Europe Automotive Infotainment Industry Overview
|Study Period:||2018 - 2028|
*Disclaimer: Major Players sorted in no particular order
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Europe Automotive Infotainment Market Analysis
The Europe Automotive Infotainment market was valued at USD 5,347.35 Million in 2021 and is projected to grow to USD 7,668.59 Million, registering a CAGR of 6.07% in terms of revenue during the forecast period.
At the beginning of 2020, the automotive goods and supply chain market were drastically impacted by COVID-19. Also, travel restrictions and lockdowns saw the demand sales passenger vehicle slow down, which directly affected infotainment system demand. However, post lockdown, factory operations, and workforce for infotainment manufacturing companies have regained momentum.
Over the medium term, Improved mobility services (including ride-sharing or taxi services), rising demand for luxury cars, especially in emerging markets, like India, and surged focus on comfort, convenience, and safety has been the key asset for the rising demand for automotive infotainment system across the region.
Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.’s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the systems.
There is a rise in smartphone functions to be built into in-vehicle infotainment systems. In Europe, over 90% of adults have access to the internet through their mobile phones, which is also one of the highest among other regions. As mobile phone use has risen, the usage of smartphones for the same purposes in their cars has also increased.
Europe Automotive Infotainment Industry Segments
Automotive infotainment is an in-vehicle device that provides entertainment and information to the driver and passengers. The system includes the integration of audio/video (A/V) interfaces, touchscreens, keypads, etc., for offering navigational services, hand-free phone connections, vehicle voice control, parking assistance, climate control, two-way communication tools, access to the internet, and other security services. These features help in increasing the operational efficiency of vehicles and improving safety and driver experience.
Europe Automotive Infotainment Market is segmented by Installation Type, Vehicle Type, and Country.
Based on the installation type, the market is segmented into In-dash Infotainment and Rear Seat Infotainment.
Based on the Vehicle Type, the market is segmented into Passenger Cars and Commercial Vehicles.
Based on the Country, the market is segmented into Germany, the United Kingdom, France, Italy, and the Rest of Europe.
For each segment, market sizing and forecast have been done on the basis of value (USD Million).
|Rear Seat Infotainment|
|Rest of Europe|
Europe Automotive Infotainment Market Trends
This section covers the major market trends shaping the Europe Automotive Infotainment Market according to our research experts:
In-Dash Infotainment is Dominating the Market
In-dash infotainment systems have been consistently upgrading with more user-friendly and responsive features, which provide sharp graphics, easy to see, reach, and control while driving. Most new cars, trucks, and SUVs offer updated infotainment technology far superior to past systems.
Many pickup trucks, minivans, and mainstream SUVs also come standard with feature-rich in-dash infotainment systems and smartphone app integration. For instance,
- In 2022, Toyota launched its new segment Tundra TRD truck powered by the 3.5-liter V6 twin-turbo hybrid engine. The pickup truck's interior looks seem much more promising from a consumer point of view. Equipped with the in-dash infotainment system, which changes brightness randomly without a change in natural lighting.
- In May 2020, MG Motor launched the facelift version of its ZS SUV in the United Kingdom. The SUV comes with a larger 10.1-inch touchscreen infotainment system, which is compatible with Android Auto and Apple CarPlay.
In addition, the growing trend of autonomous vehicles has made automakers focus on driver assistance systems, as well as on infotainment systems, including the rear seat infotainment system. Audi A8 is the world’s first level-3 autonomous driving vehicle to go into production, which features a new rear seat infotainment system developed by NVIDIA.
- In 2022, Jeep also proposed that Jeep Grand Cherokee 2022 model, may have two rear seat infotainment screens with a screen in the dashboard as well for the front-seat passenger to interact with the navigation system of the driver.
In Europe, vehicle models from GM, Ford, and Mazda were equipped with VOXX Automotive Evolution Series (EVO) rear seat infotainment system. The system uses the advanced multimedia framework from Cinemo Technologies, which creates a systematic process for indexing, aggregating, searching, streaming, and playing multimedia content.
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Germany and Rest of Europe hold significant market share
Germany is a leader in producing passenger cars among all member countries in the European Union. The automotive sector in the country accounts for over 29% of the overall EU automobile market share. Currently, three major companies – Volkswagen, Daimler AG, Audi, and BMW, dominate the German automotive industry. Statistics in the country’s automotive sector show that Germany produces over 3.3 million vehicles annually, including passenger and commercial vehicles.
The growing integration of advanced driver assistance systems in vehicles across the country is likely to witness major growth during the forecast period. For instance,
In March 2020, Elmos announced a new CMOS-based 3D ToF (Time of Flight) imager “E527.31”, which was developed for applications in the vehicle interior and exterior. The interior application will be used for the gesture-controlled infotainment system or the monitoring of the number of people in the car.
