The away from home tissue and hygiene market was valued at USD 27.48 billion in 2019 and is expected to reach USD 42.26 billion by 2025, at a CAGR of 6.92% over the forecast period 2020 - 2025. It is estimated that more than 9% of the paper products processed in the world end up as tissue products, accounting to at least 21 million metric ton of tissue paper every year. In recent years, the away-from-home products are estimated to be accountable for more than one-third of the global consumption of tissue, and these products are increasing at a moderate pace every year.

• Most of the away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers that are being used in their establishments, in order to maintain the loyalty of customers toward that brand. The major ground of competition usually revolves around the price of the product, compatibility of the product with dispensers, and ease of replenishment.
• These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users ranging from restaurant and food trucks to commercial users have a constant demand for these products in the urban markets when compared to rural establishments that majorly rely on the retail variants.
• The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, the new innovative products, such as electronic dryers, are impacting the growth of the market.