Enterprise Video Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Enterprise Video Market Growth and it is segmented by Type (Video Conferencing, Video Content Management, Webcasting), Components (Hardware, Software), End-user Industry (BFSI, Retail, Healthcare), and Geography.

Enterprise Video Market Size

Enterprise Video Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.78 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Enterprise Video Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Enterprise Video Market Analysis

The Enterprise Video Market is expected to register a CAGR of 3.78% over the forecast period. With the need for effective communication, more and more organizations are transforming their operations by leveraging digital and mobile work-anywhere trends. Thus, video solutions are emerging as an exciting trend.

  • Organizations are using video solutions to improve collaboration between internal and external stakeholders, maximize customer engagement, and enrich career development. Enterprise video has also emerged as a critical element of a company's content marketing strategy for internal and external operations.
  • Streaming media players have reported whopping growth in content volumes and a steep increase in active users over the last five years. Enterprise video conferencing remains the most popular and impactful segment in this market. It allows enterprises to consistently, efficiently, and quickly broadcast, enable messaging, provide training to employees and contractors, and facilitate collaboration.
  • The increased utilization of video platforms for enterprise applications furthered the development of complementary security solutions. Organizations lack the assurance that sensitive data and conversations won't be exposed during virtual meetings. This fear grew during the COVID-19 pandemic as companies were forced to adapt and employ better means of communication.
  • In January 2022, StrikeForce Technologies announced an alternative approach to video conferencing security built for modern organizations and government agencies, and the COVID-19 pandemic influenced sensitive collaboration needs. The newly proposed strategy applies a novel methodology for protection based on four levels of sensitivity based on tiers of proprietary information or levels of necessary privacy. The plan recommends individual actions for the respective conference priority level.
  • The growth of enterprise video services led to the innovation of various audio, video, file sharing, and collaborative solutions, which different providers majorly offer. This innovation led to firms using multiple conferencing providers at a time. This burgeoning trend has led to confusion and some disorder but has allowed the smaller players in the industry to compete.

Enterprise Video Market Trends

This section covers the major market trends shaping the Enterprise Video Market according to our research experts:

Healthcare to Hold a Significant Market Share during the Forecast Period

  • Video solutions like conferencing have enabled easy medical support. These solutions are available on-premise and cloud-based and hence are cost-effective, making them reasonable for healthcare organizations and patients. The primary factor fueling the market's growth is the rising shift and increasing healthcare IT spending toward telemedicine services. This is further supported by increased efforts by national governments to improve their healthcare infrastructures. However, slow internet connections and financial challenges restrain the market's growth. Furthermore, complexities involved in the operation of these video conferencing equipment, low technology awareness, and acceptance among the people are other factors contributing to the challenges of the market.
  • Due to the COVID-19 pandemic, several countries worldwide implemented preventive measures. With schools being closed and communities being asked to stay at home, multiple organizations were forced to find a way to enable employees to work from home. The COVID-19 pandemic changed the organizational perspective about remote work and learning and the critical role video conferencing plays in allowing remote collaboration.
  • Though the COVID-19 pandemic continues to hamper economic activities worldwide, the overall regional investments have grown since the market studied has been directly aligned with critical operations platforms, allowing teams to communicate remotely throughout the period.
  • In 2020, the new domain registration on these video communication platforms, including Zoom, rapidly increased. According to Checkpoint Security, since January 2020, more than 1700 new domains have been registered, and 25% were recorded in the first week of March 2020. As per updated findings from the 2021 State of Remote Work Report by Buffer, nearly 94% of surveyed individuals who started working remotely due to the pandemic opted to work remotely for the rest of their career, compared to 99% of individuals opting for it if they used to work remotely even before the pandemic.
  • Alongside the changes in managerial style, the pandemic also stimulated changes in the use of the software. The embracing of Zoom and other videos conferencing software goes beyond video communication tools. Managers began to digitize further to accommodate the shift to handle affairs through corporate management and project productivity software. The ability to collaborate and communicate on work, track progress, and assign action items became increasingly crucial for businesses across industries.
  • Collaborations between institutions encouraged the fostering of very fruitful partnerships. In January 2022, Yuja, which acquired Webex, announced the signing of a three-year contract with Chapman University and a non-conditional agreement with Pikes Peak Community College to license their Enterprise Video Platform and Zoom Connector. The Zoom Connector is an additional module to the existing video platform that enables the automated upload of videos recorded through Zoom. The contract premises the recordings to be spread securely and viewed on any device, along with featuring captioning and indexing videos for improved search-inside-video capabilities.
Enterprise Video Market: Healthcare expenditures to treat diabetes, US and China, 2021, in $ Billion

