Europe Non-Dairy Milk Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Non-Dairy Milk Market is segmented by Product Type (Almond Milk, Cashew Milk, Coconut Milk, Hazelnut Milk, Hemp Milk, Oat Milk, Soy Milk), by Distribution Channel (Off-Trade, On-Trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Production volume of plant-based products.

Europe Non-Dairy Milk Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Non-Dairy Milk Market Size

Europe Non-Dairy Milk Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 6.39 Billion
Market Size (2030) USD 12.64 Billion
CAGR (2025 - 2030) 14.60 %
Market Concentration Medium

Major Players

Europe Non-Dairy Milk Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Non-Dairy Milk Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Europe Non-Dairy Milk Market Analysis

The Europe Non-Dairy Milk Market size is estimated at 6.39 billion USD in 2025, and is expected to reach 12.64 billion USD by 2030, growing at a CAGR of 14.60% during the forecast period (2025-2030).

The European non-dairy milk market is experiencing a fundamental shift in consumer preferences driven by increasing health consciousness and sustainability concerns. Plant-based milk alternatives have emerged as the innovation leader in the milk category, supported by significant advancements in ingredient diversification and product development. These innovations aim to replicate both the sensory experience and nutritional value of conventional dairy milk. The industry has successfully addressed historical challenges related to taste and texture, leading to wider consumer acceptance. A notable advantage of plant-based alternatives is their extended shelf life, with products lasting up to 10 days at room temperature compared to 4-7 days for conventional dairy milk.


Distribution channels play a crucial role in market development, with off-trade channels dominating the landscape and accounting for over 97% of sales in 2022. Hypermarkets and supermarkets serve as primary growth drivers within the off-trade segment, offering extensive product varieties and regular promotional activities. These retail channels have strengthened their position through dedicated vegan spaces and kiosks equipped with both global and private labels. The retail landscape has evolved to include specialized sections for dairy-free milk products, making them more accessible to mainstream consumers.


Product innovation and diversification continue to shape the market dynamics, with manufacturers focusing on developing new flavors and functional benefits. Soy milk leads the off-trade channel preferences, commanding a 38.17% market share in 2022, followed by growing demand for oat, almond, and other milk alternative bases. Companies are increasingly investing in research and development to improve taste profiles, nutritional content, and functionality. The industry has witnessed significant advancement in manufacturing processes, leading to improved product quality and consistency across various dairy substitute alternatives.


Consumer awareness and changing dietary preferences have become key market drivers, with a notable shift toward flexitarian and plant-based diets. In Germany, which leads the European market, an impressive 93% of consumers regularly purchase dairy-free milk alternatives, demonstrating the mainstream acceptance of these products. The market has evolved beyond serving just vegan and vegetarian consumers, with approximately 30% of Spanish consumers identifying as flexitarian in 2022. This broader consumer base has encouraged manufacturers to develop products that appeal to both traditional dairy consumers and those seeking alternative dairy options, leading to more sophisticated product offerings and marketing strategies.

Segment Analysis: Product Type

Soy Milk Segment in European Non-Dairy Milk Market

Soy milk dominates the European non-dairy milk market, holding approximately 43% market share in 2024. The segment's strong position is primarily driven by its rich nutritional profile as an alternative to conventional dairy protein. The increasing importance of soy-based protein as an alternative to conventional meat and dairy protein continues to drive demand across Europe. Germany, France, and Italy are identified as the key markets for soy milk, collectively representing a significant portion of Europe's soy milk consumption. Supermarkets and hypermarkets are major distribution channels, with the segment registering over 62% share of overall soy milk sales through off-trade channels. Major retailers like Asda, Tesco, and Sainsbury's offer their own private label soy milk products to cater to growing consumer demand.

Market Analysis of Europe Non-Dairy Milk Market: Chart for Product Type

Hemp Milk Segment in European Non-Dairy Milk Market

Hemp milk is emerging as the fastest-growing segment in the European non-dairy milk market, projected to grow at approximately 22% annually from 2024 to 2029. The favorable regulatory framework for hemp cultivation and its use in industrial food manufacturing are driving this growth. The European Union's support for industrial hemp cultivation under the Common Agricultural Policy (CAP) has created a strong foundation for market expansion. Hemp milk's popularity is particularly notable in Germany and the United Kingdom, where consumers are increasingly attracted to its unique nutritional benefits, including high protein content, omega-3 fatty acids, calcium, and iron. Manufacturers are responding to this growing demand by introducing flavored variants and focusing on innovative product development.

