Australia Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Australia Pet Food Market is Segmented by Product (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats/Snacks, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animal Types), Ingredient Type (Animal-derived, Plant-derived, Cereals and Cereal Derivatives, and Other Ingredient Types), and Sales Channel (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Sales Channels (Grocery and Non-grocery Stores). The report offers the market sizes and forecasts in value (USD) for all the above segments.

Market Snapshot

Australian Pet Food Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.7 %

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Market Overview

The Australia pet food market is projected to register a CAGR of 2.7% during the forecast period, 2021-2026.

COVID-19 restrictions have led to a delay in the delivery of pet food through the e-commerce channel. Consumers also have been more dependent on finished pet food product imports, so they faced a shortage of pet foods. The Australia pet food market has suffered due to uncertainty in demand and supply chain disruptions.

Pets have historically played an essential part in Australian households, and the emerging time-constrained lifestyles are playing a crucial role in developing the shift toward retail and commercial products. The importance of the Australian market can be understood in terms of emerging western trends and lifestyle choices. A typical Australian consumer is characterized as well aware and quality conscious. According to government consumer behavior surveys, the Australian consumer is well aware of the consumer protection laws and product makeup. This fact could boost the pet food market, given the product is of high quality.

Scope of the Report

The Australia pet food market is segmented by product (dry pet food, wet pet food, veterinary diets, treats/snacks, and other products), animal type (dog, cat, bird, and other animal types), ingredient type (animal-derived, plant-derived, cereals, and cereal derivatives, and other ingredient types), and sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels (grocery and non-grocery stores). The report offers the market sizes and forecasts in value (USD) for all the above segments.

Dry Pet Food
Wet Pet Food
Veterinary Diets
Other Products
Animal Type
Other Animal Types
Ingredient Type
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channels
Specialized Pet Shops
Internet Sales
Other Sales Channels (Grocery and Non-grocery Stores)

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Key Market Trends

Rising Trend of Pet Humanization

Australia is one of the mature markets outside of Western Europe and North America. However, in the Asia-Pacific region, the majority of sales are currently concentrated in Japan, which is also relatively mature. The growth in the Australian market can be attributed to the increasing prices than the overall increase in the population of pets, the rise of dual-income families with no children, and high disposable incomes. The quality of pet life continues to play an essential role in product innovation and retail value sales growth within the pet food market. The shift in pet ‘ownership’ to ‘parenting’ has been a very crucial and defining trend in the market. Traditionally, pet owners feed their pets the leftovers and scraps from family meals. However, consumers are now becoming aware of pet food that consists of essential nutritional elements for the well-being of their pets. This is further boosting the demand for pet food in the country.

pet food in Australia

Specialized Pet Shops Dominate the Market

Pet shops and supermarkets remain essential sources of pet products. An increasing number of fortified pet food products are being introduced into the market, alongside health-specific products catering to the rising range of pet ailments. Pet shops also remain popular among pet owners purchasing food for their pets and were used by at least 36.0% of dog owners and 31.0% of cat owners. Owners of other pet types tend to rely on pet shops as their primary source of food, though bird owners prefer supermarkets. Superstores are the leading outlets for pet food, but the trend is shifting to specialist stores. In Australia, there is a marked preference for imported premium and super-premium products. Premiumization has been historically a more prominent trend in the dog food sector, but the cat food sector has also been catching up over the years.

Australian Pet Food Market Growth

Competitive Landscape

The Australia pet food market is consolidated with prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, The Complete Pet Company, The Great Australian Pet Food Co., V.I.P. Petfoods, Australian Pet Treat Company, and Connex United Processors. The market consists heavily of large multinational players and also houses many private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities.

Recent Developments

In December 2020, Open Farm, a Canadian pet food brand, entered the Australian market, launching a range of fully traceable pet foods.

In 2019, an Australia-based pet food company received USD 339,359 in pre-seed funding to expand its custom pet food business in 2020. The funds are expected to help the company be the largest online tailored pet food company in Australia.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

      2. 5.1.2 Wet Pet Food

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Other Products

    2. 5.2 Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 Ingredient Type

      1. 5.3.1 Animal-derived

      2. 5.3.2 Plant-derived

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 Sales Channels

      1. 5.4.1 Specialized Pet Shops

      2. 5.4.2 Internet Sales

      3. 5.4.3 Hypermarkets

      4. 5.4.4 Other Sales Channels (Grocery and Non-grocery Stores)


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive (Hill's Pet Nutrition)

      4. 6.3.4 Uni-Charm Corp.

      5. 6.3.5 Nutriara Alimentos Ltda

      6. 6.3.6 Australian Pet Treat Company

      7. 6.3.7 The Complete Pet Company

      8. 6.3.8 The Great Australian Petfood Co. Pty Ltd

      9. 6.3.9 V.I.P. Petfoods

      10. 6.3.10 Connex United Processors

      11. 6.3.11 Agrolimen SA

      12. 6.3.12 Deuerer

      13. 6.3.13 Wellpet

      14. 6.3.14 J.M.Smucker (Big Heart)

      15. 6.3.15 Diamond Pet Foods

      16. 6.3.16 Blue Buffalo

      17. 6.3.17 Lyka Pet Food



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Frequently Asked Questions

The Australia Pet Food Market market is studied from 2016 - 2026.

The Australia Pet Food Market is growing at a CAGR of 2.7% over the next 5 years.

Mars Inc, Nestle SA (Purina), Colgate Palmolive ( Hill's Pet Nutrition), Nutriara Alimentos Ltda, Australian Pet Treat Company are the major companies operating in Australia Pet Food Market.

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