Swimwear Market - Growth, Trends, and Forecasts (2023 - 2028)

The Swimwear Market is Segmented by Type (Women's Swimwear, Men's Swimwear, and Goggles and Swim Caps); by Distribution Channel (Online Stores and Offline Stores); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) for the above segments.

Swimwear Market Size

Swimwear Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 2.98 %

Major Players

Swimwear Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Swimwear Market Analysis

The swimwear market is projected to register a CAGR of 2.98% over the next five years.

With the changing fashion trends, key factors such as design, trend, and comfort of the fabric play a major role in driving the market. Manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision. The popularity of value-added features, such as trendy prints and convenient cuts, is further driving the market's growth. Due to rising product innovations and advancing technologies, such as the incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years.

The rising number of swimwear retail outlets opening across the world significantly boosts the sales of overall swimwear sales worldwide. Saltwater Collective and Minnow Bathers are leading players in the swimwear market in regions like Canada, and they continue to strengthen their value share by expanding their footprint across the country. Some of the other well-known swimwear outlets operating in the country are Londre, Knix, Decathlon, and others. The incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy aids the market's growth.

Swimwear Industry Segmentation

A swimwear/swimsuit is clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, or sun-orientated activities, such as sunbathing. The swimwear market is segmented by type, distribution channel, and geography. By product type, the market is segmented into women's swimwear, men's swimwear, goggles, and swim caps. By distribution channel, the market is segmented into online stores and offline stores. The study also provides an analysis of the swimwear market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecast have been done on the basis of value (in USD million).

Women's Swimwear
Men's Swimwear
Goggles and Swim Caps
Distribution Channel
Online Stores
Offline Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Swimwear Market Trends

This section covers the major market trends shaping the Swimwear Market according to our research experts:

Growing Consumer Inclination Toward Water Activities

The importance of sports activities, especially for health reasons, and the increasing number of international sports events are encouraging the involvement of people in sports and recreational activities. The increase in the number of people participating in fitness and water sports has created an opportunity for the players to introduce elegant and comfortable swimwear suitable for swimming and other water sports activities. Due to the benefits associated with swimming, a number of people are inclined to opt for this activity as a fitness regime. An increasing number of campaigns in various countries to improve participation in swimming has also played a key role in driving the demand for swimwear in the last few years. These campaigns encourage more consumers to participate in swimming and strengthen links between the community and sports organizations.

Swimwear Market: Number of Participants, in Thousands, by Sports Activity, Australia, 2021

Asia-Pacific Holds a Prominent Share

The Asia-Pacific region is expected to experience a higher growth rate than the other regions during the forecast period. Fast-developing economies, like India and China, show great potential in terms of demand for swimwear. For instance, the Chinese swimwear market is driven by the country’s huge population that is finding a passion for water sports, as they consider swimming as the best form of physical exercise, which may help in driving strong demand for swimwear products in China. Therefore, most local and foreign manufacturers are focusing on practical designs for indoor swimming and, at the same time, giving greater attention to factors like performance, comfort, design, and style. Increasing expenditure on lifestyle goods, coupled with an increasing preference for swimming as a leisure and recreational activity, is also driving the growth of the swimwear market in Asia-Pacific. Growing investments by government and non-profit organizations toward the development and maintenance of swimming pools are indirectly raising the market value of swimwear.

Swimwear Market : Market Size (%), By Region, Global, 2021

Swimwear Industry Overview

The swimwear market is highly competitive. The key companies operating in the swimwear market are differentiating in the market by product launches in terms of the material used, price, range, and size, in order to gain a competitive advantage.​ Pentland Group PLC (Speedo International Limited) is one of the most active companies in the market, with numerous partnerships, product innovations, and expansions. With the increasing number of brand-conscious consumers across the world, major players are adopting strategies to draw the attention of consumers by introducing sustainable swimwear that is made using recycled material. Some of the other major companies in the swimwear market included Pentland Group PLC, Swimwear Anywhere Inc., Adidas AG, Puma SE, and LVMH Moët Hennessy Louis Vuitton.

Swimwear Market Leaders

  1. Pentland Group PLC

  2. Swimwear Anywhere Inc.

  3. Adidas AG

  4. Puma SE

  5. LVMH Moët Hennessy Louis Vuitton

*Disclaimer: Major Players sorted in no particular order

Swimwear Market Concentration

Swimwear Market News

  • JUN 2022: H&M of Sweden launched a fresh line of swimwear, including brightly colored one-pieces and bikini tops and bottoms. Purple, vivid green, dark chocolate brown, and white were among the prints, which also included a multicolored artistic design. Several of the items also feature adjustable ties.
  • MAR 2022: The brand Skims collaborated with Italian fashion house Fendi to release a unique collection in 2021, which featured Fendi x Skims ready-to-wear collection, including swimsuits, form-fitting dresses, and tops, with prices starting at USD 950. 
  • OCT 2021: Chanel Group launched its ’90s-fuelled spring/summer 2022 collection at Paris Fashion Week, which included swimwear, high hemlines, and navel-baring ensembles.

Swimwear Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Women's Swimwear

      2. 5.1.2 Men's Swimwear

      3. 5.1.3 Goggles and Swim Caps

    2. 5.2 Distribution Channel

      1. 5.2.1 Online Stores

      2. 5.2.2 Offline Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Pentland Group PLC

      2. 6.3.2 Jockey International Inc

      3. 6.3.3 LVMH Moet Hennessy Louis Vuitton

      4. 6.3.4 Nike Inc.

      5. 6.3.5 Perry Ellis International Inc.

      6. 6.3.6 Chanel Group

      7. 6.3.7 H&M

      8. 6.3.8 Puma SE

      9. 6.3.9 Fendi

      10. 6.3.10 Adidas AG

    4. *List Not Exhaustive


**Subject to Availability
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Swimwear Market Research FAQs

The Swimwear Market is studied from 2018 - 2028.

The Swimwear Market is growing at a CAGR of 2.98% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Pentland Group PLC, Swimwear Anywhere Inc., Adidas AG, Puma SE, LVMH Moët Hennessy Louis Vuitton are the major companies operating in Swimwear Market.

Swimwear Industry Report

Statistics for the 2023 Swimwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Swimwear analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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