4. Frozen & Processed Foods

        5. Other Product Types

      2. 5.1.2 Organic Beverages

        1. Alcoholic

          1. Wine

          2. Beer

          3. Spirits

        2. Non-alcoholic

          1. Fruit and Vegetable Juices

          2. Dairy Beverages

          3. Coffee

          4. Tea

          5. Carbonated Beverages

          6. Other Non-alcoholic Beverages

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailing

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 France

      3. 5.3.3 Germany

      4. 5.3.4 Italy

      5. 5.3.5 Russia

      6. 5.3.6 Spain

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 General Mills, Inc.

      2. 6.3.2 The Hain Celestial Group, Inc.

      3. 6.3.3 Amy's Kitchen, Inc.

      4. 6.3.4 Danone S.A. (The WhiteWave Foods Company)

      5. 6.3.5 Nestlé S.A.

      6. 6.3.6 Clipper Teas

      7. 6.3.7 Starbucks Corporation

      8. 6.3.8 Sasma BV

      9. 6.3.9 Narayan Foods

      10. 6.3.10 PureOrganic Drinks Limited

    4. *List Not Exhaustive

**Subject to Availability
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Europe Organic Food & Beverages Market Research FAQs

The Europe Organic Food & Beverages Market market is studied from 2016 - 2027.

The Europe Organic Food & Beverages Market is growing at a CAGR of 10.6% over the next 5 years.

General Mills, Inc., Nestlé S.A., Danone S.A., Amy's Kitchen, Inc., The Hain Celestial Group, Inc. are the major companies operating in Europe Organic Food & Beverages Market.

Europe Organic Food & Beverages Industry Report

Statistics for the 2023 Europe Organic Food & Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Organic Food & Beverages analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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