The global casino management systems market was valued at USD 3.83 billion in 2017, and is expected to reach a value of USD 9.26 billion by 2023, at an estimated CAGR of 15.85% over the forecast period. Understanding the application of technology is imperative in analyzing market dynamics. This study aims at gaining a detailed overview of the dynamics of the contemporary market over the forecast period for casino management systems (CMS). It focuses on the needs to develop strategic insights in the global and regional-level markets, taking into consideration the technology cycles. The growth of this market is largely fueled by the increasing acceptance for casinos in the emerging markets, growth of tourism industry, and growing demand for system integrators. This report seeks to study and understand the broader market dynamics for the casino management systems market, using the Porter’s five forces model.
Casinos remain a first-world phenomenon, with a very nascent stage of evolution in the rest of the world. A large market presence is found in the United States (with Las Vegas being the hub), followed by Singapore and Macau among the emerging markets. The casino management systems market is driven by the expanding global footprint of the casinos. The market has been experiencing a significant growth in regions of the Asia-Pacific and Europe, with governments accepting the gambling and gaming practices in the regions on account of levying heavy tax regulations, which can contribute considerably to the growth of the economy of the country. The reliance on tourism for a major part of the economy for the developing regions has given the casinos a major boost, with governments permitting casinos to set up shops to attract a large crowd from across the borders and result in a positive scenario for both the casinos and government, as they evolve to reap benefits of the mutual acceptance. On the contrary, the rise of online gaming and casinos has hindered the growth of the market, as it tends to appeal to the people to experience the gambling and casino experience from the comfort of their homes.
Tourism plays a vital role in forecasting the business of the casinos to be set up. The tourism industry is one of the largest industries in the market, generating a revenue of the order of USD 1.30 trillion every year globally. Casino developments are a primary source of income in the tourism industries in the recent years. The rapid rise in the number of casinos, both with limited and huge capacities have rapidly grown in Europe, as well as Asia-Pacific in the recent years. The regions of Australia, New Zealand, Macau and Singapore have been the fastest-developing regions, as casinos tend to be a highly profitable venture for economies in these regions.
This rapid rise in the tourism rates has led to a vast improvement in the economy of certain tourist-centric countries, with increase in income levels, betterment of social welfare, and other such factors, which have been instrumental in local residents having a positive response to the initiative of setting up casinos in the region. Concentration of large casinos and accompanying ancillary facilities in a single location have become primary tourist attractions in their own right, such as Las Vegas and Macau to name a few. In 2016, revenues of around USD 21.69 billion have been generated by the casinos in the United States alone, this simple statistic is an indication of the potential of the casinos as a source of revenue and a primary factor contributing to the growth of the country’s economy.
Casino security and surveillance has changed considerably, with increasing frauds and spoof attacks. The proliferation of legalized casino gaming has progressed to legalized gambling, which has resulted in the increased attacks and risks. The video surveillance solutions help streamline the overall casino operations. Intelligent video analytics is being considered as the most innovative security technology in the market. This helps reduce false alarms and enables the monitoring of larger areas. The floor surveillance include the video monitoring and security guards at gaming area points of entry and exit, and high-end security technologies, such as digital face recognition are in high demand. For the success of the casino industry and to maintain a healthy gaming business, the security and surveillance is considered as a vital part for this market. With the increasing threats and new casino management systems, a healthy growth is estimated for the security systems. With the casino operators relying on automated systems to focus the casino surveillance and investigatory resources, the market is expected to grow enormously during the forecast period.
Currently, casinos are no longer viewed as places where crime is rife, but as style statements or as places to portray the status in the society. Casinos have many services, such as table games, slots, hotels, restaurants, and spas. With poker (especially Texas Hold’em) turning out to be the new form of entertainment, casinos are gaining traction in the region.
There are over 1,700 casinos (highest than in any other continent) and 25,500 game tables in North America, which generate approximately USD 29 billion, annually. With the number of visitors increasingly showing their interest in visiting Las Vegas (famous destination for casinos, with 3.7 million visitors in September 2016), opening and expansion of new casinos with enhanced facilities (Graton Resort & Casino and Chicksaw nation planning to develop casino resort at Oklahoma Lake) are driving the casino market in the region, which directly drives the market for casino management systems market. Few other major investments include MGM Resorts to open MGM National Harbor and MGM Springfield Casino, which are worth USD 1.4 billion and USD 900 million, respectively. The company is also planning to open a new billion-dollar casino in Atlanta upon the legalization of the casino industry in Georgia. All these factors are expected to drive the market for casino management systems in this region.
The key players in this market include: International Game Technology PLC, Novomatic AG, Bally Technologies Inc., Konami Gaming Inc., Winsystems Inc, Advansys, Aristocrat Leisure Limited, Apex Gaming Technology, Micros Systems Inc. (Renamed Oracle Hospitality), Agilysys, Amatic Industries Gmbh, Lgs Casino Mangement System, Decart Ltd, Lansa Incbluberi Gaming Technologies Inc., and TCS John Huxley, among others.
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