|Study Period:||2016 -2027|
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The European dairy alternatives market is forecasted to witness a CAGR of 7.12% during the forecast period, 2022-2027.
The COVID-19 crisis has significantly affected the market. There was a change in the buying behavior of the consumers. This was due to the fact that the consumers were aware of their health. Consumers prefer lactose-free foods because of several health benefits. The manufacturers of vegetarian products have witnessed a terrific growth of these products through e-commerce websites rather than the retail stores, and it was majorly because of the closures of certain retail stores due to the several rules and regulations imposed by the government. Danone SA, which is one of the major players in this segment, has estimated growth of 2.9% in sales during the first quarter of fiscal 2021.
The antioxidant properties of dairy alternatives such as almond milk that can have a protective effect against cancer and heart diseases have further fueled the demand for dairy alternatives in Europe.
The rising number of health-conscious consumers and consumer awareness about the health benefits of dairy alternatives are set to fuel the market growth during the forecast period.
Scope of the Report
Dairy alternatives are products that are plant-based milk alternatives made from various plant sources such as soy, rice, coconut, etc. The European dairy alternatives market is segmented by type into food and beverage. Food is further sub-segmented into yogurt, frozen desserts, and other foods. Beverage is further sub-segmented into soy milk, almond milk, coconut milk, rice milk, and other beverages. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, and other distribution channels). Based on geography, the report covers Spain, the United Kingdom, France, Germany, Russia, Italy, and Rest of Europe. The report offers the market size and forecasts in value (USD million) for the above segments.
|By Distribution Channel|
|Other Distribution Channels|
|Rest of Europe|
Key Market Trends
Increased Consumption of Plant-based Milk
With the increasing consciousness toward health, consumers are preferring healthy foods such as plant-based milk, because it is lactose-free, this is also because of fact that lactose-free food can have several health benefits. Some of the major reasons due to which consumers prefer these food products are because it helps in weight reduction, the lactose-free food products enable accurate digestion, thus strengthening the gut of an individual. Moreover, due to the spread of several diseases worldwide, which can cause severe health damage, consumers are preferring lactose-free food products as they can reduce the effect of antimicrobial in the body. For example, soy milk is one such highly consumed product among consumers because the milk is a plant-based milk that contains no lactose. Soy milk is also having several health benefits and it is also a dairy-free product that is even free from cholesterol and low in fat percentage. Thus, due to several health benefits that can be achieved from plant-based products the consumers are trending toward this market.
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The United Kingdom is the Largest Market
The popularity of vegan diets is increasing in the United Kingdom due to the shift in consumer demand from animal protein to plant protein. This inclination toward plant-based diets is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, and environmental and animal rights. The increasing consumer appetite for vegan-friendly foods depicts a huge market potential for plant-based beverages. The growing concerns of consumers about the consumption of conventional animal-based food and beverage products and the adoption of vegan diets due to rising health awareness are expected to drive the growth of plant-based food and beverages, including dairy alternatives. According to the World Health Organization (WHO), the consumption of healthy natural fats and proteins, such as coconut and soy, can provide a healthy gut and other health benefits. Due to these factors, plant-based food and beverages, especially in the dairy segment, are projected to skyrocket in the market during the forecast period.
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The European dairy alternatives market is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The major players in the industry are Hain Celestial Group, Oatly AB, Blue Diamonds Growers, Danone, and Daiya Foods Inc. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and also, the companies can remain a strong competition for other players in the market.
Blue Diamond Growers
Daiya Foods Inc.
Hain Celestial Group
- In 2021, Daiya Foods Inc. launched a new foodservice website. According to the company, the strategy behind introducing this specific program in the company's business model will strengthen the company's supply chain and will also help the entity to develop the brand name and target numerous consumers who prefer dairy-free products.
- In September 2020, Danone SA launched a range of plant-based yogurt drinks in the United Kingdom. The dairy-free drinks are available in mango, passionfruit, and blueberry flavors and are available across major retailers, including Waitrose, Tesco, and Sainsbury’s.
- In February 2019, Califia Farms launched Oat Barista Blend and an Unsweetened Oatmilk in Europe. The strategy behind this launch was to provide a plant-based dairy for vegan consumers. This strategy also helps the company to expand the product portfolio and expand the business dimensions around the world.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
22.214.171.124 Frozen Desserts
126.96.36.199 Other Foods
188.8.131.52 Soy Milk
184.108.40.206 Almond Milk
220.127.116.11 Coconut Milk
18.104.22.168 Rice Milk
22.214.171.124 Other Beverages
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.2 United Kingdom
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Daiya Foods Inc.
6.3.2 Blue Diamonds Growers
6.3.3 Danone SA
6.3.4 Hain Celestial Group Inc.
6.3.5 Califia Farms
6.3.6 Oatly Ab
6.3.7 Ripple Foods
6.3.8 Braham & Murray
6.3.9 Sanitarium Health & Wellbeing Company
6.3.10 Ripple Foods
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Frequently Asked Questions
What is the study period of this market?
The Europe Dairy Alternatives Market market is studied from 2016 - 2027.
What is the growth rate of Europe Dairy Alternatives Market?
The Europe Dairy Alternatives Market is growing at a CAGR of 7.12% over the next 5 years.
Who are the key players in Europe Dairy Alternatives Market?
Blue Diamond Growers, Oatly AB, Daiya Foods Inc., Danone SA, Hain Celestial Group are the major companies operating in Europe Dairy Alternatives Market.