Recreational Vehicle Rental Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Australia Recreational Vehicle Rental Market is segmented by Rental Supplier Type (Private/Individual Owners and Fleet Operators), by Booking type (offline booking and online booking), and by Product type (Caravans and Motorhomes). The report offers market size and forecast in value (USD Million) for all above segments.

Recreational Vehicle Rental Market Size

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Australia Recreational Vehicle Rental Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.50 %
Market Concentration Medium

Major Players

Australia Recreational Vehicle Rental Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Recreational Vehicle Rental Market Analysis

Australia's recreational vehicle rental market was valued at USD 121.71 million, and it is expected to grow to USD 209.75 million over the period of five years, registering a CAGR of about 11.5% during the forecast period.

  • The rising demand for road trips as a getaway from quarantine is expected to lead to significant market growth. The post-lockdown period is likely to witness an increase in the number of first-time buyers. An increase in consumer interest in recreational vehicle campaigns to explore the countryside with recreational vehicles is a key factor driving demand for recreational vehicles, which, in turn, is expected to result in substantial market growth.
  • Over the long term, the rising youth population and the development of the tourism industry across the country are anticipated to boost the market. Furthermore, an increase in the number of campgrounds and a rising adoption rate of motorhomes by the younger generation, along with technological improvements in vehicles, are factors expected to augment market demand. 
  • However, underdeveloped infrastructure in some states poses a challenge for key players. Nevertheless, the incorporation of advanced technology to reduce carbon emissions, improve the fuel efficiency of motorhomes, and install portable solar panels for motorhomes are the major areas of innovation for companies to invest in.
  • The caravan and camping industry remained a significant driver of Australia's tourism economy and industrial sectors in 2021. While the larger tourist business was impacted by international border closures and worldwide travel restrictions, the caravan and camping visitor economy significantly rebounded during the pandemic, generating 12.6 million visits and AUD 7.4 billion (USD 5.328 billion) in visitor expenditure. This propelled the trailer and camping industry to become Australia's largest provider of holiday accommodation.
  • The rising demand for rental services and van conversions, especially the various options being explored to expand the customer base for class C motorhomes, is likely to offer new opportunities for players in the market.

Recreational Vehicle Rental Market Trends

Rising Tourism Activity Drive Demand in the Market

  • Campervans have several advantages, such as compact size and luxurious look. Consumers' inclination toward campervans is increasing day by day, especially the youth, as campervans pack many amenities in their compact footprint. With growing consumer interest in recreational activities and a rise in first-time buyers, the market is expected to witness positive growth over the forecast period.
  • Electrification has also paved its way in the motor home due to advancements in battery and electric drive technologies. Many conventional motor home manufacturers are now developing electric motor homes and launching new electric models of motor homes.
  • Furthermore, there has been a growth in the travel and tourist business in Australia, which is predicted to fuel the country's recreational vehicle (RV) rental market. Regional locations received 44 cents of every tourist dollar spent, and tourism was Australia's fourth largest exporting business, contributing 8.2 percent of total export revenues.
  • Following the recent worldwide disruption caused by the pandemic, international tourism is beginning to rebound. THRIVE 2030, Australia's long-term national strategy for the tourist economy, outlines the country's ambition to recover to pre-pandemic visitor expenditure of AUD 166 billion (USD 119.52 bullion) by 2024 and increase it to AUD 230 billion (USD 319.44 billion) by 2030.
  • With a new AUD 48 million (USD 34.56 million) tourism and travel package announced in the October 2022 Budget, Australia's political stability and resilient economy offer prospective businesses and investors a safe and low-risk business environment.
  • More than 1.4 billion international travelers visit the world each year, spending USD 1.5 trillion. Australians are avid travelers who like exploring their own country. Domestic demand increased throughout the pandemic, and overnight and day trip expenditures by domestic visitors surpassed pre-pandemic levels in 2022.
  • Australians account for almost three-quarters of overall tourism spending in a normal year. On average, Australians take more than five domestic overnight journeys every year. When compared to pre-pandemic levels, spending on domestic overnight trips climbed by 33% to AUD 27.8 billion (USD 20.06 million) in the September quarter of 2022. Annual domestic overnight travel and day trip spending are predicted to reach AUD 137.9 billion (US 99.17 billion) and AUD 41.1 billion (USD 29.60), respectively, by 2027.
Australia Recreational Vehicle Rental Market: Number of International Visitor Arrivals to Australia from 2016 to 2022 (In Million)

