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Broadcast Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Broadcast Equipment Market is segmented by Technology (Analog Broadcasting, Digital Broadcasting), Product (Dish Antennas, Switchers, Video Servers, Encoders, Transmitters and Repeaters), and Geography.

Market Snapshot

Broadcast Equipment Market Overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.66 %
Broadcast Equipment Market Key Players

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Market Overview

The global broadcast equipment market was valued at USD 4.43 billion in 2020. It is expected to reach a value of USD 6.13 billion by 2026, registering a CAGR of 5.66% during 2021-2026. The growing number of devices capable of supporting digital media along with increasing access to high-speed internet has provided consumers with an option to access the media content of their own choice in terms of information, entertainment, or social activity anywhere, anytime.

  • Over the last few decades, the demand for better-quality video and audio from consumers has resulted in broadcast equipment products and technology being upgraded rapidly. With content being produced in UHD and 4K formats, transmission in the same format for improved viewing quality has led to IP live-production technology. This is significant for live production, where a premium is placed on flexible and efficient system control.
  • Broadcasters are increasingly focusing on product innovation to replace conventional SDI-based environments with live production systems that offer system control and high efficiency. Also, the growing popularity of high-efficiency video coding (HEVC) standards propels the demand for equipment, such as encoders, in the market. Moreover, the introduction of multi-channel video encoders has allowed users to generate multiple different streams, resulting in reduced hardware. HEVC can deliver up to 50% better data compression than AVC or H.264 with the same or substantially improved video quality, at the same bit rate. This ability enables delivering 4K and HDR video over existing delivery networks.
  • Notwithstanding the uncertainties owing to COVID-19, the market is well-positioned to benefit from an economic revival and the industry transition to IP and Cloud-based solutions. The industry has reached a stage where new habits and means of working have settled for most broadcast and media organizations. Cloud infrastructure is expected to continue to support remote workflows and eliminate dependency on on-premises systems.
  • Regardless of purpose-built hardware, any broadcast infrastructure on site must be able to support peak demand. Due to this, just the virtualization of functions into on-premise hardware does not provide the expected cost savings or flexibility that an SaaS model could bring. Even if a supplier retains their ownership of the hardware and charges the customer for use through a pay-as-you-go model, they will need to recoup the hardware costs. Furthermore, the customer becomes reliant on the vendor for services. This places the consumer in a weak bargaining position and unable to keep rent from increasing year to year. Due to this, the market is witnessing a shift from hardware to SaaS models.
  • The rapidly evolving nature of digital audio and video formats and the lack of any open, national or international consensus standards for creating and preserving digital audio and video are challenging the market’s growth. Standards for digital audio and video formats and compression methods are evolving with every new advancement of digital technology.

Scope of the Report

There are a large number of broadcast equipment that are available in the market today. The equipment doesn’t matter if it is being used in radio or television, using the latest broadcast equipment has become necessary in order to ensure the highest quality content production. Different stations and channels, in different markets, use different kinds of equipment that are primarily based on their particular needs and budget of the company, but mostly in general, the basic and essential equipment is being used throughout the industry.

Technology
Analog Broadcasting
Digital Broadcasting
Product
Dish Antennas
Switches
Video Servers
Encoders
Transmitters and Repeaters
Other Products
Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa

