Australia Pet Food Market Analysis by Mordor Intelligence
The Australia pet food market size is expected to grow from USD 4.11 billion in 2026 to USD 4.32 billion in 2027 and is forecast to reach USD 5.41 billion by 2032 at 4.6% CAGR over 2027-2032. The market's volume is expected to grow from 1.27 million tons in 2026 to 1.3 million tons in 2027 and is forecast to reach 1.44 million tons by 2032 at 2.1% CAGR over 2027-2032.
Interest in premium nutrition supports differentiated offers in Australia. Wet-food capacity, specialized diets, and additional retail routes give suppliers several ways to commercialize that interest. Meat-cost pressure and ingredient-qualification work can restrict the returns from those offers. Growth therefore rests on premium and specialized diets earning higher prices per animal faster than meat costs and ingredient-qualification work erode supplier returns.
Key Report Takeaways
- By pet food product, food held a 69.84% share of the Australia pet food market size in 2026, while pet treats are forecast to grow fastest at a 5.8% CAGR over 2027-2032.
- Across pet types, dogs led with a 43.51% Australia pet food market share in 2026, and cats are forecast to be the fastest-growing segment at a 4.7% CAGR over 2027-2032.
- Distribution channels were led by supermarkets and hypermarkets with 58.54% of retail pet food and nutrition spending in 2026, while the online channel is forecast to grow fastest at a 6.1% CAGR over 2027-2032.
Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.
Australia Pet Food Market Trends and Insights
Drivers Impact Analysis*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Premiumization of Pet Diets | +3.2% | Nationwide | Medium term (2-4 years) |
| Humanization of Pets and Treat-like Feeding Behavior | +1.5% | Nationwide | Short term (≤ 2 years) |
| Rise of Prescription Diet Demand via Veterinarians | +0.9% | Nationwide | Medium term (2-4 years) |
| Mainstream Adoption of Functional Ingredients | +0.5% | Nationwide | Short term (≤ 2 years) |
| Decentralized Fresh-Food Kitchens in Major Cities | +0.3% | Sydney and Melbourne | Medium term (2-4 years) |
| Alternative Protein Inclusion | +0.2% | Nationwide | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Premiumization of Pet Diets
A premium diet needs a specific feeding proposition before its higher price can become durable demand. ANZ's 2025 report described Australia's pet food industry as evolving from a commodity into a premium lifestyle product, driven by health, convenience, and sustainability trends.[1] Royal Canin's 2026 survey found that 68% of Australian pet owners would consider nutrition tailored to their pet's DNA. That interest gives formulators a defined proposition around individualized feeding to develop and explain. A clear account of the proposed nutritional benefit becomes part of the commercial offer. Formulators that explain an individualized diet's benefit have a more concrete basis for seeking a higher price than a premium label alone.
Humanization of Pets and Treat-like Feeding Behavior
Treat-like feeding creates an opening for products that owners can use during hands-on care. The share of Australian pet owners who cooked or made treats for their pets rose from 30% in 2022 to 34% in 2025.[2] The survey covered 1,724 pet owners in 2022 and 1,848 in 2025. For commercial suppliers, that engagement creates a reason to offer prepared rewards suited to these feeding activities. Home preparation also supplies these occasions, so owner engagement alone does not guarantee a commercial treat sale. Commercial treats must therefore fit the hands-on feeding occasion well enough to compete with food owners prepare themselves.
Rise of Prescription Diet Demand via Veterinarians
Veterinarian-led feeding can give a specialized diet a clinical purpose tied to a diagnosed condition. The 2026 international iCatCare consensus guidelines support dietary modification for cats with chronic kidney disease and state that therapeutic renal diets can prolong survival and reduce the risk of uremic crises. In November 2025, Australia's Centre for Veterinary Education ran an online course for veterinarians covering food choices for dogs and cats with chronic kidney disease and recommending prescription foods. For a veterinarian managing feline chronic kidney disease, the recommendation can connect the treatment plan with the owner's choice of food. Renal-diet suppliers have a route to owners through consultations where the feeding decision forms part of disease management.
