Global Athleisure Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Athleisure Market is segmented by Product Type (Clothing, Footwear, and Others), by End User (Men, Women, and Kids), by Distribution Channel (Offline Stores and Online Stores), and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Athleisure Market Size
Study Period: 2016-2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.54 %
Athleisure Market Major Players

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Market Overview

Global Athleisure Market was valued at USD 248.31 billion in 2020, and it is projected to at a CAGR of 6.54% during the forecast period (2021-2026).

The COVID-19 pandemic has adversely affected several industries, including the athleisure market, worldwide. A decline in consumer spending for athletic clothing and footwear was noted by brands, like Adidas, Nike, and Puma, among others, as consumers reduced or delayed discretionary spending in response to the impacts of COVID-19, owing to a rise in unemployment rates and diminished consumer confidence. Moreover, decreased retail traffic as a result of store closures, reduced operating hours, and social distancing restrictions further impact the growth of the market. For example: During Q4 2020, Nike operations were impacted as approximately 90% of their NIKE Brand stores across North America, EMEA, and APLA, excluding Korea, were closed for approximately 8 weeks. Most Converse direct-to-consumer stores were also closed for a significant portion of Q4. As of July 15, 2021, approximately 99% of Nike’s owned stores were open, with some operating on reduced hours.

Rising health and self-consciousness, desire to lead active lifestyles and to appear fit, is encouraging consumers to incorporate sports and fitness activities into their daily routine. This increased participation has led to a change in market dynamics, leading to an increased demand for athleisure products.

The availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury, has captured the interest of consumers, who have been observed to be willing to pay more for such additional benefits. Hence, these enhanced features have propelled consumer habits to wear athletic apparel during their leisure period.

Scope of the Report

Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities. The global athleisure market is segmented by product type, end-user, distribution channel, and geography. The market is segmented by product type into clothing, footwear, and others. By end-user into men, women, and kids. The market is segmented by distribution channel into offline stores and online stores. The report also provides an analysis of the emerging and established economies across the global market, including regions like North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Product Type
By End User
By Distribution Channel
Offline Stores
Online Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Key Market Trends

Flourishing Demand For Sports Apparel Driving Athleisure

As the consumer lifestyle has been evolving especially across the developing nations, owing to rising disposable income levels and following up with the trends of sporty fashionable looks, the athleisure market is set to grow. The rising participation of working women in domestic sports and fitness activities also is expected to drive the market over the forecast period. The availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury, has captured the interest of consumers, who have been observed to be willing to pay more for such additional benefits. Further, sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials. Many firms are attempting to bridge the gap between fashion and innovative-functional designs.

Athleisure Market Share

North America Hold Largest Share

One of the latest trends in the region is a combination of casual and athletic designs for the development of athleisure apparel, which is poised to provide a significant push to the growth of the market. The rising awareness about adopting healthy lifestyles, which encourages customers to buy and indulge in fitness/strength activities, is anticipated to contribute to the demand for various apparel in North American regions, during the forecast period. Moreover, the increasing appetite for foreign brands and rising disposable income, coupled with the desire to lead improved lifestyles are expected to positively impact the demand for sports apparel in the region. Athleisure wear has become increasingly acceptable to be worn in various social environments. Most of the consumers in the region find active wear comfortable and flexible which is attributable to the kind of material used to design such apparel or footwear.

Athleisure Market Growth

Competitive Landscape

Major market players are focusing on developing a diversified product portfolio, which is intensifying the competition in the market studied. The most active companies in the market studied include key players, such as Nike Inc., Nike Inc, Adidas AG, Puma SE, Under Armour Inc, and Lululemon Athletica Inc. These companies have been taking significant measures to increase their market penetration, across the world, with product innovations and the establishment of new bases and setting up more production plants, along with their associated R&D.

Recent Developments

  • In September 2021, Asics Corporation had planned to add 18 stores to its sales network in 2022 to expand its footprint in India.
  • In February 2021, Puma Inc had launched five new lines of running products, Deviate, Deviate Elite, Velocity, Liberate, and Eternity. The Deviate features two layers of lightweight NITRO combined with the carbon fiber innoplate.
  • In September 2019, Amazon Fashion and PUMA Inc had joined forces to create a new athleisure brand called Care Of. The inaugural collection, consisting of men's and women's styles, launched in Europe and the United States.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Clothing

      2. 5.1.2 Footwear

      3. 5.1.3 Others

    2. 5.2 By End User

      1. 5.2.1 Men

      2. 5.2.2 Women

      3. 5.2.3 Kids

    3. 5.3 By Distribution Channel

      1. 5.3.1 Offline Stores

      2. 5.3.2 Online Stores

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Adidas AG

      2. 6.4.2 Nike Inc.

      3. 6.4.3 Under Armour Inc.

      4. 6.4.4 New Balance Athletics Inc.

      5. 6.4.5 Columbia Sportswear Company

      6. 6.4.6 ASICS Corporation

      7. 6.4.7 PUMA SE

      8. 6.4.8 VF Corporation

      9. 6.4.9 Lululemon Athletica

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The global athleisure market market is studied from 2016 - 2026.

The global athleisure market is growing at a CAGR of 6.54% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Nike Inc., Adidas AG, Under Armour, Inc., Lululemon Athletic, PUMA SE are the major companies operating in global athleisure market.

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