Europe Flavor and Fragrance Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027)

The Europe Flavor and Fragrance Market is segmented by Product Type (Food Flavors and Fragrances), By Form (Liquid and Powder), Application (Food Flavors and Fragrances), and Geography (United Kingdom, France, Spain, Italy, Germany, Russia, and the Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Europe Flavor and Fragrance Market
Study Period: 2016 -2027
Base Year: 2021
CAGR: 3.2 %

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Market Overview

The Europe flavors and fragrances market is projected to witness a CAGR of 3.20 % during the forecast period, 2022 – 2027

COVID-19 has also impacted the supply chain management of many products or commodities, particularly ingredients and additives such as sweetener, flavors, and fragrances, and other consumer-end products such as meat, poultry, seafood, and dairy products. Therefore, these factors have minimally hindered the market growth for flavors and fragrances in Europe. Also, immunity is one of the hottest topics out there right now, and flavors that consumers recognize as immunity-boosting in particular, such as turmeric, elderberry, echinacea, citrus, and berry flavors, have performed well with consumers that are looking for a quick fix in their diet. The staple trend of ingredient naturality is becoming more pronounced as the COVID-19 health crisis had prompted consumers to opt for more natural flavors associated with perceived healthful attributes.

The increasing consumer interest in nutritionally enriched products and all-natural foods is promoting the demand for high-value premium and natural additives, expanding the demand for natural food flavors in Europe. The trend also justifies the emerging trend of botanical flavors in the region, which is primarily perceived as healthy among the region's consumers.​

Furthermore, the increasing demand for foods with exotic or ethnic flavors drives the demand for variant food flavor blends in countries such as the United Kingdom, Germany, France, and others. The region's food and beverage industry provide great opportunities for flavor manufacturers. It is an indispensable ingredient for foods and drinks, which helps deliver palatability and position a product or target a specific group of consumers.

Scope of the Report

Flavors and fragrances create scents and tastes for use in a broad range of consumer products, including prepared foods, personal care and household products, fine fragrances, cosmetics, and beverages. The Europe flavor and fragrance market is segmented by type, form, application, and geography. Based on type, the market has been segmented into food flavors and fragrances. Food flavors are further segmented into natural flavors and synthetic flavors. By form, the market is segmented into powder and liquid. By application, the market is segmented into food flavors and fragrances. The flavors segment is further sub-segmented into bakery, confectionery, meat and meat products, beverages, dairy, soups, pasta and noodles, beverages, and other applications. The beverages segment is further segmented into alcoholic beverages and non-alcoholic beverages. The fragrances segment is segmented into cosmetic and toiletries, household cleaners and air fresheners, fine fragrances, soaps and detergents, and other fragrances. By geography, the market is segmented into the United Kingdom, Italy, Germany, France, Spain, and Rest of Europe. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Product Type
Food Flavors
By Form
By Application
Food Flavors
Dairy Products
Meat and Meat Products
Soups, Pastas, and Noodles
Alcoholic Beverages
Non-alcoholic Beverages
Other Applications
Cosmetic and Toiletries
Household Cleaners and Air Fresheners
Fine Fragrances
Soaps and Detergents
Other Fragrances
By Country
United Kingdom
Rest of Europe

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Key Market Trends

Natural Flavors to Drive the Market Demand

The increasing concerns regarding side effects of the artificial flavor and stringent governmental laws against excessive natural flavor due to numerous health benefits and eco-friendly properties of natural ingredients flavor are projected to boost the natural flavor market over the forecast period. Natural fruit and vegetable extracts remained the largest natural flavoring agents in the study period. Furthermore, increasing demand for foods with exotic or ethnic flavors is driving the demand for natural flavor blends. Growing consumer demand for food products with “clean” labels, ingredient-consciousness, and products free from additives, such as artificial flavors, is also boosting the demand for natural flavor.

