Deception Technology Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Attacker Deception Technology Industry Forecast and is segmented by deployment (cloud, on-premise), organization size (small and medium enterprises, large enterprises), service (managed services, professional services), deception stack (data security, application security, endpoint security, network security), end-user (government, medical, BFSI, defense, IT, and telecommunication), and geography (North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa). The market size and forecasts are provided in terms of value in USD for all the above segments.

Deception Technology Market Size

Deception Technology Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.27 Billion
Market Size (2029) USD 4.51 Billion
CAGR (2024 - 2029) 14.75 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Deception Technology Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Deception Technology Market Analysis

The Deception Technology Market size is estimated at USD 2.27 billion in 2024, and is expected to reach USD 4.51 billion by 2029, growing at a CAGR of 14.75% during the forecast period (2024-2029).

  • Deception technology is an advanced security solution to detect and prevent targeted attacks. Deceptions are achieved through purposeful obstructions, incorrect responses, misdirection, and forgery.
  • Owing to the higher level of cyber threats, there is an increasing need for organizations to detect and mitigate advanced risks that have already breached the network. It is boosting deception technology adoption.
  • The current security tools have effectively flagged anomalies but need to be more significant in defining their impact and risk potential. These tools generate many alerts, most of which must be investigated by security teams despite many of them being a waste of time. The resources are spent wastefully assessing these false threats, while the real and present threats must be addressed. By altering the asymmetry of an attack, deception technology helps security teams focus on real threats to the network. Scenes like these have aided the deception technology to gain momentum over the forecast period.
  • Many deception solutions have AI and machine learning (ML) built into their core. These features ensure that deception techniques are kept dynamic and help reduce the operational overheads and the impact on security teams by freeing them from continually creating new deception campaigns.
  • There was a sharp rise in cyberattacks harming individuals, businesses, and organizations during the COVID-19 outbreak. Consequently, several impacted enterprises are investing in upgrading outdated systems, thereby contributing to the deception technology market. For instance, the US Department of Homeland Security warned about emerging pandemic-related cybercriminals and advanced persistent threat groups. Interpol released a warning about criminals deliberately targeting medical facilities.

Deception Technology Market Trends

Network Security is expected to grow at a higher pace

  • A zero-day attack is a targeted attack in which the attacker discovers software vulnerabilities and exploits them with other hackers until the organization becomes aware of the vulnerability. The zero-day exploit leaves no opportunity for detection initially.
  • In 2021, Mandiant Threat Intelligence found 80 zero-day exploits in the wild, which was more than twice as many as the year before. The main actors exploiting zero-day vulnerabilities continue to be state-sponsored organizations with Chinese groups as leaders. The proportion of financially motivated actors deploying zero-day exploits has also increased significantly, with nearly one in every three identified actors exploiting zero-day exploits in the year before being financially motivated.
  • Further, threat actors most commonly exploited zero-day vulnerabilities in Microsoft, Apple, and Google products, which reflects the popularity of these manufacturers. The significant growth in zero-day exploitation in the previous year, as well as the diversification of actors exploiting them, broadens the risk portfolio for businesses in practically every industry area and geography, particularly those that rely on these widely used systems.
  • According to the research, a variety of factors contribute to an increase in the number of zero-day exploits. For example, the continued adoption of cloud hosting, mobile, and Internet-of-Things (IoT) technologies increases the volume and complexity of Internet-connected systems and devices. In other words, more software leads to more software flaws. The rise of the exploit broker industry is also likely contributing to this trend, with more resources being moved into zero-day research and development by private organizations, researchers, and threat groups alike.
  • Due to the increase in zero-day attacks and APTs, organizations worldwide are deploying deception technologies to detect attacks as early as possible and minimize their effect on sensitive data. Therefore, the growing costs of data breaches, as indicated in the graph, are expected to drive the deception technology market during the forecast period.
Deception Technology Market: Average Cost of a Data Breach Worldwide, in USD million, 2018 - 2022

North America is Expected to Hold Major Market Share

  • The North American region is expected to hold a significant share in the global deception technology market owing to the increasing adoption of deception technology solutions in highly regulated industries such as financial services, health care, and government. Several US states, most notably California with its California Consumer Privacy Act (CCPA), have enacted privacy laws, significantly driving the demand for deception technology solutions among end-user industries.
  • California passed a law, separate from the California Consumer Privacy Act, addressing default passwords on IoT devices and IoT vulnerabilities. Owing to this, the National Cybersecurity and Communications Integration Center (NCCIC) introduced the Technical Alert (TA), which provides information and guidance to assist MSP customer network and system administrators with the detection of malicious activity on their networks and systems and the mitigation of associated risks.
  • This TA provides an overview of the TTP that APT actors use in MSP network environments, suggestions for mitigation, and details on reporting incidents. The high availability of adequate infrastructure, the presence of numerous global financial institutions, the high frequency of cyber-attacks, and the increased adoption of technologies are expected to drive the growth of the deception technology market in the North American region.
  • The major trends responsible for the growth of deception technology in the North American region include the growing number of smartphone devices and an increase in the adoption of social apps, which generate sample data that contains valuable information. This has significantly increased the risk of cyber threats.
  • In addition, the presence of prominent market vendors and increasing data volume in various organizations are driving the demand for deception technology solutions in the region. Furthermore, the early adoption of advanced technologies, such as 5G, AI, cloud, and IoT, in various end-user sectors is driving the demand for deception technology solutions at a rapid pace.
Deception Technology Market - Growth Rate by Region

Deception Technology Industry Overview

The deception technology market is highly fragmented, with the presence of major players like Illusive Networks, Commvault Systems Inc., Smokescreen Technologies Pvt. Ltd., Attivo Networks Inc. (Sentinelone Inc.), and Rapid7 LLC. Players in the market are adopting strategies such as partnerships, innovations, mergers, and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

In February 2023, Rapid7 and the University of South Florida (USF) announced a partnership to create a cyber threat intelligence laboratory that will support interdisciplinary research efforts by faculty experts and students from four colleges and myriad disciplines.

