Australia Toys and Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Australia's Toys and Games Market Statistics, and It is Segmented by Type (Card Games, Construction Sets and Models, Dolls and Stuffed Toys, Plastic and Other Toys, Puzzles, Toys for Toddlers and Kids, and Video Game Consoles) and Distribution Channel (Online, and Offline). The Report Offers Market Size and Forecast in Value (USD) for all the Above Segments.

Australia Toys and Games Market Size

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Australia Toys and Games Market Summary
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Study Period 2020-2029
Base Year For Estimation 2023
Market Size (2024) USD 1.56 Billion
Market Size (2029) USD 1.82 Billion
CAGR (2024 - 2029) 3.23 %
Market Concentration Medium

Major Players

Australia Toys and Games Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Australia Toys and Games Market Analysis

The Australia Toys And Games Market size is estimated at USD 1.56 billion in 2024, and is expected to reach USD 1.82 billion by 2029, growing at a CAGR of 3.23% during the forecast period (2024-2029).

Australia is recognized as an affluent country possessing a market-oriented economy characterized by a relatively elevated gross domestic product and per capita income. The service industry and the exportation of commodities fuel the nation's economic momentum. Australia has a far larger toy market than most people realize, especially given its small population. It is roughly the size of Spain and larger than either Mexico or Italy. Australia's toy business is very seasonal, just like the US market.

The growing appeal of classic recreational products like puzzles and building sets among younger generations is predicted to fuel growth in the traditional toys and games sector. Throughout the projected period, the market growth is expected to be driven by millennials' increased preference for retro games at social gatherings. Businesses are aggressively changing the products they offer by opening online stores and selling goods on e-commerce sites like eBay, Amazon, Walmart Online, and other local platforms.

Customers may purchase a variety of goods online, with video games being one of the most popular categories. The current generation of consoles, which included internet storefronts, facilitated the revenue gained from the sales of video games online. In the upcoming years, digital video game sales will be driven by the expanding availability of online shopping platforms and the accelerating speed of the internet.

Australia Toys and Games Market Trends

Rise in the Number of People Buying Video Games

Australia’s video game market had a great year in the previous year, with a variety of new software titles available and hardware availability improving compared to the previous year. Australia is home to one of the fastest-growing games industries in the world. The video game industry generated USD 226.5 million in revenue in the last year, up by 22%. Australians are addicted to video games, spending an incredible AUD 4.21 billion (USD 2.85 billion) on games, hardware, software, and peripherals last year, according to a new report from the Interactive Games & Entertainment Association (IGEA). Although the retail software market witnessed a positive 10% growth in expenditure from the previous year, the key highlight was the substantial 20% overall spending increase in the previous year. This surge was primarily attributed to a significant portion of software sales.

Australia Toys and Games Market - Total Value of the Video Games Industry in Australia, Valued in USD Billion, 2017-2022

Increase in Online Shopping is Driving the Demand for the Market

Numerous causes have increased demand for internet purchasing, particularly in the wake of the epidemic. Over the past five years, there has been a rise in online purchasing due to improvements in consumer attitude, discretionary money, and transaction security.

Compared to traditional brick-and-mortar businesses, online toy sales have expanded at a significantly faster rate over the last five years. This was mostly because of the poor retail trading conditions that existed both before and during the pandemic, as well as the necessity of social separation after the pandemic, lockdowns, and trading restrictions. Online toy sales have increased over the previous five years due to these variables and an increase in the number of young people who are 14 years of age and younger.

Australia Toys and Games Market - Products Purchased Online By Online Shoppers in Australia, By Category, 2023

Australia Toys and Games Industry Overview

Australia's toys and games market is moderately fragmented. Australia's toys and games industry is in a constant state of flux, with manufacturers and retailers striving to find new ways to entertain and educate their audience of demanding children. Some of the most important players in Australia's toys and games market are Amazon Australia, K Mart Group, Woolworths Group Limited, Myer, Toy Mate, David Jones, Mighty Ape, Toyworld, eBay, EB Games, JB Hifi, and Other Prominent Retailers.

