With the spread of knowledge and advancement in technology, European food companies are skillful in developing new products. In the modern trend, the Europeans are leaning towards healthy foods involving functional products such as prepared foods as convenient and healthy alternatives to suit their busy lifestyles. Europe is a major market for food ingredients and additives in prepared foods. Ready-to-eat meals are very popular in the region as product innovation is tailoring them to European tastes. The new products being developed represent a progressively growing market segment which is gaining popularity due to the increase in the number of working women in the region. Moreover, the parents are buying healthier for the kids that make use of citric acid as a preservative.

The advancement in the beverage industry dedicated to health-oriented consumers with the development of low-calorie, organic products are gaining a large number of consumer base supplementing the growth of additives market including food acidulants. Witnessing the beverage potential in Germany, many giant manufacturers are introducing specific acidulants used in the industry to the country. The beverage sector is a key pillar in Germany, and a major portion of agrarian products in Germany are processed by the industry to high-quality drinks. These German drinks are widely exported to different parts of the world. There is a high demand among German food and pharma manufacturers for citric acid, due to its low toxicity. Abiding by the regulations in the country, the beverage manufacturers in Germany use citric acid for the targeted acid enrichment of wines and basic champagne wines.