Australia Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Market is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, and Other Major Appliances), Small Appliances (Coffee/Tea Makers, Food Processors, Grills and Toasters, Vacuum Cleaners, and Other Small Appliances), and Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Other Distribution Channels).

Market Snapshot

Australia Home Appliances Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: >2.2 %

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Market Overview

The Australian home appliances market offers a steady and promising growth, owing to factors, like rapid rise in the current population, which is leading to the rapid growth of real estate to accommodate the rising population. This is leading to innovation in either new products for the new homes or replacement sales for the existing appliances in the market. The day-to-day changing technology is trying to cope with the dynamic needs of customers. Technological advancements, ie., the innovations that the manufacturers bring into product improvement, are boosting the market for replacement sales. The high younger customers group prefers product designs, considering the attractiveness the product holds, the ease of operation, automation, and customization it holds, along with the multi-utility of the product. With the changing environmental conditions, customers also prefer the energy and water-efficient appliances for their homes. By capturing millennials' interest and understanding their preferences, manufacturers are trying to invest higher amounts in innovation. The digital moving world is enhancing the growth of the online sales ratio higher than ever before in this region. The home appliances market in Australia holds a greater scope for online purchases too. The e-commerce penetration, the virtual reality tours, and the online stores offering explains the interest that manufacturers or marketer showing imply the importance that companies are giving to customer satisfaction.

Scope of the Report

A complete background analysis of the Australia home appliances market report includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview.

Product
Major Appliances
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Ovens
Air Conditioners
Other Major Appliances
Small Appliances
Coffee/Tea Makers
Food Processors
Grills & Roasters
Vacuum Cleaners
Grills & Roasters
Other Small Appliances
Distribution Channel
Multi-brand Stores
Exclusive Stores
Online
Other Distribution Channels

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Key Market Trends

Increasing Smart Appliances Penetration is Driving the Market

Manufactures are giving greater importance to dynamic changes that are occurring in the consumer’s preferences. Innovation in product development, adoption of the latest technology, such as the Internet of Things (IoT) and Artificial intelligence (AI), are driving the market. The smart homes concept, increasing popularity for digital connectivity of all the appliances, and AI and IoT functionalities on appliances connected through the internet are key elements that the customers are looking forward to. Diminishing levels water reserves across the world are shaping the market for washing machines with low water utilization.

Australia Home Appliances Market 1

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Air Conditioner Segment is Driving the Market

The Australia air conditioning market is estimated to grow at a modest growth rate during the forecast period. Some of the motivating factors of the market include large desert areas in the country which results in heatwaves, which generates a significant need for air conditioning in the country. Moreover, high disposable income in the country is also a major factor due to which people can afford the air conditioning system in the country. Result of this, the residential sector is expected to have a significant market share during the forecast period. Growing real estate and accelerating industrialization, increasing electricity costs, rise in power consumption by air conditioners is being compensated using energy-efficient air conditioners, thereby, fueling the air conditioners market in the country.

Australia Home Appliances Market 2

Competitive Landscape

The report covers major international players operating in the Australia home appliances market. The Australian home appliances market is a saturated market, with a low chance for newcomers to enter, unless they make a huge change in the products they offer. The market is highly competitive, with many players competing with each other in the way they serve the customer base.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of Covid-19 on the Market

    7. 4.7 Insights On Technological Innovations In The Market

    8. 4.8 Insights On Government Regulation In The Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product

      1. 5.1.1 Major Appliances

        1. 5.1.1.1 Refrigerators

        2. 5.1.1.2 Freezers

        3. 5.1.1.3 Dishwashing Machines

        4. 5.1.1.4 Washing Machines

        5. 5.1.1.5 Ovens

        6. 5.1.1.6 Air Conditioners

        7. 5.1.1.7 Other Major Appliances

      2. 5.1.2 Small Appliances

        1. 5.1.2.1 Coffee/Tea Makers

        2. 5.1.2.2 Food Processors

        3. 5.1.2.3 Grills & Roasters

        4. 5.1.2.4 Vacuum Cleaners

        5. 5.1.2.5 Grills & Roasters

        6. 5.1.2.6 Other Small Appliances

    2. 5.2 Distribution Channel

      1. 5.2.1 Multi-brand Stores

      2. 5.2.2 Exclusive Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Haier

      2. 6.2.2 Westinghouse

      3. 6.2.3 Samsung Electronics

      4. 6.2.4 LG Electronics

      5. 6.2.5 Bosch

      6. 6.2.6 Hisense

      7. 6.2.7 Kelvinator

      8. 6.2.8 Electrolux

      9. 6.2.9 Miele

      10. 6.2.10 Panasonic Corporation*

    3. *List Not Exhaustive
  7. 7. FUTURE OF THE MARKET

  8. 8. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The Australia Home Appliances Market market is studied from 2016 - 2026.

The Australia Home Appliances Market is growing at a CAGR of >2.2% over the next 5 years.

Whirlpool Corporation, Electrolux AB, LG Electronics, Samsung Electronics, Panasonic Corporation are the major companies operating in Australia Home Appliances Market.

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