Europe Flavor and Fragrances Market-1

Beverages Dominant Application in Non-Alcoholic Drinks

Flavor application in non-alcoholic beverages primarily includes usage in carbonated drinks, coffee and tea, energy drinks, flavored water, juice-based drinks, and sport drinks. In order to cater to the increasing demand for flavored carbonated beverage products, companies have been increasingly focusing on making product lines based on tropical fruits and superfruits, thus, driving the growth of the flavored beverage market. However, increased government scrutiny would act as a market obstacle during the review period. Owing to consumer health awareness, companies are now more focused on product innovations using natural food flavors and other ingredients, like food color and sweeteners.

Europe Flavor and Fragrances Market-2

Competitive Landscape

The Europe flavors and fragrances market is highly competative. The leading players in the market enjoy a dominant presence across the region. The European flavors and fragrances market is a consolidated market, with the presence of major players, like Symrise AG, Firmenich SA, and Givaudan. The prominent market players have been focusing on developing new and innovative products by targeting new formulations for food flavors in the natural segment and also in the fragrances sector. Additionally, these companies are focusing on increasing the production capacities of their existing plants, while investing in R&D activities.

Major Players

  1. Givaudan

  2. Firmenich SA

  3. International Flavors & Fragrances

  4. Symrise AG

  5. Sensient Technologies


Recent Developments

September 2020, BASF Nutrition & Health launched Velberry™, a new, fruity-sweet fragrance, in the market. Velberry is the first substance developed jointly by BASF and its innovation ecosystem partners for the broad market.

In October 200 , Firmenich created AI flavor in collaboration with Microsoft, which leveraged the entirety of Firmenich’s raw material database. Specifically, the development allows for better, more efficient new flavors and reformulation.

In June 2020, Nactarome SPA is announced the 100% acquisition of Create Flavours, UK producer of natural top-notes flavours for the food and beverage sector. The acquisition of Create Flavours further solidified Nactarome’s position as a leading independent player in the European flavours and ingredients arena.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Food Flavors

        1. Synthetic

        2. Natural

      2. 5.1.2 Fragrances

    2. 5.2 By Form

      1. 5.2.1 Liquid

      2. 5.2.2 Powder

    3. 5.3 By Application

      1. 5.3.1 Food Flavors

        1. Bakery

        2. Confectionery

        3. Dairy Products

        4. Meat and Meat Products

        5. Soups, Pastas, and Noodles

        6. Beverages

          1. Alcoholic Beverages

          2. Non-alcoholic Beverages

        7. Other Applications

      2. 5.3.2 Fragrances

        1. Cosmetic and Toiletries

        2. Household Cleaners and Air Fresheners

        3. Fine Fragrances

        4. Soaps and Detergents

        5. Other Fragrances

    4. 5.4 By Country

      1. 5.4.1 United Kingdom

      2. 5.4.2 France

      3. 5.4.3 Germany

      4. 5.4.4 Spain

      5. 5.4.5 Italy

      6. 5.4.6 Russia

      7. 5.4.7 Rest of Europe


    1. 6.1 Strategies adopted by Key players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Givaudan

      2. 6.4.2 Firmenich SA

      3. 6.4.3 International Flavors & Fragrances

      4. 6.4.4 Symrise AG

      5. 6.4.5 Sensient Technologies

      6. 6.4.6 European Flavours & Fragrances PLC

      7. 6.4.7 Nactis Flavors

      8. 6.4.8 Kerry Group PLC

      9. 6.4.9 Corbion NV

      10. 6.4.10 BASF SE

    5. *List Not Exhaustive


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Frequently Asked Questions

The Europe Flavors and Fragrances Market market is studied from 2016 - 2027.

The Europe Flavors and Fragrances Market is growing at a CAGR of 3.2% over the next 5 years.

Givaudan, Firmenich SA, International Flavors & Fragrances, Symrise AG, Sensient Technologies are the major companies operating in Europe Flavors and Fragrances Market.

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