Many people are increasingly looking for a convenient snack that delivers health benefits and that tastes good and offers an enjoyable food experience. The dairy industry is able to offer less processed products for easy eating experiences that go beyond the traditional three - square meal experience.  The increased health awareness and consumer willingness to experiment have led to the development of dairy snacks, thus, allowing different products to include cheese, yogurt, butter, buttermilk, ice-cream, and lactose-free milk as ingredients. The nutritious snacks are often eaten between breakfast and lunch, and are often less processed, such as snacking cheese, yogurt, and smoothies, as it contain nutrients, which in turn boosting the market studied growth.

Owing to a huge retail space catering to a wide variety of preferences, supermarkets/ hypermarkets are dominant channels for the sales of dairy snacks across the region. Factors, such as business expansion and rising number of hypermarkets and supermarkets, add to the sales of these retail formats and significantly contribute to the market studied. The increasing market share of the supermarkets/ hypermarkets  segment has, in turn, increased the demand for purchasing products in bulk, as customers want to make fewer trips to the store and receive more value for their money. This has, in turn, increased the sales of dairy snacks across the region.​