Digital Assurance Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Digital Assurance Insights Market Segmented by Testing Type (Functional Testing, AI-Augmented Testing and More), Testing Mode (Manual Testing Deployment, Test Automation Deployment), Service Model (Managed Testing Services, and More), End-User Vertical (BFSI, and More), Organization Size (SMEs, Large Enterprises), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Digital Assurance Market Size and Share

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Digital Assurance Market Analysis by Mordor Intelligence

The digital assurance insights market reached a value of USD 5.46 billion in 2025, and the digital assurance insights market size is forecast to climb to USD 10.01 billion by 2030, reflecting a 12.85% CAGR over the period. The expansion stems from enterprises treating quality assurance as a strategic accelerator of revenue rather than an engineering after-thought. Growth is reinforced by the fusion of AI with traditional testing, which is spawning autonomous test ecosystems that learn from production telemetry, adjust scripts without human input, and keep pace with microservices releases. Regulatory pressure around operational resilience, data protection and payment security further elevate testing budgets, while edge and 5G deployments extend assurance requirements beyond the datacenter. At the same time, a chronic shortage of software-development-engineer-in-test (SDET) talent and inflation in AI-tool licensing fees temper the trajectory but do not derail it. Finally, the competitive field remains fragmented: global IT-services majors, cloud-native testing platforms and AI-first start-ups all vie for share, each exploiting different routes to value. 

Key Report Takeaways

  • By testing type, functional testing led with 34% of the digital assurance insights market share in 2024, whereas AI-augmented testing is projected to expand at an 18.54% CAGR to 2030.  
  • By testing mode, manual testing deployment accounted for 58% of the digital assurance insights market size in 2024, while test automation deployment is set to grow at a 17.56% CAGR through 2030.  
  • By service model, managed testing services captured 42% revenue share in 2024; platform-based QA-as-a-service is forecast to post the fastest 19.68% CAGR to 2030. By end-user vertical, the BFSI sector held 24% of the digital assurance insights market share in 2024, but healthcare & life sciences are advancing at a 16.91% CAGR toward 2030.  
  • By organisation size, large enterprises dominated with 61% revenue share in 2024, whereas SMEs are on track for a 17% CAGR to 2030.  
  • By geography, North America retained the largest 41% slice of 2024 revenue; Asia-Pacific is poised for the briskest 17.98% CAGR through 2030.  

Segment Analysis

By Testing Type: AI-Augmented Testing Disrupts Traditional Hierarchies

Functional testing retained a 34% revenue contribution in 2024, underscoring its centrality in verifying base business logic across web, mobile and API layers. Within that same year, AI-augmented testing carved out the fastest path forward at an 18.54% projected CAGR, fuelled by self-learning algorithms that repair object locators and prioritise high-risk paths automatically. Consequently, the digital assurance insights market size attributed to AI-augmented testing is set to surpass USD 2.6 billion by 2030. Performance and usability testing is also in demand as milliseconds of latency routinely translate into conversion gains or churn in consumer apps. Security testing climbs due to broader vulnerability mandates, while API testing rides the microservices wave, expanding coverage from REST to GraphQL and gRPC.

Network testing gains strategic weight where edge computing dictates sub-10 ms round-trip time. The segment now incorporates traffic-shaping bots that emulate 5G handovers and satellite links in real time. Hybrid frameworks blur historical silos: functional suites absorb AI analytics, and performance harnesses neural network models that forecast capacity thresholds. This convergence reshapes hiring profiles toward T-shaped engineers comfortable with Python, Kubernetes and data science. Despite skill headwinds, vendors that provide intuitive IDE-style interfaces lower entry barriers, expanding total addressable testers beyond traditional QA departments.

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Note: Segment shares of all individual segments available upon report purchase

By Testing Mode: Automation Accelerates Despite Manual Testing Dominance

Manual testing deployment still accounts for 58% of 2024 revenue because exploratory scenarios require human intuition, especially around visual aesthetics and accessibility nuances. Yet test-automation deployment rises at a 17.56% CAGR and is projected to command over 50% of the digital assurance insights market by 2029. Automation thrives where CI/CD maturation obliges every commit to trigger suites across browser matrices and device farms. AI bolsters the trend through self-healing scripts that cut maintenance labour and by clustering flaky tests for rapid triage.  

Organisations, however, seldom pursue a zero-manual ideal. Instead, they orchestrate hybrid pipelines where bots cover regression and smoke tests while experienced analysts examine edge cases, compliance narratives and user empathy paths. The shift reshapes talent planning: junior manual testers transition to automation engineering, while domain experts become “quality advocates” embedded within product squads. Vendors differentiate through low-code record-and-playback augmented by AI-generated assertions, giving non-programmers a route to automation without steep learning curves.

