Boat Rental Service Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Boat Rental Service Market Report is Segmented by Boat Type (Yacht, Sailing Boat, Catamaran, Motorboat, and Other Boat Types), Power Source (IC Engine and Electric), Activity Type (Fishing, Sailing, and Other Activity Types), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

Boat Rental Market Size

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Boat Rental Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 16.01 Billion
Market Size (2029) USD 20.78 Billion
CAGR (2024 - 2029) 5.35 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Boat Rental Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Boat Rental Market Analysis

The Boat Rental Market size is estimated at USD 16.01 billion in 2024, and is expected to reach USD 20.78 billion by 2029, growing at a CAGR of 5.35% during the forecast period (2024-2029).

The boat rental market is driven by factors such as increasing disposable incomes, growing demand for water-based activities, and advancements in boat technology. However, the increased preference for recreational activities by individuals is expected to revive the market significantly during the forecast period.

The booming tourism industry, increasing interest in recreational activities, and marine tourism are expected to fuel the demand for boat rentals during the forecast period. Water adventure sports are performed in water bodies such as lakes, canals, seas, streams, oceans, and coastal locations. Water sports enthusiasts go to specific regions to participate in soft and hard water-based experiences and activities such as fishing, fast tenders, sea kayaks, paddleboards, sailing, and jet skis. These factors are expected to drive market growth during the forecast period.

Boat rental provides an easy and convenient way to own a boat without actually owning it. Boat rental companies offer boats according to consumers' requirements, with or without a captain, fueled or to be fueled according to need, and with additional facilities like ski and tubbing.

Boat Rental Market Trends

The Motorboat Segment is Expected to be the Fastest-growing Segment by Boat Type Over the Forecast Period

The motorboat segment is creating a community of occasional boat users and boat owners, where a motorboat can be rented based on location, type, feature, and duration. This peer-to-peer service has put thousands of unused boats to work. Owners and rental companies offer boats with a captain and crew, or they hand over the boat to the renter. In the latter case, renter companies and the boat owner first review the renter's experience, boating knowledge, and availability of certifications before renting a boat.

The travel industry is booming, and several boat rental companies are offering various services to users to cater to recreational boating needs across the world. Europe has been leading the market, with some companies offering numerous services in the region. For instance, companies like Artsy London Houseboat, Canal Houseboat Holiday, Group Adriatic Sailboat Adventure, Finnish Floating Cabin, etc., are some of the companies offering luxury services in the region.

The expanding tourism industry and rising disposable income are expected to drive the market forward. Developments in autonomous marine technology will increase the demand for less skilled motorized boats. The presence of many manufacturers in this well-integrated and fragmented industry ensures a consistent supply for the country's demand for luxury yachts. In 2023, 15.7% of the US population participated in water sports activities, an increase of 1.3% from 2022.

Boat Rental Service Market: Share of population who participated in water sports in the United States from 2019 to 2023

Asia-Pacific is Expected to Exhibit the Highest Growth Rate During Forecast Period

The growing recreational and tourism industry across Asia-Pacific attracts a steady stream of high-net-worth travelers seeking unique and extravagant experiences. Boat rental services are gaining popularity in the region as more people take part in water sports and recreational activities.

The growth in international visitor arrivals that started in early 2022 gained momentum in early 2023, with over 93.3 million foreign arrivals added, marking a substantial increase compared to the previous period. This boosted the tourism rate for early 2023 to more than 68% of the arrival levels in 2019. International visitor arrivals are expected to contribute to the growth of this segment in the coming years.

The burgeoning population in China and India, representing over 38% of the global populace, is a key driver behind the growth of the market studied in this region. This surge is fueled by rising urbanization and evolving consumer preferences driven by higher disposable incomes. The increasing appeal of water-based recreational activities, such as water sports, fishing, and marine tourism, across India, Japan, Malaysia, China, and Australia presents lucrative opportunities in the boat sports industry.

In the region, particularly in China, where there are 1,034,000 millionaires and 11,000 citizens worth at least USD 30 million, there is a huge potential for boat rental businesses. Furthermore, the Chinese government is trying to promote yachting as a leisure activity to be enjoyed by many rather than a luxury commodity. Similarly, in India, there are more than 169 billionaires and 344,600 high-new-worth individuals. Thus, many US and European companies that provide rental services, marinas, and other water sports have expanded their presence in China, India, and other Asian countries.

Moreover, the proactive implementation of favorable governmental initiatives in the Asia-Pacific countries to foster marine tourism is anticipated to further propel market growth.

