Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Swimwear Market Report is Segmented by Type (Women's Swimwear, Men's Swimwear, and Goggles and Swim Caps), Distribution Channel (Online Stores and Offline Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Values in (USD) for the Above Segments.

Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Swimwear Market Size

Swimwear Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 28.29 Billion
Market Size (2030) USD 38.53 Billion
CAGR (2025 - 2030) 6.37 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Swimwear Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Swimwear Market Analysis

The Swimwear Market size is estimated at USD 28.29 billion in 2025, and is expected to reach USD 38.53 billion by 2030, at a CAGR of 6.37% during the forecast period (2025-2030).

The swimwear industry is experiencing a significant transformation driven by sustainability initiatives and technological innovation in fabric development. Leading manufacturers are increasingly incorporating recycled materials and eco-friendly production processes into their swimwear collections. For instance, in March 2024, Yamamoto Chemical Industry Co., Ltd. launched Zero Position SCS, which significantly improves swimming performance through advanced fabric technology. The industry's commitment to sustainability is evident in the rising number of brands utilizing recycled polyester, regenerated nylon, and other environmentally conscious materials, with companies like Adidas reporting that their RE:COLLECTION range contains between 20% and 100% recycled materials.


Digital transformation and changing retail dynamics are reshaping the swimwear market landscape. The proliferation of e-commerce platforms and direct-to-consumer channels has revolutionized how consumers shop for swimwear. Victoria's Secret, a major player in the market, operates approximately 910 stores across the US, Canada, and China, while maintaining a strong online presence through multiple digital channels. The integration of digital tools and technologies has enabled brands to offer personalized shopping experiences and virtual fitting solutions, addressing traditional challenges associated with online swimwear purchases.


Consumer preferences are evolving towards multifunctional and inclusive swimwear designs that cater to diverse body types and activities. The market has witnessed a surge in demand for adaptive swimwear that combines fashion with functionality, incorporating features such as UV protection, chlorine resistance, and quick-drying capabilities. This trend is particularly evident in markets like Australia, where swimming participation rates have reached significant levels, with over 11 million people engaging in swimming activities in 2023, according to the Australian Sports Commission.


The tourism sector's recovery has significantly influenced swimwear market growth dynamics, particularly in popular tourist destinations. The United Arab Emirates, for example, witnessed a substantial increase in international tourist arrivals, reaching approximately 12 million visitors in 2023, driving demand for swimwear products. This tourism revival has prompted swimwear brands to expand their product offerings and establish strategic retail presence in key tourist locations. Manufacturers are responding by developing destination-specific collections that cater to various cultural preferences and requirements while maintaining fashion-forward designs and comfort features.

Segment Analysis: By Type

Women's Swimwear Segment in Global Swimwear Market

Women's swimwear continues to dominate the global swimwear market, commanding approximately 68% of the total market share in 2024. This significant market position is driven by the increasing participation of women in various water-based activities, including swimming as both a sport and recreational activity. The segment's growth is further supported by the introduction of innovative designs, sustainable materials, and inclusive sizing options. Attractive prints, colors, and fabrics are key factors boosting women's swimwear sales, while brands are increasingly focusing on eco-friendly materials and body-positive designs to meet evolving consumer preferences. The segment also benefits from the rising trend of swimwear as fashion statements, with many brands offering versatile pieces that can be styled for both water activities and casual wear.

Market Analysis of Swimwear Market: Chart for By Type

Goggles and Swim Caps Segment in Global Swimwear Market

The goggles and swim caps segment is emerging as the fastest-growing category in the global swimwear market, with a projected CAGR of approximately 7% during 2024-2029. This impressive growth is primarily driven by the increasing popularity of swimming as a recreational activity and the growing emphasis on professional swimming training. The segment's expansion is further supported by technological innovations in goggle design, including advanced anti-fog coatings, improved UV protection, and enhanced comfort features. The rising awareness about the importance of proper swimming equipment for both safety and performance has led to increased adoption of these accessories. Additionally, the introduction of customized solutions, such as prescription goggles and specialized competition caps, is contributing to the segment's rapid growth.

