Global Craft Vodka Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Global Craft Vodka Market is segmented by type (flavored craft vodka and unflavored craft vodka); by distribution channel (On-trade channels and Off-trade channels) and by geography.

Craft Vodka Market Size

craft vodka market overview
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 5.00 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

craft vodka market major players

*Disclaimer: Major Players sorted in no particular order


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Craft Vodka Market Analysis

The global craft vodka market is projected to register a CAGR of 5.0% during the forecast period (2019-2024).

  • The market is mainly driven by the increasing demand for vodka and the frequent launches of newly formulated products, such as gluten-free different flavored craft vodkas in the market by the key players. However, in the room of high demand of the product, factors restraining the market is the volatility of raw material prices that are used for the manufacturing of craft vodka.
  • Geographically, North America is dominating the market, followed by Europe and Asia-Pacific, owing to the production concentration and demand for craft vodka. In terms of countries, Australia has witnessed a rapid growth in the number of craft distilleries.

Craft Vodka Market Trends

This section covers the major market trends shaping the Craft Vodka Market according to our research experts:

Increased demand for flavored vodka

The change in taste and the growing demand for small batch, handcrafted vodka with unique flavor profiles is contributing to the growth of the craft vodka market. For instance, Deep Eddy Vodka, a brand of Heaven Hill Brands, an American-made and family-owned spirits brand offers a wide range of flavored vodka including sweet tea vodka, cranberry vodka, lemon vodka, peach vodka, orange vodka and many more. The increased demand has therefore resulted into increased number of craft distilleries and spirit producers manufacturing craft vodkas. As per data revealed by TTB (Alcohol and Tobacco Tax and Trade Bureau), the number of craft spirit producers showed an increasing trend in the period 2013 to 2017.

craft vodka market analysis

North America to drive the market

North American countries, especially United States holds the largest share owing growing demand for craft spirits among the consumers and the rising number of craft distilleries around the region with frequent product launches. Also, rising number of craft distillers in the region further along with rising demand for ethnic premium, super-premium vodkas and flavored vodkas, which include the craft and artisanal varieties, has increased among consumers, prompting several countries to import the same has further fueled the craft vodka market growth in the region. Also, frequent number of product launches by the regional players are subsequently driving the market.

craft vodka market growth rate

Craft Vodka Industry Overview

The global market for craft vodka is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

Craft Vodka Market Leaders

  1. Sazerac Company

  2. Beam Suntory Inc.

  3. William Grant & Sons Limited

  4. Fifth Generation, Inc.- Tito’s Handmade Vodka

  5. Diageo plc-The Smirnoff Co.

*Disclaimer: Major Players sorted in no particular order

Sazerac Company, Beam Suntory Inc, William Grant & Sons Limited, Fifth Generation, Inc- Tito's Handmade Vodka, Diageo plc-The Smirnoff Co.

Craft Vodka Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Flavored craft vodka

      2. 5.1.2 Unflavored craft vodka

    2. 5.2 Distribution Channel

      1. 5.2.1 On-trade channel

      2. 5.2.2 Off-trade channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Sazerac Company

      2. 6.3.2 Beam Suntory Inc.

      3. 6.3.3 William Grant & Sons Limited

      4. 6.3.4 Fifth Generation, Inc.- Tito's Handmade Vodka

      5. 6.3.5 Diageo plc-The Smirnoff Co.

      6. 6.3.6 Heaven Hill Brands

      7. 6.3.7 St. George Spirits


**Subject to Availability

Craft Vodka Industry Segmentation

Global craft vodka market has been segmented by type into flavored and unflavored craft vodka; and by distribution channel into On-trade channels and Off-trade channels. Also, the study provides an analysis of the craft vodka market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Flavored craft vodka
Unflavored craft vodka
Distribution Channel
On-trade channel
Off-trade channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Rest of Middle East and Africa

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Craft Vodka Market Research FAQs

The Global Craft Vodka Market is projected to register a CAGR of 5.0% during the forecast period (2023-2028).

Sazerac Company, Beam Suntory Inc., William Grant & Sons Limited, Fifth Generation, Inc.- Tito’s Handmade Vodka and Diageo plc-The Smirnoff Co. are the major companies operating in the Global Craft Vodka Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Global Craft Vodka Market.

Global Craft Vodka Industry Report

Statistics for the 2023 Global Craft Vodka market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Craft Vodka analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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