Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Swimwear Market Report is Segmented by Type (Women's Swimwear, Men's Swimwear, and Goggles and Swim Caps), Distribution Channel (Online Stores and Offline Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Values in (USD) for the Above Segments.


Swimwear Market Size

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Swimwear Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 26.60 Billion
Market Size (2029) USD 36.22 Billion
CAGR (2024 - 2029) 6.37 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific

Major Players

Swimwear Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Swimwear Market Analysis

The Swimwear Market size is estimated at USD 13.25 billion in 2024, and is expected to reach USD 15.35 billion by 2029, growing at a CAGR of 2.98% during the forecast period (2024-2029).

  • With changing fashion trends, design, trend, and fabric comfort significantly drive the market. Manufacturers and designers focus on the comfort level of swimwear, as it dramatically impacts consumer purchase decisions. The popularity of value-added features, such as trendy prints and convenient cuts, further drives the market.
  • Due to product innovations and advancing technologies, such as incorporating neoprene fiber to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years. For instance, in March 2022, The brand Skims collaborated with Italian fashion house Fendi to release a unique collection, which featured a Fendi x Skims ready-to-wear collection, including swimsuits, form-fitting dresses, and tops, with prices starting at USD 950.
  • The number of swimwear retail outlets opening worldwide significantly boosts overall swimwear sales. Saltwater Collective and Minnow Bathers are leading players in the swimwear market in regions like Canada, and they continue to strengthen their value share by expanding their footprint across the country. Other well-known swimwear outlets in the country are Londre, Knix, and Decathlon. 

Swimwear Market Trends

Growing Consumer Inclination Toward Water Activities

  • The importance of sports activities, especially for health reasons, and the increasing number of international sports events are encouraging the involvement of people in sports and recreational activities. The increased number of people participating in fitness and water sports has allowed players to introduce elegant and comfortable swimwear suitable for swimming and other water sports activities. Due to the benefits of swimming, several people are inclined to opt for this activity as a fitness regime.
  • An increasing number of campaigns in various countries to improve participation in swimming has played a vital role in driving the demand for swimwear in the last few years. These campaigns encourage consumers to participate in swimming and strengthen links between the community and sports organizations. 
  • Social media platforms, such as Instagram and Pinterest, initially emerged as digital counterparts to window shopping. Furthermore, with the introduction of features like Buyable Pins, social ads, and shoppable Instagram galleries, these platforms now offer brands instantaneous access to stores and product pages through social media. The captivating visual content, particularly in swimwear customer photos, fosters an active social community and inspires brand enthusiasts to share abundant user-generated content. 
Swimwear Market: Share of Population Who Participated In Water Sports, In (%), United States, 2018-2022

Asia-Pacific Holds a Prominent Share

  • The Asia-Pacific region is expected to experience a higher growth rate than the other regions during the forecast period. Fast-developing economies, like India and China, show great potential in terms of demand for swimwear. For instance, the Chinese swimwear market is driven by a growing consumer inclination toward water sports, which is considered an effective form of physical exercise.
  • According to the Ministry of Finance of the People's Republic of China, total public expenditure on culture, tourism, sports, and media in China amounted to about 390.5 billion yuan in 2022. Therefore, local and foreign manufacturers focus on practical designs for indoor swimming and, at the same time, pay greater attention to factors like performance, comfort, design, and style.
  • Moreover, the increasing expenditure on lifestyle goods, coupled with a growing preference for swimming as a leisure and recreational activity, is driving the growth of the swimwear market in the region. Investments by governments and non-profit organizations toward the development and maintenance of swimming pools indirectly raise the market value of swimwear.
  • With the increasing number of brand-conscious consumers worldwide, major players are adopting strategies to draw their attention by introducing sustainable swimwear made using recycled material. Product innovation is implemented majorly by the players in the market as a critical strategy to expand their product portfolio. For instance, in September 2022, Colombia's swimwear brand CHAMELA entered India through one of the fastest-growing brands in the garment sector, “Fabnest’’. Thus, these factors mentioned above drive the swimwear market.
Swimwear Market: Market Size (%), by Region, Global, 2022

Swimwear Industry Overview

The swimwear market is highly competitive. The key companies operating in the swimwear market differentiate based on the material used, price, range, and size to gain a competitive advantage.​ Pentland Group PLC (Speedo International Limited) is one of the most active companies in the market, focusing majorly on partnerships, product innovations, and expansions. With the increasing number of brand-conscious consumers worldwide, major players are adopting strategies to draw consumers' attention by introducing sustainable swimwear made using recycled material. Some major companies in the swimwear market include Pentland Group PLC, Arena SpA., Adidas AG, Puma SE, and Nike Inc.