By Service Model: Platform-Based QA-as-a-Service Transforms Delivery

Managed testing services controlled 42% of 2024 spend as enterprises leaned on partners to backfill skill gaps and ensure round-the-clock coverage. Nonetheless, platform-based QA-as-a-service now exhibits the top CAGR of 19.68%, signalling that buyers favour consumption-based elasticity over multi-year body-shopping contracts. Under the model, teams spin up test environments on demand, pay per execution hour, and access a marketplace of add-ons such as visual AI, API security scans or compliance templates.  

Consulting and advisory engagements remain essential whenever organisations re-architect monoliths into microservices or chart DevSecOps transformations. Crowd-sourced testing, though niche, flourishes for usability and real-device compatibility checks, leveraging a global community that spans low-end Android devices to next-gen smart TVs. Interestingly, leading providers integrate crowd insights into their SaaS consoles, unifying community feedback with automated pass/fail statuses. As enterprise procurement pivots toward platform ecosystems, vendors that present unified dashboards, pricing transparency and open APIs outpace those still anchored to staff-augmentation models.

By End-User Vertical: Healthcare Emerges as Fastest-Growing Sector

The BFSI complex accounted for 24% of 2024 revenue owing to continuous payments innovation, open-banking interfaces and intense cyber-regulations. However, healthcare & life sciences are set to expand at 16.91% CAGR, buoyed by telehealth, wearable diagnostics and stricter FDA software guidelines that codify risk-based testing. The segment’s trajectory is amplified by AI-driven diagnostics that necessitate algorithm validation against bias and safety thresholds.  

Manufacturing shows steady uptake as Industry 4.0 pushes factory data onto cloud platforms that marry predictive maintenance with digital twins. IT & telecom testing demand accelerates alongside 5G core upgrades, open-RAN pilots and satellite-backhaul experimentation. Media & entertainment invests in concurrency stress tests for live streaming of large-scale sporting events, while government agencies modernise citizen portals, requiring accessibility and localisation checks. Each vertical imposes nuanced KPIs—be it monetary loss prevention in finance or patient safety in healthcare—driving specialised test-pack libraries within vendor catalogues.

Digital Assurance Market: Market Share by End-User
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Note: Segment shares of all individual segments available upon report purchase

By Organisation Size: SMEs Drive Disproportionate Growth

Large enterprises produced 61% of 2024 turnover, reflecting complex portfolios that span legacy systems and cloud-native workloads. Yet SMEs present the fastest 17% CAGR because cloud-based test platforms democratise access to enterprise-grade tooling. Consumption-based billing removes capex hurdles, letting a 50-employee fintech spin up hundreds of parallel browser sessions during peak release windows. Moreover, low-code authoring helps organisations without career QA staff craft resilient test packs, levelling the quality playing field against incumbents.  

SMEs also pursue digital-first business models, meaning customer experience becomes existential rather than optional. Consequently, they allocate a growing slice of scarce engineering budgets to assurance, often skipping intermediate on-prem infrastructure generations and moving straight to SaaS pipelines. Vendors courting SMEs therefore emphasise quick onboarding, template repositories and bundled consultancy hours to offset the absence of internal specialists. 

Geography Analysis

North America contributed 41% of 2024 revenue thanks to early AI-test framework adoption, PCI DSS 4.0 enforcement and an ecosystem of hyperscale cloud providers that embed testing marketplaces in their consoles. Regulatory expectations around auditability in healthcare and finance magnify spending, while venture capital clustering in Silicon Valley spawns AI-native testing start-ups that push innovation cycles faster. Talent shortages, however, inflate wage bills and limit capacity expansion in Tier-1 cities.  

Asia-Pacific is the clear growth engine at 17.98% CAGR through 2030. Massive 5G roll-out in South Korea and Japan, India’s Digital Public Infrastructure stack and aggressive mobile-first commerce in Southeast Asia all compound demand. Enterprises favour cloud region local-isation to respect data-sovereignty rules such as India’s DPDP Act, which in turn prompts localised test clouds. The region also benefits from a deep STEM talent pool, enabling service providers to scale automation practices at costs 20-30% lower than US benchmarks.  

Europe observes steady momentum under the twin pillars of GDPR and the Digital Operational Resilience Act. These regulations oblige continuous validation of data-handling controls and operational continuity, steering budgets toward traceable, risk-based testing. Fragmented national rules, however, mean vendors must tailor artefacts to multiple regulators, raising compliance overhead. Edge cases such as Brexit further complicate cross-border data flows, requiring geo-fencing and synthetic-data techniques for UK-EU deployments.  

