The market is an important and conscientious destination for pet food. The market for 2014 was valued at $1,489.7 million and is expected to grow at a CAGR of 1.9% to mature into a $1,670.4 million market. This numbers make it the second largest market after Japan in the Asia-Pacific region.
Pets have historically played an important part in the Australian households and the emerging time-constrained lifestyles are playing a crucial role in developing the shift towards retail and commercial products. The importance of the Australian market can be understood in terms of the emerging western trends and lifestyle choices. A typical Australian consumer is characterized as a well aware and quality conscious.
According to the government consumer behavior surveys, the Australian consumer is well aware of the consumer protection laws and the product makeup. This fact could boost the pet food market, given the product is of high quality. The other important driver for the industry is the high separation rate among Australians, with the crude divorce rate hovering around 2. This high rate also leads to the development of DINK (Dual Income No Kids) families, a prime target for the pet and pet food market. The recent economic downturn is a pull back for the pet food revenues but the nation is characterized by comfortable lifestyles and raise in disposable incomes, both key drivers for the market.
The market is segmented based on the product type, animal type, pricing and sales channels. In line with American trends the dog and cat foods occupy the most prominent position, with an estimated rise in the fish and other exotic animal populations. As a direct consequence of these stats the wet and dry segments occupy the leading position, with visibly growing numbers form organics. The nation is characterized with a monetarily strong middle class, making the economic pricing segment an important revenue generator. Super markets are the leading outlets for pet food but the trend is expected to shift to specialist stores in the future.
The major players of pet food market are Mars Australia, Nestle Purina, The Complete Pet Company, The Great Australian Pet Food Co, V.I.P. Petfoods, Australian Pet Treat Company, and Connex United Processors.
In this report we offer,
- Market Definition for the specified topic along with identification of key drivers and restraints for the market.
- Market analysis for the Australia Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies,which can influence the market on a global and regional scale.
- Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
- Identification and analysis of the Macro and Micro factors that affect the Australia Pet Food Market on both global and regional scale.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why should you buy this report?
- For getting a comprehensive overview of the Australia Pet Food Market
- To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
- To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Dynamics
3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions
3.1.2 Changing perception of consumer towards pet health
3.1.3 Increasing trend of nuclear family
3.1.4 Increasing sales from Therapeutic pet food
3.2.1 Issues with regulatory
3.2.2 Pets increasing obesity
3.2.3 Pet allergies
3.3.1 Growing demand for innovative pet food
3.3.2 Increasing online sales and home delivery
3.3.3 Growth in demand for natural and organic pet foods
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threats of New Entrants
3.4.4 Threats of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Product
4.1.1 Dry Pet Foods
220.127.116.11 Grain Free
4.1.2 Wet Pet Foods
18.104.22.168 Grain Free
4.1.3 Veterinary Diets
4.1.5 Liquid Food
4.1.6 Organic Product
4.2 By Pricing
4.2.1 Economic Segment
4.2.2 Premium Segment
4.2.3 Super Premium Segment
4.3 By Animal Type
4.3.4 Other Animals
4.4 By Ingredients Type
4.4.1 Animal Derived
4.4.2 Plant Derived
4.4.3 Cereals and Cereal Derivatives
4.5 By Sales Channels
4.5.1 Specialized Pet Shops
4.5.2 Internet Sales
4.5.4 Others (Grocery, Non-Grocery Stores)
5. Competitive Landscape
5.1 Market Shares of Leading Players
5.2 Strategies Adopted by Leading Players
6. Company Profiles
6.1 Mars Inc
6.2 Nestle SA (Purina)
6.3 Colgate Palmolive ( Hill's Pet Nutrition)
6.4 Uni-Charm Corp
6.5 Nutriara Alimentos Ltda
6.6 InVivo NSA
6.7 Agrolimen SaA
6.8 Mogiana Alimentos SA
6.9 Heristo AG
6.12 J.M.Sucker (Big Heart)
6.13 Diamond Pet Foods
6.14 Blue Buffalo
6.15 Merrick Pet Care
6.16 Sunshine Mills
6.17 Ainsworth Pet Nutrition
6.18 Yamahisa Pet Care
6.19 Debifu Pet Products Co. Ltd