The Food colorant market in the United Kingdom is driven by easily-available raw materials, which includes fruits and vegetables and increased consumption of packaged food, including beverages, ready to eat foods, and other products. Consumers in the United Kingdom alligns natural products with superior quality. For instance: colors derived from well-known sources, such as beetroot, grapes, cabbage, and paprika, are more readily-recognized and accepted by consumers. In the United Kingdom, rising food safety concerns are pressurizing manufacturing to adopt clean labels, which is triggering the demand for natural colors.

The growing health concerns among the consumers have given a boost to the demand for natural products in their everyday diet. This, in turn, increased the application of natural food colorants such as Allura red, carmoisine, ponceau 4R, quinoline yellow and others in the food and beverage industry.  Natural Food Coloring in the food & beverages industry Is gaining popularity with an increasing number of natural food colors and dyes being produced commercially. Innovation in natural food colors to mitigate the application challenges faced by the food industry is one of the key approach adopted by the companies so as to meet the propelling consumer's demand.