Canada Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Canadian Protein Marketing & Powder Products and is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, Supplements).

Canada Protein Market Size

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Canada Protein Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.77 %
Fastest Growing Market Food and Beverages
Largest Market Animal Feed
Market Concentration High

Major Players

Canada Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Canada Protein Market Analysis

The Canada protein market was valued at USD 625.7 million for the current year and is projected to register a CAGR of 4.77% over the next five years.

  • The demand for protein-rich foods and supplements is fueling the growth of the protein market. Trends like the emergence of functional and fortified protein products, the popularity of plant-based protein, and the rising need for high-quality, sustainable protein sources have driven the protein market. Additionally, socioeconomic trends like growing urbanization, rising incomes, and aging populations are ultimately driving the increased protein consumption that is resulting from this population rise. 
  • Further, increasing the influence of social media to go green and go vegan is boosting the demand for plant-based protein alternatives among Canadian customers. The compatibility with vegetarian, vegan, and flexitarian lifestyles is now spotlighting plant-based protein sources, boosting the protein alternative market.
  • Moreover, consumers and athletes are looking for natural and less processed nutritional solutions with proven benefits. Many protein manufacturing companies are launching new nutritional solutions to support sports nutrition manufacturers. For instance, in April 2023, Arla Foods Ingredients announced the launch of its new line of whey proteins branded as Nutrilac ProteinBoost, which is based on a patented microparticulation technology. The company claims that the products in the range have wide applications in the dairy and sports nutrition spaces, including yogurt, desserts, and dairy beverages.

Canada Protein Market Trends

Increasing Consumer Health Consciousness

  • Consumers these days are more conscious about their health. For instance, the majority of the Canadian population are members of fitness clubs. The growing emphasis on staying healthy and in shape and rising participation in sports, health clubs, sports clubs, and gyms. These are some of the key drivers contributing to the growth of the sports nutrition industry. This further drives the protein market in the country since proteins are essential for muscle growth and repairing body tissues after a heavy workout.
  • Usually, whey protein is highly preferred by fitness enthusiasts in order to maintain their protein intake. Whey protein is absorbed much faster and is also a rich source of cysteine, an amino acid thought to prevent post-exercise muscle fatigue. Whey protein also has a much higher content of branched-chain amino acids that help reduce protein degradation during heavy exercise and boost muscle synthesis.
  • For instance, according to the UN COMTRADE statistics, in 2022, the import value of whey in Canada accounted for USD 87.828 million, while the import value in 2021 accounted for USD 60.473 million. In 2022, the major exporters of Whey to Canada include countries such as the United States, New Zealand, Australia, Argentina, and Denmark. Hence, the import value indicates that the protein requirement is further expected to increase in the country during the forecast period.
Canada Protein Market: Import Value of Whey, in USD thousands, Canada, 2018-2022

Protein Bars are the Fastest Growing Market Segment

  • Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. Additionally, fitness clubs' marketing initiatives promoting protein bars as a meal replacement alternative have dramatically increased these products' sales. The market is anticipated to experience an increase in demand during the projected period due to the rising popularity of protein bars and the rising number of fitness clubs in the country. Owing to their high nutrition levels, protein bars are gaining prominence among health-conscious consumers.
  • Therefore, manufacturers are launching innovative products in this market segment. For instance, in January 2023, Kellogg Canada launched its extensive line-up of new product offerings, including RXBAR Vanilla Almond Protein Bar. The company claims that the product is minimally processed, features natural ingredients, and contains no added sugar. Further, it is claimed to provide 12 g of protein. Thus, all the above-mentioned factors drive the market positively in this country.
Canada Protein Market: Sales Growth of Snacks, in Percentage (%), by Product Type, Canada 2021

Canada Protein Industry Overview

The Canada protein additives market is highly fragmented. The major foreign players in the market are Agropur Dairy Cooperative, Archer Daniels Midland Company, CHS Inc., DuPont de Nemours Inc., and Fonterra Cooperative Group Limited (sorted alphabetically). Some of the regional companies manufacturing food additives in the country are Associated British Foods, Cordis SA, CSB-System Latinoamerica, Eurochem SA, Assuan Investment Export Import Ltd, and Danone.

Further, the companies have been introducing new and innovative using natural and plant-based proteins so as to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the various application industries in the market.

Canada Protein Market Leaders

  1. Agropur Dairy Cooperative

  2. Archer Daniels Midland Company

  3. CHS Inc.

  4. DuPont de Nemours Inc.

  5. Fonterra Co-operative Group Limited

*Disclaimer: Major Players sorted in no particular order

Canada Protein Market Concentration
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Canada Protein Market News

  • June 2023: Protein Industries Canada and Innovate UK revealed their new collaboration aimed at advancing innovation within the plant-based food industry.
  • April 2023: Sunnydale Foods, a Canadian company, announced significant progress in its product development efforts, particularly in the creation of high-protein pulse-based ingredients. They proudly introduced a faba bean protein concentrate with a protein content of 65% and are actively pursuing further enhancements to reach protein levels of up to 80%.
  • April 2023: Wageningen University & Research and Protein Industries Canada jointly announced their partnership in support of the protein transition. They also emphasized their dedication to knowledge exchange to expedite this transition.
  • March 2023: Burcon NutraScience disclosed its intention to acquire the business of Merit Functional Foods, a prominent Canadian plant protein processor.

