| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 1.61 Billion |
| Market Size (2030) | USD 1.89 Billion |
| CAGR (2025 - 2030) | 3.23% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Australia Toys and Games Market Analysis
The Australia Toys And Games Market size is estimated at USD 1.61 billion in 2025, and is expected to reach USD 1.89 billion by 2030, at a CAGR of 3.23% during the forecast period (2025-2030).
Australia is recognized as an affluent country possessing a market-oriented economy characterized by a relatively elevated gross domestic product and per capita income. The service industry and the exportation of commodities fuel the nation's economic momentum. Australia has a far larger toy market than most people realize, especially given its small population. It is roughly the size of Spain and larger than either Mexico or Italy. Australia's toy business is very seasonal, just like the US market.
The growing appeal of classic recreational products like puzzles and building sets among younger generations is predicted to fuel growth in the traditional toys and games sector. Throughout the projected period, the market growth is expected to be driven by millennials' increased preference for retro games at social gatherings. Businesses are aggressively changing the products they offer by opening online stores and selling goods on e-commerce sites like eBay, Amazon, Walmart Online, and other local platforms.
Customers may purchase a variety of goods online, with video games being one of the most popular categories. The current generation of consoles, which included internet storefronts, facilitated the revenue gained from the sales of video games online. In the upcoming years, digital video game sales will be driven by the expanding availability of online shopping platforms and the accelerating speed of the internet.
Australia Toys and Games Market Trends
Rise in the Number of People Buying Video Games
Australia’s video game market had a great year in the previous year, with a variety of new software titles available and hardware availability improving compared to the previous year. Australia is home to one of the fastest-growing games industries in the world. The video game industry generated USD 226.5 million in revenue in the last year, up by 22%. Australians are addicted to video games, spending an incredible AUD 4.21 billion (USD 2.85 billion) on games, hardware, software, and peripherals last year, according to a new report from the Interactive Games & Entertainment Association (IGEA). Although the retail software market witnessed a positive 10% growth in expenditure from the previous year, the key highlight was the substantial 20% overall spending increase in the previous year. This surge was primarily attributed to a significant portion of software sales.
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Increase in Online Shopping is Driving the Demand for the Market
Numerous causes have increased demand for internet purchasing, particularly in the wake of the epidemic. Over the past five years, there has been a rise in online purchasing due to improvements in consumer attitude, discretionary money, and transaction security.
Compared to traditional brick-and-mortar businesses, online toy sales have expanded at a significantly faster rate over the last five years. This was mostly because of the poor retail trading conditions that existed both before and during the pandemic, as well as the necessity of social separation after the pandemic, lockdowns, and trading restrictions. Online toy sales have increased over the previous five years due to these variables and an increase in the number of young people who are 14 years of age and younger.
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Australia Toys and Games Industry Overview
Australia's toys and games market is moderately fragmented. Australia's toys and games industry is in a constant state of flux, with manufacturers and retailers striving to find new ways to entertain and educate their audience of demanding children. Some of the most important players in Australia's toys and games market are Amazon Australia, K Mart Group, Woolworths Group Limited, Myer, Toy Mate, David Jones, Mighty Ape, Toyworld, eBay, EB Games, JB Hifi, and Other Prominent Retailers.
Australia Toys and Games Market Leaders
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Amazon Australia
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K Mart Group
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Woolworths Group Limited
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Myer
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Toy Mate
- *Disclaimer: Major Players sorted in no particular order
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Australia Toys and Games Market News
- January 2023: Amazon Web Services (AWS) introduced the second AWS infrastructure Region in Australia, constituting a global physical site with clustered data centers. The recently launched AWS Asia-Pacific (Melbourne) Region aims to bring advanced AWS technologies, including computing, storage, artificial intelligence (AI), and machine learning, in closer proximity to a broader customer base. This initiative aims to reduce network latency, enabling customers to meet local data residency regulations more effectively.
- June 2023: ImmediateScripts is one of the top telehealth businesses in Australia and was recently purchased by API for approximately USD 135 million. API will now be part of Wesfarmers' health division.
Australia Toys and Games Industry Segmentation
Toys and games are the tools of play. They play an important role in social life and have never been restricted to children.
The Australian toys and games market is segmented into type and distribution channel. By type, the market is segmented into card games, construction sets and models, dolls and stuffed toys, plastic toys, puzzles, toys for toddlers and kids, and video game consoles. By distribution channel, the market is segmented into online and offline.
The report offers market size and forecast for the Australian toys and games market in value (USD) for all the above segments.
| By Type | Card Games |
| Construction Sets and Models | |
| Dolls and Stuffed Toys | |
| Plastic and Other Toys | |
| Puzzles | |
| Toys for Toddlers and Kids | |
| Video Game Consoles | |
| By Distribution Channel | Online |
| Offline |
By Type
| Card Games |
| Construction Sets and Models |
| Dolls and Stuffed Toys |
| Plastic and Other Toys |
| Puzzles |
| Toys for Toddlers and Kids |
| Video Game Consoles |
By Distribution Channel
| Online |
| Offline |
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Australia Toys and Games Market Research FAQs
How big is the Australia Toys And Games Market?
The Australia Toys And Games Market size is expected to reach USD 1.61 billion in 2025 and grow at a CAGR of 3.23% to reach USD 1.89 billion by 2030.
What is the current Australia Toys And Games Market size?
In 2025, the Australia Toys And Games Market size is expected to reach USD 1.61 billion.
Who are the key players in Australia Toys And Games Market?
Amazon Australia, K Mart Group, Woolworths Group Limited, Myer and Toy Mate are the major companies operating in the Australia Toys And Games Market.
What years does this Australia Toys And Games Market cover, and what was the market size in 2024?
In 2024, the Australia Toys And Games Market size was estimated at USD 1.56 billion. The report covers the Australia Toys And Games Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Toys And Games Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Australia Toys and Games Industry Report
Statistics for the 2025 Australia Toys And Games market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Toys And Games analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
