Away From Home Tissue Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Away From Home Tissue Market Forecast and it is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.

Away From Home Tissue Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Away From Home Tissue Market Size

Away-From-Home Tissue and Hygiene Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 42.46 Billion
Market Size (2030) USD 58.61 Billion
CAGR (2025 - 2030) 6.66 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Away-From-Home Tissue and Hygiene Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Away From Home Tissue Market Analysis

The Away-From-Home Tissue and Hygiene Market size is estimated at USD 42.46 billion in 2025, and is expected to reach USD 58.61 billion by 2030, at a CAGR of 6.66% during the forecast period (2025-2030).

It is estimated that more than 9% of the paper products processed worldwide end up as tissue products, accounting for at least 21 million tons of tissue paper annually. In recent years, away-from-home products are estimated to be accountable for more than one-third of global tissue consumption, and these products are increasing at a moderate pace every year. Furthermore, the Russia-Ukraine war has an impact on the overall ecosystem of the market.

  • Most away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers used in their establishments to maintain customers' loyalty toward that brand. The primary ground of competition usually revolves around the product's price, compatibility with dispensers, and ease of replenishment.
  • These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users, from restaurants and food trucks to commercial users, have a constant demand for these products in urban markets compared to rural establishments that rely on retail variants.
  • The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, new innovative products, such as electronic dryers, are impacting the development of the market.

Away From Home Tissue Industry Overview

The away-from-home tissue and hygiene market is highly fragmented. Due to high demand, many players are entering the market to have a stronghold in it by developing high-quality products for various end-user applications. Some key players include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.

Away From Home Tissue Market Leaders

  1. Kimberly-Clark Corporation

  2. Georgia Pacific LLC

  3. SCA (Svenska Cellulosa Aktiebolaget)

  4. Procter & Gamble

  5. Kruger Products

  6. *Disclaimer: Major Players sorted in no particular order
Away-From-Home Tissue and Hygiene Market Concentration
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Away From Home Tissue Market News

  • August 2022: Kimberly-Clark Professional announced launching 100% bio-based and recyclable core plugs in its Scott and Kleenex hand towel ranges in Europe, the Middle East, and Africa. The plastic-free core plugs, which replace the ones now in use, are mostly constructed of starch and fiber. An estimated 1.5 million plastic bottles' worth of plastic will be saved annually, or approximately 30 tonnes of plastic.
  • February 2022: SCA announced an investment of SEK 90 million (USD 9.7 million) in the pulp mill in Östrand, Sweden. The upgrade will reduce costs while also boosting the factory's capability for production. Due to the decreased likelihood of olfactory disruptions, the investment will also enhance the local environment.

Away From Home Tissue Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Demand for Recycled Products
    • 4.2.2 Increased Spending on Hygiene
  • 4.3 Market Restraints
    • 4.3.1 Growing Trend of Electronic Dryers
    • 4.3.2 Slow Growth In the Market
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Paper Napkins
    • 5.1.2 Paper Towels
    • 5.1.3 Wipes
    • 5.1.4 Toilet Papers
    • 5.1.5 Incontinence Products
    • 5.1.6 Other Product Types
  • 5.2 By End User
    • 5.2.1 Commercial
    • 5.2.2 Food and Beverages Industry
    • 5.2.3 Hospitals and Healthcare
    • 5.2.4 Other End Users
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Kimberly-Clark Corporation
    • 6.1.2 Georgia Pacific LLC
    • 6.1.3 SCA (Svenska Cellulosa Aktiebolaget)
    • 6.1.4 Procter & Gamble
    • 6.1.5 Cascades Tissue Group Inc.
    • 6.1.6 Wausau Paper Corp.
    • 6.1.7 Sofidel Group
    • 6.1.8 Clearwater Paper Corporation
    • 6.1.9 Kruger Products
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Away From Home Tissue Industry Segmentation

The study considers the revenue generated from selling various types of away-from-home tissue and hygiene products/solutions provided by vendors operating in the market. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyzes the overall impact of COVID-19 on the ecosystem.

The Away-From-Home Tissue and Hygiene Market is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.

By Product Type Paper Napkins
Paper Towels
Wipes
Toilet Papers
Incontinence Products
Other Product Types
By End User Commercial
Food and Beverages Industry
Hospitals and Healthcare
Other End Users
Geography North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Away From Home Tissue Market Research FAQs

How big is the Away-From-Home Tissue and Hygiene Market?

The Away-From-Home Tissue and Hygiene Market size is expected to reach USD 42.46 billion in 2025 and grow at a CAGR of 6.66% to reach USD 58.61 billion by 2030.

What is the current Away-From-Home Tissue and Hygiene Market size?

In 2025, the Away-From-Home Tissue and Hygiene Market size is expected to reach USD 42.46 billion.

Who are the key players in Away-From-Home Tissue and Hygiene Market?

Kimberly-Clark Corporation, Georgia Pacific LLC, SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble and Kruger Products are the major companies operating in the Away-From-Home Tissue and Hygiene Market.

Which is the fastest growing region in Away-From-Home Tissue and Hygiene Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Away-From-Home Tissue and Hygiene Market?

In 2025, the North America accounts for the largest market share in Away-From-Home Tissue and Hygiene Market.

What years does this Away-From-Home Tissue and Hygiene Market cover, and what was the market size in 2024?

In 2024, the Away-From-Home Tissue and Hygiene Market size was estimated at USD 39.63 billion. The report covers the Away-From-Home Tissue and Hygiene Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Away-From-Home Tissue and Hygiene Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Away From Home Tissue Industry Report

Statistics for the 2025 Away-From-Home Tissue and Hygiene market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Away-From-Home Tissue and Hygiene analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.