Digital Agriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Digital Agriculture Market is segmented on the basis of Crop Monitoring (Technology, Solution, and Application), Artificial Intelligence(Application and Deployment), Precision Farming(Application and Type), and By Geography(North America, Europe, Asia Pacific, South America and Africa).

Market Snapshot

Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 11.28 %

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Market Overview

The global digital agriculture market (henceforth, referred to as the market studied) was valued at USD 4,724.3 million in 2019, and it is projected to reach USD 9,107.1 million by 2025, registering a CAGR of 11.28%, during the period of 2020-2025 (henceforth, referred to as the forecast period). Growing concerns toward food security and nutrition are anticipated to open a number of novel opportunities for the industry to prosper. The United States is anticipated to invest a significant share in facilitating the ecosystem for future foods. As more of the consumer insights are developed towards “fresh-from-farm-to-table”, the availability of freshly harvested vegetables across retail outlets is expected to increase in the United States market. The United Kingdom's government in its industrial strategy has put AI at the heart of its growing productivity aims. The country has committed to boosting R&D spending to 2.4% of GDP by 2027. Further, a new Euro 500 million project has been announced in Cambridge which seeks to cement Britain's position as an innovator in the growing agri-tech industry. The development will accommodate up to 4,000 employees and will bring together agricultural and tech companies to spearhead a center of global agricultural innovation and productivity.​

Scope of the Report

The Global Digital Agriculture Market is segmented on the basis of Crop Monitoring (Technology, Solution, and Application), Artificial Intelligence(Application and Deployment), Precision Farming(Application and Type), and By Geography(North America, Europe, and the Asia Pacific).

Crop Monitoring
By Technology
Guidance System
Remote Sensing
Variable Rate Technology
By Solution
Hardware
Software
Services
Other Services
By Application
Field Mapping
Soil Monitoring
Crop Scouting
Yield Monitoring
Variable Rate Application
Other Applications
Artificial Intelligence
By Application
Weather Tracking
Precision Farming
Drone Analytics
By Deployment
Cloud
On-Premise
Hybrid
Precision Farming
By Application
Crop Management
Financial Management
Farm Inventory Management
Personnel Management
Weather Tracking & Forecasting
Other Applications
By Type
Local/Web-based
Cloud-based
Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia Pacific
India
Australia
China
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Africa
South Africa
Rest of Africa

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Key Market Trends

Increasing Pressure for Higher Productivity and Improved Crop Health

There is a constant pressure on the farmers to produce more food and animal feed, with lesser amounts of chemicals. At the same time, it is essential to use less energy and labor, while improving the management of environmental land and water. With the population growing rapidly, it is becoming very difficult to feed the increasing population, thereby, creating high pressure to increase agricultural productivity. The use of software such as precision farming along with the Internet of Things (IoT) tools is a solution to all these requirements. According to the FAO data, the yield for major crops like wheat, barley, and grains reduced considerably from 35,397.0 hg/ha in 2017 to 34,228.0 hg/ha in 2018 for wheat, and a similar reduced trend for barley and other coarse grains was observed. Precision farming helps farmers to know seeds, which have to be planted, the number of fertilizers, which need to be applied, the best time to harvest the crops as well as the expected output from the crops. Thus, the use of precision farming software, such as MapShots, AgDNA, AgroSense, and others, will help to increase crop productivity thereby improving soil health. Hence, the success of technology in North America and 

Global Digital Agriculture Market: Agricultural Yield in hg/ha, 2017 vs 2018

Asia Pacific is the Largest Market

The Asia Pacific region is the largest market for digital agriculture across the globe. Among all the countries, India is dominating the region by being the largest adopter of digital agriculture during the study period. Small and marginal holdings (less than 2 ha) account for 85% of the total operational holdings in the country. Hence, advanced farming methods such as precision farming can help in utilizing the farm inputs in precise amounts to get increased average yields, compared to traditional cultivation techniques. Farmers of southern states, such as Andhra Pradesh, Telangana, and Tamil Nadu, are adopting various precision agricultural methods to boost crop yields. With precision agriculture, farmers can increase their revenue by 35% to 60% per acre. It can also counter water pollution from agriculture. Indian agriculture has been traditionally rain-dependent and climate change has made farmers extremely vulnerable to crop loss. Hence, insights from artificial intelligence through the agriculture life cycle will help reduce uncertainty and risk in agriculture operations. In recent years, Indian agricultural policies have seen a major boost toward digital agriculture. 

