Digital Trust Market Size and Share
Digital Trust Market Analysis by Mordor Intelligence
The digital trust market size reached USD 481.79 billion in 2025 and is set to advance to USD 947.06 billion by 2030, translating into a 14.47% CAGR. Heightened cyber-attack frequency, rising data-breach costs averaging USD 4.88 million in 2024, and stringent global privacy regulations are compelling enterprises to prioritize verifiable trust mechanisms across identities, devices, applications, and data flows. Cloud migration, AI-enabled threat detection, and Zero-Trust architecture adoption collectively accelerate spending, while portable digital identity wallets and machine-to-machine trust requirements enlarge the addressable opportunity. Competitive dynamics remain fluid as platform vendors consolidate capabilities through acquisitions and alliances, enabling integrated offerings that reduce operational complexity for customers.
Key Report Takeaways
- By component, solutions held 62.3% revenue share in 2024, whereas services are forecast to expand at a 14.9% CAGR through 2030.
- By deployment mode, on-premises models retained 65.7% of the digital trust market share in 2024, while cloud-based models are projected to grow at 16.2% CAGR through 2030.
- By organization size, large enterprises captured 54.9% of the digital trust market size in 2024; SMEs are poised to grow at a 15.1% CAGR over 2025-2030.
- By end-user industry, BFSI led with 28.9% revenue share in 2024; healthcare is the fastest-growing vertical at 15.5% CAGR to 2030.
- By geography, North America commanded 35.2% of 2024 revenues, yet Asia-Pacific will record the highest regional CAGR of 14.5% through 2030.
Global Digital Trust Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Rising frequency and cost of data breaches | +3.20% | Global; strongest in North America and EU | Medium term (2-4 years) |
Expanding global privacy and e-ID regulations | +2.80% | EU leading; North America and Asia-Pacific following | Long term (≥ 4 years) |
Rapid cloud adoption triggering Zero-Trust roll-outs | +2.50% | Global; early gains in North America, Europe | Medium term (2-4 years) |
AI/ML-powered fraud detection becoming table-stakes | +2.10% | Global; spill-over to emerging markets | Short term (≤ 2 years) |
Emergence of reusable digital identities | +1.80% | EU core; expanding to Asia-Pacific and Americas | Long term (≥ 4 years) |
Machine-to-machine trust needs in smart factories | +1.30% | Asia-Pacific, Germany, US industrial corridors | Medium term (2-4 years) |
Source: Mordor Intelligence |
Rising frequency and cost of data breaches
Cybercrime are growing significantly, and ransomware attacks occur every 11 seconds worldwide. Healthcare incidents average USD 10.93 million per breach, while financial institutions face USD 6.04 million per event. Organizations that deploy AI-driven security and automation shave USD 2.2 million off breach expenses, illustrating technology’s dual protective and risk factors.[1]Charles Henderson, “Cost of a Data Breach Report 2024,” IBM Security, ibm.com SMEs remain vulnerable; 60% fail within six months of a serious cyberattack, yet 43% of incidents already target them.
Expanding global privacy and e-ID regulations
Seventy-five percent of the world’s population will live under modern data-privacy laws by 2025. The European Union’s eIDAS 2.0 mandates digital identity wallets for all member states by 2026 and compels private-sector acceptance by December 2027. Divergent frameworks across the US, EU, and APAC increase compliance expense for multinationals. Digital identity platform usage is expected to reach 5 billion people in 2024 as mobile-first schemes proliferate in emerging economies. [2]Juniper Research, “Digital Identity: Technology Evolution & Market Outlook 2024,” juniperresearch.com
Rapid cloud adoption triggering Zero-Trust roll-outs
According to IBM, firms migrating to cloud detect average breach-mitigation savings of USD 2.22 million compared with on-premises environments. Hybrid implementations dominate, allowing sensitive workloads to stay on-premises while advanced analytics reside in cloud environments. Policy management across multi-cloud estates is now the leading deployment hurdle for 49% of organizations.
AI/ML-powered fraud detection becoming table-stakes
Mastercard’s generative-AI engine analyzes trillions of transactions and lifts fraud-detection rates by 20% on average. Random-forest models have achieved 99.63% credit-card fraud-detection accuracy for major banks. Conversely, AI-driven phishing attacks worsen; 89% of CISOs fear AI will compromise identity systems.[3]Ping Identity, “2024 Digital Trust Survey,” pingidentity.com
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Up-front integration and licensing costs | –1.9% | Global; acute for SMEs in emerging markets | Short term (≤ 2 years) |
Fragmented regulatory and standards landscape | –1.4% | Multi-jurisdictional enterprises | Long term (≥ 4 years) |
Consumer “consent fatigue” eroding engagement | –1.1% | Developed markets | Medium term (2-4 years) |
Limited high-quality labeled data for Trust-and-Safety AI | –0.8% | Global; vertical-specific data gaps | Medium term (2-4 years) |
Source: Mordor Intelligence |
Consumer “consent fatigue” eroding engagement
Ninety-seven percent of consumers worry about online data privacy, yet just 8% fully trust brands - down two percentage points in a year. Password exhaustion affects 89% of users; 54% abandon services that require cumbersome log-ins. Streamlined, passwordless flows lift satisfaction without sacrificing security.