In September 2022, Commvault announced the general availability of Metallic ThreatWise, an early warning system that proactively surfaces unknown and zero-day threats to minimize compromised data and business impact.

Deception Technology Market Leaders

  1. Illusive Networks

  2. Commvault Systems Inc.

  3. Smokescreen Technologies Pvt. Ltd

  4. Attivo Networks Inc. (SentinelOne Inc.)

  5. Rapid7 Inc.

*Disclaimer: Major Players sorted in no particular order

Deception Technology Market Concentration
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Deception Technology Market News

  • March 2023: Rapid7 announced the acquisition of Minerva Labs Ltd., which is a leading provider of anti-evasion and ransomware prevention technology.
  • March 2023: Akamai Technologies announced an agreement to acquire Ondat, a cloud-based storage technology provider with a Kubernetes-native platform for running stateful applications anywhere at scale.
  • March 2023: Acalvio Technologies announced its partnership with Carahsoft Technology Corp., a government IT solutions provider. Under the agreement, Carahsoft will serve as Acalvio's Master Government Aggregator, making the company's industry-leading Active Defense Platform and ShadowPlex Advanced Threat Defense available to the public sector.

Deception Technology Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Number of Zero-day and Targeted APT's

      2. 5.1.2 Need of Effective Solutions for Early Detection of Attackers

    2. 5.2 Market Restraints

      1. 5.2.1 High Usage of Legacy Honeypots


    1. 6.1 By Deployment

      1. 6.1.1 Cloud

      2. 6.1.2 On-premise

    2. 6.2 By Organization Size

      1. 6.2.1 Small and Medium Enterprises

      2. 6.2.2 Large Enterprises

    3. 6.3 By Service

      1. 6.3.1 Managed Services

      2. 6.3.2 Professional Services

    4. 6.4 By Deception Stack

      1. 6.4.1 Data Security

      2. 6.4.2 Application Security

      3. 6.4.3 Endpoint Security

      4. 6.4.4 Network Security

    5. 6.5 By End-User

      1. 6.5.1 Government

      2. 6.5.2 Medical

      3. 6.5.3 BFSI

      4. 6.5.4 Defense

      5. 6.5.5 IT and Telecommunication

      6. 6.5.6 Other End-Users

    6. 6.6 By Geography

      1. 6.6.1 North America

      2. 6.6.2 Europe

      3. 6.6.3 Asia Pacific

      4. 6.6.4 Latin America

      5. 6.6.5 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Illusive Networks

      2. 7.1.2 Commvault Systems Inc.

      3. 7.1.3 Smokescreen Technologies Pvt. Ltd

      4. 7.1.4 Attivo Networks Inc. (Sentinelone Inc.)

      5. 7.1.5 Rapid7 LLC

      6. 7.1.6 Ridgeback Network Defense Inc.

      7. 7.1.7 Akamai Technologies Inc.

      8. 7.1.8 Acalvio Technologies Inc.

      9. 7.1.9 CounterCraft SL

      10. 7.1.10 CyberTrap Software GmbH

      11. 7.1.11 Fidelis Cybersecurity Inc. (Skyview Capital LLC)

      12. 7.1.12 LogRhythm Inc.

      13. 7.1.13 WatchGuard Technologies Inc.

      14. 7.1.14 NTT Security Limited (Nippon Telegraph and Telephone Corporation)

      15. 7.1.15 Broadcom Inc. (Symantec Corporation)



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Deception Technology Industry Segmentation

The deception technology market is defined based on the revenues generated from the deception stack that is being used by various end-users across the globe. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting its growth in terms of drivers and restraints.

The scope of the study has been segmented based on deployment (cloud and on-premises), organization size (small and medium enterprises and large enterprises), service (managed services and professional services), deception stack (data security, application security, endpoint security, and network security), and end-user (government, medical, BFSI, defense, IT, telecommunication, and other end users) across the globe. The market sizes and forecasts are provided in terms of value in USD for all the segments.

By Deployment
By Organization Size
Small and Medium Enterprises
Large Enterprises
By Service
Managed Services
Professional Services
By Deception Stack
Data Security
Application Security
Endpoint Security
Network Security
By End-User
IT and Telecommunication
Other End-Users
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa
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Deception Technology Market Research FAQs

The Deception Technology Market size is expected to reach USD 2.27 billion in 2024 and grow at a CAGR of 14.75% to reach USD 4.51 billion by 2029.

In 2024, the Deception Technology Market size is expected to reach USD 2.27 billion.

Illusive Networks , Commvault Systems Inc., Smokescreen Technologies Pvt. Ltd, Attivo Networks Inc. (SentinelOne Inc.) and Rapid7 Inc. are the major companies operating in the Deception Technology Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Deception Technology Market.

In 2023, the Deception Technology Market size was estimated at USD 1.98 billion. The report covers the Deception Technology Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Deception Technology Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Deception Technology Industry Report

Statistics for the 2024 Deception Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Deception Technology analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Deception Technology Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)