Australia Pet Food Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Australia Pet Food Market is Segmented by Product (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats/Snacks, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animal Types), Ingredient Type (Animal-derived, Plant-derived, Cereals and Cereal Derivatives, and Other Ingredient Types), and Distribution Channel (Specialized Pet Shops, Online Retail Channel, Hypermarkets/Supermarkets, and Other Distribution Channels). The report offers the market sizes and forecasts in value (USD Thousand) for all the above segments.

Australia Pet Food Market Size

Australia Pet Food Market Summary
Study Period: 2017-2027
CAGR: 2.7 %

Major Players

Australia Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Australia Pet Food Market Analysis

  • The Australian pet food market is projected to register a CAGR of 2.7% during the forecast period. 
  • Pets have historically played an essential part in Australian households, and the emerging time-constrained lifestyles have been crucial in developing a shift toward retail and commercial products. The importance of the Australian market can be understood in terms of emerging western trends and lifestyle choices. Being a high-income country, a typical Australian consumer is characterized as well-aware and quality conscious. According to government consumer behavior surveys, the Australian consumer is well aware of consumer protection laws and product makeup. This fact could boost the pet food market, given the product’s quality is high. The growing trend of pet humanization, coupled with the growing annual expenditure on pets, is encouraging new players to enter the market. Their entry is backed by the high player concentration in the current Australian pet food market space, creating an encouraging environment for short-term and long-term opportunities in the pet food sector. Furthermore, the country has been ranked 14 in the Ease of Doing Business Index 2020 report which helps international pet food manufacturers to establish their manufacturing facilities in the country.
  • The growing importance of health and wellness considerations in human food has flowed through to dog food product offerings as products features now-a-days include weight management, antioxidants, protein supplementation, added vitamins and minerals, omega-3 fortification, and prebiotics. The increase in pet humanization and demand for healthy pet food due to rising consumer awareness along with a favorable business environment for the entry of new players is expected to drive the market demand in the country. 

Australia Pet Food Industry Segmentation

Pet food refers to food, either plant-based or animal-based, specially formulated to provide balanced nutrition and intended for consumption by pet animals.

The Australia Pet Food Market is Segmented by Product (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats/Snacks, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animal Types), Ingredient Type (Animal-derived, Plant-derived, Cereals and Cereal Derivatives, and Other Ingredient Types), and Distribution Channel (Specialized Pet Shops, Online Retail Channel, Hypermarkets/Supermarkets, and Other Distribution Channels). The report offers the market sizes and forecasts in value (USD Thousand) for all the above segments.

Dry Pet Food
Wet Pet Food
Veterinary Diets
Other Products
Animal Type
Other Animal Types
Ingredient Type
Cereals and Cereal Derivatives
Other Ingredient Types
Distribution Channels
Specialized Pet Shops
Online Retail Channel
Other Distribution Channels

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Australia Pet Food Market Trends

This section covers the major market trends shaping the Australia Pet Food Market according to our research experts:

Rising Trend of Pet Humanization

Pet humanization has been the driving force of the pet food market over the past decade as consumers are proactively demanding higher quality pet foods and nutrition advice. Australians spend the most on their pet food globally on a per capita basis. This is because Australia has one of the highest pet ownership rates in the world, with Animal Medicines Australia estimating that about 69% of Australian households have a pet increasing from 61 percent in 2019, which is more than the Australian population. The total number of pets in the country has increased from 28.5 million in 2019 to 30.4 million in 2021 which is attributed to the increased animal adoption during the pandemic according to Animal Medicines Australia. The growth in the Australian pet food market can be attributed to the increasing prices and the overall increase in the population of pets, the rise of dual-income families with no children, and high disposable incomes.

The quality of pet life continues to play an essential role in product innovation and retail value sales growth within the pet food market. The shift from pet ‘ownership’ to ‘parenting’ has been a crucial and defining trend in the market. Traditionally, pet owners fed their pets the leftovers and scraps from family meals. This growing humanization trend is contributing to greater spending, in addition, to an increase in the demand for gourmet pet foods desgined to appeal to human tastes. However, consumers are now becoming aware of pet food that consists of essential nutritional elements for the well-being of their pets which is further boosting the demand for pet food in the country.

