Craft Vodka Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Craft Vodka Market is Segmented Into Product Type (Flavored and Non-Flavored), Raw Material (Grain-Based, Potato-Based, and Others), End User (Men and Women), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Global Craft Vodka Market Size and Share

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Global Craft Vodka Market Analysis by Mordor Intelligence

The craft vodka market is valued at USD 6.23 billion in 2025 and is on course to expand to USD 8.14 billion by 2030, progressing at a 5.50% CAGR. Rising disposable incomes, a global premiumization trend in beverage alcohol, and stronger direct-to-consumer legislation are steering consumers toward small-batch labels that emphasize provenance, transparency, and sensory complexity. North America remains the largest regional base, benefiting from a mature distribution infrastructure. Europe is the fastest-growing territory as the craft vodka market converts cocktail culture, tourism, and sustainability priorities into shelf gains. Flavor innovation, alternative raw materials, and digital engagement help younger, independent distillers capture occasions historically dominated by mass-market brands. Supply-side momentum is reinforced by small producer tax relief in the United Kingdom and expanded tasting-room privileges in California, bolstering cash-flow resilience. 

Key Report Takeaways

  • By product type, non-flavored spirits held 85.32% of the craft vodka market share in 2024, while flavored variants are forecast to grow at a 5.97% CAGR through 2030.
  • By raw material, grain-based output accounted for 69.45% of the craft vodka market size in 2024; alternative substrates are projected to climb 6.32% annually to 2030.
  • By end user, men represented 69.57% of consumption in 2024, yet women are set to rise at a 6.64% CAGR, the segment’s fastest pace.
  • By category, mass-market labels captured 58.66% revenue in 2024, whereas premium offerings are poised to accelerate at a 7.23% CAGR to 2030.
  • By distribution channel, off-trade commanded 86.44% revenue in 2024; on-trade is recovering at a 5.77% CAGR to 2030 as hospitality volumes rebound.
  • By geography, North America led with 38.55% of craft vodka market share in 2024, while Europe will advance at a 7.64% CAGR to 2030.

Segment Analysis

By Type: Flavored Innovation Drives Premium Positioning

Non-flavored expressions retained 85.32% of 2024 revenues, anchoring the craft vodka market as the workhorse for classic martinis and high-ball serves. Flavored lines, however, will lift revenues at a 5.97% CAGR through 2030 as distillers roll out natural botanicals and single-fruit macerations that sidestep artificial additives. In retail data sets, lemon-verbena and cucumber-mint SKUs reorder faster than legacy vanilla or cherry extensions, validating a pivot toward nuanced profiles. Demand for season-limited drops stimulates tasting-room traffic and supports higher bottle prices that fortify brand margins. 

Growth momentum aligns with Alcohol and Tobacco Tax and Trade Bureau(TTB) revisions that permit minimal sweetening while retaining vodka’s neutral standard, giving producers latitude to layer subtle sweetness and acidity without drifting into liqueur classification. The strategy responds to wellness cues, focusing on real-fruit extracts and clean-label callouts instead of heavy-syrup flavors.

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By Raw Material: Grain Dominance Faces Alternative Innovation

Grain remains the backbone at 69.45% of production in 2024, leveraging cost efficiencies and consumer familiarity with wheat and corn distillates. Regional grain procurement underpins sustainability messaging and fosters farmer-distiller partnerships that secure traceable supply at negotiated forward contracts. Yet alternative bases such as quinoa, rice, and even milk permeate launch calendars, fuelling a 6.32% CAGR for the “others” segment. 

The adoption of these unconventional substrates addresses growing consumer concerns about allergens and introduces unique flavor profiles that cater to the preferences of adventurous and experimental drinkers. Additionally, technical expertise provided by the Scotch Whisky Research Institute on optimizing novel starches is expediting the development of innovative recipes. This shift toward a broader range of raw materials not only diversifies the segment but also creates significant opportunities for regional specialization and the establishment of robust agricultural partnerships.

