Cereal Ingredients Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The global cereal ingredient market is growing at a CAGR of 4.1% during the forecast period (2019-2024).

• This segment mainly includes wheat, rice, barley, and oats insignificant share, and the nutritive quality of the ingredients drives the market. Also, the increasing demand for ready-to-eat products has been boosting market ingredients usage. Additionally, the growing demand for health-promoting benefits of organic cereals is a significant factor fueling the organic segment of the market. Apart from food industries, increasing demand from the livestock industry is also driving the market.
• Research to confirm the nutritional benefits of the ingredients and development such as fortification, genetic modification, gene-nutrient interactions are playing an essential role in boosting the cereal ingredient market to meet the requirements and preferences of the consumers to enhance the market growth further. For instance, fortification of white flour with folic acid has been proposed in the UK to decrease the rate of NTD, as stated by the British Nutrition Foundation. Also, the government initiated favorable policies regarding fortification regulations further help to boost the market.
• Cereal crop breeding techniques and genetic improvements for quality enhancement of crop plants are a few of the future opportunities of the market that can help to fuel the market growth in the forecasted period.
• However, the market growth is being hampered mainly by the volatile prices of raw materials, followed by other reasons such as contamination and destruction of raw materials by pests and adulteration of cereal and cereal products.

Scope of the Report

The global cereal ingredient market has been segmented by ingredient types, which include wheat, barley, rice, oats, and others. Based on form, the market is segmented as puff, grit, and flakes. The report also covers market segmentation by the application, which comprises of food and beverage segment that includes breakfast cereals, bakery products & brewing.  

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Key Market Trends

Rising consumption of gluten-free cereal based products

The market for gluten-free cereal-based products has witnessed an increasing trend owing to the rising risk of celiac disease (CD). The prevalence of CD varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%–1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD; it relieves symptoms, achieves mucosal healing, and prevents disease complications. This is majorly driving the gluten-free sector of the market. Also, according to Mayo Clinic, 3.1 million Americans are shifting towards gluten-free diet where 72 percent of them are classified as people without celiac disease avoiding gluten (PWAG). This group of people have been ditching gluten without a celiac diagnosis owing to join the trend of gluten-free consumption. 

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