Swimwear Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Swimwear Market is Segmented by Product Type (Women's Swimwear, Men's Swimwear, Goggles and Swim Caps); by Distribution Channel (Online Stores and Offline Stores); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

swimwear-market-industry_Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.3 %

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Market Overview

The global swimwear market is expected to register a CAGR of 6.3% during the forecast period, (2021-2026).

After the advent of the COVID-19, a lot of swimming pools were forced to closed down so as to minimise the spread of the virus. Moreover, the closure of schools and universities across the world in the year 2020 had negatively affected the sales of the global swimwear market in the year 2020.

Swimwear manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision. The popularity of value-added features, such as trendy prints and convenient cuts, is driving market growth.

Due to the rise in product innovations and advancing technologies, such as the incorporation of neoprene fibre to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years.

With the changing fashion trends, key factors, such as design, trend, and comfort of the fabric, play a major role in driving the market. Hence, there is a growing demand for branded swimwear, which offers high quality and greater resistance to the chlorine content in water.

Scope of the Report

Swimwear/swimsuit is clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming or sun-orientated activities, such as sunbathing. Different types may be worn by men, women, and children. The global swimwear market is segmented by product type such as women's swimwear, men's swimwear, goggles and swim caps. On the basis of distribution channels such as online stores and offline stores. Moreover, the study provides an analysis of the swimwear market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Women's Swimwear
Men's Swimwear
Goggles and Swim Caps
By Distribution Channel
Online Stores
Offline Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Growing Demand of Swimming as a Sport

Since 2004, swimming in the United States has experienced a notable bump in participation each year, following the Summer Olympics. High school and club participation have seen steady growth over time, but perhaps most importantly, the ability to swim has been increasing. In 2017, the USA Swimming Foundation announced a 5-10% increase in swimming ability among children in the United States.

Asia-Pacific region is also expected to experience a higher growth rate than the other regions in the next five years. Fast-developing economies, like India and China, show great potential, in terms of demand for swimwear. Also, government initiatives and moments like "Khelo India" from the Government of India, is also expected to further increase the market potential of the market studied during the forecast period.

Swimwear Market1

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Asia-Pacific region to witness significant growth

Asia-Pacific region is expected to experience a higher growth rate than the other regions in the next five years. Fast-developing economies, like India and China, show great potential, in terms of demand for swimwear. For instance, the Chinese swimwear market is driven by the country’s huge population that is finding a passion for water sports, as they consider swimming the best form of physical exercise in China, which would help in driving healthy demand for swimwear products in China. Therefore, most local and foreign manufacturers are focusing on practical designs for indoor swimming, and at the same time giving higher attention to traits, like performance, comfort, design, and style. ​

In Australia, according to the National Sports Participation report, swimming was the most common outdoor activity, in 2014. Nearly 50% of children, aged 6-13, and 10% of individuals, aged 14 and above, participate regularly in swimming activities. Also, increasing expenditure on lifestyle goods, coupled with an increasing preference for swimming as a leisure and recreational activity, are driving the growth of the swimwear market in the Asia Pacific region.

Swimwear Market

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Competitive Landscape

The key companies operating in the swimwear market are differentiating in the market by their product launches, in terms of the material used, price, range, and size, in order to gain a competitive advantage.​ A company such as Pentland Group PLC (Speedo International Limited) is one of the most active companies in the market, with numerous partnerships, product innovations, and expansions. The company has invested heavily in Speedo International, by continuously rejuvenating its products.

Some of the other major companies in the global swimwear market included Arena Italia S.p.A., Perry Ellis International Inc., and La Perla Group, 

Recent Developments

In December 2019, Nike launched a new swimwear collection designed for hijab-wearing women to not choose between modesty and movement with comfort and confidence.

In October 2018, TYR sport launched one of its most anticipated technical swimsuit in the industry to analyze drag from a microscopic perspective, The Tyr Venzo.

In December 2018, Nike Swim unveiled its first-gear collection complete with training aids and equipment to build speed, strength, and achieve optimum performance in the water.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Women's Swimwear

      2. 5.1.2 Men's Swimwear

      3. 5.1.3 Goggles and Swim Caps

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Stores

      2. 5.2.2 Offline Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pentland Group PLC

      2. 6.4.2 Jockey International, Inc

      3. 6.4.3 Under Armour, Inc.

      4. 6.4.4 Nike Inc.

      5. 6.4.5 Perry Ellis International Inc.

      6. 6.4.6 Swimwear Anywhere Inc.

      7. 6.4.7 Arena SpA

      8. 6.4.8 Puma SE

      9. 6.4.9 LA Perla Group

      10. 6.4.10 Adidas AG

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Swimwear Market market is studied from 2016 - 2026.

The Swimwear Market is growing at a CAGR of 6.3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Pentland Group PLC, Swimwear Anywhere Inc., Adidas AG, Puma SE, Under Armour, Inc. are the major companies operating in Swimwear Market.

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