Europe Alcoholic Beverage Market – Segmented by Product Type (Beer, Wine and Spirits), Distribution Channel (On Trade and Off Trade), and Geography - Growth, Trends, and Forecast (2018-2023)

Europe Alcoholic Beverage Market – Segmented by Product Type (Beer, Wine and Spirits), Distribution Channel (On Trade and Off Trade), and Geography - Growth, Trends, and Forecast (2018-2023)

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Europe Alcoholic Beverage Market Insight

The Europe alcoholic beverage market is expected to register a CAGR of 3.5%, during the forecast period, 2018-2023.

Major producers of the biggest alcoholic brands originate from European countries, which can be attributed to the fact that drinking has been a cultural institution for these countries, which has been carried down through successive generations.

The European alcohol beverage market trend is to consume less, but better quality or premium alcohol. Dutch wine consumers are more interested in specific grape varieties and discovering new wine regions, and are willing to pay more for wines that are perceived as special.

Europe Alcoholic Beverage Market Dynamics

Alcohol intake in the European region is the highest in the world. The growth of the European alcohol market is restricted by factors, such as heavy taxation, restrictions on alcohol advertising, stringent rules and regulations across the regions, health issues related to excess alcohol consumption, and easy availability of substitutes. There is a growing preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Shifting consumer demand towards variety and taste for flavor has led to inclusion of macro-breweries into the craft beer industry. Active participation of macro-brewers is by large promoting the craft beer market.

Europe Alcoholic Beverage Market Segmentation

Wine is the popular form of alcoholic beverage consumed in Europe. Currently, the craft beer market is highly fragmented, due to the early stage of development. Supermarkets are starting to dedicate aisle sections to craft beers. Craft breweries have joined together to open craft beer stores that supplement the footfall into their breweries and accompanying bars. Craft brewers use a wide variety of ingredients to achieve the aroma, body, flavor, and finish they desire in their beer. They often take classic, old-world styles from great brewing countries, like England, Germany, and Belgium and add their own twists, by modifying the amount or type of ingredients, or the brewing processes.

Europe Alcoholic Beverage Market Regional Analysis

Europe is a matured regional market for alcoholic spirits. Europe has the highest per capita consumption of alcohol led by France, and is followed by Germany, Italy, United Kingdom, and others. The Netherlands is Australia’s third-largest destination, behind the United Kingdom and Germany for alcohol exports. In Germany, C. & A. Veltins, Hopfmeister and Von Freude have innovated craft beer products with flavors, such as fresh lemon, raspberry, and coffee respectively, whilst in Italy, an oyster infused craft beer proposition was introduced as a category delicacy.

Europe Alcoholic Beverage Market Key Developments

Aug 2018 – Famous Brands, the manufacturer of Merica Bourbon Whiskey, announced that Southern Glazer’s Wine & Spirits, largest distributor of wine and spirits in North America, will become its distribution partner in California, Illinois, Indiana, Kansas, Minnesota, Nevada, and New York.

Europe Alcoholic Beverage Market Competitive Landscape

Major Players;  Bitburger Holding GmbH, Anheuser-Busch InBev SA/NV, Krombacher Brauerei, Brown-Forman Corporation, Diageo India, Heineken Holdings NV, Pernod Ricard SA, and Carlsberg Breweries AS, among others.

Reasons to Purchase the Europe Alcoholic Beverage Market Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country-level analysis integrating the demand and supply forces that are              influencing the growth of the market
  • Competitive landscape, involving the market share of major players, along with the key              strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet (in Excel)

Customization of the Europe Alcoholic Beverage Market Research Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

1. Introduction                                                                                                 

                1.1 Study Deliverables                                                                                  

                1.2 Study Assumptions                                                                               

                1.3 Research Phases                                                                                     

                1.4 Scope of the Market                                                                                               

2. Europe Alcoholic Beverage Market Insights                                                                                                    

                2.1 Market Overview                                                                                      

                2.2 Market Trends                                                                                          

                2.3 Industry Attractiveness – Porter’s Five Forces Analysis                                                                                        

                                2.3.1 Bargaining Power of Suppliers                                                                       

                                2.3.2 Bargaining Power of Consumers                                                                   

                                2.3.3 Threat of New Entrants                                                                     

                                2.3.4 Threat of Substitute Products and Services                                                                             

                                2.3.5 Degree of Competition                                                                      

3. Europe Alcoholic Beverage Market Dynamics                                                                                                

                3.1 Drivers                                                                                         

                3.2 Restraints                                                                                   

                3.3 Opportunities                                                                                            

4. Europe Alcoholic Beverage Market Segmentation                                                                                                        

                4.1 By Product Type                                                                                      

                                4.2.1 Beer                                                                           

                                4.2.2 Wine                                                                          

                                4.2.3 Spirits                                                                       

                4.2 By Distribution Channel                                                                                        

                                4.2.1 On Trade                                                                  

                                4.2.2 Off Trade                                                                 

5. Alcoholic Beverage Market Regional Segmentation and Analysis (Market Size in USD million, 2018-2023)                                                    

                5.1 Europe Alcoholic Beverage Market Size (2018 - 2023)                                                                                             

                                5.1.1 Germany Alcoholic Beverage Market Size (2018 - 2023)                                                                      

                                5.1.2 United Kingdom Alcoholic Beverage Market Size (2018 - 2023)                                                                       

                                5.1.3 France Alcoholic Beverage Market Size (2018 - 2023)                                                                          

                                5.1.4 Spain Alcoholic Beverage Market Size (2018 - 2023)                                                                             

                                5.1.5 Russia Alcoholic Beverage Market Size (2018 - 2023)                                                                           

                                5.1.6 Italy Sports Nutrition Market Size (2018 - 2023)                                                                     

                                5.1.7 Rest of Europe Alcoholic Beverage Market Size (2018 - 2023)                                                                          

6. Europe Alcoholic Beverage Market Competitive Landscape                                                                                                     

                6.1 Most Active Companies                                                                                        

                6.2 Most adopted Strategies                                                                                      

                6.3 Market Share Analysis                                                                                           

7. Company Profiles                                                                                                       

                7.1 Bitburger Holding GmbH                                                                                      

                7.2 Anheuser-Busch InBev SA/NV                                                                                           

                7.3 Krombacher Brauerei                                                                                             

                7.4 Brown-Forman Corporation                                                                                

                7.5 Diageo India                                                                                               

                7.6 Heineken Holdings NV                                                                                          

                7.7 Pernod Ricard SA                                                                                    

                7.8 Carlsberg Breweries AS                                                                                         

                7.9 Kirin Holdings Company Limited                                                                                       

                7.10 Anadolu Efes Biracılık ve Malt Sanayii AŞ                                                                                    

8. Appendix                                                                                                       

                8.1 Disclaimer   

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