Car Rental Market Share

Market Share of Car Rental Industry

The market is fragmented, with numerous international and domestic companies operating across the world. Key participants include Enterprise Rent-A-Car, The Hertz Corporation, Sixt SE, Europcar, and Avis Budget Group. The primary focus of these players is on enhancing their services to gain a customer base and maximize profitability. Collaboration is another key strategy implemented by industry players to strengthen their positions in the market. For instance,

• In April 2023, Hertz Global and Andre Dickens, the Mayor of Atlanta, launched Hertz Electrifies Atlanta, a PPP aimed at accelerating the adoption of electric vehicles and expanding the environmental and economic benefits of electrification in Atlanta.

Car Rental Market Leaders

1. Avis Budget Group Inc.

2. Sixt

3. Hertz Corp.

4. Enterprise Holdings Inc.

5. Europcar Group

*Disclaimer: Major Players sorted in no particular order