With the exponential growth of Europe's Muslim population in recent years, thousands of tons of religiously slaughtered halal meat is now entering the general food chain, where it is being also consumed by the non-Muslim population as they are aware of the health benefits. To cater to this growing demand, an increasing number of retail formats are selling halal food products and it is mandatory for supermarkets to label foods containing halal meat. The retail chains like Tesco, Sainsbury's, Marks & Spencer, and Waitrose sell halal food, including halal meat, confectionery, bread, cereals, and snacks. As the dynamics within the Muslim world change and globalization trends continue to shape consumers’ tastes, habits, and spending patterns across the world, the acceptance for halal-based foods, and beverages is projected to grow in Europe during the forecasted period.

France has the largest population of Muslims in Europe and the halal offerings have also moved upscale, from the traditional neighborhood butcher who sold meat slaughtered in accordance with Islamic law, to a significant presence in French food industries, supermarkets, and even restaurants. Since the market demand for halal food is constantly developing, supermarkets have started increasing their services and dedicated more shelves to this kind of product. For instance, Casino France's second-largest supermarket chain has even created its own halal product line, which it markets under the name Wassila. In France, the government is only involved in halal certification to the extent that it has designated the three main mosques as the only distributors of permits for halal slaughter.