Boat Rental Service Market - Growth Rate (%), by Region, 2024-2029

Boat Rental Service Industry Overview

The boat rental market is moderately fragmented and has several active players. The market is also witnessing the emergence of many new start-ups. Some of the major players in the market are GetMyBoat, Sailo Inc., Nautal, and Boatsetter. The companies in the market are expanding their presence by launching services, acquiring other market participants, increasing their boat counts, and tapping into new and unexplored markets. For instance,

  • In February 2023, Skipperi raised EUR 7 million (USD 7.59 million) in a series A funding round to make boating more accessible. The new investment will be utilized to expand Skipperi's operations into Australia and the United States, further expanding its reach and catering to the growing demand for boat rentals in these regions. This move was a strategic step for Skipperi to establish itself as a leading player in the global boat rental market.
  • In August 2022, Boatsetter, a boat rental company, secured USD 38 million in a funding round. As a highly capital-intensive industry, this infusion of funds is crucial for Boatsetter to sustain its operations and achieve long-term profitability. The platform offers over 50,000 boats in more than 700 locations across popular destinations such as Miami, Chicago, Seattle, and San Francisco. This expansion in availability is a testament to the growing demand for boat rentals in the region.
  • In August 2022, boat rental platform BoatHoist announced that it was expanding into France, offering customers access to a range of boats for hire across the country. The company aims to provide a more affordable and convenient alternative to traditional boat rental companies.
  • In February 2022, Yanmar Holdings acquired GetMyBoat, a boat rental company. The acquisition was a part of the former company's USD 21 million funding round, and after the acquisition, GetMyBoat was expected to operate as a separate entity.

Boat Rental Market Leaders

  1. GetMyBoat

  2. Nautal

  3. Sailo Inc.

  4. Boatsetter

  5. Zizooboats Gmbh

*Disclaimer: Major Players sorted in no particular order

Boat Rental Service Market Concentration
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Boat Rental Market News

  • May 2024: Le Boat, a leading European boat rental provider, expanded into Canada with a new base at Horseshoe Bay Marina in Peterborough, Ontario, offering access to the Trent-Severn Waterways.
  • December 2023: GetMyBoat, one of the leading booking platforms for yacht charters and boat rentals, announced the launch of its Direct Booking feature. This initiative will surely streamline the booking management system and increase the company's profits in the coming years.
  • December 2023: Vision Marine Technologies Inc. announced a significant expansion in Riviera Beach, Florida, through a strategic partnership with Blue Water Boat Rental. This partnership was a crucial step in Vision Marine's strategic plan, demonstrating the company's dedication to expanding the availability and influence of eco-friendly electric boats.

Boat Rental Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Growing Tourism Industry is Expected to Boost the Boat Rental Service Market

    2. 4.2 Market Restraints

      1. 4.2.1 Environmental Regulations and Governmental Policies May Hinder the Market Growth

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Boat Type

      1. 5.1.1 Yacht

      2. 5.1.2 Sailing boat

      3. 5.1.3 Catamaran

      4. 5.1.4 Motorboat

      5. 5.1.5 Other Boat Types

    2. 5.2 By Power Source

      1. 5.2.1 IC Engine

      2. 5.2.2 Electric

    3. 5.3 By Activity Type

      1. 5.3.1 Fishing

      2. 5.3.2 Sailing

      3. 5.3.3 Other Activity Types

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Denmark

        7. Netherlands

        8. Greece

        9. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Singapore

        5. Indonesia

        6. South Korea

        7. Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. South America

        2. Middle East and Africa


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 GetMyBoat

      2. 6.2.2 Nautal

      3. 6.2.3 Sailo Inc.

      4. 6.2.4 Boatsetter

      5. 6.2.5 Adventure Boat Rentals

      6. 6.2.6 SamBoat

      7. 6.2.7 Groupe Beneteau

      8. 6.2.8 Zizooboats GmbH

      9. 6.2.9 Boat Jump

      10. 6.2.10 Incrediblue

      11. 6.2.11 Globe Sailor

      12. 6.2.12 Yachtico Inc.

      13. 6.2.13 Le Boat

      14. 6.2.14 Blue Boat Yacht Entertainment Company


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Boat Rental Industry Segmentation

Boat rental refers to the temporary use of watercraft for a specific period, typically ranging from a few hours to several weeks, for various purposes such as leisure, fishing, water sports, and transportation. Boat rental services can be found in various locations worldwide, including coastal areas, inland waterways, and lakes.

The boat rental market is segmented by boat type (yacht, sailing boat, catamaran, motorboat, and other boat types), power source (IC engine and electric), activity type (fishing, sailing, and other activity types), and geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers market size and forecasts in terms of value (USD) for all the above segments.

By Boat Type
Sailing boat
Other Boat Types
By Power Source
IC Engine
By Activity Type
Other Activity Types
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle East and Africa
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Boat Rental Market Research FAQs

The Boat Rental Market size is expected to reach USD 16.01 billion in 2024 and grow at a CAGR of 5.35% to reach USD 20.78 billion by 2029.

In 2024, the Boat Rental Market size is expected to reach USD 16.01 billion.

GetMyBoat, Nautal, Sailo Inc., Boatsetter and Zizooboats Gmbh are the major companies operating in the Boat Rental Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Boat Rental Market.

In 2023, the Boat Rental Market size was estimated at USD 15.15 billion. The report covers the Boat Rental Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Boat Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Boat Rental Industry Report

Statistics for the 2024 Boat Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Boat Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Boat Rental Service Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)