Europe Non-Dairy Milk Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 5.60 Billion |
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Market Size (2029) | USD 10.96 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 14.38 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
Europe Non-Dairy Milk Market Analysis
The Europe Non-Dairy Milk Market size is estimated at 5.60 billion USD in 2024, and is expected to reach 10.96 billion USD by 2029, growing at a CAGR of 14.38% during the forecast period (2024-2029).
5.60 Billion
Market Size in 2024 (USD)
10.96 Billion
Market Size in 2029 (USD)
14.55 %
CAGR (2017-2023)
14.38 %
CAGR (2024-2029)
Largest Market by Distribution Channel
97.79 %
value share, Off-Trade, 2023
The wider availability of various brands, ease of reading product labels, and convenience in comparing different products make it the preferred type among dairy consumers.
Largest Market by Country
22.80 %
value share, Germany, 2023
The increasing vegan population in the country with the wider acceptance of innovation in the sector including plant-based milk products is influencing the growth of the segment in the market.
Fastest-growing Market by Distribution Channel
14.44 %
Projected CAGR, Off-Trade, 2024-2029
The increased adoption of e-commerce platforms among the consumers and growing presence of online retailers in the Europe region are anticipated to drive the off-trade segment.
Fastest-growing Market by Country
23.53 %
Projected CAGR, Russia, 2024-2029
In Russia, plant-based milk consumption is the segment that is driven by the rise in a number of individuals who are intolerant to lactose and its' increased health-beneficial factors.
Leading Market Player
25.05 %
market share, Danone SA, 2022
Danone's major focus on the quality and high standards of the products in the plant-based beverages segment with products in a wider range of brands made it the market leader
Easy availability of plant-based milk through wide retail sector is boosting the growth
- Plant-based milk is the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seek to replicate the sensory experience and nutritional value of cow’s milk. The sales value of plant-based milk through the overall distribution channel is anticipated to grow by 70.3% in 2026 from 2022.
- Among overall distribution channels, the off-trade segment dominates the distribution channels of the Europe plant-based milk market. Hypermarkets and supermarkets primarily drive the high market share of off-trade channels. The sales value of plant-based milk in supermarkets and hypermarkets registered a growth of 72.57% from 2018 to 2022. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions.
- Compared to other plant-based milk, soy milk is the most consumed through off-trade channels, with a market share of 38.17% in 2022.
- The region does not have a considerable market for the on-trade channels and is at a nascent stage. Consumers prefer plant-based milk at home and are less likely to drink from a restaurant or food service outlet. On-trade channels acquired less than 3% of the value share in 2022 compared to off-trade channels.
- In Europe, plant-based milk alternatives have been gaining popularity compared to other plant-based products, such as cheese and meat, and many consumers are already familiar with milk alternatives like soy, oat, almond, and coconut milk. In Germany, 93% of consumers already buy plant-based milk alternatives, which is higher than in any other plant-based product category.
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Germany plays a major role in the consumption of plant-based milk in the region
- The plant-based milk in the Europe region witnessed a growth of 14.1% in 2022 compared to the previous year, 2021. The growth is attributed to many consumers drawn toward the health and sustainability benefits of plant-based products. Plant-based beverages also claim other advantages, as they have a longer shelf life than dairy-based milk. Cow’s milk usually lasts four to seven days, but plant-based milk lasts up to 10 days at room temperature.
- By country, Germany is the leading market for plant-based milk in the region, and it is anticipated to grow by 77.6% in 2024 compared to the year 2021. Compared to other plant-based products, many consumers in the country are familiar with milk alternatives. Milk is the most preferred plant-based product in the country, with 93% of consumers buying it already. In 2021, 75% of consumers in Germany consumed oat milk as their go-to alternative to conventional milk, 69.4% consumed almond milk, and almost 51% consumed soy milk. Milk is the most preferred plant-based product in the country, with a consumption rate of 93%.
