Dental Floss Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Floss Picks Manufacturers & Brands and the market is Segmented by Product (Waxed Floss, Unwaxed Floss, and Other Products), Sales Channel (Retail Pharmacies, Hospital Pharmacies, and Online), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The market provides the value (in USD million) for the above-mentioned segments.

Dental Floss Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Dental Floss Market Size

123
Study Period 2019 - 2030
Base Year For Estimation 2024
Market Size (2025) USD 722.74 Million
Market Size (2030) USD 958.55 Million
CAGR (2025 - 2030) 5.81 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Global Dental Floss Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Dental Floss Market Analysis

The Global Dental Floss Market size is estimated at USD 722.74 million in 2025, and is expected to reach USD 958.55 million by 2030, at a CAGR of 5.81% during the forecast period (2025-2030).

Populations disproportionately affected by COVID-19 are at higher risk for oral diseases and experience oral health and Oral Care disparities at higher rates. Many studies and organizations within the Oral Care Industry have emphasized the importance of oral health. For instance, in August 2020, The German Society of Dentistry and Oral Medicine (DGZMK) studies revealed the importance of dental health and the systemic relevance of dentistry, especially during the pandemic. The studies highlighted the importance of improved Dental Hygiene during a SARS-CoV-2 infection to reduce the bacterial load in the mouth and the risk of bacterial superinfection. Those patients who were reported to have a severe form of COVID-19 (20%) had associated higher levels of inflammatory markers and bacteria. Therefore, as per the studies, it is recommended that poor Dental Hygiene is considered a risk factor for COVID-19 complications, especially in patients with diabetes, hypertension, or cardiovascular disease. Those comorbidities are associated with altered oral biofilms and periodontal disease. Thus, poor oral hygiene is a major risk factor for serious complications during COVID, which has generated the need for dental floss. This increase in demand is expected to have a significant impact on the Dental Floss Market.

As per the Health Resources and Services Administration, approximately 49 million United States residents live in areas designated as Dental Health Professional Shortage Areas. This shortage has been compounded by the COVID-19 pandemic that has resulted in limited preventive dental services in the interest of public health safety. Nationally, children in low-income families are at higher risk of caries and are less likely to receive sealants than children in higher-income families, at 39% and 46%, respectively. While the pandemic is interrupting the supply chain, many companies, including Dental Floss Manufacturers, will shift to other geographic regions in the future to ensure that products remain available and protect their supply chain. Thus, the supply chain disruption in various areas is creating a significant impact on the Oral Care Market.

The major factors contributing to the market's growth are the increase in the incidence of oral problems and the increasing demand for products in the Dental Hygiene Industry. For instance, in September 2020, as per the Centers for Disease Control and Prevention (CDC), 47.2 percent of adults over 30 years old have some form of periodontal disease. The American Dental Association (ADA) further states that 7.8 percent of adults with gum disease have severe periodontitis.

In addition, there has been increasing awareness about oral health around the world, positively impacting the Oral Hygiene Market. This is backed by initiatives taken by several governments and non-government organizations, impacting the growth of the market studied. For instance, in February 2020, the American Dental Association conducted National Children's Dental Health Month, which brought together thousands of dedicated professionals, healthcare providers, and educators to promote the benefits of good oral health among children and their caregivers.

Furthermore, the Oral Health Foundation, one of the major independent oral health charities based in the United Kingdom, has been conducting various awareness programs on oral health for many years. The foundation planned to conduct an awareness month on oral health between May 17 and June 17, 2021. Also, the high adoption of tobacco products that cause detrimental effects on oral health is one of the major contributors to adopting convenient and easy-to-use products. This factor is also anticipated to fuel the demand for dental floss over the forecast period, thereby driving the Dental Floss Market.

The rising geriatric population is also expected to boost the growth of the Dental Care Market, as this age group is more likely to adopt dental floss. Countries such as Japan, Germany, and the United States have the highest percentage of the elderly population. They are projected to witness the growing penetration of the product due to its effectiveness and compactness. For instance, as per the World Population Prospects 2022, the world's population is projected to reach 8 billion on 15 November 2022. The latest projections by the United Nations suggest that the global population could grow to around 8.5 billion in 2030, 9.7 billion in 2050, and 10.4 billion in 2100. However, the availability of alternatives, like dental picks, is the major restraint for market growth.