Increasing Online Rental Service and Growing Registration of RV in the Market

  • The growing demand for online rental services was mainly contributed by the presence of active commuters who travel short distances. Further, the increasing demand for road trips as a getaway from quarantine may also boost the growth. The post-lockdown period is likely to witness a rise in the number of first-time buyers with significant contributions from the digitalization of services.
  • Renting a recreational vehicle (RV) in good condition with desired features at a low cost is the most preferred choice of many customers. The facility of comparing various RV rental prices offered in an area has always been a growing concern among the majority of customers. Thus, to help customers regarding the availability of RV rentals in an area, online platforms like RVshare.com and Outdoorsy have been widely operating in the market. The above platforms provide a one-stop shop for customers who are looking for RV rentals.
  • Local travel and outstation rental services are expected to witness substantial growth over the next few years due to the lack of route flexibility and standard timings of public transport services. This created a platform for developing online booking services for people due to the shifting preference of travelers toward online car rental services for day-to-day travel, majorly propelling the market. In addition, industry players are also focusing on developing the option of choosing vehicles as per customer convenience through various online platforms during the pandemic.
  • Further, campervans and motorhomes have been steadily on the rise over recent years due to their easily customizable nature. This includes lightweight televisions and monitors that have been placed almost anywhere in the camper van cabin. Refrigeration and battery technology have also improved greatly, allowing campers to ditch bulky and dangerous propane systems in favor of more living space.
  • Due to the above-mentioned factors, the Australian recreational vehicle rental market is expected to grow in the forecast period.
Australia Recreational Vehicle Rental Market: Number of Recreational Vehicle (RV) Registrations in Australia in 2021, by State/Territory

Recreational Vehicle Rental Industry Overview

The Australian recreational vehicle rental market is dominated by a few players, including Apollo RV Rentals, Camper Travel, Birtz, Maui, and Mighty Campers.

Recreational Vehicle Rental Market Leaders

  1. Camper Travel

  2. Maui

  3. Apollo RV Rental

  4. Mighty Campers

  5. Britz

*Disclaimer: Major Players sorted in no particular order

Australia Recreational Vehicle Rental Market Concentration
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Recreational Vehicle Rental Market News

  • May 2023: RedSands Campers and Roev, an electric vehicle (EV) conversion company, unveiled a partnership aimed at developing Australia's inaugural fully electric 4WD camper tailored for the recreational hire sector. RedSands specializes in offering 4WD Campers and 4WD vehicles to the inbound tourism sector, with depots located in Western Australia, the Northern Territory, and South Australia.
  • April 2022: Hyundai forayed into the RV market with the 4- and 11-seat Staria camper vans. Hyundai's Staria Lounge Camper 4 comes fully equipped with two beds, indoor and outdoor dining areas, an indoor kitchen, and a smart home control touchscreen.

Recreational Vehicle Rental Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Rising Tourism Activity Drive Demand in the Market

    2. 4.2 Market Restraints

      1. 4.2.1 Lack of Government Framework for the Usage of RVs

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Value in USD)

    1. 5.1 Rental Supplier Type

      1. 5.1.1 Private/ Indiviual Owner

      2. 5.1.2 Fleet Operators

    2. 5.2 Booking Type

      1. 5.2.1 Offline Booking

      2. 5.2.2 Online Booking

    3. 5.3 Product Type

      1. 5.3.1 Caravans

      2. 5.3.2 Motorhomes

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Camper Travel

      2. 6.2.2 Maui

      3. 6.2.3 Apollo RV Rental

      4. 6.2.4 Mighty Camper

      5. 6.2.5 Britz

      6. 6.2.6 Cheapa Campa

      7. 6.2.7 Hippie Camper

      8. 6.2.8 Star RV

  7. 7. Market Opportunity and Future Trends

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Recreational Vehicle Rental Industry Segmentation

A recreational vehicle is a mobile dwelling vehicle incorporating living quarters explicitly designed for accommodation. RVs are available in varying types, such as fifth-wheel trailers, popup campers, motorhomes, campervans, caravans, and truck campers.

The Australia recreational vehicle rental market is segmented by rental supplier type (private/individual owners and fleet operators), by booking type (offline booking and online booking), and by product type (caravans and motorhomes).

The report offers market size and forecast in value (USD) for all the above segments.

Rental Supplier Type
Private/ Indiviual Owner
Fleet Operators
Booking Type
Offline Booking
Online Booking
Product Type
Caravans
Motorhomes
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Recreational Vehicle Rental Market Research FAQs

The Australia Recreational Vehicle Rental Market is projected to register a CAGR of 11.5% during the forecast period (2024-2029)

Camper Travel, Maui, Apollo RV Rental, Mighty Campers and Britz are the major companies operating in the Australia Recreational Vehicle Rental Market.

The report covers the Australia Recreational Vehicle Rental Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Recreational Vehicle Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Australia Recreational Vehicle Rental Industry Report

Statistics for the 2024 Australia Recreational Vehicle Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Recreational Vehicle Rental analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Recreational Vehicle Rental Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)