Elastography Imaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Elastography Imaging Market Report is Segmented by Modality (Ultrasound Elastography, and More), Technology Type (Strain Elastography, and More), Imaging Technique (2-D Imaging, 3-D/4-D Imaging), Portability (Trolley-Based Systems, Portable Systems), Application (Radiology, and More), End-User (Hospitals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Elastography Imaging Market Size and Share

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Compare market size and growth of Elastography Imaging Market with other markets in Healthcare Industry

Elastography Imaging Market Analysis by Mordor Intelligence

The elastography imaging market is valued at USD 4.77 billion in 2025 and is forecast to reach USD 6.50 billion by 2030, expanding at a 6.38% CAGR. Growing clinical validation for non-alcoholic steatohepatitis (NASH) staging, rising cardiovascular and oncological use-cases, and strong demand for point-of-care ultrasound platforms are shaping growth trajectories. Artificial-intelligence-enabled automation shortens exam times by as much as 75%, easing the operator-dependency barrier in primary-care settings. Commercially viable handheld shear-wave probes priced below USD 4,000 are widening access in resource-limited facilities, especially across Asia-Pacific. M&A activity focused on clinical AI—such as GE HealthCare’s purchase of Intelligent Ultrasound—signals a pivot from hardware to software-led differentiation. Unfavorable reimbursement policies for elastography CPT codes and supply-chain shortages of high-frequency piezo crystals remain near-term restraints.

Key Report Takeaways

  • By modality, ultrasound dominated with 62.75% revenue share in 2024; magnetic resonance led growth at a 7.35% CAGR through 2030. 
  • By technology type, shear-wave captured 45.71% of 2024 revenue; strain techniques recorded the fastest 7.81% CAGR to 2030. 
  • By imaging technique, 2-D retained 65.84% share in 2024, while 3-D/4-D is projected to expand at 7.21% CAGR. 
  • By portability, cart systems held 71.36% of 2024 revenue; handheld devices are advancing at an 8.11% CAGR. 
  • By application, radiology led with 38.63% share in 2024, but cardiology shows an 8.38% CAGR to 2030. 
  • By end-user, hospitals accounted for 68.82% revenue in 2024; ambulatory surgical centers are growing at 7.94% CAGR. 
  • By geography, North America commanded 41.25% share in 2024, whereas Asia-Pacific is the fastest region at an 8.52% CAGR.

Segment Analysis

By Modality: Ultrasound Dominance Drives Clinical Integration

Ultrasound elastography captured 62.75% revenue in 2024, reflecting superior workflow integration and lower cost relative to MR platforms. That share equates to USD 2.83 billion of the elastography imaging market size in 2024. MR elastography advances at a 7.35% CAGR, underpinned by gold-standard accuracy for fibrosis staging, but uptake is limited to tertiary centers due to high acquisition costs. Continuous R&D delivers conformable ultrasound electronics for non-planar monitoring, while AI automation enhances repeatability across operator skill levels. 

MR elastography’s precision sustains demand in complex hepatology practices, yet capital barriers spur hybrid purchasing strategies where ultrasound handles routine follow-up and MR is reserved for equivocal cases. Equipment vendors integrate AI reconstruction to shorten MR scan times and reduce per-exam cost. The balancing act between clinical gold-standard status and economic realities shapes long-term modality mix.

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By Technology Type: Shear-Wave Precision Meets Strain Accessibility

Shear-wave techniques represented 45.71% of 2024 sales, underlining their quantitative advantage and lower operator bias. Strain elastography’s 7.81% CAGR owes to software upgrades that convert existing scanners at minimal cost—a value proposition compelling in community hospitals. The elastography imaging market share leadership of shear-wave is reinforced by guideline endorsements for liver fibrosis and thyroid nodule assessment. 

Transient elastography holds a niche in NASH monitoring, whereas ARFI benefits interventional radiology by providing real-time stiffness cues during needle placement. Hybrid solutions that fuse shear-wave with ARFI emerge to satisfy oncology procedural guidance. Diagnostic performance gains from machine-learning-based stiffness estimation continue to blur boundaries among technology types.