Fragmented regulatory and standards landscape
Enterprises devote an average of 11 weeks per year to meet disparate security compliance tasks. SSL/TLS certificate lifespans shrinking to 90 days create operational overhead unless automated. Healthcare, finance, and industrial sectors also juggle HIPAA, PCI-DSS, and IEC 62443 mandates, respectively.
Segment Analysis
By Component: Services accelerate as solutions mature
Solutions retained 62.3% of 2024 revenue, anchored by identity verification platforms, certificates, and fraud-detection engines that form the core of digital trust infrastructure. Yet managed and professional services will grow 14.9% CAGR through 2030, reflecting organizations’ reliance on third-party expertise for Zero-Trust design, regulatory audits, and crypto-agile transitions. Staffing shortages press enterprises to outsource security operations, pushing MSSP partnerships higher. Training services expand because 74% of breaches still involve human error.
Vendor-consolidation programs amplify services demand; as organizations retire overlapping point tools, integration specialists ensure continuity and data integrity. Among SMEs, managed security offsets talent scarcity, while large enterprises engage consultancies to orchestrate threat-intelligence fusion centers. Platform vendors bundle advisory packages to boost adoption and reduce churn, reinforcing stickiness across their customer base.
By Deployment Mode: Cloud migration quickens despite on-premises persistence
On-premises deployments preserved 65.7% share in 2024 as regulated verticals retain critical keys and logs in physical data centers. However, cloud options will log a 16.2% CAGR to 2030 as hyperscalers embed sophisticated threat-intel feeds and elastic processing into native security suites. Organizations implementing cloud controls report USD 2.22 million lower breach costs than purely on-prem rivals.
Hybrid patterns prevail; encryption-intensive workloads remain on-premises, while analytics and policy engines shift to SaaS. Digital trust market size for cloud deployments is projected to advance at 16.2% CAGR, catalyzed by sovereign-cloud initiatives that satisfy data-residency demands. Meanwhile, edge computing in factories and retail branches necessitates distributed trust enforcement close to devices, creating openings for lightweight agentless architectures.
By Organization Size: SME up-trend offsets resource constraints
Large enterprises accounted for 54.9% of 2024 revenue on the strength of sizable budgets and in-house SOC functions. Still, the SME cohort will outpace them at 15.1% CAGR, propelled by affordable subscription models and low-code orchestration. With 43% of attacks targeting small firms, governments and insurers increasingly mandate baseline security controls, stimulating adoption.
Digital trust market share among SMEs is forecast to climb steadily as vendor ecosystems tailor service-bundles that automate compliance, simplify key management, and deliver AI-assisted configuration guidance. Peer-to-peer threat-intelligence alliances further lift resiliency without heavy capital outlays.
By End-User Industry: Healthcare emerges as growth leader
BFSI sustained a 28.9% lead in 2024, underpinned by open-banking APIs and real-time payments that require low-latency verification. Generative-AI fraud engines in this segment improve detection by 20% and cut false positives to single-digit rates.
Healthcare’s 15.5% CAGR stems from telehealth expansion, electronic health-record mandates, and the sector’s record-high breach losses. The digital trust market size within healthcare is set to climb sharply, as identity-centric zero-trust becomes compulsory for protecting patient data across wearables, IoT devices, and provider portals. Energy, utilities, and manufacturing prioritize machine-identity governance to secure OT networks, whereas retail focuses on checkout fraud mitigation and loyalty-data protection.
Geography Analysis
North America led with 35.2% revenue share in 2024, strengthened by state privacy laws - more than 350 bills tabled in US legislatures during 2023 - alongside enterprise budgets that dwarf global peers. Average breach costs of USD 9.8 million justify strategic adoption of AI-powered detection and zero-trust blueprints. Vendor consolidation accelerates as large firms select platform providers able to bundle certificates, IAM, and continuous compliance under unified SLAs.
Asia-Pacific is the fastest-growing region at 14.5% CAGR through 2030, riding on mass-scale mobile internet usage and government-backed e-ID programs. Manufacturing corridors in China, Japan, and India deploy machine-identity frameworks to secure Industry 4.0 assets. Indonesia, the Philippines, and Vietnam drive demand for cloud-native trust layers that balance cost with rapid rollout. Variability across the region necessitates localized biometric solutions and language-aware risk analytics.
Europe benefits from eIDAS 2.0, which sets a common digital-identity baseline and targets 80% citizen-wallet adoption by 2030. Post-quantum cryptography pilots are more advanced here than in any other region, as financial watchdogs urge crypto-agile readiness. Meanwhile, data-transfer restrictions with the US add compliance layers, making on-EU-soil HSM capacity a competitive differentiator for trust-service providers.