Remaining Segments in Product Type

The European non-dairy milk market features several other significant segments, including oat milk, almond milk, coconut milk, cashew milk, and hazelnut milk. Oat milk has emerged as a popular coffee and tea alternative, particularly in the United Kingdom and Germany, with a strong presence in major coffee chains. Almond milk maintains its position as a preferred choice among health-conscious consumers due to its lower calorie content and versatility in various applications. Coconut milk has gained traction due to its creamy texture and use in both beverages and cooking applications, while cashew milk and hazelnut milk segments cater to specific consumer preferences with their distinct flavors and nutritional profiles.

Segment Analysis: Distribution Channel

Off-Trade Segment in Europe Non-Dairy Milk Market

The off-trade segment dominates the European non-dairy milk market, commanding approximately 98% of the total market value in 2024. This substantial market share is primarily driven by the wider availability of various brands through supermarkets, hypermarkets, convenience stores, and online retail channels. The segment's growth is further propelled by the increasing penetration of key brands across these channels and the rising adoption of e-commerce platforms among European consumers. Supermarkets and hypermarkets particularly stand out within the off-trade segment, accounting for over 61% of the distribution due to their strong position in offering wide product selections, considerable shelf space, and frequent price promotions. The segment's robust performance is also attributed to the ongoing collaboration of plant-based milk brands with online retailers and the convenience of comparing different products and reading product labels in retail environments. Additionally, the expansion of dedicated vegan spaces and kiosks equipped with several global and private labels in supermarkets has significantly contributed to the segment's dominance.

On-Trade Segment in Europe Non-Dairy Milk Market

The on-trade segment represents a smaller but growing distribution channel in the European non-dairy milk market. This segment primarily operates through restaurants, cafes, bars, and other foodservice establishments. Leading regional restaurants increasingly use plant-based milk substitutes as an ingredient option in cocktails, smoothies, coffees, and espresso-based drinks. Key coffee chains and restaurant chains like Starbucks, Costa Coffee, Tchibo, and Pret A Manger are incorporating plant-based milk offerings in their menu cards to cater to eco-conscious consumers. The segment's growth is particularly notable in the United Kingdom, where oat milk has emerged as the preferred dairy alternative in coffee shops. The increasing adoption of plant-based options by foodservice establishments and the growing consumer preference for non-dairy alternatives in out-of-home consumption settings continue to drive the segment's expansion in the European market.

Europe Non-Dairy Milk Market Geography Segment Analysis

Non-Dairy Milk Market in Germany

Germany stands as the powerhouse in Europe's non-dairy milk market, commanding approximately 24% of the total market value in 2024. The country's dominance is primarily driven by the increasing health consciousness among consumers, particularly due to rising obesity rates. The German market has witnessed a significant shift in consumer preferences, with plant-based milk emerging as a popular alternative to conventional dairy products. The country's retail landscape has adapted to this changing demand, with major retailers organizing dedicated vegan spaces and kiosks equipped with several global and private labels. Leading brands like Alpro, Provamel, Oatly, and Alnatura have established a strong presence in German supermarkets, while online grocers such as Rewe, Bringmeister, Globus, and Amazon Fresh have expanded their plant-based milk offerings. The market's growth is particularly notable in the oat milk segment, which has emerged as the most popular choice among German consumers, followed by soy milk and almond milk variants.

Non-Dairy Milk Market in Russia

Russia's non-dairy milk market is experiencing remarkable growth, projected to expand at approximately 24% annually from 2024 to 2029. The market's explosive growth is primarily attributed to the rising prevalence of lactose intolerance among the younger generation, coupled with evolving dietary preferences and lifestyle changes. Oat milk has emerged as the dominant segment in Russia, accounting for a significant portion of the market share. The country's plant-based milk industry has benefited from increased consumer awareness about health benefits and environmental sustainability. Major manufacturers like Chobani, Oatly, and Danone have recognized this potential and are actively expanding their presence in the Russian market. The growing acceptance of milk alternatives is further supported by the rising number of consumers willing to substitute traditional dairy products with plant-based options, particularly among the health-conscious urban population.

Non-Dairy Milk Market in Spain

Spain has established itself as a key player in Europe's non-dairy milk market, driven by the growing flexitarian population and increasing awareness of plant-based diets. The Spanish market is characterized by strong consumer preference for soy milk, which has emerged as the leading segment in the country. The market's growth is supported by the widespread availability of plant-based milk products through various distribution channels, particularly supermarkets and hypermarkets. Spanish consumers have shown increasing interest in sustainability and personal nutrition, leading manufacturers to innovate with various flavors and fortify their products with omega-3, collagen, aloe vera, plant sterols, and soy isoflavones. The country's retail landscape has evolved to accommodate this growing demand, with major supermarket chains like Mercadona, Carrefour, DIA, and Eroski offering a wide range of dairy-free milk options to cater to diverse consumer preferences.

