Digital Assurance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

Digital Assurance Market is expected to register a CAGR of 12.9% during the forecast period, 2021 to 2026. The digital economy is transforming the way the business run, owing to the significant shift in the quality assurance service provided and competitive rivalry. Modern businesses are opting for reliability and digital assurance for leveraging the market demand. In order to enhance performance while ensuring the customer experience, the market demands digital assurance.

• Digital assurance is not just confined with the testing applications across social, mobile, analytics & cloud (SMAC), IoT, and big data, among others, it also ensures that the desired business outcomes are achieved as a result of digital transformation initiatives adopted. For instance, digital assurance solutions go beyond the functional validations required for applications such as SMAC and perform various aspects such as network capability, optimal performance, interoperability, and enhanced security. This instance is enabling the business to adopt digital assurance over traditional Quality Assurance (QA) testing.
• In the current market scenario, organizations are required to focus more on creating consistent and seamless experience apart, meeting the customer's demands for products and services. By leveraging digital assurance' omnichannel capabilities, organizations can deliver automated solutions that offer better accessibility, seamless experience, and lesser wait time.
• Moreover, there has been an emergence of various security threats with the digital revolution. For instance, In 2019, Armis Labs recovered around eleven serious vulnerabilities in their solution. Six of these flaws exposed an estimated 200 million IoT devices to the risk of remote code execution attacks. However, with digital assurance, businesses can ensure secure not only transactions but also complete the protection of end-users critical data.
• Additionally, the COVID-19 has brought about a reactive yet deliberate transformation of enterprises' digital presence and support to the customers. Also, the economic scenarios have increased the pressure on the business to ensure a memorable online experience. For instance, OTT players such as Netflix, Amazon Prime are gaining unprecedented growth.
• The e-learning providers are also leveraging the stagnant market amidst the COVID-19 scenario by providing enhanced online learning/schooling experience. Further, cosmetics companies are leveraging technologies such as AR to replicate the in-store experience. These consumption online content patterns are drawing the criticality in deploying agile solutions. Thereby are expected to generate significant opportunities for the growth of the market.

Scope of the Report

Digital assurance refers to solutions that ensure the digital transformation projects attain the objectives led by the businesses. The assurance of the quality of digital transformation projects involving the testing host of technological paradigms such as Mobility, and cloud, among others. The reports cover the emerging trends in the digital assurance market segmented by testing type, technology, testing mode, and end-user verticals across different regions studied. ​

Report scope can be customized per your requirements. Click here.

Key Market Trends

Healthcare sector is expected to register significant growth

• The global pandemic COVID-19 spreading across the world, led by growing health concerns and implementing the stay-at-home policy has effectively impacted the world of digital health. Also, there has been a trend in the growth of mobile healthcare applications in the market. For instance, In March 2020, the Indian government introduced the "AROGYASETU" mobile app to create awareness against the virus.
• Similarly, there is also growth in the number of avid users of these healthcare apps. There is evolving competition in the digital health application market. Hence businesses, to stand out at the top of the list with high FRD, are required to develop bug-free, easy to use software applications to maintain their competitive position. This instance showcases a positive outlook of the market and is expected to increase digital assurance adoption.
• For instance, In most cases, the boomer population has been the end-users of these applications. The organizations need to test the user interface (UX testing) of the application and make it patient-centric and doesn't involve any complexities. Further, as the users are likely to input critical health data into the applications its mandates the organizations to implement strict and secure authorization accessibility and perform security testing to help prevent the data breaches.

To understand key trends, Download Sample Report