Remaining Segments in Swimwear Market by Type

The men's swimwear segment represents a significant portion of the global swimwear market, offering a diverse range of products from competitive swimwear to casual beachwear. This segment has shown strong potential with increasing male participation in water sports and growing fashion consciousness among male consumers. The segment benefits from innovations in fabric technology, including quick-dry materials and sustainable options, as well as expanding style variations that cater to different preferences and activities. The rise of athleisure trends and the growing popularity of beach tourism have also contributed to the segment's development, with brands focusing on both functionality and style in their product offerings.

Segment Analysis: By Distribution Channel

Offline Stores Segment in Global Swimwear Market

The offline stores segment continues to dominate the global swimwear market, commanding approximately 71% of the total market share in 2024. This substantial market presence is attributed to consumers' preference for physical retail experiences when purchasing swimwear, as it allows them to try on products and assess fit and quality firsthand. Specialty stores have positioned themselves as preferred destinations for premium swimwear purchases, offering advantages such as product scanning capabilities and trial facilities. The presence of knowledgeable store associates who assist customers in product selection significantly influences buying decisions. Offline channels, including supermarkets, warehouse clubs, and branded stores (both multi and single-branded), remain popular among consumers, providing a one-stop solution for all swimwear requirements. Major retail chains such as Target Corporation, Publix Supermarkets, and Walmart maintain strong positions in swimwear distribution through their extensive network of physical outlets.

Online Stores Segment in Global Swimwear Market

The online stores segment is projected to experience the highest growth rate in the global swimwear market, with an expected CAGR of approximately 9% during the forecast period 2024-2029. This accelerated growth is driven by the increasing convenience and accessibility offered by e-commerce platforms such as Amazon, Shein, and Shopify. The segment's expansion is further supported by well-established distribution networks that enable product delivery within days of purchase. Online retail platforms operate round-the-clock, allowing consumers to browse and shop for products at their convenience. The digital marketplace offers consumers the ability to easily compare prices and access a wider variety of brands and styles in one place. Social media platforms with massive user bases have become influential channels for swimwear marketing, with platforms like Instagram and Facebook playing crucial roles in driving online sales. Major swimwear brands are increasingly partnering with online retailers or enhancing their direct-to-consumer e-commerce capabilities to capitalize on this growing trend.

Swimwear Market Geography Segment Analysis

Swimwear Market in North America

The North American swimwear market demonstrates robust growth driven by diverse consumer preferences and lifestyle trends across the United States, Canada, and Mexico. The region's extensive coastline, numerous water parks, and strong swimming culture contribute significantly to market demand. The presence of major retail chains, e-commerce platforms, and specialty swimwear stores provides consumers with extensive product choices. The market is characterized by increasing demand for sustainable swimwear options, with manufacturers focusing on eco-friendly materials and production processes. Additionally, the region shows a strong preference for premium and luxury swimwear brands, particularly in coastal areas and tourist destinations.

Market Analysis of Swimwear Market: Forecasted Growth Rate by Region

Swimwear Market in United States

The United States dominates the North American swimwear market, holding approximately 93% market share in 2024. The country's market is driven by increasing participation in swimming as both a sport and fitness activity. According to recent statistics, around 31 million people in the United States participated in swimming at least once in 2023. The presence of numerous coastal regions, beaches, and resort destinations draws tourists seeking swimwear for leisure activities. Social media platforms and celebrity influencers play a significant role in promoting swimwear brands and styles, influencing consumer preferences and driving demand for specific designs and brands. The market also shows strong growth in versatile product offerings such as athletic swimwear and plus-sized swimwear by leading players.

