Europe Light Commercial Vehicle Rental Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe Light Commercial Vehicle Rental Market is segmented by Booking Type (Online booking and Offline Booking), By Rental Type (Short Term and Long Term), and By Country (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe). The report offers the market size and forecasts for Europe Light Commercial Vehicle Rental Market in terms of Value (USD billion) for all the segments.

Market Snapshot

Europe Light Commercial Vehicle Rental Market
Study Period: 2018-2027
Base Year: 2021
CAGR: 5.6 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Europe Light Commercial Vehicle Rental Market was valued at over USD 6.11 billion in 2021. It is expected to reach a value of over USD 8.47 billion by 2027 while registering a CAGR of more than 5.60% during the forecast period.

The outbreak of the COVID-19 pandemic resulted in negative growth of the already struggling automotive and vehicle rental industry. The pandemic resulted in lockdowns and shutdowns, thereby, halting demand in the vehicle rental business for a few months. However, the vehicle rental market recovered in a very short period as demand for last-mile deliveries increased due to restrictions.

Some of the major factors driving the growth of the Europe LCV rental market are the growth in the logistics industry and growing business opportunities in the region. After the Covid-19 global pandemic, commercial vehicle rental and leasing providers are anticipated to look for a fast track strategy for growth in rental and leasing of vehicles and supply chains as they prepare for a volatile demand environment.

Due to technological advancements in commercial vehicle segment is also propelling the market forward as many rental companies are looking for vehicles with advanced features like safety, navigation systems and enhanced driving experience.

Scope of the Report

The Europe Light Commercial Vehicle Rental Market report offers the market dynamics, latest trends, size, share, and industry overview. The Europe Light Commercial Vehicle Rental Market is segmented by Booking Type ( Online booking and Offline Booking), By Rental Type (Short Term and Long Term), and By Country ( Germany, United Kingdom, France, Spain, Italy, and Rest of Europe)

Based on booking type, the market is segmented as Online booking and Offline Booking.

By Rental Type, the market is segmented as Short Term and Long Term, 

and By Country, the market is segmented as Germany, United Kingdom, France, Spain, Italy, and the Rest of Europe.

By Booking Type
Online Booking
Offline Booking
Rental Type
Short Term
Long Term
By Country
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increasing Demand from E-commerce and Last Mile Logistics

The increasing demand from e-commerce sector and the need for efficient last mile delivery by logistic companies has shot up the need for cargo vans of different sizes that can cater to the different cargo space needs of the last mile delivery industry.

Owing to this, several e-commerce and logistic companies have turned towards rental vehicles, in order to cater to the high demand for vans to fulfill deliveries during rush seasons. This in turn, increased the demand for rental services, and majority of the companies realized the advantage of renting the fleet over owning them. For instance,

UPS and FedEx, in Jul 2020, witnessed a significant shortage of transport vans to deliver packages during holiday season and led to them diving into the rental market for fulfilling the fleet needs to deliver packages on time. Owing to the increasing demand, the rental companies have also invested into purchasing vans to be able to offer them for rental services.

Witnessing the increase in demand, major OEMs have also invested into expanding their rental services to be able to cater to the demand for the large and small cargo vans sector. As a result, the market value and public inclination towards rental vehicles has shot up considerably, over the period. For instance,

Vauxhall, part of the StellantisN.V. supergroup announced its van renal scheme in Mar 2020. The company announced the proposition of offering the Vivaroand Combo vans for rental services ranging from GBP 119 to GBP 229 via the company’s contact hire company Ready4Business scheme provided through Stellantis’sFree2Move Lease company. These vans are expected to suit the needs of customers and the scheme offers excellent financial flexibility to the customer and their business needs.

As a direct competition to the vans and passenger cars market of the European region to Vauxhall, Renault, has also entered the van rental business, to compete with the programs of Vauxhall. As part of this, Renault SA, in Jun 2021 announced that it was investing into its mobility services business, to expand its product portfolio and market presence as the COVID-19 pandemic restrictions were gradually lifted. The company announced that the short-term rental program, Zitywill be expanded beyond the existing operations in Paris and Madrid.

