Europe Automotive Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The European Automotive Display Market is Segmented by Vehicle Type (Passenger Car, Commercial Vehicle), Technology (LCD, OLED), Product (Center Stack Display, Instrument Cluster Display, Head-up Display, Other Products), Sales Channel Type (OEM, Aftermarket), and by Country (Germany, United Kingdom, Italy, France, Spain and Rest of Europe).

Market Snapshot

market_overview
Study Period: 2018 - 2026
Base Year: 2020
CAGR: 8.89 %

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Market Overview

The market is poised to register a CAGR of 8.89 % over the forecast period (2020-2025).

  • Trends, such as autonomous driving, connected vehicles, augmented reality, and multiple usages of sensors and cameras, have made the display systems in vehicles more enhanced and are driving the auto display manufacturers to align themselves with these trends in the automotive industry. Automotive display manufacturers continue to work intensively on various advanced technologies for vehicle display systems with a variety of new functionalities that are expected to be adopted in future vehicles.
  • With growing automotive navigation and connectivity systems in vehicles, auto visualization technology is playing a vital role in them, which led to the incorporation of interactive displays in few vehicles delivered/launched by prominent automakers, like BMW and Mercedes-Benz. These types of displays are gaining significant attention from display suppliers for implementation in their developing and manufacturing processes of display systems.
  • Vehicle interiors are providing a futuristic digital user experience to the drivers. The number of displays in vehicles is continuously increasing, as OEMs try to stay ahead of their competitors to make their cars more attractive with advanced instrument clusters. For instance, in March 2020, Continental AG showcased its autostereoscopic 3D technology, which displays three-dimensional scales, pointers, and objects.

Scope of the Report

The automotive display market covers the latest trends and technological developments, and its demand by product type, technology, vehicle type, country, and the market share of major automotive display companies in Europe.

By Vehicle Type
Passenger Cars
Commercial Vehicles
By Technology Type
LCD
OLED
By Product Type
Center Stack Display
Instrument Cluster Display
Heads-up Display
Other Product Types
By Sales Type
OEM
Aftermarket
By Country
Germany
United Kingdom
Italy
France
Spain
Rest of Europe

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Key Market Trends

Autonomous and Electric Vehicles Driving the Market

Norway is setting itself as an example for other countries for the adoption of electric vehicles. For instance, in 2019, of the total new cars sold, around 60% share belonged to electric cars. However, the sales volume could be higher in other European countries but with a lesser percentage of electric vehicle sales.

Leading automakers and display manufacturers are spending a considerable amount on research and development of displays for future electric and autonomous vehicles.

For instance, in 2019, BMW showcased iNext electric crossover curved display, in which information and control display are merged to create a single unit that is curved toward the driver. The curved screen is placed in such a way that the vehicle occupant cannot see its connection to the instrument panel.

Similarly, Byton M-Byte, an all-electric and autonomous SUV, comes with a 48-inch dash display. The display is controlled through AI voice tech, which also offers gesture control and facial recognition.

key trend_1

OLED to Witness Fastest Growth in the Automotive Display Market

Passenger cars with OLED displays were unveiled at various exhibitions, but its penetration rate is lower than LCDs in the consumer models. In 2017, total OLED display panel shipments of the automotive industry were 2.35 million units. Furthermore, out of them, more than 99% were PMOLED (Passive Matrix – OLED) displays. AMOLED screens are mostly used for rear-seat entertainment in luxury cars. However, OLED display systems are expected to be adopted faster than other technologies over the next five years. Now, most of the upcoming vehicles come equipped with OLED displays. For instance,

Cadillac unveiled its luxury SUV 2021 Escalade, which includes a curved Organic Light Emitting Diode screen. The display system comprises three screens, including a paper-thin OLED, and its curvature positions the display screen for optimal visibility.

Mercedes-Benz is planning to use LG OLED panels, where the S-Class and E-Class will be possibly equipped with OLED, not an LCD, by the end of 2020.

key market trend_2

Competitive Landscape

The Europe automotive display market is moderately fragmented due to the presence of many local and global players, such as LG Electronics, Visteon Corporation, and Robert Bosch GmbH. The market is transforming with the evolution of technologies. Still, conventional technology will continue to hold a significant share as new technologies will continue to be in the concept phase for the next two-three years. Although, the companies are increasing their investments in R&D projects to provide the best display experience to the car owner. For instance,

  • In 2019, JDI Europe GmbH and Faurecia entered in a partnership for display systems. During CES 2019, the combined entity showcased a 32.1 inches 6K display.
  • In 2018, Visteon Corporation inaugurated its technology center in Germany. This new facility will improve the company’s portfolio of vehicle cockpit electronics, information display, driver assistance, cockpit domain controller, and autonomous driving technologies.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Vehicle Type

      1. 5.1.1 Passenger Cars

      2. 5.1.2 Commercial Vehicles

    2. 5.2 By Technology Type

      1. 5.2.1 LCD

      2. 5.2.2 OLED

    3. 5.3 By Product Type

      1. 5.3.1 Center Stack Display

      2. 5.3.2 Instrument Cluster Display

      3. 5.3.3 Heads-up Display

      4. 5.3.4 Other Product Types

    4. 5.4 By Sales Type

      1. 5.4.1 OEM

      2. 5.4.2 Aftermarket

    5. 5.5 By Country

      1. 5.5.1 Germany

      2. 5.5.2 United Kingdom

      3. 5.5.3 Italy

      4. 5.5.4 France

      5. 5.5.5 Spain

      6. 5.5.6 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Robert Bosch GmbH

      2. 6.2.2 Continental AG

      3. 6.2.3 Visteon Corporation

      4. 6.2.4 Hyundai Mobis

      5. 6.2.5 LG Electronics

      6. 6.2.6 MTA SpA

      7. 6.2.7 DENSO Corporation

      8. 6.2.8 JDI Europe GmbH

      9. 6.2.9 Magneti Marelli SpA

      10. 6.2.10 ZF Friedrichshafen AG

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Automotive Display Market market is studied from 2018 - 2026.

The Europe Automotive Display Market is growing at a CAGR of 8.89% over the next 5 years.

Continental AG, Robert Bosch GmbH, Magneti Marelli S.p.A., Denso Corporation, Hyundai Mobis are the major companies operating in Europe Automotive Display Market.

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