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Key Market Trends

Digital broadcasting is Expected to Witness Significant Growth

  • The practice of using digital signals instead of using analog signals for broadcasting over radio frequency band is called digital broadcasting. The technology has evolved over the years, with various governments across the world focusing on digital switch over and analog switch off. Moreover, the technology has transitioned from BVB-T + MPEG2 to DBV-T2 + MPEG7.
  • The technology mainly involves three ways of broadcasting for television such as the DTH-Direct to Home, also called the Satellite Television, IPTV- Terrestrial or Internet Protocol Television, and Cable Television which predominantly involves the customers to pay and use. Furthermore, the technology has proven worthy to transmit the radio frequency signals for FM and podcast channels.
  • The market is witnessing various mergers, acquisitions, partnerships, and collaborations, which boosts the need for digital broadcasting infrastructure that includes antennas, switchers, servers, encoders, transmitters, repeaters, among others. For instance, In February 2021, iHeartMedia, an audio company that mainly publishes podcasts in America acquired Triton digital, a technology provider for the digital audio and podcast industry, for USD 230 million. The acquisition is expected to enhance the distribution methods of broadcasting, audio, on-demand, digital streaming radio, and podcasting.
  • Various investments are being made from the Sports associations to broadcast various sports activities such as rock climbing, cricket, football tennis, among others, on linear TVs. For instance, The International Federation of Sport Climbing announced the partnership with four broadcast partners such as RAI Sport, Sport5, SRG-SSR, and Zhibo.tv to broadcast IFSC World Cup and World Championships competitions in 2021, finals of the 12 World Cup competitions, and World Cup in Meiringen, Switzerland either on delayed as live or on a live basis. This further increases the investments of the broadcasters on the infrastructure to target a greater audience.
  • Digital broadcasters are also investing in enhancing the content for linear TVs with D2C such as a paramount+, Disney+, discovery+, and OTT offering that boosts infrastructure broadcasting development. Some of the strategies of the broadcasters are to ensure all the content of the D2C platform to be aired on linear TV channels. However, the broadcasters are still questioning and planning whether to display the content on D2C and then display the same on free to air after a period of time or show some content on free to air and then show the full content on D2C. Such instances are catering to the growth of the market.
Broadcast Equipment Market Trends

North America is Expected to Hold Significant Market Share

  • The North American region is expected to witness substantial growth during the forecast period. The rapidly growing number of satellite and cable television channels, buoyed with the increasing internet penetration, has provided broadcasters with the opportunity to offer high-quality content to viewers, which is one of the prominent factors behind the demand for broadcast equipment. The online platforms in the region are expanding at a high rate and including new innovative technologies, primarily meant to enhance personalized user experiences.
  • The increasing use of smart devices, such as smartphones, tablets, laptops, and others, also contributes to the market's growth. According to Pew Research Center, an American non-profit organization, the percentage of the US adults who own smartphones has doubled since 2011. As of February 2021, 85% of the US adults said that they owned a smartphone. This was an increase of 4% from that of February 2019. The adoption of such portable devices, coupled with high internet penetration, is leading to high video consumption.
  • One of the major drivers for the region's market has been the rapid adoption of OTT services. The rapid growth in the OTT subscriptions in the region leads to the adoption of broadcast equipment, especially encoders, which allow appropriate video quality and density by compressing a video stream. The use of encoders for OTT also ensures uninterrupted streaming with outputs of different formats to serve different viewing devices such as laptops, smartphones, tablets, and others.
  • The shift of broadcasting equipment toward software as a service (SaaS) also molds the market over the forecast period. The SaaS-based infrastructure reduces the cost of infrastructure, thus, providing an integrated solution. Also, the move toward the pay-as-you-go model from the load of equipment by broadcasters creates opportunities for the market.
  • Local vendors are also investing heavily to capitalize on the opportunities brought by the pandemic. For instance, in March 2021, Signiant Inc. announced the acquisition of Kyno, which provides embedded media processing software. The acquisition helps Signiant Inc. extend the functionality of the Software Defined Content Exchange (SDCX) SaaS platform, adding tools for interaction with media assets. With nearly one million users worldwide, the platform connects more than 50,000 Media & Entertainment companies of all sizes.
Broadcast Equipment Market Growth Rate By Region

Competitive Landscape

The Broadcast Equipment Market is highly competitive owing to the presence of many small and large players in the market operating in domestic as well as in the international market. The market appears to be moderately concentrated with major players adopting strategies such as product innovation, strategic partnerships, and mergers and acquisitions primarily to broaden their product portfolio and expand their geographic reach in order to achieve competitive advantage in the market. Some of the major players in the market are Evertz Microsystems, Ltd., EVS Broadcast Equipment, Grass Valley, among others.