Non-Dairy Milk Market in United Kingdom

The United Kingdom's non-dairy milk market has witnessed substantial transformation, driven by the rising culture of veganism and increasing environmental consciousness among consumers. The market has seen significant innovation in product development, particularly in the coffee and tea segment, where plant-based milk alternatives have gained considerable traction. British consumers have shown a strong preference for oat milk in coffee shops, followed by almond milk and other plant-based variants. The country's retail sector has responded to this trend by expanding their plant-based milk offerings, with major supermarket chains introducing their own private label products. The market has also benefited from the growing number of coffee chains and restaurants incorporating plant-based milk options in their menus, often featuring multiple alternatives to cater to diverse consumer preferences.

Non-Dairy Milk Market in Other Countries

The non-dairy milk market in other European countries, including France, Italy, the Netherlands, Belgium, and Turkey, demonstrates varying degrees of market maturity and consumer acceptance. These markets are characterized by distinct consumer preferences and consumption patterns, influenced by local dietary habits and cultural factors. France has seen increasing adoption of plant-based milk, particularly in urban areas, while Italy's market is driven by health-conscious consumers seeking alternatives to traditional dairy products. The Netherlands and Belgium have developed sophisticated distribution networks for plant-based milk, supported by strong retail infrastructure and consumer awareness. Turkey's market shows promising potential, particularly in major metropolitan areas where health and wellness trends are gaining momentum. These countries collectively contribute to the diverse and dynamic nature of Europe's non-dairy milk market, each offering unique opportunities for market players.

Europe Non-Dairy Milk Industry Overview

Top Companies in Europe Non-Dairy Milk Market

The leading companies in the European non-dairy milk market are focusing heavily on product innovation and expansion strategies to maintain their competitive positions. Companies are investing significantly in research and development to create innovative plant-based dairy products, particularly focusing on taste improvements, nutritional enhancements, and new flavor variants. Operational agility is demonstrated through rapid adaptation to changing consumer preferences, with many players expanding their production capacities and modernizing facilities to meet growing demand. Strategic moves include partnerships with retailers and foodservice operators to enhance distribution networks, while geographical expansion is pursued through both organic growth and strategic acquisitions. Companies are also emphasizing sustainability initiatives, including environmentally friendly packaging and responsible sourcing practices, while simultaneously working to optimize their supply chains and production processes.

Market Dominated by Global Food Conglomerates

The European non-dairy milk market exhibits a moderately consolidated structure, with global food conglomerates holding significant market share alongside specialized plant-based milk product manufacturers. Major multinational companies leverage their extensive distribution networks, established brand recognition, and substantial research and development capabilities to maintain their market positions. These larger players are increasingly acquiring smaller, innovative alternative dairy brands to expand their portfolio and capture growing market segments, while also investing in their existing plant-based divisions to strengthen their competitive position.


The market is characterized by a mix of established global players and emerging local specialists, with regional companies carving out niches through product differentiation and local market expertise. Merger and acquisition activity remains robust as larger companies seek to consolidate their market position and gain access to new technologies, innovative products, and regional markets. The competitive landscape is further shaped by strategic partnerships between manufacturers and retailers, as well as collaborations with research institutions to develop new plant-based technologies and products.

Innovation and Sustainability Drive Future Success

For incumbent companies to maintain and increase their market share, focus needs to be placed on continuous product innovation, particularly in areas of taste improvement and nutritional enhancement. Established players must invest in sustainable practices throughout their supply chain, from sourcing to packaging, while also expanding their distribution networks to reach new consumer segments. Companies need to develop strong relationships with retailers and foodservice operators while simultaneously building direct-to-consumer channels to maintain competitive advantage.


For contenders looking to gain ground in the market, success lies in identifying and serving underserved market segments and developing unique value propositions. New entrants should focus on product differentiation through innovative ingredients, unique flavors, or specific health benefits while building a strong regional presence before expanding. Companies must also prepare for potential regulatory changes regarding labeling and nutritional requirements, while investing in marketing and education to address consumer concerns about alternative dairy milk. The ability to scale production while maintaining product quality and managing costs will be crucial for long-term success in this growing market.

Europe Non-Dairy Milk Market Leaders

  1. Calidad Pascual SAU

  2. Danone SA

  3. Ecotone

  4. Oatly Group AB

  5. Otsuka Holdings Co. Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Europe Non-Dairy Milk Market Concentration
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Europe Non-Dairy Milk Market News

  • September 2022: Valsoia SpA signed an agreement with the multinational company General Mills for exclusive distribution in the Italian segment of the ice cream brand Häagen-Dazs.
  • August 2022: Califia Farms expanded its portfolio by launching a dairy-free product, the Pumpkin Spice Oat Barista.
  • May 2022: Oatly Group launched its one-hour delivery for its bestselling oat-based products, including oat milk, and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps.