Swimwear Market in Mexico

Mexico represents the fastest-growing market in North America, with a projected growth rate of approximately 6% during 2024-2029. The country's growing middle class and increasing disposable income are driving swimwear purchases for recreational purposes. Mexico's renowned beaches and resort destinations attract millions of domestic and international tourists each year, contributing significantly to swimwear demand. The market is witnessing a shift in consumer preferences towards more fashionable and trendy swimwear options, influenced by global fashion trends and social media. Local players are increasingly focusing on sustainable and environmentally friendly swimwear options, catering to growing environmental awareness among consumers.

Swimwear Market in Europe

The European swimwear market showcases a diverse landscape across the United Kingdom, Germany, France, Spain, Italy, and Russia, each contributing unique consumer preferences and market dynamics. The region's strong beach tourism industry, particularly in Mediterranean countries, drives significant demand for swimwear products. The market is characterized by an increasing focus on sustainable and eco-friendly swimwear options, with manufacturers incorporating recycled materials and environmentally conscious production processes. Fashion trends and design innovations play a crucial role in shaping consumer choices across European countries.

Swimwear Market in Italy

Italy leads the European swimwear market, commanding approximately 18% market share in 2024. The country's strong fashion industry heritage and design expertise significantly influence swimwear trends and innovations. The market benefits from Italy's extensive coastline and well-developed beach tourism sector. Italian manufacturers are increasingly focusing on sustainable production methods and materials, with many brands incorporating recycled materials in their swimwear collections. The country's swimwear industry is also adapting to changing consumer preferences by offering more inclusive sizing options and diverse style choices.

Swimwear Market in Russia

Russia emerges as the fastest-growing market in Europe, with a projected growth rate of approximately 8% during 2024-2029. The market is witnessing significant transformation with growing innovative and sustainable offerings in the swimwear industry. Russian customers, particularly those under 35, show an increasing preference for sustainable and organic products. The market is adapting to changing consumer behaviors with expanded online retail presence and diverse product offerings. Despite macroeconomic challenges, the country shows strong potential for growth in the swimwear sector, particularly in the premium and luxury segments.

Swimwear Market in Asia-Pacific

The Asia-Pacific swimwear market demonstrates dynamic growth across China, Japan, India, and Australia, driven by changing lifestyle preferences and increasing disposable income. The region's thriving tourism industry, particularly in coastal areas, significantly contributes to market growth. Rising awareness about swimming as a recreational activity and fitness pursuit is boosting demand across various consumer segments. The market is characterized by a blend of international brands and local manufacturers, offering diverse product ranges to cater to different cultural preferences and price points.

Swimwear Market in China

China dominates the Asia-Pacific swimwear market, driven by its huge population's growing interest in water sports and swimming activities. The country's swimwear market benefits from rising spending power, especially among the younger generation, coupled with increasing open-mindedness and exposure to other cultures. The growth of e-commerce platforms has transformed the retail landscape, with major platforms like Alibaba's Tmall, JD.com, and Pinduoduo providing extensive distribution channels for both domestic and international swimwear brands.

Swimwear Market in Rest of Asia-Pacific

The Rest of Asia-Pacific region, encompassing countries like South Korea, Singapore, and Thailand, shows the most rapid growth in the region. The market benefits from a thriving tourism industry, particularly in beach destinations. The region's multicultural society influences product development, with manufacturers offering diverse styles including modest swimwear options. The rise of e-commerce platforms has transformed the retail landscape, providing consumers with convenient access to a wide range of swimwear brands and styles.

Swimwear Market in South America

The South American swimwear market, primarily led by Brazil and Argentina, demonstrates strong growth potential driven by the region's beach culture and growing fashion consciousness. Brazil emerges as the largest market, benefiting from its extensive coastline and strong beach culture, while Argentina shows the fastest growth in the region. The market is characterized by vibrant designs, innovative materials, and an increasing focus on sustainable production methods. Local manufacturers are gaining prominence by offering products that cater to regional preferences while incorporating global fashion trends. The region's tropical climate and growing tourism industry continue to drive demand for swimwear products across different consumer segments.

