Digital Asset Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Digital Asset Management Market is segmented by Type (Brand Asset Management Systems, Library Asset Management Systems, and Production Asset Management Systems), Solution (Video Management, Creative Tool Integration,Asset Analytics and others),Deployment (On-premise Cloud, and Cloud, Software-as-a-Service),Organization Type(Small and Large Enterprises), End User (Healthcare, Retail, Media & Entertainment,and others), and Geography.

Market Snapshot

digital asset management dam market
Study Period:

2018 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


21.23 %

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Market Overview

The Digital Asset Management Market was valued at USD 2962.2 million in 2020 and is expected to reach USD 9164.96 million by 2026 and grow at a CAGR of 21.23% over the forecast period (2021-2026). Artificial Intelligence, including facial recognition, has been introduced to the world of DAM.

  • A major driver for the adoption of digital asset management (DAM) solutions is the high return on investments. As a result, the spending by organizations for asset management is expected to increase, during the forecast period.
  • Customer engagement is emerging as the most effective method of customer retention, and mobile phones are the foundation of this trend. The number of connected devices is increasing, globally. With solutions, like interactive store windows, digital signage, wearable devices, marketers are finding it difficult to create and deliver assets that offer consistent and compelling brand messages across the screens.
  • The increasing recognition of digital assets across the world is creating opportunities for the growing number of professional investment institutions to enter the digital asset management market. However, these potential investors have limited access to suitable financial products for their investment consideration, while trading teams or digital asset managers find it difficult to get to the right investors for fundraising due to the lack of a formal broker-dealer structure in the digital asset space.
  • On Aug 2019, UltrAlpha announced its digital asset management products. The company is seeking to build out its comprehensive product offering and service capabilities as an innovative digital asset management service platform through the strategic partnership with two industry top-tier asset managers, Algoz and Alpha Pro.

Scope of the Report

The deployment of digital asset management is helping companies to develop solutions, wherein they can retrieve their digital assets faster and lay a foundation for targeted access across the teams and channels. The adoption of these solutions may further increase, due to the breaking down of the media enterprise into silos of data.The study characterizes digital asset management based on the type, solution, deployment, organization that include SMEs and large enterprises, and by end-user industry.The scope of the study is currently focused on key regions such as the North America, Europe, Asia-Pacific in addition to Latin America, and Middle East & Africa.The report study offers qualitative analysis for market segments solution and type. Whereas market sizing and forecasts along with qualitative analysis are offered for deployment, size of organization, end user and geography.

By Type
Brand Asset Management Systems
Library Asset Management Systems
Production Asset Management Systems
By Solution
Video Management
Creative Tool Integration
Asset Analytics
Web Content Integration
Brand Portals
Asset and Metadata Archiving
Lifecycle and Rights Management
By Deployment
By Organization Size
SMEs (Small and Medium Enterprises)
Large Enterprises
By End User
Media and Entertainment
Other End Users
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
Rest of the World
Latin America
Middle East and Africa

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Key Market Trends

Cloud Deployment is Expected to Drive the Digital Asset Management Market

  • Cloud Digital Asset Management(DAM) democratizes digital media management and delivery across an enterprise. Cloud DAM also promises to reduce the cost of operations and increase productivity while continuing to provide a single source of truth to maintain brand identity.
  • Cloud DAM affects front-end experiences, as well. Bynder introduced its integration with Hootsuite Inc., a widely used social media management platform that also runs in the cloud. The integration connects Hootsuite dashboards with digital assets sourced from Bynder, enabling social media marketers to easily access creative content without the need to download, resize, and reupload individual files.
  • With the increasing adoption of various technologies like Artificial Intelligence and Big Data Analytics, cloud-based DAMs are widely used. DAM is making use of Artificial Intelligence(AI) technology to scan content and create metadata tags. The AI use cases for DAM include optical character recognition, speech recognition and facial recognition.
  • Various companies, such as Cognizant Technology Solutions, MediaBeacon, Bynder are into cloud-based digital asset management and helping the market to grow rapidly, as a majority of the end users are looking for cloud-based solutions.
digital asset management dam market

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Asia-Pacific to Witness the Fastest Growth Rate Over the Forecast Period

