Europe Dairy Based Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

Europe Dairy Based Beverages Market is projected to register a CAGR of 4.85%, during the forecast period of 2020-2025.

• The consumer demand for convenient and healthy on-the-go snack options is the primary attribute for the sales of dairy snack products all over the world. The changing lifestyle of consumers, involving the consumption of smaller meals, is leading to increased consumption of snacks. Hence, dairy snacks, being the healthier and nutritional option, are witnessing increasing demand.​
• Dairy-based snack products are naturally high in calcium content, and hence, are perceived as a nutritional snacking option. The health benefits of probiotic drinks, especially their ability to improve digestion and the immune system, are attracting consumers across all age groups.​
• Health and wellness trends have led to the inclination of consumers toward low fat, lactose-free variants, and calcium rich variants of the dairy snacks. ​

Scope of the report

Europe dairy based beverages market is segmented by type, category, distribution channel, and geography. On the basis of type, the market is segmented into milk, yogurt, kefir, and others. On the basis category, the market is segmented into flavoured and unflavoured drinks. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online channels, and others. Based on geography the report provides a regional analysis, which includes United Kingdome, Germany, Italy, France, Spain, Russia, and Rest of Europe.

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Key Market Trends

Rising Awareness for Healthy Snacking

Many people are increasingly looking for a convenient snack that delivers health benefits and that tastes good and offers an enjoyable food experience. The dairy industry is able to offer less processed products for easy eating experiences that go beyond the traditional three - square meal experience.  The increased health awareness and consumer willingness to experiment have led to the development of dairy snacks, thus, allowing different products to include cheese, yogurt, butter, buttermilk, ice-cream, and lactose-free milk as ingredients. The nutritious snacks are often eaten between breakfast and lunch, and are often less processed, such as snacking cheese, yogurt, and smoothies, as it contain nutrients, which in turn boosting the market studied growth.

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