Swimwear Market in Middle East and Africa

The Middle East and Africa swimwear market, with key markets in the United Arab Emirates and South Africa, shows distinctive growth patterns influenced by regional cultural preferences and tourism dynamics. The United Arab Emirates leads the market size in the region, while other markets show promising growth potential. The market is characterized by a growing demand for modest swimwear options alongside contemporary designs, catering to diverse consumer preferences. The region's luxury tourism sector, particularly in the UAE, drives significant demand for premium swimwear products. The market also sees increasing adoption of sustainable and eco-friendly swimwear options, reflecting growing environmental consciousness among consumers.

Swimwear Industry Overview

Top Companies in Swimwear Market

The global swimwear market features prominent players like Nike, Adidas, LVMH, Pentland Group, Arena SpA, and Victoria's Secret leading the swimwear industry through continuous innovation and strategic initiatives. Companies are increasingly focusing on sustainable product development, incorporating recycled materials and eco-friendly manufacturing processes to meet the growing environmental consciousness among consumers. The competitive landscape is characterized by extensive product launches featuring advanced technical features, moisture-wicking capabilities, and enhanced durability. Market leaders are strengthening their positions through strategic partnerships with athletes, sports associations, and technology companies to enhance brand visibility and product innovation. Additionally, companies are expanding their distribution networks through omnichannel strategies, combining traditional retail presence with robust e-commerce platforms while also exploring new markets through franchise and licensing agreements.

Dynamic Market Structure Drives Competitive Evolution

The swimwear market exhibits a fragmented structure with a mix of global conglomerates and specialized swimwear manufacturers competing across different price segments and consumer categories. Large multinational corporations like LVMH and Nike leverage their extensive resources, established distribution networks, and brand portfolios to maintain market leadership, while specialized players like Arena SpA and Speedo focus on technical expertise and performance-oriented products. The market is witnessing increased consolidation through strategic acquisitions and partnerships, as exemplified by Victoria's Secret's acquisition of Adore Me and strategic partnership with Frankies Bikinis, demonstrating the industry's trend toward portfolio expansion and market reach enhancement.


The competitive dynamics are further shaped by the presence of numerous regional and local players who compete through specialized offerings and local market knowledge. Market participants are increasingly pursuing vertical integration strategies to maintain control over their supply chains and enhance operational efficiency. The industry is characterized by frequent collaborations between established brands and emerging designers or technology companies, creating a complex web of partnerships that drives innovation and market evolution. These strategic alliances are particularly crucial in accessing new consumer segments and incorporating advanced technologies into swimwear products.

Innovation and Adaptability Drive Market Success

Success in the swimwear market increasingly depends on companies' ability to balance innovation with market responsiveness while maintaining strong brand equity. Incumbent players must focus on continuous product development, incorporating advanced materials and technologies while maintaining sustainable practices to retain their swimwear market share. The ability to quickly adapt to changing consumer preferences, particularly in terms of style, functionality, and sustainability, while maintaining efficient supply chain operations, has become crucial for market success. Companies must also invest in digital capabilities, including e-commerce platforms and social media engagement, while building strong relationships with retailers and distributors to ensure effective market penetration.


For emerging players and market contenders, differentiation through unique value propositions and targeted market strategies offers the best path to gaining market share. This includes focusing on underserved market segments, developing innovative designs, or offering superior customer experiences. The industry's future success factors also include the ability to navigate potential regulatory changes, particularly regarding sustainable manufacturing practices and material sourcing. Companies must also address the growing consumer demand for transparency in their operations while managing the risk of substitution from alternative product categories. Building strong brand communities and maintaining customer loyalty through personalized experiences and engagement strategies will become increasingly important for long-term success.