Europe Non-Dairy Milk Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Per Capita Consumption
  • 4.2 Raw Material/commodity Production
    • 4.2.1 Dairy Alternative - Raw Material Production
  • 4.3 Regulatory Framework
    • 4.3.1 France
    • 4.3.2 Germany
    • 4.3.3 Italy
    • 4.3.4 United Kingdom
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Product Type
    • 5.1.1 Almond Milk
    • 5.1.2 Cashew Milk
    • 5.1.3 Coconut Milk
    • 5.1.4 Hazelnut Milk
    • 5.1.5 Hemp Milk
    • 5.1.6 Oat Milk
    • 5.1.7 Soy Milk
  • 5.2 Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 By Sub Distribution Channels
    • 5.2.1.1.1 Convenience Stores
    • 5.2.1.1.2 Online Retail
    • 5.2.1.1.3 Specialist Retailers
    • 5.2.1.1.4 Supermarkets and Hypermarkets
    • 5.2.1.1.5 Others (Warehouse clubs, gas stations, etc.)
    • 5.2.2 On-Trade
  • 5.3 Country
    • 5.3.1 Belgium
    • 5.3.2 France
    • 5.3.3 Germany
    • 5.3.4 Italy
    • 5.3.5 Netherlands
    • 5.3.6 Russia
    • 5.3.7 Spain
    • 5.3.8 Turkey
    • 5.3.9 United Kingdom
    • 5.3.10 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 Calidad Pascual SAU
    • 6.4.2 Califia Farms LLC
    • 6.4.3 Danone SA
    • 6.4.4 Ecotone
    • 6.4.5 International Food SRL
    • 6.4.6 Minor Figures Limited
    • 6.4.7 Oatly Group AB
    • 6.4.8 Otsuka Holdings Co. Ltd
    • 6.4.9 The Hain Celestial Group Inc.
    • 6.4.10 Valsoia SpA

7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Europe Non-Dairy Milk Industry Segmentation

Almond Milk, Cashew Milk, Coconut Milk, Hazelnut Milk, Hemp Milk, Oat Milk, Soy Milk are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
Product Type Almond Milk
Cashew Milk
Coconut Milk
Hazelnut Milk
Hemp Milk
Oat Milk
Soy Milk
Distribution Channel Off-Trade By Sub Distribution Channels Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
On-Trade
Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Europe Non-Dairy Milk Market Research FAQs

How big is the Europe Non-Dairy Milk Market?

The Europe Non-Dairy Milk Market size is expected to reach USD 6.39 billion in 2025 and grow at a CAGR of 14.60% to reach USD 12.64 billion by 2030.

What is the current Europe Non-Dairy Milk Market size?

In 2025, the Europe Non-Dairy Milk Market size is expected to reach USD 6.39 billion.

Who are the key players in Europe Non-Dairy Milk Market?

Calidad Pascual SAU, Danone SA, Ecotone, Oatly Group AB and Otsuka Holdings Co. Ltd are the major companies operating in the Europe Non-Dairy Milk Market.

Which segment has the biggest share in the Europe Non-Dairy Milk Market?

In the Europe Non-Dairy Milk Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which country has the biggest share in the Europe Non-Dairy Milk Market?

In 2025, Germany accounts for the largest share by country in the Europe Non-Dairy Milk Market.

What years does this Europe Non-Dairy Milk Market cover, and what was the market size in 2025?

In 2025, the Europe Non-Dairy Milk Market size was estimated at 6.39 billion. The report covers the Europe Non-Dairy Milk Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Non-Dairy Milk Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Non-Dairy Milk Market Research

Mordor Intelligence provides a comprehensive analysis of the Europe non-dairy milk market, drawing on our extensive experience in plant-based beverage research. Our expertise covers the full range of dairy alternatives, including almond milk, oat milk, coconut milk, soy milk, rice milk, cashew milk, and emerging options like hemp milk and pea milk. The report examines milk consumption by country across Europe, offering detailed insights into lactose free beverage trends and dairy free milk adoption patterns.

Our detailed report, available as an easy-to-download PDF, provides stakeholders with crucial insights into plant based dairy market dynamics, dairy free beverage distribution channels, and regional consumption patterns. The analysis covers various aspects, including milk alternative packaging types, form factors, and category segmentation across key markets like France, Germany, Italy, and Spain. Stakeholders gain access to comprehensive plant-based milk consumption statistics, enabling informed decision-making in this rapidly evolving sector where dairy substitute products continue to gain prominence among health-conscious consumers.