Australia Pet Food Market: Pet Ownership, in %, Australia, 2019 2021

Dogs dominating the Pet food market

Dog pet population dominates the pet population in the country with an increase of over 1.2 million during the period 2019-2021 reaching 6.34 million in 2021 according to Animal Medicines Australia. Furthermore, dog ownership has increased by 7% reaching 47% during the 2019-2021 period which is higher than any other pet in the country. According to AMA, a fifth of the current population of dogs in the country are acquired during the pandemic as more people living in isolation have started adopting dogs. Companionship is the main reason for many people acquiring a dog with some people looking for breed temperament and size as other notable reasons. In recent years, an increasing number of households with school-aged children between 6-11 are acquiring a dog in the country, as children love to spend their time with pets. Furthermore, a significant number of retirees, single people, and small families are adopting dogs as many people are looking for companionship, increasing mental health, relaxation, and physical well-being. However, housing constraints and costs are some of the key barriers holding back many people from owning a pet animal in the country. Therefore, the increasing dog population in the country is anticipated to drive the growth of pet food market in the country in coming years. 

Australia Pet Food Market: Pet Population, In Million, 2021

Australia Pet Food Industry Overview

The Australian pet food market is consolidated with prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, Australian Pet Treat Company, and Nutriara Alimentos Ltd. The players are adopting various business strategies such as expansion, acquisitions, and investing in R&D to introduce new products to increase their market share in the country.

Australia Pet Food Market Leaders

  1. Mars Inc

  2. Nestle SA (Purina)

  3. Colgate Palmolive ( Hill's Pet Nutrition)

  4. Australian Pet Treat Company

  5. Nutriara Alimentos Ltd

*Disclaimer: Major Players sorted in no particular order

Australia Pet Food Market Concentration

Australia Pet Food Market News

February 2022: Indonesia-based pet food manufacturer FeedWerkz launched a pet food product range under the brand Conscious Creatures which is going to launch in Australia and Singapore in 2023. The products are made of sustainably farmed insects as the primary ingredient in place of animal protein in pet food.

February 2022: Lyka Pet Food a direct-to-consumer fresh pet food company has acquired Happy Tales Kitchen, a Sydney-based competitor. The acquisition helps the company to strengthen its position in the market and expand its product offering.

May 2021: Nestle Purina launched Purina Beyond Nature’s Protein across all its markets, including Australia. This is a pet food product that builds on alternative proteins to make better use of plant resources and is suitable for pets having allergies to animal proteins such as chicken and beef.

Australia Pet Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Buyers/Consumers

      2. 4.4.2 Bargaining Power of Suppliers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

      2. 5.1.2 Wet Pet Food

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Other Products

    2. 5.2 Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 Ingredient Type

      1. 5.3.1 Animal-derived

      2. 5.3.2 Plant-derived

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 Distribution Channels

      1. 5.4.1 Specialized Pet Shops

      2. 5.4.2 Online Retail Channel

      3. 5.4.3 Hypermarkets/Supermarkets

      4. 5.4.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive (Hill's Pet Nutrition)

      4. 6.3.4 Uni-Charm Corp.

      5. 6.3.5 Nutriara Alimentos Ltda

      6. 6.3.6 Australian Pet Treat Company

      7. 6.3.7 The Complete Pet Company

      8. 6.3.8 The Great Australian Petfood Co. Pty Ltd

      9. 6.3.9 VIP Petfoods

      10. 6.3.10 Connex United Processors

      11. 6.3.11 Agrolimen SA

      12. 6.3.12 Deuerer

      13. 6.3.13 Wellpet

      14. 6.3.14 J.M.Smucker (Big Heart)

      15. 6.3.15 Diamond Pet Foods

      16. 6.3.16 Blue Buffalo

      17. 6.3.17 Lyka Pet Food


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Australia Pet Food Market Research FAQs

The Australia Pet Food Market is studied from 2017 - 2027.

The Australia Pet Food Market is growing at a CAGR of 2.7% over the next 5 years.

Mars Inc, Nestle SA (Purina), Colgate Palmolive ( Hill's Pet Nutrition), Australian Pet Treat Company, Nutriara Alimentos Ltd are the major companies operating in Australia Pet Food Market.

Australia Pet Food Industry Report

Statistics for the 2023 Australia Pet Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Pet Food analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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