By Imaging Technique: 2-D Efficiency Versus 3-D Innovation

Two-dimensional elastography commanded 65.84% revenue in 2024, favored for high-throughput examinations. Three-dimensional and four-dimensional formats are projected at 7.21% CAGR as volumetric analysis proves valuable for complex lesions and cardiac mechanics. Portable devices such as Butterfly iQ3 introduce 3-D fan-sweep modes, accelerating democratization of advanced imaging. 

Real-time 4-D elastography enhances myocardial strain assessment, aiding early heart-failure detection. Flexible polymer ultrasound arrays now enable 3-D elastography on curved anatomy like knees and neonatal heads, opening new research avenues. The interplay of computational cost and diagnostic yield drives site-specific adoption decisions.

By Portability: Cart Systems Stability Amid Handheld Disruption

Cart systems consolidated 71.36% revenue in 2024. Multi-transducer support and higher computing power keep them indispensable for multi-specialty hospitals. Yet handheld devices expand at 8.11% CAGR, propelled by emergency medicine, critical care, and rural outreach programs. Handheld unit shipments exceed 30% of total ultrasound volumes in several Southeast Asian markets. 

Cloud-connected handhelds facilitate remote mentorship and AI post-processing, further eroding historical performance gaps versus cart consoles. Enterprise imaging networks are integrating handheld data to maintain consistent reporting formats, easing credentialing concerns. As price points fall, secondary and primary care sites become first-time elastography purchasers.

By Application: Radiology Leadership Amid Cardiology Acceleration

Radiology retained 38.63% share in 2024, equal to USD 1.73 billion of the elastography imaging market. Cardiology, at an 8.38% CAGR, accelerates on the back of AI-guided strain protocols that simplify novice scans. Heart-failure programs adopt left-ventricular stiffness metrics for risk stratification, supporting reimbursement petitions. 

Urology applications capitalize on 3-D ARFI to localize prostate lesions while reducing biopsy core counts. Vascular elastography evaluates carotid plaque stability, augmenting Doppler findings to refine intervention decisions. Obstetrics & gynecology extend use into fibroid therapy guidance post Hologic-Gynesonics transaction, marking cross-disciplinary fertilization.

Elastography Imaging Market: Market Share by Application
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Note: Segment shares of all individual segments available upon report purchase

By End-User: Hospital Dominance Amid Outpatient Expansion

Hospitals generated 68.82% of 2024 spending, reflecting their need for comprehensive imaging suites and multidisciplinary usage. Ambulatory surgical centers grow at 7.94% CAGR as reimbursement incentivizes outpatient liver and thyroid biopsy services. Diagnostic imaging centers integrate ultrasound elastography into routine abdominal studies to differentiate simple steatosis from progressive fibrosis. 

Specialty clinics such as hepatology and cardiology see rising elastography adoption to monitor chronic conditions within their own settings, reducing patient referrals and improving retention. Point-of-care programs in emergency departments address trauma and sepsis triage with quick stiffness evaluations that flag occult organ injury.

Geography Analysis

North America dominated revenue with a 41.25% share in 2024. Favorable reimbursement for liver elastography and rapid AI software clearance create a receptive regulatory environment. The United States initiated multi-center trials measuring elastography endpoints in NASH drug development, anchoring demand among hepatologists. 

Europe maintains stable adoption as national health systems emphasize cost-effectiveness; portable devices offer lower total cost of ownership for district hospitals. The region’s imaging societies publish harmonized protocols, improving cross-country comparability and vendor neutrality. 

Asia-Pacific delivers an 8.52% CAGR, fueled by expanding healthcare spending, large diabetic populations, and domestic manufacturing of affordable ultrasound chips. China’s NMPA issued updated Class III imaging guidelines in 2024, expediting domestic product registrations and spurring local competition. India’s point-of-care programs incorporate handheld elastography to screen fatty-liver disease in primary care. 

The Middle East and Africa witness incremental adoption through private hospital groups investing in premium diagnostic services. South America shows steady growth as public health campaigns emphasize non-invasive cirrhosis detection, particularly in Brazil and Argentina.

Elastography Imaging Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Market concentration is moderate as diversified imaging multinationals compete with specialty vendors. GE HealthCare integrated Intelligent Ultrasound’s ScanNav AI into Voluson SWIFT systems to alleviate sonographer workflow burden. Philips Elevate software, launched at ECR 2025, reduces liver study times by 60% through automated presets [3]Philips, “ECR 2025 Innovations,” philips.com

Butterfly Network generated USD 65.9 million in 2023 revenue and targets USD 500 million by 2030, underscoring investor confidence in semiconductor-based handheld ultrasound. Samsung Medison’s acquisition of Sonio affirms a build-and-buy approach to AI augmentation. Vendors differentiate via automated quality control, cloud connectivity, and transducer ergonomics. 

