The trend of naturally sourced ingredients has been spreading across the European region, especially in countries like Germany, France, and Spain. Food and beverage companies have been largely affected with almost all international and local players forced to remove artificial flavors and additives from their product lines. In parallel, the clean label has affected the global flavor market, wherein producers have responded with high innovation and investments in R&D activities. Consumers are highly skeptical about artificial additives. The rise in consumers' concern on usage of food additives and preservatives have led to the demand growth for transparency and clean labels, thus, hindering the artificial flavor and additive market.

Spain is the sixth-highest food and drink exporter in the EU and the tenth highest globally. This growth of the food and beverage industry is driving the demand for various food flavors. In Spain, natural food flavors derived from spices and herbs are in huge demand and it will witness significant growth in upcoming years. In Spain, natural food flavors derived from spices and herbs are in huge demand and it will witness significant growth in upcoming years. While Spanish consumers are seeking healthier food ingredients, natural food flavors have experienced little growth in the domestic market, although production and exports remain the largest in Spain.