Mainstream Adoption of Functional Ingredients
Functional nutrition creates a separate product decision when owners seek an addition to their pet's usual diet. In 2025, 32% of Australian pet owners who had purchased healthcare products online said they bought dietary supplements for their pets, up from 25% in 2022. The respondent bases were 338 in 2025 and 309 in 2022. That purchasing pattern gives supplement suppliers a route to revenue alongside the complete meal. The product's feeding purpose and its relationship to the existing diet need to be clear enough to support a separate purchase. Existing online pet-healthcare customers are the specific audience for a supplement sold beside the main diet.
Restraints Impact Analysis*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Supply-side Pressure from Meat Inflation | -1% | Nationwide | Short term (≤ 2 years) |
| Regulatory Delay on Novel Ingredient Approval | -0.5% | Nationwide | Medium term (2-4 years) |
| Sustainability-Heritage Mismatch in Rural Areas | -0.2% | Regional and rural areas | Long term (≥ 4 years) |
| Intensifying Competition from Direct-to-Consumer Start-ups | -0.3% | Nationwide | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Supply-side Pressure from Meat Inflation
Meat-based diets expose suppliers to a cost shock that can alter both the feeding proposition and its price. Scratch Pet Food reported a 44% beef-price rise in 2025, pressuring other proteins including lamb, and said it reviewed ingredient costs, raised prices and changed its kibble and raw food recipes. Absorbing higher input costs can reduce the earnings available from each sale of a meat-based diet. Passing those costs through can instead make the owner's established feeding routine more expensive. Recipe changes can moderate exposure, but may require a revised explanation of the diet's ingredients. Higher meat costs reach pricing or formulation before additional demand can translate into stronger supplier earnings.
Regulatory Delay on Novel Ingredient Approval
A novel ingredient can add development work when its eligibility for exclusion from veterinary chemical product requirements needs to be established. Australia's Agricultural and Veterinary Chemicals Code Regulations 1995 place qualifying animal-consumption products outside those requirements through the nutritional or digestive product exclusion, subject to specified exceptions. Qualification requires ingredient eligibility and quality, compliant claims and labeling, and the applicable manufacturing requirements. An ingredient must be an edible substance of plant or animal origin, or have its use authorized through a specified source such as an ingredient determination. Designing around an eligible ingredient can reduce classification uncertainty, but may narrow the initial formulation choice. Failure to meet the tests prevents qualification for the exclusion, leaving suppliers with classification and formulation work before earning retail sales.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Segment Analysis
By Pet Food Product: Complete Meals Anchor Format Expansion
Food accounted for a 69.84% share of the Australia pet food market size in 2026. The largest segment's commercial base is the repeat meal, making the practical delivery of a complete diet central to its product offer. Mars, Incorporated's facility in Wodonga, Victoria, opened on June 11, 2026, designed to produce premium wet cat food for brands including WHISKAS, DINE, OPTIMUM, and ADVANCE. One wet-food platform can support several branded meals, making format investment relevant across a portfolio.
Pet treats are forecast to be the fastest-growing segment, at a 5.8% CAGR over 2027-2032. EBOS Group Limited completed its acquisition of Next Generation Pet Foods Pty Limited, a Queensland manufacturer and supplier of multi-format pet treats, on July 1, 2025. The acquisition added manufacturing capacity and air-dried treat capability. The transaction links expansion in this category to the ability to supply different treat formats, giving the producer more than a single recipe on which to compete. Control of manufacturing capability can matter as much to treat-format expansion as ownership of a recipe or brand.
By Pets: Dogs Lead Spending as Cats Offer Faster Growth
Dogs represented a 43.51% Australia pet food market share in 2026. Animal Medicines Australia estimated 7.4 million pet dogs nationwide in 2025, with 49% of Australian households owning a dog. This gives the largest segment an extensive household feeding base. A dog-food range built around a defined main diet, with treats and specialized products in distinct roles, fits that base.
Cats are forecast to be the fastest-growing segment, at a 4.7% CAGR over 2027-2032. Animal Medicines Australia estimated 5.8 million pet cats in Australia in 2025. Household cat ownership was 34% in 2025, in line with 33% in 2022 and up from 27% in 2019. Broadly steady household penetration makes the established cat-owning base a concrete audience for suppliers seeking to expand their feline diet business. Repeat purchases from these existing households offer a route to sales that does not depend on higher household penetration.
