Cloud TV Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Cloud TV Platform & Market Analysis and It is Segmented by Deployment (Public Cloud, Private Cloud, Hybrid Cloud), Device (STB, Mobile Phones, Connected TV), Applications (Telecom, Entertainment, and Media, Information Technology, Consumer Television), Organization Size (Small and Medium Enterprise, Large Enterprise) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Cloud TV Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Cloud Television (TV) Market Size

Cloud TV Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 2.69 Billion
Market Size (2030) USD 6.46 Billion
CAGR (2025 - 2030) 19.13 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Cloud TV Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Cloud TV Market with other markets in Technology, Media and Telecom Industry

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Cloud Television (TV) Market Analysis

The Cloud TV Market size is estimated at USD 2.69 billion in 2025, and is expected to reach USD 6.46 billion by 2030, at a CAGR of 19.13% during the forecast period (2025-2030).

Cloud TV is a cloud-based application that streams content such as TV channels, movies, shows, music, etc. Cloud TV applications are easily installed on personal electronic devices and do not require much memory.

  • Cloud TV allows television subscribers to stream their saved recordings regardless of place. They can also download content to a smartphone or tablet to watch offline. The innovations in cloud TV deliver an improved entertainment experience for the viewers. Having the users' favorite content saved in the cloud is easier than ever. Moreover, updates to cloud TV functionality can be made available to users in real time. Cloud TV delivers a more personalized viewing experience as subscribers can enjoy their favorite shows and movies irrespective of the time and place on any device.
  • The need for scalable and flexible solutions in the streaming industry to cater to all categories of audiences to ensure that the company grows fast with top competitors in the market drives the market during the forecast period. Cloud TV is scalable and flexible regarding increasing watch hours, an increase in viewership, and the volume of video content consumed, fueling the market adoption worldwide.
  • Moreover, the increasing penetration of IoT-based media devices is creating considerable demand for cloud TV services. Increasing product innovations, such as the Amazon Fire TV stick and Roku box, are fueling the growth of the cloud TV platform.
  • However, Cloud TV providers may be able to reach audiences across the globe, but they may need the rights to deliver their services. Each market has its own content rights restrictions, and breaking these can lead to real difficulties, which could challenge the market growth. In addition, cloud TV needs an internet connection, and the absence of high-speed internet in rural areas worldwide restricts its adoption.
  • The COVID-19 pandemic positively impacted the cloud TV market as audiences started consuming more content at home via online subscriptions. This has accelerated the growth of this format. In addition, increasing numbers of consumers have a digital TV in their pocket, presenting an exciting opportunity for media buyers to take advantage of changing consumer trends.

Cloud Television (TV) Industry Overview

The cloud TV market is fragmented and consists of several market players. Numerous new vendors are anticipated to enter the market as a result of the steadily growing market opportunity, enhanced mobile internet services and coverage, and increased display quality. By utilizing real-time data, these companies are innovating and utilizing innovative ways to capture a sizeable market share. These developments are anticipated to support the growth of the cloud TV market. To improve their market share and profitability, the businesses in the market are relying on strategic collaboration projects.

In September 2022, Brightcove Inc., the provider of streaming technology, and Evergent, the customer management and monetization provider for streaming and digital subscription businesses, declared an extended cooperation. Brightcove's clients can test and apply flexible monetization approaches within the platform through this partnership, bringing Evergent's agile monetization solution to Brightcove Beacon for over-the-top video streaming.

Cloud Television (TV) Market Leaders

  1. Ooyala Inc.

  2. Brightcove Inc.

  3. Amino Technologies PLC

  4. Fordela Corp.

  5. NetSuite Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Cloud TV Market Concentration
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Cloud Television (TV) Market News

  • Jun 2023: OnePlus TV users can stream DistroTV's content lineup with 270 channels globally and 180 channels in India anytime on the Cloud TV platform, which includes original content and new channel offerings that cater to Hindi, Tamil, Bengali, Marathi, English, Punjabi, and add more languages and channels.
  • Aug 2022: 24i partnered with Swisscom Broadcast to launch FokusOnTV, 24i's new TV-as-a-Service (TVaaS) streaming. The end-to-end, fully cloud-based FokusOnTV solution is a managed service built on 24i's proven middleware, which is expected to be offered as a pre-integrated solution with Swisscom Broadcast's premium headend infrastructure.

