Automation Testing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Automation Testing Market Report is Segmented by Component Type (Testing Solutions [Functional Testing, API Testing, Security Testing, Compliance Testing, Usability Testing), Services [Professional Services, Managed Services]), by End-User Industry (IT & Telecommunication, BFSI, Healthcare, Retail, Transportation & Logistics, Other End-Use Industries [Aviation, Hospitality, Government, Energy & Power]), and Geography ((North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

Automation Testing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Automation Testing Market Size

Automation Testing Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 37.22 Billion
Market Size (2030) USD 78.28 Billion
CAGR (2025 - 2030) 16.03 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Automation Testing Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Automation Testing Market Analysis

The Automation Testing Market size is estimated at USD 37.22 billion in 2025, and is expected to reach USD 78.28 billion by 2030, at a CAGR of 16.03% during the forecast period (2025-2030).

The automation testing market has gained substantial importance as industries undergo digital transformation to improve operational efficiency. Automation testing enhances software delivery by automating repetitive, time-consuming tasks traditionally done manually. This technology is now essential in sectors such as IT & telecommunication, BFSI, healthcare, retail, and transportation. Its ability to provide seamless integration, continuous testing, and support for complex systems positions it as a crucial aspect of the software development lifecycle. This trend reflects how automation testing tools are becoming indispensable in delivering faster, more reliable software solutions.

Growing Demand for Automation Testing Solutions

  • Key driver - demand for consistent customer experiences: The demand for automation testing solutions has expanded across various industries, driven by the need to deliver consistent, high-quality customer experiences. Automation testing tools enable companies to quickly respond to market demands, minimize human error, and optimize development processes. Tools like Selenium and AI-driven test automation frameworks are gaining prominence for their ability to provide comprehensive solutions such as automated functional testing, API testing, and security testing. As businesses scale their digital offerings, investment in automation testing services increases to boost ROI and meet evolving automation testing market trends.

Impact of Seamless Customer Experiences on Automation Testing

  • Customer satisfaction as a growth driver: In today's digital landscape, where user satisfaction is paramount, businesses strive to deliver applications that work flawlessly across multiple platforms. Automation testing tools play a pivotal role in achieving this by enabling automated performance testing, usability testing, and security testing. This not only improves efficiency but also reduces the time-to-market for software applications.
  • Continuous testing for agile methodologies: Automation testing supports continuous testing throughout the development lifecycle, aligning with agile and DevOps practices. By integrating test automation frameworks, businesses can identify defects early, ensuring frequent, high-quality releases. The shift toward continuous testing automation highlights how companies are leveraging this technology to stay competitive, offering faster, more reliable software updates while ensuring a seamless customer experience.

Rising IT & Telecommunication Industry Adoption of Automation Testing

  • Telecom industry driving adoption: The IT & telecommunication sector has been a significant adopter of automation testing. As these industries face mounting pressure to innovate and remain competitive, automation testing tools have become essential in speeding up service development and deployment. The growing complexity of telecommunications networks, combined with the need for seamless integration with existing infrastructure, requires sophisticated testing solutions that can scale with the industry’s demands.
  • Automation testing services ensuring system stability: Providers of automation testing services, such as automated functional testing and compliance testing, help telecommunications companies ensure the reliability and performance of their systems. With the advent of 5G and other advanced technologies, the need for efficient, scalable automation testing solutions is more critical than ever. These solutions allow companies to meet performance goals, minimize downtime, and deliver superior customer experiences in a competitive landscape.

Automation Testing Industry Overview

Semi consolidated market: The automation testing market is moderately consolidated, with global players such as IBM Corporation, Micro Focus International, and Capgemini SE leading alongside niche companies like SmartBear Software and Tricentis USA Corp. These companies dominate the market by offering comprehensive portfolios of cross-functional testing solutions.

Key players and industry expertise: Major technology firms like IBM and Capgemini focus on enterprise-level automation solutions, leveraging cloud technologies and AI-driven testing tools. Meanwhile, specialized players such as SmartBear and Tricentis are making a mark by offering cutting-edge tools that improve test efficiency and reduce human intervention.

Future market dynamics: The integration of AI, machine learning, and cloud-based automation testing will be crucial for maintaining market agility and scalability. As more businesses embrace open-source tools and flexible solutions, companies that emphasize these technologies may gain a competitive edge in the evolving automation testing landscape.

Automation Testing Market Leaders

  1. IBM Corporation

  2. Micro Focus International plc (Open Text Corporation.)

  3. Capgemini SE

  4. Tricentis USA Corp

  5. SmartBear Software Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Automation Testing Market Concentration
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Automation Testing Market News

  • July 2024 - Sandhata announced its official partnership with Appian. This collaboration unites two industry leaders dedicated to providing advanced automation solutions that enhance operational efficiency, spur innovation, and foster growth for businesses globally. The strategic alliance with Appian, one of the global frontrunners in low-code automation, further solidifies Sandhata's position. 
  • May 2024 - delaPlex, a global business technology consultancy and services firm, has expanded its strategic partnership with Cycle Labs, a leading software company specializing in enterprise test automation and the creator of the patented Cycle Continuous Test Automation Platform. Together, they aim to harness advanced technologies like AI, Machine Learning, and IoT. Their goal is to revolutionize operations in warehouses, logistics, and stores, while also redefining Testing as a Service (TaaS). This collaboration seeks to bolster system reliability, sharpen operational accuracy, and speed up deployment times.