Swimwear Market Leaders

  1. Pentland Group PLC

  2. Adidas AG

  3. Puma SE

  4. Nike Inc

  5. Arena SpA

  6. *Disclaimer: Major Players sorted in no particular order
Swimwear Market Concentration
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Swimwear Market News

  • March 2024: Speedo extended its product portfolio by launching Splice Endurance+ Jammer, which delivers a swimsuit that retains its exceptional fit even after extensive hours spent in the pool.
  • March 2024: Arena launched its newest addition in honor of the elite athlete roster and world and European freestyle champion Marrit Steenbergen. Marrit, from the Netherlands, was asked to represent the Arena brand through the 2024 Olympics in Paris, showcasing Arena’s race suits and equipment.
  • February 2024: Pink by Frankies Bikinis marks a new swim collaboration with the help of Francesca Aiello. Francesca Aiello, creative director of Frankies Bikinis, would bring some of the brand’s flair to Pink with a collaborative label and her leading design and creative direction. 

Swimwear Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Enhanced Participation In Water Sports
    • 4.1.2 Popularity Of Beach Culture And Adventure Tourism
  • 4.2 Market Restraints
    • 4.2.1 Presence of counterfeit products
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Women's Swimwear
    • 5.1.2 Men's Swimwear
    • 5.1.3 Goggles and Swim Caps
  • 5.2 Distribution Channel
    • 5.2.1 Online Stores
    • 5.2.2 Offline Stores
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Positioning Analysis
  • 6.3 Company Profiles
    • 6.3.1 Pentland Group PLC
    • 6.3.2 Jockey International Inc
    • 6.3.3 LVMH Moet Hennessy Louis Vuitton
    • 6.3.4 Nike Inc.
    • 6.3.5 Perry Ellis International Inc.
    • 6.3.6 Arena SpA
    • 6.3.7 Puma SE
    • 6.3.8 Adidas AG
    • 6.3.9 Swimwear Anywhere Inc.
    • 6.3.10 Boardriders Inc
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Swimwear Industry Segmentation

A swimwear is a piece of clothing worn during water-based activities or sports, such as swimming or sunbathing.

The swimwear market is segmented by type, distribution channel, and geography. By product type, the market is segmented into women's swimwear, men's swimwear and goggles and swim caps. By distribution channel, the market is segmented into online stores and offline stores. The study also provides an analysis of the swimwear market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

For each segment, the market sizing and forecast have been done on the basis of value (in USD).

Type Women's Swimwear
Men's Swimwear
Goggles and Swim Caps
Distribution Channel Online Stores
Offline Stores
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Swimwear Market Research Faqs

How big is the Swimwear Market?

The Swimwear Market size is expected to reach USD 28.29 billion in 2025 and grow at a CAGR of 6.37% to reach USD 38.53 billion by 2030.

What is the current Swimwear Market size?

In 2025, the Swimwear Market size is expected to reach USD 28.29 billion.

Who are the key players in Swimwear Market?

Pentland Group PLC, Adidas AG, Puma SE, Nike Inc and Arena SpA are the major companies operating in the Swimwear Market.

Which is the fastest growing region in Swimwear Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Swimwear Market?

In 2025, the Asia Pacific accounts for the largest market share in Swimwear Market.

What years does this Swimwear Market cover, and what was the market size in 2024?

In 2024, the Swimwear Market size was estimated at USD 26.49 billion. The report covers the Swimwear Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Swimwear Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Swimwear Market Research

Mordor Intelligence offers a comprehensive swimwear industry analysis that covers the global swimwear market. This includes segments from luxury swimwear to sports swimwear. Our extensive research spans the entire spectrum of swimming apparel and beach fashion. It includes categories such as bikini, rash guard, swim shorts, and board shorts. The report provides detailed insights into swimwear industry statistics and emerging trends in the beachwear and resort wear sectors. It places a particular focus on designer swimwear and performance swimwear segments.

Stakeholders in the swimwear industry can access our detailed report PDF, available for immediate download. It features thorough swimwear market analysis and industry growth projections. The report examines competitive swimwear dynamics, beach accessories trends, and aquatic apparel developments. It also provides comprehensive swimwear market size data and swimwear industry statistics. Our analysis benefits manufacturers, retailers, and investors by delivering actionable insights into swimwear target market demographics and swimwear market segmentation. This is supported by a robust research methodology and expert consultation services.