Cloud Television (TV) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Technological Snapshot
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Smart Devices
    • 5.1.2 Evolution of Bandwidth-independent Cloud Streaming Services
    • 5.1.3 Increasing Technological Development Leading to Efficient and Quicker Service
  • 5.2 Market Restraints
    • 5.2.1 Failure of the Widespread Adoption of 4G Services Due to Insufficient Users
    • 5.2.2 Lack of Internet Penetration in Certain Areas
  • 5.3 Market Opportunities
    • 5.3.1 Technological Advancements Leading to the Possibility of Customization
    • 5.3.2 Untapped Market in Africa and India

6. MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Public Cloud
    • 6.1.2 Private Cloud
    • 6.1.3 Hybrid Cloud
  • 6.2 By Device Type
    • 6.2.1 STB
    • 6.2.2 Mobile Phones
    • 6.2.3 Connected TV
  • 6.3 By Applications
    • 6.3.1 Telecom
    • 6.3.2 Entertainment and Media
    • 6.3.3 Information Technology
    • 6.3.4 Consumer Television
    • 6.3.5 Other Applications
  • 6.4 By Organization Size
    • 6.4.1 Small and Medium Enterprise
    • 6.4.2 Large Enterprise
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Ooyala Inc.
    • 7.1.2 Brightcove Inc.
    • 7.1.3 NetSuite Inc.
    • 7.1.4 Fordela Corp.
    • 7.1.5 Amino Technologies PLC
    • 7.1.6 DaCast LLC
    • 7.1.7 Kaltura Inc.
    • 7.1.8 MatrixStream Technologies Inc.
    • 7.1.9 MUVI Television Ltd.
    • 7.1.10 Minoto Video Inc.
    • 7.1.11 Monetize Media Inc.
    • 7.1.12 UpLynk LLC
    • 7.1.13 PCCW Limited
    • 7.1.14 Spectrum (Charter Communications)
    • 7.1.15 Liberty Global PLC

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Cloud Television (TV) Industry Segmentation

Cloud TV is a software platform that virtualizes set-top-box functionality, enabling the service providers to bring advanced user interfaces and online video experiences such as YouTube, social networking, internet browsing, online gaming, video conferences, and interactive web-style advertising to televisions and connected electronic devices.

The cloud TV market is segmented by deployment (public cloud, private cloud, and hybrid cloud), device (STB, mobile phones, and connected TV), applications (telecom, entertainment and media, information technology, and consumer television), organization size (small and medium enterprise, and large enterprise), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The report offers the market size in value terms in USD for all the abovementioned segments.

By Deployment Public Cloud
Private Cloud
Hybrid Cloud
By Device Type STB
Mobile Phones
Connected TV
By Applications Telecom
Entertainment and Media
Information Technology
Consumer Television
Other Applications
By Organization Size Small and Medium Enterprise
Large Enterprise
By Geography North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Cloud Television (TV) Market Research FAQs

How big is the Cloud TV Market?

The Cloud TV Market size is expected to reach USD 2.69 billion in 2025 and grow at a CAGR of 19.13% to reach USD 6.46 billion by 2030.

What is the current Cloud TV Market size?

In 2025, the Cloud TV Market size is expected to reach USD 2.69 billion.

Who are the key players in Cloud TV Market?

Ooyala Inc., Brightcove Inc., Amino Technologies PLC, Fordela Corp. and NetSuite Inc. are the major companies operating in the Cloud TV Market.

Which is the fastest growing region in Cloud TV Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Cloud TV Market?

In 2025, the North America accounts for the largest market share in Cloud TV Market.

What years does this Cloud TV Market cover, and what was the market size in 2024?

In 2024, the Cloud TV Market size was estimated at USD 2.18 billion. The report covers the Cloud TV Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Cloud TV Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Cloud TV Industry Report

Statistics for the 2025 Cloud TV market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cloud TV analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.