Away-From-Home Tissue and Hygiene Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The away from home tissue and hygiene market was valued at USD 27.48 billion in 2020 and is expected to reach USD 42.26 billion by 2026, at a CAGR of 6.92% over the forecast period (2021 - 2026). It is estimated that more than 9% of the paper products processed in the world end up as tissue products, accounting to at least 21 million metric ton of tissue paper every year. In recent years, the away-from-home products are estimated to be accountable for more than one-third of the global consumption of tissue, and these products are increasing at a moderate pace every year.

• Most of the away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers that are being used in their establishments, in order to maintain the loyalty of customers toward that brand. The major ground of competition usually revolves around the price of the product, compatibility of the product with dispensers, and ease of replenishment.
• These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users ranging from restaurant and food trucks to commercial users have a constant demand for these products in the urban markets when compared to rural establishments that majorly rely on the retail variants.
• The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, the new innovative products, such as electronic dryers, are impacting the growth of the market.

Scope of the Report

Tissue paper is a type of paper handkerchief which is lightweight and used for various purposes, such as wiping hands, face, table napkin, wrapping tissue, etc. Hygiene tissue papers are mostly used for facial purposes. Facial tissues refer to a class of smooth, soft, absorbent, and disposable paper which are suitable to use on face. Tissues and hygiene products help consumers to maintain a healthy and hygienic lifestyle in their daily lives.

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Key Market Trends

Toilet Paper to Occupy the Maximum Market Demand

• Paper and cloth towels in the market are proven to have the highest drying capacity when compared to other alternatives, like electronic dryers. According to a study conducted by Mayo Clinic Proceedings, a prominent medical journal, on drying efficiency of several hand drying methods, the results indicated that residual water was more efficiently removed from the hands by paper towels when compared to jet air dryers and hot air dryers.
• Recent studies claim that three in 10 shoppers are considered heavy users of bathroom tissues and they shop for about 13 or more rolls every month. Toilet papers are seeing the advantage of the support of effective category segmentation and added value innovations. Prime innovations, like dermatologically tested variants, flushable variants, and the double-layered toilet papers, are distinguishing the general toilet papers from the premium ones.
• In some of the countries, the value growth of the market is entirely driven by the introduction of premium and super-premium toilet papers. The differentiation of these premium and super-premium away-from-home tissue and hygiene products is already seen on the supermarket shelves in the form of premium packaging, as the biggest sub-sector of away from home market bathroom tissues are already enjoying the household penetration rates close to 100%.

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