By Distribution Channel: Supermarket Reach Meets Online Replenishment
Supermarkets and hypermarkets held a 58.54% share of pet food and nutrition retail spending in 2026, making them the largest segment. In the 2025 Animal Medicines Australia survey, 70% of cat owners reported buying pet food from supermarkets in the prior 12 months. For food brands, that reach among cat owners provides an existing path to the buyer. Brands without a supermarket listing are absent from the channel most surveyed cat owners used for pet food.
The online channel is forecast to be the fastest-growing segment, at a 6.1% CAGR over 2027-2032. In 2025, 30% of Australian dog owners and 30% of cat owners reported buying pet food online in the prior 12 months, mainly through online pet shops and then subscription services. The survey was fielded from February 25 to March 10, 2025. Those routes allow sellers to build an offer around product selection, replenishment, or a combination of both. Similar reported purchasing incidence supports an online offer serving both dog and cat owners.
Geography Analysis
Sydney and Melbourne show how physical outlets can give nutrition a more specialized role within broader pet retailing. In September 2025, Petstock opened its Double Bay flagship in Sydney, combining expert advice with prescription diets and nutritional products. Coles-backed Swaggle opened its first physical store in Burwood, Melbourne, in August 2025, carrying more than 160 pet-product brands, including pet foods. Together, these formats create an opportunity to explain specialized diets in person while allowing the food sale to sit within a larger pet-product purchase, giving nutrition suppliers access to both advice-oriented and broader retail settings.
Urban purchasing also gives nutrition suppliers a reason to connect advisory retailing with online sales. Animal Medicines Australia's 2025 survey found that online dietary-supplement purchasing among pet-healthcare buyers appeared to be driven in part by inner-city or urban owners. Australia Post reported that capital-city areas accounted for most Australian online pet-product spending in 2025. That combination makes online channels relevant to specialized nutrition as well as broad pet-product shopping. Retail advice can define a supplement's feeding purpose, while an online route can make subsequent purchases easier to sustain for the same owner.
Regional and rural areas require a different assessment because a higher rate of pet ownership can coexist with tighter household spending capacity. Animal Medicines Australia's 2025 survey found a higher propensity for regional and rural households to have pets despite those households being more likely to have lower incomes. Higher ownership propensity therefore does not imply equivalent capacity to absorb increases in spending per animal. For complete meals, the relevant commercial comparison is the continuing cost of maintaining the chosen diet. An offer that addresses a defined feeding need without sharply increasing that commitment can reach owners whom a price-led premium pitch may miss.
Regulatory Framework and Outlook
Selected jurisdictions are compared from the perspective of a pet-food and nutrition supplier managing product classification and processing obligations. National rules place qualifying nutritional or digestive animal products outside veterinary chemical product requirements, subject to ingredient, claims, labeling and manufacturing tests and specified exceptions, while Queensland applies accreditation to pet-meat processing. A supplier's commercial route therefore depends on both the nutrition proposition it makes and the processing activity it undertakes. Keeping those decisions separate makes it possible to assess the compliance work attached to each product and activity.
Regulatory Table
| Decision factor | Australia | Queensland |
|---|---|---|
| Primary authority | APVMA | Safe Food Production Queensland |
| Key instruments or direction | Agricultural and Veterinary Chemicals Code Regulations 1995, nutritional or digestive product exclusion | Food Production (Safety) Act 2000 and Regulation 2014, Meat Scheme |
| Commercial effect | Qualifying products must meet claims, labeling and other exclusion tests, subject to specified exceptions | Pet-meat processor accreditation and food safety program; prescribed labels for accredited prepackers |
| Current policy attractiveness | Medium | Medium |
| Future direction of policy attractiveness | No change | Easing |
| Source: Mordor Intelligence | ||
The national Medium rating reflects a conditional route for qualifying nutrition products, with No change assessed around the established classification and claims framework. Queensland's Medium rating reflects a defined accreditation pathway paired with processing and labeling obligations. Easing reflects the Queensland Department of Primary Industries' February 2026 review, which included pet-meat processing and sought lower system-level regulatory burdens while proposing further consultation on policy options. Potential reductions in burdens sit beside accreditation and labeling work that remains part of a processor's expansion decision.
Value Chain Stages
The value chain compares treat manufacturing, wholesale distribution, and online retail through their distinct sources of supplier revenue. In FY25, Pet Circle used Australian warehouses and fulfillment centers to distribute pet products to metropolitan, regional, and remote customers. That reach makes downstream execution relevant even when a producer already has a route into stores or an online storefront. Manufacturing capability creates a saleable product, while distribution and retail determine how widely that capability can generate orders.