South America and the Middle East & Africa exhibit selective growth, led by Brazil’s e-commerce boom and Gulf smart-city programmes, respectively. While smaller in absolute dollars, these regions represent greenfield opportunities where cloud leapfrogging bypasses legacy QA tooling in favour of modern SaaS stacks. Providers that calibrate price points and language support for local realities gain early-mover advantage.

Digital Assurance Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The digital assurance insights market is highly fragmented: no single vendor commands more than 6% revenue, and the top 10 together control roughly 32%. Global IT-services behemoths—Accenture, TCS, Infosys—capitalise on end-to-end transformation mandates to bundle assurance into broader deals. They invest in proprietary AI engines and curate partner ecosystems to keep pace with specialist speed.  

Specialised cloud platforms such as BrowserStack and LambdaTest differentiate through device coverage, speed and AI-driven flake detection. BrowserStack’s 50,000-customer base demonstrates the appeal of cloud device grids for front-end teams worldwide. LambdaTest, meanwhile, raised USD 38 million to launch KaneAI, an intelligent assistant that flags unstable selectors and auto-generates assertions.  

Consolidation continued in 2024-2025: Cognizant spent USD 1.3 billion on Belcan to broaden engineering services, while Eurofins Digital Testing joined private-equity portfolios aiming to build multi-discipline assurance champions. Strategic alliances supplement M&A—Infosys paired with Applause to fuse crowd-testing into its validation stack, and Accenture bought minority equity in Aaru to ingest consumer behaviour simulation into its AI suite. Vendors that showcase ROI—reduced cycle times, fewer escaped defects, demonstrable compliance artefacts—win wallet share over pure staff-augmentation rivals. [4]BrowserStack, “State of Digital Testing 2025,” browserstack.com

Digital Assurance Industry Leaders

  1. Accenture plc

  2. Tata Consultancy Services Ltd.

  3. Capgemini SE

  4. Cognizant Technology Solutions Corp.

  5. Wipro Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Digital Assurance Market
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Recent Industry Developments

  • April 2025: Accenture invested in Aaru, integrating behavioral simulation AI into its assurance toolkit.
  • April 2025: TestFly bought Red Cerberus, adding 180 professionals and 24/7 global coverage for console, PC and mobile game testing.
  • 2025: Hims & Hers purchased Sigmund NJ LLC (Trybe Labs) to extend at-home lab testing, creating new healthcare-grade software validation workloads.
  • 2025: Eurofins Digital Testing was acquired by Stirling Square, adding scale to multi-discipline assurance services.

Table of Contents for Digital Assurance Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging adoption of AI-augmented test frameworks
    • 4.2.2 Rising DevOps and CI/CD penetration across all verticals
    • 4.2.3 Mandatory API-level monitoring for digital economy platforms
    • 4.2.4 Budget re-allocation from legacy QA to autonomous testing bots
    • 4.2.5 Edge and 5G roll-outs demanding ultra-low-latency assurance
    • 4.2.6 “Shift-left” security mandates in regulated industries
  • 4.3 Market Restraints
    • 4.3.1 Scarcity of SDET and QE talent, wage inflation
    • 4.3.2 Escalating test-tool licence costs for Gen-AI add-ons
    • 4.3.3 Data-sovereignty limits on offshore test centres
    • 4.3.4 AI-generated code unpredictability increases defect noise
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Testing Type
    • 5.1.1 Performance and Usability Testing
    • 5.1.2 Security Testing
    • 5.1.3 API Testing
    • 5.1.4 Network Testing
  • 5.2 By Testing Mode
    • 5.2.1 Manual Testing Deployment
    • 5.2.2 Test Automation Deployment
  • 5.3 By Service Model
    • 5.3.1 Consulting and Advisory
    • 5.3.2 Managed Testing Services
    • 5.3.3 Platform-based QA-as-a-Service
    • 5.3.4 Crowd-sourced Testing
  • 5.4 By End-user Vertical
    • 5.4.1 Government
    • 5.4.2 Banking, Financial Services and Insurance
    • 5.4.3 Healthcare and Life Sciences
    • 5.4.4 Manufacturing
    • 5.4.5 IT and Telecommunications
    • 5.4.6 Media and Entertainment
    • 5.4.7 Other Verticals
  • 5.5 By Organisation Size
    • 5.5.1 Small and Mid-sized Enterprises
    • 5.5.2 Large Enterprises
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.2 Europe
    • 5.6.2.1 Germany
    • 5.6.2.2 United Kingdom
    • 5.6.2.3 France
    • 5.6.2.4 Russia
    • 5.6.3 Asia-Pacific
    • 5.6.3.1 China
    • 5.6.3.2 Japan
    • 5.6.3.3 India
    • 5.6.3.4 South Korea
    • 5.6.4 South America
    • 5.6.4.1 Brazil
    • 5.6.4.2 Argentina
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Turkey
    • 5.6.5.2 South Africa
    • 5.6.5.3 Saudi Arabia
    • 5.6.5.4 United Arab Emirates
    • 5.6.5.5 Qatar
    • 5.6.5.6 Bahrain

