Broadcast Equipment Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Broadcasting Equipment Market is Segmented by Technology (Analog Broadcasting, Digital Broadcasting), Product (Dish Antennas, Switchers, Video Servers, Encoders, Transmitters and Repeaters), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided Regarding Value (USD) for all the Above Segments.

Broadcast Equipment Market Size

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Broadcast Equipment Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 5.23 Billion
Market Size (2029) USD 7.23 Billion
CAGR (2024 - 2029) 6.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Broadcast Equipment Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Broadcast Equipment Market Analysis

The Broadcast Equipment Market size is estimated at USD 5.23 billion in 2024, and is expected to reach USD 7.23 billion by 2029, growing at a CAGR of 6.70% during the forecast period (2024-2029).

  • With the change in consumer preference from TV to digital media, it is becoming increasingly difficult but essential for broadcast media to remain pertinent. The landscape of broadcast television is undergoing significant changes, and there is a need to adapt in order to stay current.
  • Over the last few decades, consumers' demand for better-quality video and audio has rapidly upgraded broadcast equipment products and technology. With content being produced in 4k and UHD formats, broadcasting in the identical format for enhanced viewing quality has resulted in IP live-production technology. This is significant for live production, where a premium is placed on flexible and efficient system control.
  • Technological advancement has further driven broadcasters to provide UHD output to their premium users, fueling market growth. Moreover, the rise in digital channels and the increasing utilization of cutting-edge broadcasting devices, featuring 8K video quality for sports coverage and 4K quality for news coverage, contribute to the acceleration of market growth.
  • The sports section is the biggest market for TV viewers worldwide, finding ways to deliver video content at scale. The increasing number of devices and formats presents several challenges for broadcasters, service providers, content owners, and rights holders. The rental sports broadcast equipment sector is another significant revenue generator for the broadcast equipment market. The increasing number of international sports tournaments drives the rental market for broadcast equipment.
  • Moreover, the rising income, increasing purchases of consumer durables, and the increasing availability of fast and cheap internet will positively impact the market growth. As per IBEF, India, television is projected to constitute 40% of the Indian media market in 2024, trailed by digital advertising (12%), print media (13%), Cinema (9%), and the OTT & gaming industries (8%), advertising (12%), cinema (9%), and the OTT and gaming industries (8%). By 2025, it is anticipated that the quantity of linked intelligent televisions will reach around 40-50 million.
  • The rapidly developing nature of digital audio and video formats and the need for open, domestic, or international agreement norms for generating and preserving digital video and audio are challenging the market's growth. Norms for digital audio and video formats and compression methods are evolving with every new advancement in digital technology.
  • Notwithstanding the uncertainties of COVID-19, the market was well-positioned to benefit from an economic revival and the industry transition to IP and Cloud-based solutions. The industry has reached a stage where new habits and means of working have settled for most broadcast and media organizations. Cloud infrastructure is expected to support remote workflows and eliminate dependency on on-premises systems. For broadcasters, the pandemic has accelerated the adoption of distributed workflows for greater operational agility. Whether for remote production, remote collaboration, or remote operation, broadcast professionals leverage IP streaming technology to collaborate closely with their peers in real time.

Broadcast Equipment Market Trends

Encoders is Expected to Witness Significant Growth

  • Video encoders convert analog or digital video to another digital video format for delivery to a decoder. Video encoders input SDI as an uncompressed digital video signal into H.264 or HEVC for television broadcasting. These encoders are designed for ISR, and IPTV typically accepts analog composite video, SDI, or Ethernet, along with application-specific metadata, for transporting to different viewing or storage devices over a wireless or IP-based network viewing via computer monitors or for being captured by storage devices.
  • The purpose of encoding a video is to create a digital copy transmitted over the internet. Broadcasters can choose between a hardware or software encoder, depending on the purpose of the stream and the budget. Most professional broadcasters use hardware encoders, but due to the high price point, most beginner-level to mid-experienced broadcasters go with live streaming encoder software.
  • Hardware and software encoders function very similarly, as they both take RAW video files and convert them into digital files. Hardware encoding devices have the sole purpose of encoding, while software encoders work with a computer's operating system; thus, encoding is not the primary function. Software encoders have graphic interfaces to manage the conversion process and allow control over elements, such as bitrate and stream quality.
  • The effectiveness of encoders significantly improved during the forecast, and it has played a role in the success of modern formats, like HDTV, and compression standards, like H.264. Currently, the demand for encoders in broadcast settings can be categorized into three key domains: contribution, primary distribution, and home distribution.
  • In November 2022, Z3 Technology LLC announced the introduction of two new high-quality, low-bandwidth H.265 video encoder solutions. These innovation systems are part of the robust ZCube line of encoders designed for industrial video, video walls, surveillance, and other low-latency video streaming and recording applications.
  • Similarly, in June 2022, Skywire Broadcast announced a strategic collaboration with Kiloview to launch a professional high-end encoding P series video encoder device to solve the poor connectivity issue. This encoder perfectly suits outdoor live streaming and transmissions in concerts, live events, field broadcasts, sports, emergency spots, etc.
  • The adoption of high-definition content, the transition from analog to digital broadcasting, and easy access to on-demand content through OTT platforms contribute to increased demand for broadcast equipment. Furthermore, broadcasting platforms use video encoders to provide subscribers with improved video quality, driving the global market.
Broadcast Equipment Market : Number of Netflix paying streaming subscribers worldwide as of 2rd quarter 2023, By Region

