Away-From-Home Tissue and Hygiene Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Away-From-Home Tissue and Hygiene Market is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.

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Away From Home Tissue & Hygiene Market Size

Away-From-Home Tissue and Hygiene Market Summary
Study Period: 2017-2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.92 %

Major Players

Away-From-Home Tissue and Hygiene Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Away From Home Tissue & Hygiene Market Analysis

The Away-from-Home Tissue and Hygiene market is expected to register a CAGR of 6.92% over the forecast period. It is estimated that more than 9% of the paper products processed worldwide end up as tissue products, accounting for at least 21 million tons of tissue paper annually. In recent years, away-from-home products are estimated to be accountable for more than one-third of global tissue consumption, and these products are increasing at a moderate pace every year. Furthermore, the Russia-Ukraine war has an impact on the overall ecosystem of the market.

  • Most away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers used in their establishments to maintain customers' loyalty toward that brand. The primary ground of competition usually revolves around the product's price, compatibility with dispensers, and ease of replenishment.
  • These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users, from restaurants and food trucks to commercial users, have a constant demand for these products in urban markets compared to rural establishments that rely on retail variants.
  • The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, new innovative products, such as electronic dryers, are impacting the development of the market.

Away From Home Tissue & Hygiene Industry Segmentation

The study considers the revenue generated from selling various types of away-from-home tissue and hygiene products/solutions provided by vendors operating in the market. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyzes the overall impact of COVID-19 on the ecosystem.

The Away-From-Home Tissue and Hygiene Market is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.

By Product Type
Paper Napkins
Paper Towels
Wipes
Toilet Papers
Incontinence Products
Other Product Types
By End User
Commercial
Food and Beverages Industry
Hospitals and Healthcare
Other End Users
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

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Away From Home Tissue & Hygiene Market Trends

This section covers the major market trends shaping the Away From Home Tissue & Hygiene Market according to our research experts:

Toilet Paper to Occupy the Maximum Market Demand

  • Paper and cloth towels in the market are proven to have the highest drying capacity compared to other alternatives, like electronic dryers. According to a study conducted by Mayo Clinic Proceedings, a prominent medical journal, on the drying efficiency of several hand drying methods, the results indicated that residual water was more efficiently removed from the hands by paper towels compared to jet and hot air dryers.
  • Recent studies claim that 3 in 10 shoppers are considered heavy users of bathroom tissues and shop for about 13 rolls every month. Toilet papers are seeing the advantage of the support of effective category segmentation and added value innovations. Prime innovations, like dermatologically tested, flushable, and double-layered toilet papers, distinguish general toilet papers from premium ones.
  • In some countries, the market's value growth is entirely driven by the introduction of premium and super-premium toilet paper. The differentiation of these premium and super-premium away-from-home tissue and hygiene products are already seen on supermarket shelves in the form of premium packaging, as the biggest sub-sector of away-from-home market bathroom tissues are already enjoying household penetration rates close to 100%.
Away-From-Home Tissue and Hygiene Market - Usage of toilet paper, in Million, United States, 2018-2024

Asia-Pacific to be the Fastest Growing Market

  • In Asia- Pacific, countries like China, Australia, Singapore, and India stood as the key source of demand for these products. The high demand from the market channels, such as hospitals and healthcare units, hospitality units, food businesses, and other businesses, is driving the demand for away-from-home tissue and hygiene products in the region. The highest demand was recorded in restaurants, stores, public toilets, etc., for environmental sanitation needs, where hygiene products are provided widely for customers.
  • The rapidly growing middle-class population in many Asia-Pacific countries and the increasing disposable incomes of the population significantly increased domestic travel, which drives the demand for away-from-home tissue and hygiene products.
  • The region is also becoming one of the most famous medical tourism hubs. There are more than 0.3 million births and 0.1 million deaths every day in the region, which leads to increased consumption of away-from-home tissue and hygiene products, such as wipes, paper towels, and napkins, in both domestic users and commercial users, like hospitals and the healthcare industry.
Away-From-Home Tissue and Hygiene Market - Growth Rate By Region

Away From Home Tissue & Hygiene Industry Overview

The away-from-home tissue and hygiene market is highly fragmented. Due to high demand, many players are entering the market to have a stronghold in it by developing high-quality products for various end-user applications. Some key players include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.

Away From Home Tissue & Hygiene Market Leaders

  1. Kimberly-Clark Corporation

  2. Georgia Pacific LLC

  3. SCA (Svenska Cellulosa Aktiebolaget)

  4. Procter & Gamble

  5. Kruger Products

*Disclaimer: Major Players sorted in no particular order

Away-From-Home Tissue and Hygiene Market Concentration

Away From Home Tissue & Hygiene Market News

  • August 2022: Kimberly-Clark Professional announced launching 100% bio-based and recyclable core plugs in its Scott and Kleenex hand towel ranges in Europe, the Middle East, and Africa. The plastic-free core plugs, which replace the ones now in use, are mostly constructed of starch and fiber. An estimated 1.5 million plastic bottles' worth of plastic will be saved annually, or approximately 30 tonnes of plastic.
  • February 2022: SCA announced an investment of SEK 90 million (USD 9.7 million) in the pulp mill in Östrand, Sweden. The upgrade will reduce costs while also boosting the factory's capability for production. Due to the decreased likelihood of olfactory disruptions, the investment will also enhance the local environment.

Away From Home Tissue & Hygiene Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Demand for Recycled Products

      2. 4.2.2 Increased Spending on Hygiene

    3. 4.3 Market Restraints

      1. 4.3.1 Growing Trend of Electronic Dryers

      2. 4.3.2 Slow Growth In the Market

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Paper Napkins

      2. 5.1.2 Paper Towels

      3. 5.1.3 Wipes

      4. 5.1.4 Toilet Papers

      5. 5.1.5 Incontinence Products

      6. 5.1.6 Other Product Types

    2. 5.2 By End User

      1. 5.2.1 Commercial

      2. 5.2.2 Food and Beverages Industry

      3. 5.2.3 Hospitals and Healthcare

      4. 5.2.4 Other End Users

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Kimberly-Clark Corporation

      2. 6.1.2 Georgia Pacific LLC

      3. 6.1.3 SCA (Svenska Cellulosa Aktiebolaget)

      4. 6.1.4 Procter & Gamble

      5. 6.1.5 Cascades Tissue Group Inc.

      6. 6.1.6 Wausau Paper Corp.

      7. 6.1.7 Sofidel Group

      8. 6.1.8 Clearwater Paper Corporation

      9. 6.1.9 Kruger Products

      2. *List Not Exhaustive

  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Away From Home Tissue & Hygiene Market Research FAQs

The Away-From-Home Tissue and Hygiene Market is studied from 2017 - 2028.

The Away-From-Home Tissue and Hygiene Market is growing at a CAGR of 6.92% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Kimberly-Clark Corporation, Georgia Pacific LLC, SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Kruger Products are the major companies operating in Away-From-Home Tissue and Hygiene Market.

Away-From-Home Tissue and Hygiene Industry Report

Statistics for the 2023 Away-From-Home Tissue and Hygiene market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Away-From-Home Tissue and Hygiene analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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