China Online Accommodation Market - Growth, Trends, Covid-19 Impacts, and Forecast (2022-2027)

China Online Accommodation Market is segmented By Platform type (Mobile application, Website) & By Mode of Booking Type (Third Party online portals, Direct/Captive portals).

Market Snapshot

China Online Accommodation Market- CAGR
Study Period: 2018-2027
Base Year: 2021
CAGR: >5.2 %

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Market Overview

Technology has changed how people communicate, travel, and stay across the globe. With evolving technology and the increase in mobiles, easy and efficient methods are being used for booking a comfortable stay, thus increasing the growth of the online accommodation market.

The growing interest of tourists in more travel has been the major driver. Inbound tourism has been offering a major share to the market owing to the growing number of youngsters and middle-aged people in the country who are highly interested in travel and tourist activities. Inbound tourism helped the market expand further in 2020 when the world was under lockdown during the COVID-19 pandemic.

China's Online accommodation market saw a huge setback due to Covid-19 being the first country hammered by the health crisis, and China's Accommodation Industry was the first to see the outcome. The pandemic hit hard in the hospitality sector, but with large-scale vaccination, the country has entered a normalization stage and is gradually recovering.

Growing China's economy is encouraging more internal business travel, and travelers need a hotel for their accommodation. They have also boosted holiday travel by releasing travel restrictions and introducing five day work week, which offers generous vacation time.

Scope of the Report

Online accommodation refers to the lodging booked online by travelers for stay. Travelers can choose from the various available accommodations such as hotels, hostels, resorts, vacation rentals, etc. Accommodation can be booked through various sources, which include online travel agencies, hotel websites, booking through agents, and direct bookings. China Online Accommodation Market is segmented By Platform type (Mobile application, Website) & By Mode of Booking Type (Third Party online portals, Direct/Captive portals).

By Platform
Mobile application
By Mode of Booking
Third party online portals
Direct / captive portals

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Key Market Trends

Tourist and Inbound Travelers promoting growth of Online Accommodation Market

The increase in tourists and business travelers and online sales channel expansion of the accommodation sector, including hotels, fueled the growth of the accommodation online booking market in China. The growing internet utilization in the country is helping the market studied to expand rapidly in China.

With an estimated 130 million annual tourists arrival, China will be the world’s number one tourist destination. Meanwhile, the number of Chinese inbound visitors also has grown affluent.

China Hotel Market is expected to be driven by holidays, business travel, and the country’s increasing popularity and Being the best destination for business meetings, conferences, and Exhibitions.

GMV of China's Online Accommodation Market

Increasing Penetration Rate of Online Accommodation Market

The penetration rate of online accommodation booking stood at 38.5 percent, with 397 million internet users have used the services by the end of 2021. was the largest online holiday booking platform in the country.

After COVID-19, more offline hotels will accelerate the development of online booking services, which will raise the penetration rate of the accommodation sector in the online market.

Accommodation providers in China are now actively upgrading their management system to connect the offline room resources with their self-developed online booking systems or other OTA channels. For Middle- and low-end hotels having a low client base, online services provide an opportunity to reach a wider range of people and thus acquire more clients.

Penetration Rate of Online Accommodation Booking in China

Competitive Landscape

China's Online Accommodation Market is expected to be consolidated, with Ctrip, Meituan, Qunar, and Fliggy being significant players. Domestic competition is growing with the increasing international interest. The major players in the accommodation industry are,, Ctrip (, Fliggy, and eLong.

Recent Developments

· On November 18, 2021, Group signed a strategic global agreement with Wyndham Hotels & Resorts, one of the world's largest hotel franchising companies. Now Group users can discover over 9,000 global hotels by Wyndham, across 22 brands from luxury to economy

· On July 20, 2021, TripAdvisor partnered with the world's leading hotel technology providers - SiteMinder, Roiback, Derbysoft, and WebHotelier - enabling thousands of hotels to participate in TripAdvisor Plus for the first time. It will fix the connectivity solutions of Hotels that want to join the TripAdvisor plus program

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights into Technological Advancements in the Industry

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 By Platform

      1. 5.1.1 Mobile application

      2. 5.1.2 Website

    2. 5.2 By Mode of Booking

      1. 5.2.1 Third party online portals

      2. 5.2.2 Direct / captive portals


    1. 6.1 Market Concetration Overview

    2. 6.2 Company Profiles

      1. 6.2.1

      2. 6.2.2

      3. 6.2.3 Ctrip (

      4. 6.2.4 Fliggy

      5. 6.2.5 eLong

      6. 6.2.6

      7. 6.2.7

      8. 6.2.8 Trivago

      9. 6.2.9 Expedia

      10. 6.2.10 IHG Hotel Booking

    3. *List Not Exhaustive


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Frequently Asked Questions

The China Online Accommodation Market market is studied from 2018 - 2027.

The China Online Accommodation Market is growing at a CAGR of >5.2% over the next 5 years.,, Ctrip (, Fliggy, eLong are the major companies operating in China Online Accommodation Market.

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