To meet the changing expectations of consumers while remaining profitable and generating growth, logistics and transportation companies should consider solutions that offer a combination of flexibility, convenience and competitive pricing. By utilizing shorter equipment life cycles, companies can successfully evolve to meet the ever-changing consumer demands and hence such rising demand to poise positive demand in the market during the forecast period.

Europe LCV Sales_trend1

Germany Dominating the Market

Due to COVID-19, the van rental market has been disrupted. With travel restrictions and lockdowns, there was a decline in the van rental market. However, as the situation is getting normalizing the market is again going to growth with a pre-covid pace.

Germany is a concentrated market, with the key players accounting for roughly 70-80 percent of the market. such as Europcar, Avis Budget, Hertz, Enterprise. The country witnessed a cumulative growth in demand as Van Rentals market is considered not only as an alternative to other shared rides but also as a complementary service.

In order to realize the zero-emission goal, German startups are working on electric van rental space. For instance, UZE Mobility, an open-source e-mobility platform, is providing clients with free van rentals from their electric Street Scooter fleet. Because they've adopted various types of funding, they've been able to take this unique strategy. Digital screens serve as mobile billboards on the sides of the vans. UZE wants to sell enough advertising to cover the cost of renting electric vans.

Other driving factors of the van rental market are, comfort, and quality of life, affordability, and low cost of traveling. The luxury vans also likely to grow over forecast period owing to increased travel budgets of tourists in the country and such developments to have positively lucrative opportunities for rental service providers. Berlin-based Daimler subsidiary Mercedes-Benz Vans Mobility (MBVM) has launched Mercedes-Benz Van Rental, a flexible rental service aimed at LCV users. Part of the strategic advance scheme, the new service is another step towards MBVM becoming a provider of holistic system solutions.

Such developments are expected to have a positive impact on the market in focus during the forecast period.

Europe LCV Rental Market_trend1

Competitive Landscape

The Europe LCV rental market is fairly consolidated and has many active players, owing to the presence of major rental companies in the region. Some of the major players in the market are Enterprise Holdings Inc., Avis Budget Group, Europcar, Hertz Global Holdings Inc, Fraikin, etc

  • Fraikin UK, part of one of Europe’s largest commercial vehicle fleet services companies, has partnered with Samsara, pioneer of the Connected Operations Cloud, to surface real-time data that will help customers improve the safety, efficiency, and sustainability of their connected fleets.

Recent Developments

  • In March 2021, Europcar mobility group launched a brand new range of subscription offers exclusively for companies, allowing fully flexible vehicle rentals to meet the increasing need for greater flexibility, the group is enhancing its solutions for all businesses: with 3 offers – “Flex”, “Superflex”, “Duoflex”- which are alternatives to fixed-term leasing or ownership, offering the convenience of a monthly subscription.
  • Ford and ALD Automotive, two leading global providers of mobility solutions, have signed an agreement to create an integrated leasing and fleet management solution for European customers. Both commercial vehicles and passenger vehicles will be offered by Ford Fleet Management through Ford’s dealer network as well as through direct contact, and via digital platforms.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Booking Type

      1. 5.1.1 Online Booking

      2. 5.1.2 Offline Booking

    2. 5.2 Rental Type

      1. 5.2.1 Short Term

      2. 5.2.2 Long Term

    3. 5.3 By Country

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Rest of Europe


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Rental Firms

        1. Enterprise Holdings Inc

        2. Avis Budget Group

        3. Europcar

        4. Hertz Global Holdings

        5. Fraikin

      2. 6.2.2 Light Commercial Vehicle Manufacturers

        1. Arrival

        2. Volkswagen AG

        3. Daimler AG

        4. Groupe PSA (Stellantis)

        5. Ford Motor Company


You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Europe LCV Rental Market market is studied from 2018 - 2027.

The Europe LCV Rental Market is growing at a CAGR of 5.6% over the next 5 years.

The Europe LCV Rental Market is valued at 6 Billion USD in 2018.

The Europe LCV Rental Market is valued at 8 Billion USD in 2027.

Avis Budget Group, Hertz, Enterprise, Europcar, Fraikin are the major companies operating in Europe LCV Rental Market .

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!