Australia Pet Food Market - Growth, Trends, Industry Analysis, and Forecast (2020 - 2025)

The Australian Pet Food Market is Segmented into Product (Dry Pet Food, Wet Pet Food, Veterinary Diet, Treat/Snack, and Other Products), Pricing (Economic, Premium, and Super-premium Segment), Animal Type (Dog, Cat, Bird, and Other Animals), Ingredient Type (Animal-derived, Plant-derived, Cereals and Cereal Derivatives, and Other Ingredient Types) and Sales Channel (Specialized Pet Shops, Internet Sales, Hypermarket, and Other Sales Channels (Grocery and Non-grocery)).

Market Snapshot

Study Period:


Base Year:



2.7 %

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Market Overview

The Australian pet food market is projected to witness a CAGR of 2.7% during the forecast period (2020-2025). Pets have historically played an essential part in Australian households, and the emerging time-constrained lifestyles are playing a crucial role in developing the shift towards retail and commercial products. The importance of the Australian market can be understood in terms of emerging western trends and lifestyle choices. A typical Australian consumer is characterized as a well aware and quality conscious. According to government consumer behavior surveys, the Australian consumer is well aware of the consumer protection laws and product makeup. This fact could boost the pet food market, given the product is of high quality.

Scope of the Report

The pet food market is segmented by animal type (dogs, cats, birds, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and organic products), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels), and pricing type (economic segment, premium segment, and super-premium segment). In line with American trends, the dog and cat foods occupy the most prominent position, with an estimated rise in the fish and other exotic animal populations.

Dry Pet Foods
Wet Pet Foods
Veterinary Diets
Other Products
Animal Type
Other Animal Types
Ingredients Type
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channels
Specialized Pet Shops
Internet Sales
Other Sales Channels (Grocery and Non-grocery Stores)

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Key Market Trends

Rising Trend of Pet Humanization

Australia is one of the top mature markets outside of Western Europe and North America, while in the Asia-Pacific region, the majority of sales are currently concentrated in Japan, which is also relatively mature. The growth in the Australian market can be attributed to the increasing prices than the overall increase in the population of pets, and the rise of dual-income families with no children and high disposable incomes. The quality of pet life continues to play an essential role in product innovation and retail value sales growth within the pet food market. The shift in pet ‘ownership’ to ‘parenting’ has been a very crucial and defining trend in the pet food market, more so in the developed countries. Over a third of the households in the developed countries own a pet. Traditionally, pet owners fed their pet the leftovers and scraps from family meals. However, consumers are now becoming aware of that pet food and home-made food consist of separate nutritional elements, and that pets need to be fed a diverse range of food, as part of an adequate diet.

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Specialized Pet Shops Dominate the Market

Pet shops and supermarkets remain essential sources of pet products. An increasing number of fortified pet food products are being introduced into the market, alongside health-specific products catering to the rising range of pet ailments. Pet shops also remain popular among pet owners purchasing food for their pets, used at least sometimes by 36% of dog owners and 31% of cat owners. Indeed, owners of other types of pets tend to rely on pet shops as their primary source of food - though bird owners prefer supermarkets. Superstores are the leading outlets for pet food, but the trend is shifting to specialist stores. In Australia, there is a marked preference for imported premium and super-premium products. Premiumisation has been historically a more prominent trend in the dog food sector, but the cat food sector is also catching up over the years.

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Competitive Landscape

The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, The Complete Pet Company, The Great Australian Pet Food Co., V.I.P. Petfoods, Australian Pet Treat Company, and Connex United Processors. The market consists heavily of large multinational players and also houses many private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Market Opportunities

    6. 4.6 Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Foods

      2. 5.1.2 Wet Pet Foods

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Other Products

    2. 5.2 Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 Ingredients Type

      1. 5.3.1 Animal-derived

      2. 5.3.2 Plant-derived

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 Sales Channels

      1. 5.4.1 Specialized Pet Shops

      2. 5.4.2 Internet Sales

      3. 5.4.3 Hypermarkets

      4. 5.4.4 Other Sales Channels (Grocery and Non-grocery Stores)


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive (Hill's Pet Nutrition)

      4. 6.3.4 Uni-Charm Corp.

      5. 6.3.5 Nutriara Alimentos Ltda

      6. 6.3.6 Australian Pet Treat Company

      7. 6.3.7 The Complete Pet Company

      8. 6.3.8 The Great Australian Petfood Co. Pty Ltd

      9. 6.3.9 V.I.P. Petfoods

      10. 6.3.10 Connex United Processors

      11. 6.3.11 InVivo NSA

      12. 6.3.12 Agrolimen SA

      13. 6.3.13 Mogiana Alimentos SA

      14. 6.3.14 Heristo AG

      15. 6.3.15 Deuerer

      16. 6.3.16 Wellpet

      17. 6.3.17 J.M.Smucker (Big Heart)

      18. 6.3.18 Diamond Pet Foods

      19. 6.3.19 Blue Buffalo

      20. 6.3.20 Merrick Pet Care

      21. 6.3.21 Sunshine Mills

      22. 6.3.22 Ainsworth Pet Nutrition

      23. 6.3.23 Yamahisa Pet Care

      24. 6.3.24 Debifu Pet Products Co. Ltd


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