Asia-Pacific is Expected to Witness the Highest Growth Rate

  • Asia-Pacific is home to some densely populated countries such as China and India. The region is one of the fastest adopters of technology with increasing high-speed internet penetration.
  • According to Cisco estimates, it is expected that the number of internet users (%) will reach 72% in the coming year. Additionally, broad average speeds are expected to reach 157.1 Mbps, fueling the market's growth.
  • Furthermore, according to a recent financial news portal Learn Bonds report, Asia accounts for half of the internet users worldwide. The region has about 2.3 billion internet users, with 50.3% of global internet penetration.
  • Countries such as Bhutan, Iran, Bangladesh, and Vietnam are demonstrating the most significant mobile penetration advances, according to a GSMA report. The implementation of smart devices in the region is another factor fueling the demand for high-definition audio and videos in the region. As per GSMA, 64% of the residents in APAC already possess smartphones, and the adoption is expected to cross the 80% market by 2025.
  • Furthermore, in March 2023, Netflix announced plans to spend approximately USD 1.9 billion on local content in the Asia-Pacific region. The company will likely grow revenue in 2023 by 12% year-on-year to exceed USD 4 billion compared with 9% growth in 2022.
  • Local vendors are also investing heavily to capitalize on the opportunities brought by the pandemic. For instance, in March last year, Signiant Inc. announced the acquisition of Kyno, which provides embedded media processing software. The acquisition helps Signiant Inc. extend the functionality of the Software-Defined Content Exchange (SDCX) SaaS platform, incorporating tools for engagement with media assets. With almost one million users globally, the platform connects more than 50,000 Media & Entertainment companies of all sizes.
Broadcast Equipment Market - Growth Rate by Region

Broadcast Equipment Industry Overview

The competitive rivalry between various firms in the broadcast equipment market depends on price, product, or market share, along with the intensity with which they compete. Some major market players include Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Harmonic Inc., Evs Broadcast Equipment Sa, and Grass Valley.

In April 2023, Cisco announced that it became the Official Network Infrastructure Provider of the FIFA Women's World Cup 2023. The company will provide a safe network to link the complete tournament ecosystem, from the locations to activities to management to media, and facilitate the conveyance of the telecast, which is expected to be viewed by 2 billion individuals globally.

In April 2023, Harmonic announced the power of NEXTGEN TV services in major designated market areas (DMAs), including Miami, Boston, and San Francisco, enabling the delivery of ATSC 3.0 channels with enhanced video quality and greater bandwidth efficiency.

Broadcast Equipment Market Leaders

  1. Cisco Systems Inc.

  2. Telefonaktiebolaget LM Ericsson

  3. Harmonic Inc.

  4. Evs Broadcast Equipment Sa

  5. Grass Valley

*Disclaimer: Major Players sorted in no particular order

Broadcast Equipment Market Concentration
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Broadcast Equipment Market News