Dental Floss Industry Overview

The Dental Floss Market is moderately competitive and consists of several major Dental Floss Companies. These Dental Floss Manufacturers are focusing on product development to gain a competitive edge in market share. Some of the leading Floss Companies that are currently dominating the market are P3M, Church & Dwight Co. Inc., Colgate-Palmolive Company, HRB Brand (Dr. Fresh LLC), Johnson & Johnson, Perrigo Company Plc (RANIR LLC), Lion Corporation, Dr Wild & Co. AG, Sunstar Suisse SA, The Humble Co., Procter & Gamble, and Prestige Consumer Healthcare.

Dental Floss Market Leaders

  1. Procter & Gamble

  2. Colgate-Palmolive Company

  3. Prestige Consumer Healthcare, Inc.

  4. Johnson & Johnson Services, Inc

  5. HRB Brand (Dr. Fresh LLC)

  6. *Disclaimer: Major Players sorted in no particular order
Procter & Gamble Colgate-Palmolive Company Johnson & Johnson Services, Inc Prestige Consumer Healthcare, Inc. HRB Brand (Dr. Fresh LLC)
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Dental Floss Market News

  • In March 2022, Plackers launched new EcoChoice Compostable Dental Flossers, sustainable dental flossers designed to be 100% biodegradable to decompose in a home composter.
  • In October 2021, SmileDirectClub, Inc., an innovative, next-generation oral care company has introduced two new water flossers to assist consumers to keep a healthy smile. The company claims that the newly launched Large Tank and Compact Water Flossers are more effective than string floss. The newly launched product is also available on various platforms such as Amazon and Walmart.

Dental Floss Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Awareness of Oral Hygiene
    • 4.2.2 Increasing Demand for Oral Care Products and the Increasing Oral Problems
  • 4.3 Market Restraints
    • 4.3.1 Availability of Alternatives such as Floss Picks
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Product
    • 5.1.1 Waxed Floss
    • 5.1.2 Unwaxed Floss
    • 5.1.3 Other Products
  • 5.2 By Sales Channel
    • 5.2.1 Retail Pharmacies
    • 5.2.2 Hospital Pharmacies
    • 5.2.3 Online
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 South Korea
    • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle East & Africa
    • 5.3.4.1 GCC
    • 5.3.4.2 South Africa
    • 5.3.4.3 Rest of Middle East & Africa
    • 5.3.5 South America
    • 5.3.5.1 Brazil
    • 5.3.5.2 Argentina
    • 5.3.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 3M
    • 6.1.2 Church & Dwight Co. Inc.
    • 6.1.3 Colgate-Palmolive Company
    • 6.1.4 HRB Brand (Dr. Fresh LLC)
    • 6.1.5 Johnson & Johnson
    • 6.1.6 Perrigo Company Plc (RANIR LLC)
    • 6.1.7 Lion Corporation
    • 6.1.8 Prestige Consumer Healthcare
    • 6.1.9 Procter & Gamble
    • 6.1.10 The Humble Co.
    • 6.1.11 Sunstar Suisse SA
    • 6.1.12 Dr Wild & Co. AG
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developmen
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Dental Floss Industry Segmentation

Dental floss is a cord of thin filaments used to remove food and dental plaque from between teeth in areas a toothbrush cannot reach. The dental floss market is segmented by product (waxed floss, unwaxed floss, and other products), sales channel (retail pharmacies, hospital pharmacies, and online), and geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The report offers the value (in USD million) for the above segments.

By Product Waxed Floss
Unwaxed Floss
Other Products
By Sales Channel Retail Pharmacies
Hospital Pharmacies
Online
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East & Africa GCC
South Africa
Rest of Middle East & Africa
South America Brazil
Argentina
Rest of South America
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Dental Floss Market Research FAQs

How big is the Global Dental Floss Market?

The Global Dental Floss Market size is expected to reach USD 722.74 million in 2025 and grow at a CAGR of 5.81% to reach USD 958.55 million by 2030.

What is the current Global Dental Floss Market size?

In 2025, the Global Dental Floss Market size is expected to reach USD 722.74 million.

Who are the key players in Global Dental Floss Market?

Procter & Gamble, Colgate-Palmolive Company, Prestige Consumer Healthcare, Inc., Johnson & Johnson Services, Inc and HRB Brand (Dr. Fresh LLC) are the major companies operating in the Global Dental Floss Market.

Which is the fastest growing region in Global Dental Floss Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Global Dental Floss Market?

In 2025, the North America accounts for the largest market share in Global Dental Floss Market.

What years does this Global Dental Floss Market cover, and what was the market size in 2024?

In 2024, the Global Dental Floss Market size was estimated at USD 680.75 million. The report covers the Global Dental Floss Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Dental Floss Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Dental Floss Industry Report

Statistics for the 2025 Global Dental Floss market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Dental Floss analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.