Automation Testing Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand of Automation Testing Solutions to Provide Seamless Customer Experience
    • 5.1.2 Growing IT & Telecommunication Industry
  • 5.2 Market Challenges
    • 5.2.1 Rising Complexities to Implement Transition from Manual to Automation Testing Process

6. IMPACT OF COVID-19 ON THE AUTOMATION TESTING MARKET

7. MARKET SEGMENTATION

  • 7.1 By Component Type
    • 7.1.1 Testing Solutions
    • 7.1.1.1 Functional Testing
    • 7.1.1.2 API Testing
    • 7.1.1.3 Security Testing
    • 7.1.1.4 Compliance Testing
    • 7.1.1.5 Usability Testing
    • 7.1.1.6 Other Solutins
    • 7.1.2 Services
    • 7.1.2.1 Professional Services
    • 7.1.2.2 Managed Services
  • 7.2 By End-user Industry
    • 7.2.1 IT & Telecommunication
    • 7.2.2 BFSI
    • 7.2.3 Healthcare
    • 7.2.4 Retail
    • 7.2.5 Transportation & Logistics
    • 7.2.6 Other End-use Industries (Avaiation, Hospitality, Government, Energy & Power)
  • 7.3 By Geography***
    • 7.3.1 North America
    • 7.3.2 Europe
    • 7.3.3 Asia
    • 7.3.4 Australia and New Zealand
    • 7.3.5 Latin America
    • 7.3.6 Middle East and Africa

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles*
    • 8.1.1 IBM Corporation
    • 8.1.2 Micro Focus International plc (Open Text Corporation.)
    • 8.1.3 Capgemini SE
    • 8.1.4 Tricentis USA Corp
    • 8.1.5 SmartBear Software Inc.
    • 8.1.6 Parasoft Corporation
    • 8.1.7 Cigniti Technologies Limited
    • 8.1.8 Keysight Technologies Inc
    • 8.1.9 Invensis Technologies Pvt Ltd
    • 8.1.10 Sauce Labs Inc.

9. INVESTMENT ANALYSIS

10. FUTURE OF THE MARKET

**Subject to Availability
**Qualitative Analysis for the Sub segments, *** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Automation Testing Industry Segmentation

Automation testing is a technique to test and compare the actual outcome with the expected result. Automation testing automates repetitive testing tasks which are difficult to perform manually. The market scope of automation testing tracks down the adoption of different testing solutions and services used by several end-user industries such as IT & telecommunication, BFSI, healthcare, retail, energy & power, etc.

Automation Testing Market is Segmented by component type (testing solutions [functional testing, API testing, security testing, compliance testing, usability testing), services [professional services, managed services]), by end-user industry (IT & telecommunication, BFSI, healthcare, retail, transportation & logistics, other end-use industries [aviation, hospitality, government, energy & power]), and geography ((North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Component Type Testing Solutions Functional Testing
API Testing
Security Testing
Compliance Testing
Usability Testing
Other Solutins
Services Professional Services
Managed Services
By End-user Industry IT & Telecommunication
BFSI
Healthcare
Retail
Transportation & Logistics
Other End-use Industries (Avaiation, Hospitality, Government, Energy & Power)
By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Automation Testing Market Research FAQs

How big is the Automation Testing Market?

The Automation Testing Market size is expected to reach USD 37.22 billion in 2025 and grow at a CAGR of 16.03% to reach USD 78.28 billion by 2030.

What is the current Automation Testing Market size?

In 2025, the Automation Testing Market size is expected to reach USD 37.22 billion.

Who are the key players in Automation Testing Market?

IBM Corporation, Micro Focus International plc (Open Text Corporation.), Capgemini SE, Tricentis USA Corp and SmartBear Software Inc. are the major companies operating in the Automation Testing Market.

Which is the fastest growing region in Automation Testing Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Automation Testing Market?

In 2025, the North America accounts for the largest market share in Automation Testing Market.

What years does this Automation Testing Market cover, and what was the market size in 2024?

In 2024, the Automation Testing Market size was estimated at USD 31.25 billion. The report covers the Automation Testing Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Automation Testing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Automation Testing Industry Report

Automation Testing Market Research
The automation testing market is experiencing rapid growth as industries increasingly rely on digital transformation to enhance operational efficiencies. Industry research in this sector explores the wide-ranging adoption of automation testing tools across key verticals such as IT & telecommunication, BFSI, healthcare, and retail. Our detailed industry reports provide insights into critical areas like automated functional testing, AI-driven automation solutions, and continuous testing frameworks, ensuring businesses can stay ahead of emerging trends. Stakeholders can leverage these insights to make informed decisions, optimizing their testing strategies for faster software delivery and higher ROI.

Our comprehensive market overview covers the latest automation testing trends, from AI-powered test automation to the rise of cloud-based testing, particularly in North America. The report pdf format offers an easy-to-navigate resource, detailing automation testing services, technological advancements, and key sector growth drivers. By utilizing this industry information, companies can align their development processes with market demands, enhancing system performance and ensuring seamless customer experiences across platforms.