Value Chain Analysis Table
| Primary activity | Key participants | Value capture | Bottleneck | Resilience response |
|---|---|---|---|---|
| Treat manufacturing | Pet-treat manufacturers such as Next Generation Pet Foods, an EBOS business | Sales of manufactured treats | Maintaining consistent batches as production expands | Standardize batch controls before adding production runs |
| Wholesale distribution | Pet-product distribution businesses such as Masterpet | Wholesale product sales | Coordinating veterinary, pet-shop and grocery channels | Assign distribution service to each channel's requirements |
| Online retail | Online pet retailers such as Millell Pty Ltd trading as Pet Circle | Retail food and treat sales | Serving geographically dispersed customers economically | Consolidate delivery routes around fulfillment capacity |
| Source: Mordor Intelligence | ||||
Combining treat manufacturing and wholesaling puts production and onward sales within the same business, concentrating both earnings opportunities and delivery obligations. Serving veterinary, pet-shop, and grocery outlets also requires a distribution capability that extends beyond producing consistent batches. Access to several buying contexts can make an additional production run commercially useful without making any single retail route responsible for absorbing it.
Competitive Landscape
Competition is moderately concentrated around established international suppliers, combining broader corporate groups with specialized pet-nutrition businesses. Major participants include Mars, Incorporated, Nestlé (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.), and Schell & Kampeter, Inc. (Diamond Pet Foods). In the second quarter of 2026, Colgate-Palmolive reported a 0.6% Prime100 acquisition impact on Hill's Pet Nutrition's global as-reported volume. With a modest effect on global volume, Prime100's competitive relevance lies in Australian fresh-food category coverage.
Colgate-Palmolive Company completed its acquisition of Care TopCo Pty Ltd, owner of Prime100, on April 30, 2025, giving Hill's Pet Nutrition entry into Australian fresh pet food.[3] Prime100 offered refrigerated and shelf-stable products through pet-specialty and other Australian retailers, complementing Hill's existing veterinarian-endorsed specialty diets. Shelf-stable meals need no chilled shelf space, allowing that format to reach outlets without refrigeration. Refrigerated meals address chilled fresh-food sections, so the 2 formats offer distinct ways to extend Hill's fresh-food coverage.
Australian reach can rest on a distributor's access to buyers as well as a producer's manufacturing commitment. Diamond Pet Foods lists Arnhem Pet Products Pty Ltd in Pakenham, Victoria, as an Australian distributor. In May 2026, Mars, Incorporated announced investment plans for its Australian manufacturing operations through the end of 2027, including Wodonga wet-pouch capacity. Animal-consumption products qualify for the national nutritional or digestive product exclusion only if ingredient, claims, labeling and manufacturing requirements are met, subject to specified exceptions. Distributor-led brands can enter through an Australian intermediary, but matching the planned wet-pouch capacity requires manufacturing capability beyond that distribution role.
Australia Pet Food Industry Leaders
-
Mars, Incorporated
-
Nestlé (Purina)
-
Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
-
Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.)
-
Schell & Kampeter, Inc. (Diamond Pet Foods)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- Jun 2026: Mars Petcare completed its Wodonga, Victoria, factory expansion for wet cat food serving Australia and New Zealand.
- May 2026: Mars, Incorporated announced plans to invest across its Australian manufacturing operations through the end of 2027, including expansion at its pet-food factory.
- Sep 2025: Petstock opened its Double Bay flagship in Sydney with a health-and-well-being area offering expert advice, prescription diets and nutritional products.
Scope and Methodology
By Pet Food Product
| Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | ||||
| Wet Pet Food | ||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | ||||
| Probiotics | ||||
| Proteins and Peptides | ||||
| Vitamins and Minerals | ||||
| Other Nutraceuticals | ||||
| Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | ||||
| Freeze-dried and Jerky Treats | ||||
| Soft and Chewy Treats | ||||
| Other Treats | ||||
| Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | ||||
| Oral Care Diets | ||||
| Renal | ||||
| Urinary tract disease | ||||
| Other Veterinary Diets |
By Pets
| Cats |
| Dogs |
| Other Pets |
By Distribution Channel
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
| By Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft and Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| By Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| By Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