Competitive Landscape
The market remains moderately fragmented, with platform incumbents and niche innovators coexisting. Microsoft, IBM, and Cisco capitalize on integrated portfolios spanning cloud, edge, and identity services. Okta and Ping Identity specialize in best-of-breed IAM, while Entrust, Sectigo, and DigiCert dominate certificate authorities and crypto-agile tooling.
Strategic acquisitions intensify: Entrust closed a USD 400 million purchase of Onfido to infuse AI-based document and selfie proofing into its stack, and Sectigo absorbed Entrust’s public-certificate business to scale automated lifecycle management. DigiCert’s planned Vercara acquisition enlarges DNS-based threat-intelligence reach. Meanwhile, Trustwave’s merger with Cybereason melds MDR and endpoint detection to serve mid-market customers.
AI differentiation, post-quantum readiness, and seamless user experience are the focal battlegrounds. Vendors highlight measurable ROI - lower fraud losses, reduced certificate outages, faster onboarding - as proof points. White-space opportunities persist in SME bundles, IoT trust frameworks, and developer-centric APIs that simplify compliance for SaaS builders.
Digital Trust Industry Leaders
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Microsoft
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IBM
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Cisco Systems
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Amazon Web Services (AWS)
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Oracle
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- June 2025: Digital Asset secured USD 135 million from Goldman Sachs and Citadel to expand the Canton Network for institutional tokenization.
- June 2025: Microsoft and A10 Networks partnered to harden hyperscale AI infrastructure against DDoS attacks.
- May 2025: Thales reported EUR 20.6 billion 2024 revenue and singled out cybersecurity growth in its Digital Identity and Security unit.
- April 2025: Entrust closed its acquisition of Onfido, adding biometric verification to its digital trust suite.
Global Digital Trust Market Report Scope
The digital trust market refers to a diverse range of services aimed at aiding organizations in establishing and upholding trust with their customers, partners, and employees within the digital realm. The digital trust market focuses on solutions that enhance security, privacy, data protection, identity verification, and overall trustworthiness in digital interactions and transactions. It comprises technologies, platforms, and strategies that assist organizations in fostering confidence and dependability in their digital operations and relationships.
The digital trust market is segmented by component (solution and services), deployment mode (cloud-based and on-premises), organization size (large enterprises and small and medium-sized enterprises (SMEs)), end-user industry (banking, financial services, and insurance, healthcare, it and telecommunications, government and public sector, retail and e-commerce, energy and utilities, other end-user industries) and geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
By Component | Solutions | ||
Services | |||
By Deployment Mode | Cloud-Based | ||
On-Premises | |||
By Organization Size | Large Enterprises | ||
Small and Medium-sized Enterprises (SMEs) | |||
By End-User Industry | Banking, Financial Services and Insurance (BFSI) | ||
Healthcare | |||
IT and Telecommunications | |||
Government and Public Sector | |||
Retail and E-Commerce | |||
Energy and Utilities | |||
Other Industries | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Italy | |||
Spain | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
South Korea | |||
Southeast Asia | |||
Rest of Asia-Pacific | |||
Middle East and Africa | Middle East | Saudi Arabia | |
United Arab Emirates | |||
Turkey | |||
Rest of Middle East | |||
Africa | South Africa | ||
Nigeria | |||
Egypt | |||
Rest of Africa | |||
Egypt | |||
Rest of Africa |
Solutions |
Services |
Cloud-Based |
On-Premises |
Large Enterprises |
Small and Medium-sized Enterprises (SMEs) |
Banking, Financial Services and Insurance (BFSI) |
Healthcare |
IT and Telecommunications |
Government and Public Sector |
Retail and E-Commerce |
Energy and Utilities |
Other Industries |
North America | United States | |
Canada | ||
Mexico | ||
South America | Brazil | |
Argentina | ||
Rest of South America | ||
Europe | Germany | |
United Kingdom | ||
France | ||
Italy | ||
Spain | ||
Rest of Europe | ||
Asia-Pacific | China | |
Japan | ||
India | ||
South Korea | ||
Southeast Asia | ||
Rest of Asia-Pacific | ||
Middle East and Africa | Middle East | Saudi Arabia |
United Arab Emirates | ||
Turkey | ||
Rest of Middle East | ||
Africa | South Africa | |
Nigeria | ||
Egypt | ||
Rest of Africa | ||
Egypt | ||
Rest of Africa |
Key Questions Answered in the Report
What is the current size of the digital trust market?
The market stands at USD 481.79 billion in 2025 and is projected to reach USD 947.06 billion by 2030 at a 14.47% CAGR.
Which component grows fastest in the forecast period?
Services - including managed, professional, and training offerings - will post the highest CAGR of 14.9% as enterprises seek external expertise.
Why is Asia-Pacific the fastest-growing region?
Rapid digitalization, mobile-first identity programs, and smart-factory investments lift regional demand, producing a 14.5% CAGR to 2030.
How does Zero-Trust architecture reduce breach costs?
Organizations adopting Zero-Trust save about USD 1.76 million per incident by limiting lateral movement and tightening identity controls.
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