By End User: Women Drive Consumption Growth

Male consumers account for 69.57% of craft vodka consumption in 2024, reflecting traditional spirits consumption patterns, while women represent the fastest-growing demographic with a 6.64% CAGR through 2030. This gender dynamic mirrors broader alcohol consumption trends. The female segment's growth correlates with craft cocktail culture expansion and women's increasing presence in hospitality industry leadership roles.

Female consumers prioritize quality over quantity, aligning with the premium positioning and artisanal production methods of craft vodka. Canadian data highlights gender-based consumption differences, with 20% of men consuming 7 or more drinks weekly compared to 11% of women, indicating a preference among women for moderate, high-quality drinking occasions[3]Source: Statistics Canada, "Alcohol consumption levels in Canada", www.statcan.gc.ca. This demographic shift presents an opportunity for craft producers to develop marketing strategies that emphasize craftsmanship, sustainability, and responsible consumption. The move toward gender-inclusive marketing and product development reflects broader societal changes, benefiting premium spirits categories that focus on quality and authenticity rather than traditional masculine branding.

By Category: Premium Segment Accelerates Growth

Mass market vodka holds 58.66% share in 2024, reflecting price-sensitive consumer segments and established distribution relationships, while premium categories drive growth at 7.23% CAGR through 2030. The premium segment's expansion aligns with broader spirits industry trends, with American whiskey's High End Premium and Super-Premium brands. Premium craft vodka benefits from the overall premiumization trend affecting all spirits categories, where consumers increasingly prioritize quality, provenance, and production methods over price considerations.

The mass market's dominance is attributed to vodka's widespread use as a mixing spirit in high-volume applications, while the premium segment's growth is fueled by neat consumption and craft cocktail usage, where quality differences are more evident. MGP Ingredients' premium plus portfolio, which is outperforming category growth, highlights the success of premium positioning strategies, even as branded spirits sales face challenges from elevated inventory levels. The market's trajectory indicates a growing polarization, with value-driven mass market products on one side and premium craft offerings on the other, putting increased pressure on middle-tier brands from both ends of the spectrum.

Global Craft Vodka Market: Market Share by Category
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By Distribution Channel: Off-Trade Dominance Contrasts On-Trade Recovery

Off-trade channels command 86.44% market share in 2024, reflecting consumer purchasing patterns and retail accessibility, while on-trade venues show 5.77% growth through 2030 as hospitality sectors recover from pandemic impacts. The off-trade dominance stems from convenience, pricing advantages, and expanded retail presence of craft spirits in specialty liquor stores and premium grocery channels. Specialty liquor stores within the off-trade segment provide crucial brand education and premium positioning opportunities for craft vodka producers seeking to differentiate from mass-market alternatives.

The on-trade's resurgence underscores the hospitality sector's tenacity. UK venues, bolstered by government initiatives like energy relief and reduced business rates, strive to uphold their operations. In California, craft distillers benefit from an extension of direct-to-consumer rights, unlocking distribution avenues that sidestep the conventional three-tier system. This shift not only promises enhanced profit margins but also fosters direct ties with customers. As consumer preferences lean towards purchasing flexibility and multi-touchpoint brand engagement, the industry's evolution towards omnichannel strategies becomes evident.

Geography Analysis

North America anchors the craft vodka market with a 38.55% revenue share in 2024. The region's competitive position is strengthened by mature distribution networks, celebrity-backed product launches, and a stable supply of corn and wheat. States such as California and Texas leverage direct-to-consumer privileges, reducing reliance on national wholesalers and enabling profitable tasting-room business models.

Europe is projected to achieve a 7.64% annual growth rate through 2030, driven by the rise of experiential tourism and the growing influence of eco-conscious consumers. Sustainability-focused travelers are increasingly engaging in distillery tours and purchasing bottles, contributing to market growth. Additionally, Spirits Europe's consistent messaging on responsible drinking supports premium brands that emphasize moderation and craftsmanship over high-volume sales.