- Spain is the second-leading market for plant-based milk in the region. In Spain, the number of vegans is growing, and more than half of the population wants to reduce meat consumption, considering themselves flexitarian. As of 2022, 30% of Spanish consumers identify as flexitarian, while 6% follow a plant-based diet. The total sales value of plant-based milk in Spain reported an increase from USD 650.7 million in 2021 to USD 706.4 million in 2022, which represented an increase of approximately 8.6%. Compared to other plant-based milk, soy milk is majorly consumed in Spain. In 2022, soy milk accounted for 31.5% of the value share.
Europe Non-Dairy Milk Market Trends
The consumption of plant-based milk products increased due to the health benefits they offer
- The consumption of plant milk in Europe is on the rise. The increasing inclusion of oat milk instead of conventional milk, especially in the daily diet, is strengthening consumption patterns across Europe. Compared to other plant-based products such as cheese and meat, plant-based milk leads the plant-based food market in the region. The European plant-based milk market is expected to hold a share of 66.8% in 2023. Many consumers are familiar with milk alternatives like soy and coconut milk. In Germany, 93% of consumers consume plant-based milk, which is higher than in any of the other plant-based product categories.
- The popularity of plant milk has increased over the past decade. Drinks like these have been consumed for centuries in various cultures. In Spain, tiger nut milk, known as horchata de chufa, is a popular national drink. Plant milk has become a household staple and is no longer consumed exclusively by vegans and vegetarians. Nearly 54% of European consumers prefer plant-based milk, and 43% purchase dairy and dairy alternatives.
- The domestic demand for plant-based milk is expected to be constant during the forecast period. This is due to the growing consumption of plant milk as a staple product. The per capita consumption of plant milk is anticipated to rise by 44% during 2024-2027. Bigger cities in European countries have strong plant-based consumer bases, but a gradual shift toward plant-based protein consumption is expected to spread to other parts of countries during the forecast period. Around 60% of UK consumers were interested in plant-based proteins in 2022.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Environmental factors and weather conditions have a larger impact on the production of various raw materials in the market
Europe Non-Dairy Milk Industry Overview
The Europe Non-Dairy Milk Market is fragmented, with the top five companies occupying 38.26%. The major players in this market are Calidad Pascual SAU, Danone SA, Ecotone, Oatly Group AB and Otsuka Holdings Co. Ltd (sorted alphabetically).
Europe Non-Dairy Milk Market Leaders
Calidad Pascual SAU
Danone SA
Ecotone
Oatly Group AB
Otsuka Holdings Co. Ltd
Other important companies include Califia Farms LLC, International Food SRL, Minor Figures Limited, The Hain Celestial Group Inc., Valsoia SpA.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Non-Dairy Milk Market News
- September 2022: Valsoia SpA signed an agreement with the multinational company General Mills for exclusive distribution in the Italian segment of the ice cream brand Häagen-Dazs.
- August 2022: Califia Farms expanded its portfolio by launching a dairy-free product, the Pumpkin Spice Oat Barista.
- May 2022: Oatly Group launched its one-hour delivery for its bestselling oat-based products, including oat milk, and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps.
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Europe Non-Dairy Milk Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Per Capita Consumption