Supply-chain risk management becomes strategic as piezo crystal shortages spur exploration of CMUT and PMUT alternatives. Open-architecture software ecosystems emerge, enabling third-party AI modules that extend system life cycles. Competitive success hinges on balancing imaging performance, workflow simplification, and price positioning for diverse care settings.

Elastography Imaging Industry Leaders

  1. Canon Medical Systems Corporation

  2. GE Healthcare

  3. Koninklijke Philips N.V.

  4. Fujifilm Holdings Corporation

  5. Mindray Medical International Limited

  6. *Disclaimer: Major Players sorted in no particular order
Elastography Imaging Market Concentration
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Recent Industry Developments

  • February 2025: Philips unveiled AI-enabled Elevate suite at ECR 2025 with automated elastography workflows that trim exam durations by 60%.
  • November 2023: ZEISS introduced Lattice structured-illumination microscopy that surpasses optical resolution limits, complementing elastography in tissue characterization.
  • June 2023: Nikon released ECLIPSE Ui, a microscope-based viewing system for remote pathology, enhancing correlation studies with elastography findings.

Table of Contents for Elastography Imaging Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Incidence Of Chronic Diseases & Breast Cancer
    • 4.2.2 Shift Toward Minimally-Invasive Surgeries
    • 4.2.3 Adoption Of Elastography For Nash-Related Liver Fibrosis Staging
    • 4.2.4 Ai-Enabled Point-Of-Care Ultrasound Elastography
    • 4.2.5 Robotic-Assisted Elastography-Guided Biopsy Platforms
    • 4.2.6 Commercial Rollout Of Handheld Shear-Wave Probes
  • 4.3 Market Restraints
    • 4.3.1 Unfavorable Reimbursement Frameworks
    • 4.3.2 High Capital Cost Of MRI-Based Systems
    • 4.3.3 Operator-Dependence Limiting Reproducibility
    • 4.3.4 Supply-Chain Shortage Of High-Frequency Piezo Crystals
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size & Growth Forecasts (Value)

  • 5.1 By Modality
    • 5.1.1 Ultrasound Elastography
    • 5.1.2 Magnetic Resonance Elastography
  • 5.2 By Technology Type
    • 5.2.1 Strain Elastography
    • 5.2.2 Shear-Wave Elastography
    • 5.2.3 Transient Elastography
    • 5.2.4 Acoustic Radiation Force Impulse (ARFI)
  • 5.3 By Imaging Technique
    • 5.3.1 2-D Imaging
    • 5.3.2 3-D / 4-D Imaging
  • 5.4 By Portability
    • 5.4.1 Cart / Trolley-based Systems
    • 5.4.2 Portable / Handheld Systems
  • 5.5 By Application
    • 5.5.1 Radiology
    • 5.5.2 Cardiology
    • 5.5.3 Urology
    • 5.5.4 Vascular
    • 5.5.5 Obstetrics & Gynecology
    • 5.5.6 Orthopedic & Musculoskeletal
    • 5.5.7 Rheumatology
    • 5.5.8 Physical Medicine & Rehabilitation
  • 5.6 By End-User
    • 5.6.1 Hospitals
    • 5.6.2 Ambulatory Surgical Centers
    • 5.6.3 Diagnostic Imaging Centers
    • 5.6.4 Specialty Clinics
  • 5.7 By Geography
    • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
    • 5.7.2 Europe
    • 5.7.2.1 Germany
    • 5.7.2.2 United Kingdom
    • 5.7.2.3 France
    • 5.7.2.4 Italy
    • 5.7.2.5 Spain
    • 5.7.2.6 Rest of Europe
    • 5.7.3 Asia-Pacific
    • 5.7.3.1 China
    • 5.7.3.2 Japan
    • 5.7.3.3 India
    • 5.7.3.4 Australia
    • 5.7.3.5 South Korea
    • 5.7.3.6 Rest of Asia-Pacific
    • 5.7.4 Middle East & Africa
    • 5.7.4.1 GCC
    • 5.7.4.2 South Africa
    • 5.7.4.3 Rest of Middle East & Africa
    • 5.7.5 South America
    • 5.7.5.1 Brazil
    • 5.7.5.2 Argentina
    • 5.7.5.3 Rest of South America

