Europe Halal Food and Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The Europe halal food and beverage market is projected to record a CAGR of 5.29 % during the forecast period (2022- 2027).

COVID-19 has eventually brought a decline in the availability of halal products in Europe. One product that has been down in the first few months and was challenging to find by Islamic communities is halal meat because many halal meat traders were closed. Usually, European Islamic communities buy meat directly from halal-labeled meat shops rather than supermarkets. This trend is because supermarket meat is not guaranteed 100% halal, as it is stored and transported with non-halal products. Lately, Islamic and non-Islamic consumers have shown a noteworthy interest in halal certification, despite being controversial among natives. To mitigate the risk of COVID-19-like outbreaks, a change in consumption culture and strategy that improvises more on halal eating is expected to be practiced more among natives.

The market for halal foods is growing rapidly, indicating the inclination of other communities' consumers toward halal foods. Thus, there is quite a huge opportunity for halal food companies.

The manufacturers have been trying to make changes in the entire value chain, from raw materials and product developments, to finished product packaging, marketing, and spreading awareness about the benefits of consuming these products through social media advertisements.

Scope of the Report

Halal Foods are foods Muslims are allowed to eat or drink under Islamic law that specifies what foods are allowed and how that food must be prepared. The European market for halal food and beverage is segmented by product type into halal food, halal beverages, and halal supplements. The halal food section is further divided into meat, dairy products, bakery products, confectionery, and other halal foods. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, convenience stores, and other distribution channels. This study also analyses regions such as the United Kingdom, Germany, France, Italy, Spain, Russia, and the Rest of Europe. The report offers market size and forecast in value (USD million) for all the above segments.

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Key Market Trends

Increasing Muslim Population in Europe

Globally and in the European nations, the Muslim community is growing faster than the population due to their higher birth rate and conversions to Islam. Therefore, the surging Muslim population in Europe has strongly accelerated the demand for halal food and beverages across various countries in the region. France has the highest population of Muslims in this region. Furthermore, to a lesser extent, the rise in Muslim tourism in European countries has further supplemented the demand for halal food and beverages. As a result, the manufacturers and retailers respond to this demand by locally producing halal products or importing them from other countries. Major European supermarket chains such as Tesco, ASDA, Auchan, Carrefour, and Edeka have launched halal meat sections in selected stores. Even KFC, which has around 900 restaurants in the UK, claimed to serve certified halal food in around 130 outlets. The surging European halal market resulted in manufacturers expanding their businesses into niche sectors, including bread, biscuits, and cookies and spreads. Thus, the surging Muslim population in this region is projected to drive the market studied in the forecast period.

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