A quickly rising population and more noteworthy levels of urbanization, in China, have helped the interest for handled nourishment items along these lines, thus, driving the interest for sustenance fixings. Due to industrialization, a number of US firms established their subsidiaries, thus, increasing the global processed food consumption in developed markets. Asia-Pacific and other developing markets with changing lifestyles are driving the food processing industry. India and China are among the largest food processing countries in the world and their rising population is driving the need for food security, which is a major factor for processed & packaged food, and in turn, for the food preservatives players.

A growing number of consumers are increasingly becoming aware of artificial preservatives, and are avoiding age-old additives, like BHA and BHT, sorbates, benzoates, and other preservatives. The rising ageing population and calorie-conscious consumers are looking for healthy alternatives in the form of ‘organic food, thus, driving innovations. R&D is being undertaken, with new formulations coming up in categories, like preservatives, flavour enhancers, natural colour additives, and protein-based fat replacers, which enhance the organic food quality.