Cereal Ingredients Market - Growth, Trends, and Forecasts (2019 - 2024)

Global cereal ingredients market is segmented by Ingredient type (Wheat, Barley, Rice, Oats, and Others), Ingredient form (Puff, Grit, and Flakes), by Application (Food and beverage, Animal feed, Bio fuel, and Others), and by Geography.

Market Snapshot

Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

4.1 %

Major Players:

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Market Overview

The global cereal ingredient market is growing at a CAGR of 4.1% during the forecast period (2019-2024).

  • This segment mainly includes wheat, rice, barley, and oats insignificant share, and the nutritive quality of the ingredients drives the market. Also, the increasing demand for ready-to-eat products has been boosting market ingredients usage. Additionally, the growing demand for health-promoting benefits of organic cereals is a significant factor fueling the organic segment of the market. Apart from food industries, increasing demand from the livestock industry is also driving the market.
  • Research to confirm the nutritional benefits of the ingredients and development such as fortification, genetic modification, gene-nutrient interactions are playing an essential role in boosting the cereal ingredient market to meet the requirements and preferences of the consumers to enhance the market growth further. For instance, fortification of white flour with folic acid has been proposed in the UK to decrease the rate of NTD, as stated by the British Nutrition Foundation. Also, the government initiated favorable policies regarding fortification regulations further help to boost the market.
  • Cereal crop breeding techniques and genetic improvements for quality enhancement of crop plants are a few of the future opportunities of the market that can help to fuel the market growth in the forecasted period.
  • However, the market growth is being hampered mainly by the volatile prices of raw materials, followed by other reasons such as contamination and destruction of raw materials by pests and adulteration of cereal and cereal products.

Scope of the Report

The global cereal ingredient market has been segmented by ingredient types, which include wheat, barley, rice, oats, and others. Based on form, the market is segmented as puff, grit, and flakes. The report also covers market segmentation by the application, which comprises of food and beverage segment that includes breakfast cereals, bakery products & brewing.  

By ingredient type
Wheat
barley
Rice
Oats
Others
By form
Puff
Grit
Flake
By application
Food & Beverage
Breakfast Cereals
Baked products
Brewing
Animal Feed
Bio Fuel
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Rising consumption of gluten-free cereal based products

The market for gluten-free cereal-based products has witnessed an increasing trend owing to the rising risk of celiac disease (CD). The prevalence of CD varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%–1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD; it relieves symptoms, achieves mucosal healing, and prevents disease complications. This is majorly driving the gluten-free sector of the market. Also, according to Mayo Clinic, 3.1 million Americans are shifting towards gluten-free diet where 72 percent of them are classified as people without celiac disease avoiding gluten (PWAG). This group of people have been ditching gluten without a celiac diagnosis owing to join the trend of gluten-free consumption. 

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Asia-Pacific is the fastest growing region

In Asia-Pacific region, China dominates the market contributing the maximum market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption pattern and inclination towards healthier products. Also, increased adoption of western lifestyle has paired the driving factors of the market sales. Product development of low carb, high fiber, multigrain and fortified Breakfast Cereals that appeal to health-conscious consumers have triggered the market growth. For instance, in November 2018, Kellogs launched new cereal “HI! Happy Inside” that consists of fibers, prebiotics and probiotics and is specially designed to support the digestive wellness. In addition to functional health benefits, incorporating natural ingredients, such as natural preservatives, antioxidants, and enzymes in Breakfast Cereals are on rise. Expanding retail distribution channel is another factor expanding sales in rural and relatively small cities.

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Competitive Landscape

The cereal ingredient market is competitive in nature having large number of domestic and multinational player competing for market share. Companies focusing on new product launch with healthier ingredients/organic claim along with acquisition, merger, partnership and expansions as their key marketing strategy. For instance, Associated British Foods PLC acquired Dorset Cereals, a British breakfast food manufacturer in 2014 that complemented the company’s existing Jordans cereals and Ryvita crispbread brands.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By ingredient type

      1. 5.1.1 Wheat

      2. 5.1.2 barley

      3. 5.1.3 Rice

      4. 5.1.4 Oats

      5. 5.1.5 Others

    2. 5.2 By form

      1. 5.2.1 Puff

      2. 5.2.2 Grit

      3. 5.2.3 Flake

    3. 5.3 By application

      1. 5.3.1 Food & Beverage

        1. 5.3.1.1 Breakfast Cereals

        2. 5.3.1.2 Baked products

        3. 5.3.1.3 Brewing

      2. 5.3.2 Animal Feed

      3. 5.3.3 Bio Fuel

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Spain

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 Germany

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East and Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 United Arab Emirates

        3. 5.4.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Archer Daniels Midland Company

      2. 6.4.2 Associated British Foods PLC

      3. 6.4.3 Bunge Limited

      4. 6.4.4 Groupe Limagrain Holding

      5. 6.4.5 RiceBran Technologies

      6. 6.4.6 Cargill Inc.

      7. 6.4.7 SunOpta Inc.

      8. 6.4.8 RiceBran Technologies

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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