Australia Toys and Games Market Leaders

  1. Amazon Australia​

  2. K Mart Group

  3. Woolworths Group Limited

  4. Myer

  5. Toy Mate

*Disclaimer: Major Players sorted in no particular order

Australia Toys and Games Market Concentration
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Australia Toys and Games Market News

  • January 2023: Amazon Web Services (AWS) introduced the second AWS infrastructure Region in Australia, constituting a global physical site with clustered data centers. The recently launched AWS Asia-Pacific (Melbourne) Region aims to bring advanced AWS technologies, including computing, storage, artificial intelligence (AI), and machine learning, in closer proximity to a broader customer base. This initiative aims to reduce network latency, enabling customers to meet local data residency regulations more effectively.
  • June 2023: ImmediateScripts is one of the top telehealth businesses in Australia and was recently purchased by API for approximately USD 135 million. API will now be part of Wesfarmers' health division.

Australia Toys and Games Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Growing Demand for Eco-Friendly and Sustainable Toys

      2. 4.1.2 Increasing Awareness of Early Childhood Development

    2. 4.2 Market Restraints

      1. 4.2.1 Delays in Logistics and a Decline in Chinese Manufacturing Activity

      2. 4.2.2 Strict Safety Regulations Affecting Market Growth

    3. 4.3 Market Opportunities

      1. 4.3.1 Increase in the Demand for Educational Toys are Gaining Traction

      2. 4.3.2 Mobile Gaming will Continue to Dominate the Growth of the Market

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Impact of COVID-19 on the market

    6. 4.6 Insights Into Technological Advancements in the Textile Industry


    1. 5.1 By Type

      1. 5.1.1 Card Games

      2. 5.1.2 Construction Sets and Models

      3. 5.1.3 Dolls and Stuffed Toys

      4. 5.1.4 Plastic and Other Toys

      5. 5.1.5 Puzzles

      6. 5.1.6 Toys for Toddlers and Kids

      7. 5.1.7 Video Game Consoles

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online

      2. 5.2.2 Offline


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Amazon Australia

      2. 6.2.2 K Mart Group (Kmart, Target and Catch)

      3. 6.2.3 Woolworths Limited (Big W)

      4. 6.2.4 Myer

      5. 6.2.5 Toy Mate

      6. 6.2.6 David Jones

      7. 6.2.7 Mighty Ape

      8. 6.2.8 Toyworld

      9. 6.2.9 ebay

      10. 6.2.10 EB Games

      11. 6.2.11 JB Hifi

      12. 6.2.12 Other Prominent Retailers (Online Toys Australia, Kogan,Temple & Webster, Costco, etc.)*

    3. *List Not Exhaustive


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Australia Toys and Games Industry Segmentation

Toys and games are the tools of play. They play an important role in social life and have never been restricted to children.

The Australian toys and games market is segmented into type and distribution channel. By type, the market is segmented into card games, construction sets and models, dolls and stuffed toys, plastic toys, puzzles, toys for toddlers and kids, and video game consoles. By distribution channel, the market is segmented into online and offline.

The report offers market size and forecast for the Australian toys and games market in value (USD) for all the above segments.

By Type
Card Games
Construction Sets and Models
Dolls and Stuffed Toys
Plastic and Other Toys
Toys for Toddlers and Kids
Video Game Consoles
By Distribution Channel
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Australia Toys and Games Market Research FAQs

The Australia Toys And Games Market size is expected to reach USD 1.56 billion in 2024 and grow at a CAGR of 3.23% to reach USD 1.82 billion by 2029.

In 2024, the Australia Toys And Games Market size is expected to reach USD 1.56 billion.

Amazon Australia​, K Mart Group, Woolworths Group Limited, Myer and Toy Mate are the major companies operating in the Australia Toys And Games Market.

In 2023, the Australia Toys And Games Market size was estimated at USD 1.51 billion. The report covers the Australia Toys And Games Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Australia Toys And Games Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Australia Toys and Games Industry Report

Statistics for the 2024 Australia Toys and Games market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Toys and Games analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Australia Toys and Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)