The demand for rear-seat infotainment systems increased over the past three years. Earlier, rear-seat infotainment systems were used only in luxury cars. However, to sustain themselves in the highly competitive taxi industry, taxi firms started incorporating innovative products and services to offer the best service to their customers. Currently, an infotainment system is one of the trending services deployed by taxi firms. Although the convenience and high quality of public transportation in most German cities barricade the daily German commuters to prefer a cab to public transport.
Followed by Germany, the Rest of Europe hold a significant market share in terms of revenue during the forecast period. In Russia, internal combustion engines are expected to remain dominant, as the consumer preference for large cars and the lack of government subsidies are hindering the growth of electric and hybrid vehicles. As vehicle sales are growing in the country, the infotainment systems market is also expected to increase over the forecast period.
Major players in the Russian market are launching new models with big infotainment screens and the latest features. For instance,
In May 2021, the production of Aurus Senat luxury sedan has begin this project has been promoted by the Russia president Vladimir Putin. This would have a significant impact on Russia automobile sector. In August 2021, Russia first electric car Zetta production has been initiated although company has shared their vision to develop a fuel cell vehicle by the end of 2024.
Owing to technological advancements, the Europe infotainment system market is expected to witness growth in the coming years.
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Europe Automotive Infotainment Market Competitor Analysis
The European Automotive Infotainment Market is dominated by existing players such as Denso, Bosch, Harman International, Continental AG, Aisin Corporation, and Pioneer. As the demand for infotainment is growing in the region, the infotainment manufacturers are trying to have an edge over their competitors by making joint ventures, partnerships, and launching new products with advanced technology. For instance,
- In February 2022, Robert Bosch GmbH acquired Atlatec GmbH for an expansion of high-resolution digital maps like 3D maps. The maps play an essential part in making automated driving functions safe and convenient to use.
- In September 2021, LG Electronics and Renault Group jointly-developed an infotainment system at the IAA Mobility 2021 in Munich, Germany.
- In April 2021, Marelli and WHST signed a master cooperation agreement for radar solutions aimed at ADAS and Autonomous Driving applications.
Europe Automotive Infotainment Market Top Players
Robert Bosch GmbH
*Disclaimer: Major Players sorted in no particular order
Europe Automotive Infotainment Market Recent Developments
- In August2022, Continental announced the creation of a innovative display that allows vehicle information to be dynamically displayed in either a private or public mode.The so-called Switchable Privacy Display, a new display technology, lets front passengers use the infotainment system or multimedia content like videos without distracting the driver from the road.
- In February 2022, HARMAN, a wholly-owned subsidiary of Samsung Electronics Co. Ltd, announced two new acoustic innovations, Ready Together and Software Enabled Branded Audio, during the HARMAN EXPLORE 2022 event. Both innovations help to enhance in-vehicle communication and entertainment.
- In January 2022, Robert Bosch GmbH developed a high-performance infotainment domain computing system. The system brings features like in-car communication, in-car payment, video streaming, voice assistants, and more to vehicles quickly.
Europe Automotive Infotainment Market Report - Table of Contents
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Intensity of Competitive Rivalry
4.3.5 Threat of Substitute Products
5. MARKET SEGMENTATION (Market Size by Value - USD Million)
5.1 Installation Type
5.1.1 In-Dash Infotainment
5.1.2 Rear Seat Infotainment
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
5.3 By Country
5.3.2 United Kingdom
5.3.5 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Denso Corporation
6.2.2 Robert Bosch GmbH
6.2.3 Harman International
6.2.4 BorgWarner Inc.
6.2.5 Continental AG
6.2.6 Panasonic Corporation
6.2.7 JVCKENWOOD Corporation
6.2.8 Pioneer Corporation
6.2.9 Aisin Corporation
6.2.10 Alpine Electronics Inc.
6.2.11 Visteon Corporation
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Automotive Infotainment Market Research FAQs
What is the study period of this market?
The Europe Automotive Infotainment Market is studied from 2018 - 2028.
What is the growth rate of Europe Automotive Infotainment Market?
The Europe Automotive Infotainment Market is growing at a CAGR of 6.07% over the next 5 years.
What is Europe Automotive Infotainment Market size in 2018?
The Europe Automotive Infotainment Market is valued at 5347 Million USD in 2018.
What is Europe Automotive Infotainment Market size in 2028?
The Europe Automotive Infotainment Market is valued at 7668 Million USD in 2028.
Who are the key players in Europe Automotive Infotainment Market?
Continental AG , Robert Bosch GmbH, AISIN Corporation, Denso Corporation, Pioneer Corporation are the major companies operating in Europe Automotive Infotainment Market.
Europe Automotive Infotainment Industry Reports
In-depth industry statistics and market share insights of the Europe Automotive Infotainment sector for 2020, 2021, and 2022. The Europe Automotive Infotainment research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Europe Automotive Infotainment report PDF.