  • September 2023: 5G Broadcast, a technology starting to be tested by US low-power TV stations, took a big, official step forward today. 3GPP formally published the technical specs for 5G Broadcast in version 18.3.0 of the specs for 36.101 (Evolved Universal Terrestrial Radio Access, or E-UTRA). The updated specs show approval for "LTE-based 5G terrestrial broadcast" to operate in a new 108 band (470MHz – 698MHz). This effectively makes all US low-power UHF stations 3GPP-eligible to broadcast in 5G. The newly published specs supporting the 108 band emerged a couple of weeks after WWOO-LD, a low-power TV station in Boston, lit up the nation's first 5G Broadcast field trial.
  • September 2023: Cloudbass, the independent dedicated Outside Broadcast firm in the United Kingdom, has decided to invest significantly in EVS' LiveCeption Signature solution, which contains an impressive fleet of EVS XT-VIA live production servers. The agreement is part of Cloudbass' strategic upgrade plan, involving replacing their current EVS XT3 servers and deploying more XT-VIA servers to increase their abilities. With this acquisition, Cloudbass, known for delivering OB vehicles for the coverage of state events such as the King's Coronation, countless sports events such as the Scottish Premier League, and boxing, motorsport as well as the main stages at Glastonbury in UHD HDR, boosts their dedication to producing top-tier, advanced live broadcasting services for their customers.
  • August 2023: Network18, a major media conglomerate in India, and DistroTV, an independent, free, ad-supported streaming TV (FAST) platform, announced a partnership that will enable DistroTV users in India to stream Network18's diverse portfolio of channels live and for free. In its initial phase, the partnership has seen the launch of Network18's key channels, such as CNN-News18, News18 India, CNBC TV18, and CNBC Awaaz, on the platform. The collaboration is expected to be strengthened with the addition of more Network18 channels from across its regional and digital portfolio in the near future.
  • February 2023: SatixFy Communications Ltd, a player in next-generation satellite communication systems based on in-house developed chipsets, today announced a deal to supply its chips to Indian-based telecommunications solutions provider Astrome, marking SatixFy's entrance into the terrestrial 5G market and a direct foothold into the Indian market.

Broadcast Equipment Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Research Framework

    2. 2.2 Secondary Research

    3. 2.3 Primary Research

    4. 2.4 Data Triangulation and Insight Generation

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Growing Demand for Encoders due to Support for Multiple Formats

      2. 5.1.2 Growing D2C Offerings through OTT Services

      3. 5.1.3 Increased Adoption of SAAS Solutions

    2. 5.2 Market Challenges/restraints

      1. 5.2.1 Lack of Standardization of Media Formats and Codecs Used for Broadcasting

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Technology

      1. 6.1.1 Analog Broadcasting

      2. 6.1.2 Digital Broadcasting

    2. 6.2 By Product

      1. 6.2.1 Dish Antennas

      2. 6.2.2 Switches

      3. 6.2.3 Video Servers

      4. 6.2.4 Encoders

      5. 6.2.5 Transmitters and Repeaters

      6. 6.2.6 Other Products

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia-Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Cisco Systems Inc.

      2. 7.1.2 Telefonaktiebolaget LM Ericsson

      3. 7.1.3 Evs Broadcast Equipment SA

      4. 7.1.4 Grass Valley

      5. 7.1.5 Harmonic Inc.

      6. 7.1.6 Clyde Broadcast

      7. 7.1.7 Sencore Inc.

      8. 7.1.8 Eletec Broadcast Telecom Sarl

      9. 7.1.9 AVL Technologies Inc.

      10. 7.1.10 ETL Systems Ltd.

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

**Subject to Availability
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Broadcast Equipment Industry Segmentation

Broadcasting is audio and video distribution to a broad audience using an electronic mass communication medium, usually radio waves. The broadcasting is done in a one-to-many format. Studio transmitter link, FM stereo generator, composite switcher, FM exciter, FM transmitter power amplifier, antenna combiner, antenna array, and antenna switcher are among the various broadcasting equipment required. They are used in news production, concerts, sports, and corporate conferences and are expected to be a key factor in the growth of the broadcasting equipment market.

The broadcast equipment market is segmented by technology (analog broadcasting, digital broadcasting), product (dish antennas, switchers, video servers, encoders, transmitters, and repeaters), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). All the above segments of this market are valued in USD.

By Technology
Analog Broadcasting
Digital Broadcasting
By Product
Dish Antennas
Switches
Video Servers
Encoders
Transmitters and Repeaters
Other Products
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Broadcast Equipment Market Research FAQs

The Broadcast Equipment Market size is expected to reach USD 5.23 billion in 2024 and grow at a CAGR of 6.70% to reach USD 7.23 billion by 2029.

In 2024, the Broadcast Equipment Market size is expected to reach USD 5.23 billion.

Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Harmonic Inc., Evs Broadcast Equipment Sa and Grass Valley are the major companies operating in the Broadcast Equipment Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Broadcast Equipment Market.

In 2023, the Broadcast Equipment Market size was estimated at USD 4.88 billion. The report covers the Broadcast Equipment Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Broadcast Equipment Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Broadcast Equipment Industry Report

Statistics for the 2024 Broadcast Equipment market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Broadcast Equipment analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Broadcast Equipment Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)