Canada Protein Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Increasing consumer health conciousness

      2. 4.1.2 Growing consumer inclination toward Vegan/Plant-Based Proteins

    2. 4.2 Market Restraints

      1. 4.2.1 Stringent government regulation of food labels/claims

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Source

      1. 5.1.1 Animal

        1. 5.1.1.1 Casein and Caseinates

        2. 5.1.1.2 Collagen

        3. 5.1.1.3 Egg Protein

        4. 5.1.1.4 Gelatin

        5. 5.1.1.5 Insect Protein

        6. 5.1.1.6 Milk Protein

        7. 5.1.1.7 Whey Protein

        8. 5.1.1.8 Other Animal Protein

      2. 5.1.2 Microbial

        1. 5.1.2.1 Algae Protein

        2. 5.1.2.2 Mycoprotein

      3. 5.1.3 Plant

        1. 5.1.3.1 Hemp Protein

        2. 5.1.3.2 Oat Protein

        3. 5.1.3.3 Pea Protein

        4. 5.1.3.4 Potato Protein

        5. 5.1.3.5 Rice Protein

        6. 5.1.3.6 Soy Protein

        7. 5.1.3.7 Wheat Protein

        8. 5.1.3.8 Other Plant Protein

    2. 5.2 End-User

      1. 5.2.1 Animal Feed

      2. 5.2.2 Personal Care and Cosmetics

      3. 5.2.3 Food and Beverages

        1. 5.2.3.1 Bakery

        2. 5.2.3.2 Beverages

        3. 5.2.3.3 Breakfast Cereals

        4. 5.2.3.4 Condiments/Sauces

        5. 5.2.3.5 Confectionery

        6. 5.2.3.6 Dairy and Dairy Alternative Products

        7. 5.2.3.7 Meat/Poultry/Seafood and Meat Alternative Products

        8. 5.2.3.8 RTE/RTC Food Products

        9. 5.2.3.9 Snacks

      4. 5.2.4 Supplements

        1. 5.2.4.1 Baby Food and Infant Formula

        2. 5.2.4.2 Elderly Nutrition and Medical Nutrition

        3. 5.2.4.3 Sport/Performance Nutrition

  6. 6. Competitive Landscape

    1. 6.1 Key Strategic Moves

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Agropur Dairy Cooperative

      2. 6.3.2 Ajinomoto Co. Inc.

      3. 6.3.3 Archer Daniels Midland Company

      4. 6.3.4 Arla Foods amba

      5. 6.3.5 CHS Inc.

      6. 6.3.6 Cooke Inc.

      7. 6.3.7 DuPont de Nemours Inc.

      8. 6.3.8 Enterra Corporation

      9. 6.3.9 Farbest-Tallman Foods Corporation

      10. 6.3.10 Fonterra Co-operative Group Limited

      11. 6.3.11 Glanbia PLC

      12. 6.3.12 Groupe Lactalis

      13. 6.3.13 Kerry Group PLC

      14. 6.3.14 Roquette Frères

      15. 6.3.15 Saputo Inc.

      16. 6.3.16 Tessenderlo Group

      17. 6.3.17 The Scoular Company

      18. 6.3.18 Protein Industries Canada

      19. 6.3.19 Sunnydale Foods

      20. 6.3.20 Burcon NutraScience

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Canada Protein Industry Segmentation

Protein is an essential macronutrient that plays a crucial role in the body, including building and repairing tissues, producing hormones and enzymes, and supporting immune function.

The Canada Protein market is segmented by source and end-user. Based on source, the market is segmented by animal, microbial, and plant. Based on animal sources, the market is further segmented into casein and caseinates, collagen, egg protein, gelatin, insect protein, milk protein, whey protein, and other animal protein. Based on microbial sources, the market is further segmented into algae protein and mycoprotein. Based on plant sources, the market is further segmented into hemp protein, oat protein, pea protein, potato protein, rice protein, soy protein, wheat protein, and other plant protein. Based on end-users, the market is segmented into animal feed, personal care and cosmetics, food and beverages, and supplements. The end-user food and beverages segment is further sub-segmented into the bakery, beverages, breakfast cereals, condiments/sauces, confectionery, dairy and dairy alternative products, meat/poultry/seafood and meat alternative products, RTE/RTC food products and snacks. The end-user supplements segment is further sub-segmented into baby food and infant formula, elderly nutrition and medical nutrition, and sport/performance nutrition. 

For each segment, the report offers the market size in value terms in USD and volume terms in tons for all the abovementioned segments.

Source
Animal
Casein and Caseinates
Collagen
Egg Protein
Gelatin
Insect Protein
Milk Protein
Whey Protein
Other Animal Protein
Microbial
Algae Protein
Mycoprotein
Plant
Hemp Protein
Oat Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End-User
Animal Feed
Personal Care and Cosmetics
Food and Beverages
Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Supplements
Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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Canada Protein Market Research FAQs

The Canada Protein Market is projected to register a CAGR of 4.77% during the forecast period (2024-2029)

Agropur Dairy Cooperative, Archer Daniels Midland Company, CHS Inc., DuPont de Nemours Inc. and Fonterra Co-operative Group Limited are the major companies operating in the Canada Protein Market.

Food and Beverages is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Animal Feed accounts for the largest market share in Canada Protein Market.

The report covers the Canada Protein Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Canada Protein Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Canada Proteins Industry Report

Statistics for the 2024 Canada Proteins market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Canada Proteins analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Canada Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)