  • India is considered a very demanding country to manage for the entertainment and media providers due to complexities related to the content, language, and other regional requirements. Owing to this, digital asset management was widely adopted to cater to such complexities.
  • The increasing amount of digital data across China has enabled the focus of various industries towards predictive analytics. Optimization of asset maintenance to prevent failure of assets has been driving the demand for predictive asset analytics.
  • Japan is the most ideal country in this region for digital asset management solutions, as 99.7% of industries fall under the small and medium enterprise segment, as reported by the Small and Medium Enterprise Agency of Japan. SMEs due to their budgetary requirements and low IT infrastructure have preferred low to medium cost solutions, like digital access management software over ERP solutions.
  • Asia-Pacific region is becoming one of the fastest growing regions for the digital asset management industry. As global brands expand their reach into the Asia Pacific and increase their investments into visual content strategies, DAM is emerging as the solution to help them tackle common difficulties that arise when dealing with global teams, new expansion regions and an influx in content.

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Competitive Landscape

The major players in the digital asset management market are Cognizant Technology Solutions Corp, Oracle Corporation, Hewlett-Packard Company, Oracle Corporation, Adobe Systems Incorporated, Dell Technologies, and IBM Corporation, among others. The market is consolidated, as it is dominated by these major players. Hence, market concentration is expected to be high.

  • January 2020 - Adobe moved its Experience Manager Services to the cloud. This is to provide scalable and secure application for content management across the organizations.
  • December 2019 - Celum GmbH announced CELUM Connect for Salesforce Sales Cloud. This would enable complete view of customers, meta data, speedy communication, and track of assets and revisions. This was developed by CGI Inc., an IT consulting, systems integration, outsourcing, and solutions company based out of Canada.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitute Products

    3. 4.3 Value Chain / Supply Chain Analysis


    1. 5.1 Market Drivers

    2. 5.2 Market Restraints


    1. 6.1 By Type

      1. 6.1.1 Brand Asset Management Systems

      2. 6.1.2 Library Asset Management Systems

      3. 6.1.3 Production Asset Management Systems

    2. 6.2 By Solution

      1. 6.2.1 Video Management

      2. 6.2.2 Creative Tool Integration

      3. 6.2.3 Asset Analytics

      4. 6.2.4 Web Content Integration

      5. 6.2.5 Brand Portals

      6. 6.2.6 Asset and Metadata Archiving

      7. 6.2.7 Lifecycle and Rights Management

    3. 6.3 By Deployment

      1. 6.3.1 On-premise

      2. 6.3.2 Cloud

      3. 6.3.3 Software-as-a-Service

    4. 6.4 By Organization Size

      1. 6.4.1 SMEs (Small and Medium Enterprises)

      2. 6.4.2 Large Enterprises

    5. 6.5 By End User

      1. 6.5.1 Media and Entertainment

      2. 6.5.2 BFSI

      3. 6.5.3 Government

      4. 6.5.4 Healthcare

      5. 6.5.5 Retail

      6. 6.5.6 Manufacturing

      7. 6.5.7 Other End Users

    6. 6.6 Geography

      1. 6.6.1 North America

        1. United States

        2. Canada

      2. 6.6.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.6.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia Pacific

      4. 6.6.4 Rest of the World

        1. Latin America

        2. Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Canto Inc.

      2. 7.1.2 CELUM GmbH

      3. 7.1.3 Cognizant Technology Solutions Corp.

      4. 7.1.4 Oracle Corporation

      5. 7.1.5 Hewlett-Packard Enterprise Co.

      6. 7.1.6 OpenText Corporation

      7. 7.1.7 QBNK Holding AB

      8. 7.1.8 Aprimo LLC (ADAM Software)

      9. 7.1.9 Bynder(Webdam Inc.)

      10. 7.1.10 Dell Technologies

      11. 7.1.11 MediaBeacon Inc.

      12. 7.1.12 Widen Enterprises Inc.

      13. 7.1.13 IBM Corporation



**Subject to Availability

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Frequently Asked Questions

The Digital Asset Management Market market is studied from 2018 - 2026.

The Digital Asset Management Market is growing at a CAGR of 21.23% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Adobe Systems Incorporated
  • Cognizent Technology Solutions Corp.
  • Oracle Corporation
  • Hewlett Packard Enterprise Co.
  • Dell Technologies

Are the major companies operating in Digital Asset Management Market.

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