2.2. Raw Material/Commodity Production
2.2.1. Dairy Alternative - Raw Material Production
2.3. Regulatory Framework
2.3.1. France
2.3.2. Germany
2.3.3. Italy
2.3.4. United Kingdom
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Product Type
3.1.1. Almond Milk
3.1.2. Cashew Milk
3.1.3. Coconut Milk
3.1.4. Hazelnut Milk
3.1.5. Hemp Milk
3.1.6. Oat Milk
3.1.7. Soy Milk
3.2. Distribution Channel
3.2.1. Off-Trade
3.2.1.1. By Sub Distribution Channels
3.2.1.1.1. Convenience Stores
3.2.1.1.2. Online Retail
3.2.1.1.3. Specialist Retailers
3.2.1.1.4. Supermarkets and Hypermarkets
3.2.1.1.5. Others (Warehouse clubs, gas stations, etc.)
3.2.2. On-Trade
3.3. Country
3.3.1. Belgium
3.3.2. France
3.3.3. Germany
3.3.4. Italy
3.3.5. Netherlands
3.3.6. Russia
3.3.7. Spain
3.3.8. Turkey
3.3.9. United Kingdom
3.3.10. Rest of Europe
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. Calidad Pascual SAU
4.4.2. Califia Farms LLC
4.4.3. Danone SA
4.4.4. Ecotone
4.4.5. International Food SRL
4.4.6. Minor Figures Limited
4.4.7. Oatly Group AB
4.4.8. Otsuka Holdings Co. Ltd
4.4.9. The Hain Celestial Group Inc.
4.4.10. Valsoia SpA
5. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF NON-DAIRY MILK, KG, EUROPE, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF EUROPE NON-DAIRY MILK MARKET - RAW MATERIAL, METRIC TONNES, EUROPE, 2017 - 2021
- Figure 3:
- VOLUME OF NON-DAIRY MILK, METRIC TONNES, BY EUROPE, 2017 - 2029
- Figure 4:
- VALUE OF NON-DAIRY MILK, USD, BY EUROPE, 2017 - 2029
- Figure 5:
- VOLUME OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 6:
- VALUE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, USD, EUROPE, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF NON-DAIRY MILK MARKET, BY PRODUCT TYPE , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY PRODUCT TYPE , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF ALMOND MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF ALMOND MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 11:
- VALUE SHARE OF ALMOND MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 12:
- VOLUME OF CASHEW MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 13:
- VALUE OF CASHEW MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 14:
- VALUE SHARE OF CASHEW MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 15:
- VOLUME OF COCONUT MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 16:
- VALUE OF COCONUT MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 17:
- VALUE SHARE OF COCONUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 18:
- VOLUME OF HAZELNUT MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 19:
- VALUE OF HAZELNUT MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 20:
- VALUE SHARE OF HAZELNUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 21:
- VOLUME OF HEMP MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 22:
- VALUE OF HEMP MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 23:
- VALUE SHARE OF HEMP MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 24:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 25:
- VALUE OF OAT MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 27:
- VOLUME OF SOY MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 28:
- VALUE OF SOY MILK MARKET, USD, EUROPE, 2017 - 2029
- Figure 29:
- VALUE SHARE OF SOY MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 30:
- VOLUME OF NON-DAIRY MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 31:
- VALUE OF NON-DAIRY MILK MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF NON-DAIRY MILK MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF NON-DAIRY MILK MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 35:
- VALUE OF NON-DAIRY MILK MARKET BY SUB DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 36:
- VOLUME SHARE OF NON-DAIRY MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 37:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 38:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 39:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
- Figure 40:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA CONVENIENCE STORES, BY CATEGORY , %, EUROPE, 2022 VS 2029
- Figure 41:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 42:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA ONLINE RETAIL, USD, EUROPE, 2017 - 2029
- Figure 43:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA ONLINE RETAIL, BY CATEGORY , %, EUROPE, 2022 VS 2029
- Figure 44:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 45:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA SPECIALIST RETAILERS, USD, EUROPE, 2017 - 2029
- Figure 46:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA SPECIALIST RETAILERS, BY CATEGORY , %, EUROPE, 2022 VS 2029
- Figure 47:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 48:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, EUROPE, 2017 - 2029
- Figure 49:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA SUPERMARKETS AND HYPERMARKETS, BY CATEGORY , %, EUROPE, 2022 VS 2029
- Figure 50:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, EUROPE, 2017 - 2029
- Figure 51:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD, EUROPE, 2017 - 2029
- Figure 52:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY CATEGORY , %, EUROPE, 2022 VS 2029
- Figure 53:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA ON-TRADE, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 54:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA ON-TRADE, USD, EUROPE, 2017 - 2029
- Figure 55:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA ON-TRADE, BY CATEGORY , %, EUROPE, 2022 VS 2029
- Figure 56:
- VOLUME OF NON-DAIRY MILK MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 57:
- VALUE OF NON-DAIRY MILK MARKET BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 58:
- VOLUME SHARE OF NON-DAIRY MILK MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 59:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 60:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
- Figure 61:
- VALUE OF NON-DAIRY MILK MARKET, USD, BELGIUM, 2017 - 2029