Digital Agriculture Market: Market Share in %, Global, 2019

Competitive Landscape

The market is highly fragmented, with various small players competing against big firms to occupy market share in the digital farming market. Some of the major revenue-generating companies in the market are AGCO Corporation, Deere and Company, IBM Corporation, Bayer Cropscience, Trimble Inc., etc. These companies are cornering just some part of the share in the market. The global companies in the market are focusing on R&D, product launches, and aggressive acquisition strategies. Some companies are innovating products through partnerships. For instance, in 2019, IBM and Yara International, a global crop nutrition company, built a digital farming platform that provides hyperlocal weather forecasts but will also provide real-time actionable recommendations, tailored to the specific needs of individual fields/crops.​

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Crop Monitoring

      1. 5.1.1 By Technology

        1. 5.1.1.1 Guidance System

        2. 5.1.1.2 Remote Sensing

        3. 5.1.1.3 Variable Rate Technology

      2. 5.1.2 By Solution

        1. 5.1.2.1 Hardware

        2. 5.1.2.2 Software

        3. 5.1.2.3 Services

        4. 5.1.2.4 Other Services

      3. 5.1.3 By Application

        1. 5.1.3.1 Field Mapping

        2. 5.1.3.2 Soil Monitoring

        3. 5.1.3.3 Crop Scouting

        4. 5.1.3.4 Yield Monitoring

        5. 5.1.3.5 Variable Rate Application

        6. 5.1.3.6 Other Applications

    2. 5.2 Artificial Intelligence

      1. 5.2.1 By Application

        1. 5.2.1.1 Weather Tracking

        2. 5.2.1.2 Precision Farming

        3. 5.2.1.3 Drone Analytics

      2. 5.2.2 By Deployment

        1. 5.2.2.1 Cloud

        2. 5.2.2.2 On-Premise

        3. 5.2.2.3 Hybrid

    3. 5.3 Precision Farming

      1. 5.3.1 By Application

        1. 5.3.1.1 Crop Management

        2. 5.3.1.2 Financial Management

        3. 5.3.1.3 Farm Inventory Management

        4. 5.3.1.4 Personnel Management

        5. 5.3.1.5 Weather Tracking & Forecasting

        6. 5.3.1.6 Other Applications

      2. 5.3.2 By Type

        1. 5.3.2.1 Local/Web-based

        2. 5.3.2.2 Cloud-based

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Italy

        5. 5.4.2.5 Spain

        6. 5.4.2.6 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 Australia

        3. 5.4.3.3 China

        4. 5.4.3.4 Japan

        5. 5.4.3.5 Australia

        6. 5.4.3.6 Rest of Asia Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

      5. 5.4.5 Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profile

      1. 6.3.1 Gamaya SA

      2. 6.3.2 Easytosee Agtech

      3. 6.3.3 AGCO Corporation

      4. 6.3.4 Small Robot Company

      5. 6.3.5 Microsoft Corporation

      6. 6.3.6 IBM Corporation

      7. 6.3.7 Hummingbird Technologies Limited

      8. 6.3.8 Deere & Company

      9. 6.3.9 AgEagle Aerial Systems Inc.

      10. 6.3.10 Bayer CropScience AG

      11. 6.3.11 Case IH Agriculture (CNH Industrial America LLC.)

      12. 6.3.12 DTN (CLEAR AG SOLUTIONS)

      13. 6.3.13 Conservis Corporation

      14. 6.3.14 Raven Industries

      15. 6.3.15 Topcon Positioning Systems

      16. 6.3.16 Trimble Inc.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. ASSESSMENT ON THE IMPACT OF COVID-19

**Subject to Availability

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Frequently Asked Questions

The Digital Agriculture Market market is studied from 2016 - 2026.

The Digital Agriculture Market is growing at a CAGR of 11.28% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Gamaya SA, AGCO Corporation, Microsoft Corporation, IBM Corporation, HummingBird Technologies are the major companies operating in Digital Agriculture Market.

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