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.3.1 Accenture plc
    • 6.3.2 Tata Consultancy Services Ltd.
    • 6.3.3 Capgemini SE
    • 6.3.4 Cognizant Technology Solutions Corp.
    • 6.3.5 Wipro Ltd.
    • 6.3.6 Atos SE
    • 6.3.7 DXC Technology Co.
    • 6.3.8 Hexaware Technologies Ltd.
    • 6.3.9 Cigniti Technologies Ltd.
    • 6.3.10 Software Quality Systems AG
    • 6.3.11 OpenText Corp. (Micro Focus UFT)
    • 6.3.12 EPAM Systems Inc.
    • 6.3.13 Qualitest Group Ltd.
    • 6.3.14 Infosys Ltd.
    • 6.3.15 HCL Tech Ltd.
    • 6.3.16 IBM Consulting
    • 6.3.17 Keysight Technologies Inc.
    • 6.3.18 Tricentis GmbH
    • 6.3.19 Katalon Inc.
    • 6.3.20 Applause App Quality Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global Digital Assurance Market Report Scope

Digital assurance refers to solutions that ensure the digital transformation projects attain the objectives led by the businesses. The assurance of the quality of digital transformation projects involves a testing host of technological paradigms such as mobility, and cloud, among others. The use of digital assurance across the end-users (government, healthcare, industrial, BFSI, manufacturing, IT and telecommunications, among other verticals) is analyzed in various geographies. The report also covers the analysis of the impact of COVID-19 on the market and the stakeholders, and the same has been considered for the current market estimation and future projections.

By Testing Type Performance and Usability Testing
Security Testing
API Testing
Network Testing
By Testing Mode Manual Testing Deployment
Test Automation Deployment
By Service Model Consulting and Advisory
Managed Testing Services
Platform-based QA-as-a-Service
Crowd-sourced Testing
By End-user Vertical Government
Banking, Financial Services and Insurance
Healthcare and Life Sciences
Manufacturing
IT and Telecommunications
Media and Entertainment
Other Verticals
By Organisation Size Small and Mid-sized Enterprises
Large Enterprises
By Geography North America United States
Canada
Europe Germany
United Kingdom
France
Russia
Asia-Pacific China
Japan
India
South Korea
South America Brazil
Argentina
Middle East and Africa Turkey
South Africa
Saudi Arabia
United Arab Emirates
Qatar
Bahrain
By Testing Type
Performance and Usability Testing
Security Testing
API Testing
Network Testing
By Testing Mode
Manual Testing Deployment
Test Automation Deployment
By Service Model
Consulting and Advisory
Managed Testing Services
Platform-based QA-as-a-Service
Crowd-sourced Testing
By End-user Vertical
Government
Banking, Financial Services and Insurance
Healthcare and Life Sciences
Manufacturing
IT and Telecommunications
Media and Entertainment
Other Verticals
By Organisation Size
Small and Mid-sized Enterprises
Large Enterprises
By Geography
North America United States
Canada
Europe Germany
United Kingdom
France
Russia
Asia-Pacific China
Japan
India
South Korea
South America Brazil
Argentina
Middle East and Africa Turkey
South Africa
Saudi Arabia
United Arab Emirates
Qatar
Bahrain
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Key Questions Answered in the Report

What is the current size of the digital assurance insights market?

The digital assurance insights market size reached USD 5.46 billion in 2025.

How fast is the digital assurance insights market expected to grow?

The market is forecast to post a 12.85% CAGR, expanding to USD 10.01 billion by 2030.

Which region will grow the fastest?

Asia-Pacific is projected to record a 17.98% CAGR, the highest among all regions.

Which testing type is growing the quickest?

AI-augmented testing leads growth with an 18.54% forecast CAGR as enterprises adopt self-healing and predictive analytics capabilities.

Why are SMEs important to future demand?

SMEs contribute a 17% CAGR because cloud-based QA-as-a-service removes upfront tool costs, letting smaller firms adopt enterprise-grade assurance practices.

What is the biggest restraint facing the industry?

A global scarcity of SDET talent is widening salary gaps and limiting capacity, subtracting an estimated 1.8% from forecast CAGR.

Page last updated on: July 10, 2025

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