  • June 2021 - Sencore Inc. launched a new transcoder in its ATSC 3.0 broadcast solutions product line. Sencore TXS 3800 is a transcoder appliance that converts multiple ATSC 3.0 services into ATSC 1.0-like formats, for reuse and retransmission in existing translator, cable, and MVPD systems.
  • April 2021 - Otelco a cable operator in the United States collaborated with Harmonic Inc., a prominent provider of video delivery software, products, system solutions, and services. Otelco is using Harmonic's CableOS Cloud-Native Core Platform and CableOS Central analytics service to deliver gigabit speeds and improved internet experience to rural subscribers.
  • March 2021 - Evertz Microsystems Ltd. partnered with AWS Media solutions to offer broadcasters & media streaming services, advanced image and video analysis, and speech-to-text transcription tools for use in Evertz’ content management platform Mediator-X. Additionally, Mediator-X can store speech-to-text files with timecode to enable video indexing and jump-to-timecode for QC, replay, and post-production.

Recent Developments

  • June 2021 - Sencore announced the advancements in the audio, video capture, and closed captions features of the VB440, an Uncompressed Video over IP monitoring appliance. New audio features include support for SMPTE 2110-31 compressed audio, 5.1 and 7.1 multichannel configurations, as well as room meter analytics.
  • May 2021 - EVS launched the XtraMotion, an on-demand cloud-based service that uses artificial intelligence (AI) to transform any video content into super slow-motion replays. XtraMotion enabled broadcasters to enhance the viewing experience by integrating new super slow-motion capabilities.
  • January 2021 - Evertzlaunched the XPS Series, a UHD/3G/HD streaming platform shared over IP networks. The XPS is a software-defined HEVC, and H.264 10-bit 4:2:2 real-time encoding/decoding platform ideal for live or cloud-based applications where secure, high quality, and low latency is essential. The XPS also seamlessly integrates into Evertz’ Software Defined Video Networking (SDVN) Orchestration, Monitoring, and Analysis software.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Impact of COVID-19 on the Market

    5. 4.5 Market Drivers

      1. 4.5.1 Growing Demand for Encoders due to Support for Multiple Formats

      2. 4.5.2 Growing D2C Offerings through OTT Services

      3. 4.5.3 Increased Adoption of SAAS Solutions

    6. 4.6 Market Challenges

      1. 4.6.1 Lack of Standardization of Media Formats and Codecs Used for Broadcasting

  5. 5. MARKET SEGMENTATION

    1. 5.1 Technology

      1. 5.1.1 Analog Broadcasting

      2. 5.1.2 Digital Broadcasting

    2. 5.2 Product

      1. 5.2.1 Dish Antennas

      2. 5.2.2 Switches

      3. 5.2.3 Video Servers

      4. 5.2.4 Encoders

      5. 5.2.5 Transmitters and Repeaters

      6. 5.2.6 Other Products

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East and Africa

  6. 6. COMPETITIVE INTELLIGENCE

    1. 6.1 Company Profiles

      1. 6.1.1 Cisco Systems Inc.

      2. 6.1.2 Telefonaktiebolaget LM Ericsson

      3. 6.1.3 Evertz Microsystems Ltd.

      4. 6.1.4 EVS Broadcast Equipment SA

      5. 6.1.5 Grass Valley

      6. 6.1.6 Harmonic Inc.

      7. 6.1.7 Clyde Broadcast

      8. 6.1.8 Sencore

      9. 6.1.9 Eletec Broadcast Telecom S.A.R.L

      10. 6.1.10 AVL Technologies, Inc.

      11. 6.1.11 ETL Systems Ltd.

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. FUTURE OF THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Broadcast Equipment Market market is studied from 2018 - 2026.

The Broadcast Equipment Market is growing at a CAGR of 5.66% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Evertz Microsystems, Ltd., EVS Broadcast Equipment SA, Grass Valley, Harmonic Inc., Clyde Broadcast are the major companies operating in Broadcast Equipment Market.

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