Swimwear Market Leaders

  1. Pentland Group PLC

  2. Adidas AG

  3. Puma SE

  4. Nike Inc

  5. Arena SpA

*Disclaimer: Major Players sorted in no particular order

Swimwear Market Concentration
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Swimwear Market News

  • March 2024: Speedo extended its product portfolio by launching Splice Endurance+ Jammer, which delivers a swimsuit that retains its exceptional fit even after extensive hours spent in the pool.
  • March 2024: Arena launched its newest addition in honor of the elite athlete roster and world and European freestyle champion Marrit Steenbergen. Marrit, from the Netherlands, was asked to represent the Arena brand through the 2024 Olympics in Paris, showcasing Arena’s race suits and equipment.
  • February 2024: Pink by Frankies Bikinis marks a new swim collaboration with the help of Francesca Aiello. Francesca Aiello, creative director of Frankies Bikinis, would bring some of the brand’s flair to Pink with a collaborative label and her leading design and creative direction. 

Swimwear Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Enhanced Participation In Water Sports

      2. 4.1.2 Popularity Of Beach Culture And Adventure Tourism

    2. 4.2 Market Restraints

      1. 4.2.1 Presence of counterfeit products

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Women's Swimwear

      2. 5.1.2 Men's Swimwear

      3. 5.1.3 Goggles and Swim Caps

    2. 5.2 Distribution Channel

      1. 5.2.1 Online Stores

      2. 5.2.2 Offline Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Pentland Group PLC

      2. 6.3.2 Jockey International Inc

      3. 6.3.3 LVMH Moet Hennessy Louis Vuitton

      4. 6.3.4 Nike Inc.

      5. 6.3.5 Perry Ellis International Inc.

      6. 6.3.6 Arena SpA

      7. 6.3.7 Puma SE

      8. 6.3.8 Adidas AG

      9. 6.3.9 Swimwear Anywhere Inc.

      10. 6.3.10 Boardriders Inc

    4. *List Not Exhaustive

**Subject to Availability
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Swimwear Industry Segmentation

A swimwear is a piece of clothing worn during water-based activities or sports, such as swimming or sunbathing.

The swimwear market is segmented by type, distribution channel, and geography. By product type, the market is segmented into women's swimwear, men's swimwear and goggles and swim caps. By distribution channel, the market is segmented into online stores and offline stores. The study also provides an analysis of the swimwear market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

For each segment, the market sizing and forecast have been done on the basis of value (in USD).

Women's Swimwear
Men's Swimwear
Goggles and Swim Caps
Distribution Channel
Online Stores
Offline Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Swimwear Market Research Faqs

The Swimwear Market size is expected to reach USD 26.60 billion in 2024 and grow at a CAGR of 6.37% to reach USD 36.22 billion by 2029.

In 2024, the Swimwear Market size is expected to reach USD 26.60 billion.

Pentland Group PLC, Adidas AG, Puma SE, Nike Inc and Arena SpA are the major companies operating in the Swimwear Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Swimwear Market.

In 2023, the Swimwear Market size was estimated at USD 24.91 billion. The report covers the Swimwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Swimwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

Swimwear Industry Report

The global swimwear market is experiencing significant growth, driven by the increasing popularity of beach culture and aquatic sports. This rise is further supported by the widespread use of the internet and mobile phones, along with a growing preference for sustainable and eco-friendly swimwear options. As swimwear becomes a fashion statement that accommodates various body types and preferences, the market is expanding into diverse segments. Innovations in fabric technology, such as the use of neoprene, are enhancing the market's growth by providing swimwear with better elasticity and durability. The shift towards online shopping and demand for inclusive swimwear designs are contributing to the market's expansion. The competitive landscape is characterized by key players innovating and broadening their reach, both through online platforms and physical stores, to cater to the changing needs of consumers. With North America and Asia-Pacific leading the charge, the swimwear market is set for considerable growth, fueled by fashion trends, technological advancements, and an increased emphasis on health and fitness. Statistics for the Swimwear Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Swimwear analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)