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.3.1 Canon Medical Systems Corporation
    • 6.3.2 Esaote SpA
    • 6.3.3 Fujifilm Holdings Corporation
    • 6.3.4 GE HealthCare
    • 6.3.5 Supersonic Imagine
    • 6.3.6 Hologic Inc.
    • 6.3.7 Koninklijke Philips N.V.
    • 6.3.8 Mindray Medical International Ltd.
    • 6.3.9 Resoundant Inc.
    • 6.3.10 Samsung Medison Co. Ltd.
    • 6.3.11 Siemens Healthineers AG
    • 6.3.12 Hitachi Ltd.
    • 6.3.13 Butterfly Network Inc.
    • 6.3.14 Clarius Mobile Health Corp.
    • 6.3.15 Echosens SA
    • 6.3.16 BK Medical ApS
    • 6.3.17 Terason Corporation
    • 6.3.18 Verasonics Inc.
    • 6.3.19 Shenzhen Wisonic Medical Tech.
    • 6.3.20 Alpinion Medical Systems
    • 6.3.21 Ultrasonix Medical Corp.

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global Elastography Imaging Market Report Scope

Elastography is a type of medical imaging that depicts soft tissue elastic properties and rigidity. Magnetic resonance imaging and ultrasound seems to be the most common technique for elastography used to measure stiffness and assess many diseases. 

The elastography imaging market is segmented by modality (ultrasound elastography and magnetic resonance elastography), application (cardiology, radiology, urology, vascular, obstetrics/gynecology, and other applications), end-user (hospitals, ambulatory surgical centers, and surgical and diagnostic centers), and geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally. 

The report offers the value (in USD) for the above segments.

By Modality Ultrasound Elastography
Magnetic Resonance Elastography
By Technology Type Strain Elastography
Shear-Wave Elastography
Transient Elastography
Acoustic Radiation Force Impulse (ARFI)
By Imaging Technique 2-D Imaging
3-D / 4-D Imaging
By Portability Cart / Trolley-based Systems
Portable / Handheld Systems
By Application Radiology
Cardiology
Urology
Vascular
Obstetrics & Gynecology
Orthopedic & Musculoskeletal
Rheumatology
Physical Medicine & Rehabilitation
By End-User Hospitals
Ambulatory Surgical Centers
Diagnostic Imaging Centers
Specialty Clinics
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East & Africa GCC
South Africa
Rest of Middle East & Africa
South America Brazil
Argentina
Rest of South America
By Modality
Ultrasound Elastography
Magnetic Resonance Elastography
By Technology Type
Strain Elastography
Shear-Wave Elastography
Transient Elastography
Acoustic Radiation Force Impulse (ARFI)
By Imaging Technique
2-D Imaging
3-D / 4-D Imaging
By Portability
Cart / Trolley-based Systems
Portable / Handheld Systems
By Application
Radiology
Cardiology
Urology
Vascular
Obstetrics & Gynecology
Orthopedic & Musculoskeletal
Rheumatology
Physical Medicine & Rehabilitation
By End-User
Hospitals
Ambulatory Surgical Centers
Diagnostic Imaging Centers
Specialty Clinics
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East & Africa GCC
South Africa
Rest of Middle East & Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

What is the current Global Elastography Imaging Market size?

The market is valued at USD 4.77 billion in 2025 and is forecast to reach USD 6.50 billion by 2030.

Who are the key players in Global Elastography Imaging Market?

Canon Medical Systems Corporation, GE Healthcare, Koninklijke Philips N.V., Fujifilm Holdings Corporation and Mindray Medical International Limited are the major companies operating in the Global Elastography Imaging Market.

Why is Asia-Pacific the fastest-growing region?

Healthcare investment, rising chronic-disease prevalence, and affordable handheld devices drive an 8.52% regional CAGR.

Which modality leads global revenue?

Ultrasound elastography accounts for 62.75% of 2024 revenue due to cost advantages and workflow integration.

Page last updated on: July 7, 2025

Elastography Imaging Market Report Snapshots