Asia-Pacific offers significant growth potential, fueled by the expansion of high-income consumer segments. The region's evolving cocktail culture is creating opportunities for premium vodka brands. In Thailand and Vietnam, where tourism thrives, locally crafted rice-based vodka is emerging as a popular gift, rivaling imported brands. Though current sales volumes are modest, the region's growth outpaces global averages, underscoring its significance in the coming years. Factors like a surge in tourist arrivals, urbanization, and a burgeoning middle class are shaping trends in the Middle East and Africa, and South America. Additionally, social media's sway in these areas is amplifying consumers' eagerness to explore novel flavors and varieties.

Craft Vodka Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The market for craft vodka is moderately fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies, along with new product development, as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players operating in the market includes Diageo Plc, Pernod Ricard SA, William Grant and Sons Ltd, Suntory Global Spirits Inc, and Heaven Hill Brands.

Distillers are prioritizing authenticity over scale by focusing on regional grains and renewable energy initiatives. The adoption of technologies such as automated stripping stills and blockchain-enabled ingredient tracing ensures batch consistency while maintaining an artisanal brand image. MGP Ingredients, a key supplier of neutral spirits to numerous craft labels, is simultaneously expanding its premium portfolio, highlighting its strategic influence in the market.

Small-batch producers are leveraging crowdfunding and local bond issuances to secure financing for barrel warehouses and visitor centers, thereby diversifying their revenue streams. Sustainability initiatives, including carbon-neutral goals and closed-loop water systems, are transitioning from competitive differentiators to baseline industry standards.

Global Craft Vodka Industry Leaders

  1. Diageo Plc

  2. Pernod Ricard SA

  3. William Grant and Sons Ltd

  4. Suntory Global Spirits Inc

  5. Heaven Hill Brands.

  6. *Disclaimer: Major Players sorted in no particular order
Sazerac Company, Beam Suntory Inc, William Grant & Sons Limited, Fifth Generation, Inc- Tito's Handmade Vodka, Diageo plc-The Smirnoff Co.
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Recent Industry Developments

  • May 2025: Blisswater Industries has introduced its premium grain vodka, Salty Nerd, to the UAE market and is planning to expand its presence to Goa and Karnataka. The product is meticulously crafted in small batches, prioritizing high-quality ingredients and competitive pricing.
  • March 2025: Spaceman Spirits Lab (Spaceman), a leading innovator in the craft spirits industry, has introduced AMARA Artisanal Pink Vodka. Produced using high-quality grapes and rice grains, AMARA is refined through an advanced five-fold distillation process.
  • January 2025: Diageo has strategically relocated the production of its Chase brand gin and vodka to Scotland, integrating the operations into its Cameronbridge distillery located in Fife. This move aligns with Diageo's efforts to optimize its production capabilities and streamline operations within its existing infrastructure.
  • October 2024: Pernod Ricard India has initiated the construction of Asia's largest malt distillery and maturation facility in Nagpur, Maharashtra, with a planned investment of up to INR 1,785 crore (USD 214 million) over the next 10 years. The facility is projected to produce up to 13 million liters of malt spirit annually, reflecting the company's strategic focus on strengthening its presence in the Asian market and commitment to sustainable production practices.

