Cereal Ingredients Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Cereal Ingredients Market is segmented by Ingredient Type (Wheat, Barley, Rice, Oats, and Other Ingredient Types), Ingredient Form (Puff, Grit, and Flakes), Application (Food and Beverage, Animal Feed, Biofuel, and Other Applications), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecast values in (USD million) for all the above segments.

Market Snapshot

cereal ingredients market overview
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.2 %

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Market Overview

The cereal ingredients market is projected to register a CAGR of 5.2% during the forecast period (2022-2027).

The cereal ingredients market witnessed positive growth during the COVID-19 pandemic, even with increased prices of cereals across the world. The Food and Agriculture Organization's Price Index Report indicates a 35% increase in the prices of cereals and cereal-related products. Instant food supplements like cereals ran out of stock across the markets from time to time as consumers' interest shifted toward instant meals. The major players offered new flavored cereals with nutritional choices like gluten-free and ingredients with more fiber content for better immune health.

This market mainly includes wheat, rice, barley, and oats, with insignificant shares. The nutritive quality of the ingredients drives the market. Also, the increasing demand for ready-to-eat products has been boosting the usage of these ingredients. Additionally, the growing demand for health-promoting benefits of organic cereals is a significant factor fueling the organic segment of the market. Apart from the food industries, the increasing demand from the livestock industry is also driving the market.

Research to confirm the nutritional benefits of the ingredients and developments such as fortification, genetic modification, and gene-nutrient interactions are playing an essential role in boosting the cereal ingredients market, in order to meet the requirements and preferences of the consumers to enhance the market growth further. For instance, fortification of white flour with folic acid has been proposed in the United Kingdom to decrease the rate of NTD, as stated by the British Nutrition Foundation. Also, the government initiated favorable policies regarding fortification regulations, which may further boost the market.

Scope of the Report

Cereal ingredients are products derived from corn, rice, wheat, oats, and barley. The cereal ingredients market has been segmented by ingredient type, which includes wheat, barley, rice, oats, and other ingredient types. Based on form, the market is segmented as puff, grit, and flakes. The report also covers market segmentation by application, which comprises the food and beverage segment that includes breakfast cereals, bakery products, and brewing. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers the market size and forecast values in (USD million) for all the above segments.

Ingredient Type
Wheat
Barley
Rice
Oats
Other Ingredient Types
Form
Puff
Grit
Flake
Application
Food and Beverage
Breakfast Cereals
Baked products
Brewing
Animal Feed
Biofuel
Other Applications
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Increase in Demand for Products with Health Benefits

The market for gluten-free cereal-based products has witnessed an increasing trend due to the rising risk of celiac disease (CD). For example, the prevalence of CD in the United States varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%–1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD; it relieves symptoms, achieves mucosal healing, and prevents disease complications. This is majorly driving the gluten-free sector of the market. Also, according to Mayo Clinic, 3.1 million Americans are shifting toward gluten-free diets, where 72% of them are classified as people without celiac disease avoiding gluten (PWAG). These people have been ditching gluten without a celiac diagnosis in order to join the trend of gluten-free consumption.

Trend 1

Asia-Pacific is the Fastest-growing Region of the Market

In the Asia-Pacific region, China dominates the market, contributing the maximum market share, followed by Japan and Australia. According to NBSC, It is estimated that an average Chinese individual consumes more than 100 kilograms of cereals in a year. This is due to the change in breakfast cereal consumption patterns and inclination toward healthier products. Also, increased adoption of the Western lifestyle is one of the driving factors for market sales. Product development of low-carb, high-fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers has triggered the market growth. In addition to functional health benefits, incorporating natural ingredients, such as natural preservatives, antioxidants, and enzymes in breakfast cereals is on the rise. Expanding retail distribution channels are another factor driving sales in rural and relatively small cities.

trend 2

Competitive Landscape

The cereal ingredients market is competitive in nature, having a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claims, along with acquisitions, mergers, partnerships, and expansions as their key marketing strategies. For instance, Associated British Foods PLC acquired Dorset Cereals, a British breakfast food manufacturer, in 2014, which complemented the company’s existing Jordans cereals and Ryvita crispbread brands. The major players include Archer Daniel Midland Company, Associated British Foods, Bunge Limited, Groupe Limagrain Limited, and RiceBran Technologies.

Major Players

  1. Archer Daniels Midland Company

  2. Associated British Foods PLC

  3. Bunge Limited

  4. Groupe Limagrain Holding

  5. RiceBran Technologies

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Recent Developments

  • In June 2021, General Mills invested USD 28 million to expand its cereal production plant in Ohio. The expansion includes building renovation and installing sophisticated equipment.
  • In May 2021, Kellogg's invested about USD 121 million to expand the pringles production facility in Poland. The production plant capacity was increased by 34% to produce up to 60,000 ton of pringles in a year. Pringles are made of potato flakes and corn starch.
  • In October 2020, Limagrain Ingredients opened its new production line in France. With an investment of USD 9 million, the company expanded its existing facility to increase the production of functional cereal flours and products to up to 15,000 ton. This sums up to a production capacity of 45,000 ton per year.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Ingredient Type

      1. 5.1.1 Wheat

      2. 5.1.2 Barley

      3. 5.1.3 Rice

      4. 5.1.4 Oats

      5. 5.1.5 Other Ingredient Types

    2. 5.2 Form

      1. 5.2.1 Puff

      2. 5.2.2 Grit

      3. 5.2.3 Flake

    3. 5.3 Application

      1. 5.3.1 Food and Beverage

        1. 5.3.1.1 Breakfast Cereals

        2. 5.3.1.2 Baked products

        3. 5.3.1.3 Brewing

      2. 5.3.2 Animal Feed

      3. 5.3.3 Biofuel

      4. 5.3.4 Other Applications

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Spain

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 Germany

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 United Arab Emirates

        3. 5.4.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Archer Daniels Midland Company

      2. 6.4.2 Associated British Foods PLC

      3. 6.4.3 Bunge Limited

      4. 6.4.4 Groupe Limagrain Holding

      5. 6.4.5 RiceBran Technologies

      6. 6.4.6 Cargill Inc.

      7. 6.4.7 SunOpta Inc.

      8. 6.4.8 Kellogg's

      9. 6.4.9 CII Foods

      10. 6.4.10 General Mills

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability
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Frequently Asked Questions

The Cereal Ingredients Market market is studied from 2016 - 2027.

The Cereal Ingredients Market is growing at a CAGR of 5.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Archer Daniels Midland Company, Associated British Foods PLC, Bunge Limited, Groupe Limagrain Holding, RiceBran Technologies are the major companies operating in Cereal Ingredients Market.

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