North America is the Major Market for Enterprise Video Market

  • North America holds a significant market share owing to the presence of established infrastructure, the proliferation of mobile devices across various verticals, and the high concentration of large multinational companies like IBM, Cisco, and others. The US is the single largest country in the enterprise video market. The market is driven by the increasing number of SMEs looking for better collaborations and the shift of large enterprises towards enhanced modes of video conferencing and content management rooms. A survey conducted by ActiveCampaign revealed that more than 41% of SMEs use improved methods of video conferencing software for marketing.
  • The medium and large-sized corporations are highly focused on their core competencies, where they are most likely to outsource the IT solutions, which are expected to boost the market in the region over the forecast period. Besides, the surge in cost associated with the setup of IT infrastructure and mobility has led to the increased utilization of managed mobility services, thereby propelling market growth over the forecast period.
  • In recent years, enterprise video emerged as a critical component of the content marketing strategy of several companies in the United States. The development of content delivery networks (CDNs) accelerated the delivery of multimedia internet content and provided organizations with higher-quality video streams, fueling the market's growth.
  • In various educational institutes in the country, videos have been used to improve learning, like visual recordings of courses and webinars. Several schools, colleges, and universities created multimedia content and delivered it via video presentations. As stated earlier, as part of its customer acquisition process, Yuja, in August 2021, collaborated with the University of St. Thomas, Houston, Texas. The University implemented YuJa's Enterprise Video Platform, which offers a learning management system (LMS), live streaming capabilities, and comprehensive video recording and management tools.
  • The overall shift and increasing healthcare IT spending toward expanding and advancing telemedicine services is a primary factor fueling the market's growth. For instance, in February 2021, Sesame, a direct-to-patient platform, announced its video appointment expansion to Greater Houston to address the telemedicine requirements of patients and independent practices across all specialties during the COVID-19 pandemic.
Enterprise Video Market - Growth rate by regions

Enterprise Video Industry Overview

The Enterprise Video Market is highly competitive and currently dominated by a few players, and the global market is expected to be consolidated. Major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging strategic collaborative initiatives to increase their market share and profitability. Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc., Vbrick Systems, Inc., Mediaplatform, Inc., Polycom, Inc., Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, Kaltura Inc., and Ooyala, Inc. are some of the major players present in the current market.

  • November 2021 - Flipkart's subsidiary Myntra launched their live video streaming and lived commerce platform M-Live to facilitate a real-time engagement between consumers and brands that allows influencers and experts to host live video sessions of product and styling concepts curated by themselves on the Myntra app, allowing viewers to shop instantly.

Enterprise Video Market Leaders

  1. Adobe Inc.

  2. Brightcove, Inc.

  3. Avaya, Inc.

  4. Vidyo, Inc.

  5. Vbrick Systems, Inc

*Disclaimer: Major Players sorted in no particular order

Enterprise Video Market Concentration
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Enterprise Video Market News

  • January 2022 - BlueJeans by Verizon was selected as the video conferencing provider for the Canadian National Research and Education Network (NREN). The research and education networks federation spans 13 provinces and territories, connecting over 750 universities, colleges, CÉGEPs, research hospitals, government research labs, school boards, business incubators, and accelerators to each other and their federal partner, CANARIE. The contract extends the capabilities to make the platform available to schools to engage students in interactive and collaborative educational experiences.
  • January 2022 - StrikeForce Technologies announced an alternative approach to video conferencing security built for modern organizations and government agencies, and the COVID-19 pandemic influenced sensitive collaboration needs. The newly proposed strategy applies a novel methodology for security based on four levels of sensitivity based on tiers of proprietary information or levels of necessary privacy. The plan recommends individual actions for the respective conference priority level.

Enterprise Video Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Size of Organizations

      2. 4.2.2 Increasing Need for Real Time Communication

    3. 4.3 Market Restraints

      1. 4.3.1 High Cost of Deployment

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Video Conferencing

      2. 5.1.2 Video Content Management

      3. 5.1.3 Webcasting

      4. 5.1.4 Other Types

    2. 5.2 By Components

      1. 5.2.1 Hardware

      2. 5.2.2 Software

    3. 5.3 By End-user Industry

      1. 5.3.1 Healthcare

      2. 5.3.2 BFSI

      3. 5.3.3 IT & Telecommunications

      4. 5.3.4 Retail

      5. 5.3.5 Other End-User Industries

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. Australia

        4. Rest of Asia-Pacific

      4. 5.4.4 Latin America

        1. Mexico

        2. Brazil

        3. Rest of Latin America

      5. 5.4.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle-East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Adobe Inc.

      2. 6.1.2 Brightcove, Inc.

      3. 6.1.3 Avaya, Inc.

      4. 6.1.4 Vidyo, Inc.

      5. 6.1.5 Vbrick Systems, Inc

      6. 6.1.6 Mediaplatform, Inc.

      7. 6.1.7 Polycom, Inc.

      8. 6.1.8 Cisco Systems, Inc.

      9. 6.1.9 IBM Corporation

      10. 6.1.10 Microsoft Corporation

      11. 6.1.11 Kaltura Inc.

      12. 6.1.12 Ooyala, Inc.

    2. *List Not Exhaustive


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Enterprise Video Industry Segmentation

The enterprise video market issegmented by type, components, end-user industry, and geography.By type, the market studied is segmented into video conferencing, video content management, webcasting, and others. By components, the market studied is segmented into hardware and software. Integrated solutions offered by vendors are also considered in the scope of the study. By end-user industry, the market studied is segmented into BFSI, IT & telecommunications, retail, healthcare, public sector & education, and media & entertainment, and others.

By Type
Video Conferencing
Video Content Management
Other Types
By Components
By End-user Industry
IT & Telecommunications
Other End-User Industries
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle-East & Africa
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Enterprise Video Market Research FAQs

The Enterprise Video Market is projected to register a CAGR of 3.78% during the forecast period (2024-2029)

Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc. and Vbrick Systems, Inc are the major companies operating in the Enterprise Video Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Enterprise Video Market.

The report covers the Enterprise Video Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Enterprise Video Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Enterprise Video Industry Report

Statistics for the 2023 Enterprise Video market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Enterprise Video analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Enterprise Video Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)