Table of Contents for Global Craft Vodka Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing number of microbreweries propelling the demand for craft spirits
    • 4.2.2 Technological advancement in terms of production
    • 4.2.3 Innovation in flavor and ingredients
    • 4.2.4 Growing tourism and hospitality sector
    • 4.2.5 Sustainability and ethical sourcing
    • 4.2.6 Strategic expansion by pub and bar chains
  • 4.3 Market Restraints
    • 4.3.1 Stringent government regulations
    • 4.3.2 Consumers' inclination towards healthy beverages
    • 4.3.3 Health issues over excessive consumption
    • 4.3.4 Growing demand for low alcohol products
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porters Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Flavored
    • 5.1.2 Non-Flavored
  • 5.2 By Raw Material
    • 5.2.1 Grain-based
    • 5.2.2 Potato-based
    • 5.2.3 Others
  • 5.3 By End User
    • 5.3.1 Men
    • 5.3.2 Women
  • 5.4 By Category
    • 5.4.1 Mass
    • 5.4.2 Premium
  • 5.5 By Distribution Channel
    • 5.5.1 On-Trade
    • 5.5.2 Off-Trade
    • 5.5.2.1 Specialty/Liquor Stores
    • 5.5.2.2 Others Off Trade Channels
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.1.4 Rest of North America
    • 5.6.2 Europe
    • 5.6.2.1 Germany
    • 5.6.2.2 United Kingdom
    • 5.6.2.3 Italy
    • 5.6.2.4 France
    • 5.6.2.5 Spain
    • 5.6.2.6 Netherlands
    • 5.6.2.7 Poland
    • 5.6.2.8 Belgium
    • 5.6.2.9 Sweden
    • 5.6.2.10 Rest of Europe
    • 5.6.3 Asia-Pacific
    • 5.6.3.1 China
    • 5.6.3.2 India
    • 5.6.3.3 Japan
    • 5.6.3.4 Australia
    • 5.6.3.5 Indonesia
    • 5.6.3.6 South Korea
    • 5.6.3.7 Thailand
    • 5.6.3.8 Singapore
    • 5.6.3.9 Rest of Asia-Pacific
    • 5.6.4 South America
    • 5.6.4.1 Brazil
    • 5.6.4.2 Argentina
    • 5.6.4.3 Colombia
    • 5.6.4.4 Chile
    • 5.6.4.5 Peru
    • 5.6.4.6 Rest of South America
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 United Arab Emirates
    • 5.6.5.2 South Africa
    • 5.6.5.3 Egypt
    • 5.6.5.4 Morocco
    • 5.6.5.5 Nigeria
    • 5.6.5.6 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Titos Handmade Vodka
    • 6.4.2 Sazerac Company
    • 6.4.3 Diageo Plc
    • 6.4.4 Pernod Ricard SA
    • 6.4.5 Suntory Global Spirits Inc
    • 6.4.6 William Grant and Sons Ltd
    • 6.4.7 Heaven Hill Brands
    • 6.4.8 St. George Spirits
    • 6.4.9 Woody Creek Distillers
    • 6.4.10 E. and J. Gallo Winery
    • 6.4.11 LVMH Mot Hennessy Louis Vuitton SE
    • 6.4.12 Next Frontier Brands
    • 6.4.13 Roust Corporation
    • 6.4.14 Beluga Group
    • 6.4.15 Bacardi Ltd
    • 6.4.16 Copperworks Distilling Co.
    • 6.4.17 Phillips Distilling Company
    • 6.4.18 Maine Distilleries LLC.
    • 6.4.19 Becle SAB de
    • 6.4.20 Stoli Group

7. MARKET OPPORTUNITY AND FUTURE OUTLOOK

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Global Craft Vodka Market Report Scope

Global craft vodka market has been segmented by type into flavored and unflavored craft vodka; and by distribution channel into On-trade channels and Off-trade channels.Also, the study provides an analysis of the craft vodkamarket in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type Flavored
Non-Flavored
By Raw Material Grain-based
Potato-based
Others
By End User Men
Women
By Category Mass
Premium
By Distribution Channel On-Trade
Off-Trade Specialty/Liquor Stores
Others Off Trade Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Egypt
Morocco
Nigeria
Rest of Middle East and Africa
By Product Type
Flavored
Non-Flavored
By Raw Material
Grain-based
Potato-based
Others
By End User
Men
Women
By Category
Mass
Premium
By Distribution Channel
On-Trade
Off-Trade Specialty/Liquor Stores
Others Off Trade Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Egypt
Morocco
Nigeria
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the craft vodka market?

The craft vodka market is valued at USD 6.23 billion in 2025 and is projected to reach USD 8.14 billion by 2030.

Which region leads global sales?

North America holds the largest share at 38.55% of 2024 revenue, supported by mature distribution and strong direct-to-consumer laws.

Which segment is growing fastest?

Flavored vodka is forecast to post a 5.97% CAGR to 2030, outpacing non-flavored expressions as consumers seek natural botanical infusions.

How are regulations affecting craft producers?

Proposed U.S. rules on allergen and nutrition labeling raise compliance costs, while the United Kingdom’s strength-based duty increases tax on spirits above 22% ABV.

Page last updated on: July 9, 2025

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