Lane departure warning systems are a group of safety technologies, which have been designed primarily to prevent high-speed accidents on highways, expressways, and freeways.

• They warn the driver, and sometimes, take corrective measures, in order to prevent collisions and run-off-road accidents.

The consistent increase in the number of vehicular accidents, primarily due to abrupt lane change, has been leading to concerns among, both the consumers and governments, across the world.

• Thus, in the automotive industry, technological advancements have been highly essential in order to reduce road accidents, while enhancing the safety of passengers and drivers.

Furthermore, rising safety concerns among the consumers have been propelling the need to implement advanced driver assistant systems (ADAS). This, in turn, has been driving the demand for lane departure warning systems (LDWS).

Accidents involving commercial vehicles often result in serious consequences for the driver and other commuters on road.

Since November 2015, all new commercial vehicles, which weigh more than 3.5 metric ton, and buses, which weigh more than five metric ton, are required to be equipped with a lane departure warning system.

• About 38.9% of all the accidents that involve trucks are primary caused by unintentionally leaving the lane. Such incidents can be prevented by the usage of lane departure warning systems.

Most of the motor vehicle collisions are primarily due to human errors. For instance, in Virginia, in 2016 and 2017, the leading causes of traffic accidents were alcohol, speeding, and distracted driving. According to the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) organization, almost one-third of the traffic-related fatalities in Virginia (220 crashes) specifically involved alcohol-impaired driving.

In recent years, government, industry, and other interest groups have responded to these statistics, by encouraging and promoting the development of safe driving technologies, primarily to reduce the number of traffic-related collisions and fatalities.

Automotive manufacturers and the governments have been focusing on developing and promoting safe driving technologies, especially in passenger vehicles. Furthermore, most of those technologies are likely to become standard. For instance,

• The Canadian government announced the safe testing of every vehicle and deployment of automated and connected vehicles, while spreading awareness regarding driver assistance technologies.
• The European Commission declared the nine driver safety systems as mandatory for all the new cars from 2024. The list includes features that either come as a standard or as a part of optional packages, like automatic emergency braking, lane departure warning, reversing cameras or detectors, and attention monitors.

Due to the aforementioned factors, the demand for safety solutions in a vehicle is likely to witness an increase. This is expected to propel the growth of the studied market over the forecast period.