Market Overview

Europe Food Sweetener market is forecasted to reach USD 8182.62 million by 2024 growing at a CAGR of 4.6% during the forecast period (2019 - 2024).

• More than 70% of the market share in the European food sweetener market is held by sugar. The food sweetener market is majorly affected by the volatility in prices, trade, consumer habits and regulation in the European region. Currently, the consumption of sugar substitute is increasing rapidly in Europe. This is attributed to consumer awareness, government regulation to reduce sugar consumption and application in many health & wellness food products in the market.
• The other major reason for the growth of sugar substitute is the increasing population of obese, overweight and diabetic patients in Europe. Most of the market leaders are bringing innovative products, especially stevia-derived products, to meet the growing consumer demand for non-caloric natural sweeteners in both food and beverages.

Scope of the Report

Sweeteners are substances used to sweeten various food & beverage items. The sweeteners studied in the report are categorized as bulk sweeteners and sugar substitutes, which are commercially used in food & beverages industry. Sugar substitutes have a higher intensity of sweetness compared to sugar; however, they do not add to the calories. By application, the market is segmented as dairy & frozen products, bakery, beverages, meat & sea foods, confectionery and others.

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Key Market Trends

Expanding Use of Sweeteners In The Processed Foods Market

The food processing industry is positioned to be a vital part of the European food market, considering the growing demand for processed food, especially in developed countries such as UK, Italy, Germany and France. Processed food forms a major part of the consumer’s diet in these developed countries. Moreover, the processed food business landscape is evolving to accommodate the food processing consumption with changes in consumers’ lifestyle. Sweetener is a major ingredient in beverages industries and is used in products such as cola, fruit juice, RTS, squash and concentrates. The consumption of sweeteners varies from region to region in the European market. The Western European countries consume more sucrose in food processing, whereas the Eastern Europe is consuming less sucrose but more other types of sweeteners.

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