- Figure 62:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, BELGIUM, 2022 VS 2029
- Figure 63:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, FRANCE, 2017 - 2029
- Figure 64:
- VALUE OF NON-DAIRY MILK MARKET, USD, FRANCE, 2017 - 2029
- Figure 65:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, FRANCE, 2022 VS 2029
- Figure 66:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
- Figure 67:
- VALUE OF NON-DAIRY MILK MARKET, USD, GERMANY, 2017 - 2029
- Figure 68:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, GERMANY, 2022 VS 2029
- Figure 69:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, ITALY, 2017 - 2029
- Figure 70:
- VALUE OF NON-DAIRY MILK MARKET, USD, ITALY, 2017 - 2029
- Figure 71:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, ITALY, 2022 VS 2029
- Figure 72:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
- Figure 73:
- VALUE OF NON-DAIRY MILK MARKET, USD, NETHERLANDS, 2017 - 2029
- Figure 74:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, NETHERLANDS, 2022 VS 2029
- Figure 75:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, RUSSIA, 2017 - 2029
- Figure 76:
- VALUE OF NON-DAIRY MILK MARKET, USD, RUSSIA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, RUSSIA, 2022 VS 2029
- Figure 78:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, SPAIN, 2017 - 2029
- Figure 79:
- VALUE OF NON-DAIRY MILK MARKET, USD, SPAIN, 2017 - 2029
- Figure 80:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, SPAIN, 2022 VS 2029
- Figure 81:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, TURKEY, 2017 - 2029
- Figure 82:
- VALUE OF NON-DAIRY MILK MARKET, USD, TURKEY, 2017 - 2029
- Figure 83:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, TURKEY, 2022 VS 2029
- Figure 84:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
- Figure 85:
- VALUE OF NON-DAIRY MILK MARKET, USD, UNITED KINGDOM, 2017 - 2029
- Figure 86:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, UNITED KINGDOM, 2022 VS 2029
- Figure 87:
- VOLUME OF NON-DAIRY MILK MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
- Figure 88:
- VALUE OF NON-DAIRY MILK MARKET, USD, REST OF EUROPE, 2017 - 2029
- Figure 89:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY CATEGORY , %, REST OF EUROPE, 2022 VS 2029
- Figure 90:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2029
- Figure 91:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2029
- Figure 92:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Non-Dairy Milk Industry Segmentation
Almond Milk, Cashew Milk, Coconut Milk, Hazelnut Milk, Hemp Milk, Oat Milk, Soy Milk are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
- Plant-based milk is the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seek to replicate the sensory experience and nutritional value of cow’s milk. The sales value of plant-based milk through the overall distribution channel is anticipated to grow by 70.3% in 2026 from 2022.
- Among overall distribution channels, the off-trade segment dominates the distribution channels of the Europe plant-based milk market. Hypermarkets and supermarkets primarily drive the high market share of off-trade channels. The sales value of plant-based milk in supermarkets and hypermarkets registered a growth of 72.57% from 2018 to 2022. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions.
- Compared to other plant-based milk, soy milk is the most consumed through off-trade channels, with a market share of 38.17% in 2022.
- The region does not have a considerable market for the on-trade channels and is at a nascent stage. Consumers prefer plant-based milk at home and are less likely to drink from a restaurant or food service outlet. On-trade channels acquired less than 3% of the value share in 2022 compared to off-trade channels.
- In Europe, plant-based milk alternatives have been gaining popularity compared to other plant-based products, such as cheese and meat, and many consumers are already familiar with milk alternatives like soy, oat, almond, and coconut milk. In Germany, 93% of consumers already buy plant-based milk alternatives, which is higher than in any other plant-based product category.
| Product Type | |
| Almond Milk | |
| Cashew Milk | |
| Coconut Milk | |
| Hazelnut Milk | |
| Hemp Milk | |
| Oat Milk | |
| Soy Milk |
| Distribution Channel | |||||||||
| |||||||||
| On-Trade |
| Country | |
| Belgium | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Russia | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe |
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Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
| Keyword | Definition |
|---|---|
| Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
| Uncultured Butter | This type of butter is one which has not been processed in any way |
| Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
| Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
| Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
| Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
| Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
| Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
| UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
| Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
| Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
| On-trade | It refers to restaurants, QSRs, and bars. |
| Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
| Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
| Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
| Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
| Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
| Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
| Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
| Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
| DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
| OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
| Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
| Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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