Asia-Pacific Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Asia-Pacific Pet Treats Market is segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Asia-Pacific Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Asia-Pacific Pet Treats Market Size

Asia-Pacific Pet Treats Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 6.65 Billion
Market Size (2030) USD 11.29 Billion
CAGR (2025 - 2030) 11.18 %
Market Concentration Low

Major Players

Asia-Pacific Pet Treats Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Asia-Pacific Pet Treats Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

Asia-Pacific Pet Treats Market Analysis

The Asia-Pacific Pet Treats Market size is estimated at 6.65 billion USD in 2025, and is expected to reach 11.29 billion USD by 2030, growing at a CAGR of 11.18% during the forecast period (2025-2030).

The Asia-Pacific pet treats market is experiencing significant transformation driven by evolving consumer preferences and changing pet ownership dynamics. The region has witnessed substantial growth in pet ownership, with the total pet population reaching 511.1 million in 2022, reflecting the growing importance of pets in households. This shift has been accompanied by increasing pet humanization, where pets are increasingly considered family members rather than just animals. Pet parents are demonstrating greater willingness to invest in premium and high-quality pet treats, particularly those offering specific functional benefits. This trend is especially evident in developed markets like Japan and Australia, where pet owners are actively seeking customized and premium treat options.


The market is witnessing a notable shift towards natural and functional pet snacks, reflecting broader consumer trends in health and wellness. Pet treat manufacturers are responding by developing products with clean labels, minimal processing, and functional ingredients that address specific health concerns. Dental treats have emerged as a particularly important category, offering both oral health benefits and entertainment value for pets. The industry has seen significant innovation in freeze-dried and jerky pet treats, which are gaining popularity due to their high meat content and minimal processing. These products are particularly appealing to pet owners seeking treats that closely resemble natural food sources.


Distribution channels are evolving rapidly to meet changing consumer preferences, with e-commerce emerging as a dominant force in the pet treats market. Pet treats have become a significant category in the overall pet food market, accounting for 18.2% of the total pet food market value in 2022. Online platforms are offering unprecedented variety and convenience, while specialty stores are differentiating themselves through expert advice and premium product selections. The market is seeing increased integration between online and offline channels, with retailers developing omnichannel strategies to provide seamless shopping experiences.


Product innovation and customization are driving market dynamics, with manufacturers focusing on developing treats that cater to specific pet needs and owner preferences. Chinese pet owners, for instance, demonstrate significant spending power, with an average expenditure of USD 509 per pet, indicating strong potential for premium and specialized products. Manufacturers are investing in research and development to create pet rewards that address specific health concerns while maintaining palatability. There is also a growing emphasis on sustainable packaging and environmentally conscious production methods, reflecting increased consumer awareness of environmental issues. Mars Incorporated, for example, opened its first pet food research and development center in Asia-Pacific in 2023, highlighting the industry's commitment to innovation and regional market development.

Segment Analysis: SUB PRODUCT

Dental Treats Segment in Asia-Pacific Pet Treats Market

Dental treats have emerged as the dominant segment in the Asia-Pacific pet treats market, commanding approximately 25% of the market share in 2024. The segment's leadership position is primarily attributed to the increasing awareness among pet owners about the importance of maintaining their pets' oral hygiene. These treats are specifically designed to provide mechanical cleaning action for teeth, help control plaque and tartar buildup, and freshen breath in pets. The growing focus on preventive healthcare for pets and the rising incidence of dental issues in companion animals have significantly contributed to the segment's dominance. Additionally, veterinarians' recommendations and the treats' dual benefits of serving as both a reward and a dental care solution have strengthened their market position.

Market Analysis of Asia-Pacific Pet Treats Market: Chart for SUB PRODUCT

Freeze-dried and Jerky Treats Segment in Asia-Pacific Pet Treats Market

The freeze-dried and jerky treats segment is projected to experience the most robust growth in the Asia-Pacific pet treats market during 2024-2029, with an expected CAGR of approximately 13%. This remarkable growth trajectory is driven by several factors, including the increasing demand for minimally processed treats with high meat content and longer shelf life. Pet owners are increasingly gravitating towards these treats due to their nutritional superiority, as the freeze-drying process preserves the natural nutrients better than traditional processing methods. The segment's growth is further fueled by the rising preference for natural and premium pet treats, particularly among urban pet owners who are willing to pay more for high-quality, protein-rich treats that closely resemble real meat in taste and texture.

Remaining Segments in Sub Product Segmentation

The other significant segments in the Asia-Pacific pet treats market include crunchy treats, soft & chewy treats, and other treats, each serving distinct consumer preferences and pet needs. Crunchy treats maintain a strong market presence due to their effectiveness in satisfying pets' natural urge to chew while providing essential nutrients. Soft & chewy treats have gained popularity, particularly among owners of senior pets or those with dental sensitivities, offering easier consumption while maintaining palatability. The other treats category, which includes specialized products like lickable treats and catnips, caters to specific pet preferences and training needs, contributing to the market's diversity and comprehensive product offerings.

Segment Analysis: PETS

Dogs Segment in Asia-Pacific Pet Treats Market

The dogs segment dominates the Asia-Pacific pet treats market, accounting for approximately 51% of the total market value in 2024. This significant market share can be attributed to the larger population of dogs compared to other pets in the region, with dogs accounting for nearly 34% of the total pet population. The segment's dominance is further strengthened by dogs' higher preference for treats compared to other pets, along with their natural desire to chew and their requirement for training aids. The market is particularly driven by the increasing demand for dental treats, crunchy treats, and freeze-dried treats among dog owners. Additionally, the growing trend of pet humanization and the increasing willingness of pet parents to spend on premium and functional treats for their dogs have contributed significantly to this segment's market leadership.

Cats Segment in Asia-Pacific Pet Treats Market

The cats segment is experiencing remarkable growth in the Asia-Pacific pet treats market, projected to expand at approximately 12% CAGR during 2024-2029. This accelerated growth is primarily driven by the increasing adoption of cats in urban areas, particularly due to their adaptability to smaller living spaces compared to dogs. The segment's growth is further fueled by the rising demand for specialized cat treats, including dental treats and freeze-dried options that cater to cats' specific nutritional needs and preferences. The increasing awareness among cat owners about the importance of treats in maintaining dental health and providing mental stimulation is also contributing to the segment's expansion. Moreover, the growing trend of premium and natural ingredient-based treats, particularly those with high meat content and minimal processing, is expected to sustain this growth trajectory.

Remaining Segments in Asia-Pacific Pet Treats Market

The other pets segment, which includes treats for fish, birds, and small animals, plays a significant role in the Asia-Pacific pet treats market. This segment caters to a diverse range of pets that are increasingly popular in urban households due to their lower maintenance requirements and suitability for smaller living spaces. The segment primarily focuses on specialized treats designed for specific dietary needs and preferences of various pet types, including soft and chewy treats for small mammals and specialized food supplements for birds. The market for these treats is particularly influenced by the growing trend of keeping exotic pets and the increasing awareness about proper nutrition for these animals. Additionally, the segment benefits from the expanding distribution channels and the development of innovative treat formulations specifically designed for these diverse pet categories.

Segment Analysis: DISTRIBUTION CHANNEL

Online Channel Segment in Asia-Pacific Pet Treats Market

The online channel has emerged as the dominant distribution channel in the Asia-Pacific pet treats market, commanding approximately 38% market share in 2024. This channel's prominence is driven by several key factors including the convenience of home delivery, wider product selection, and competitive pricing through various e-commerce platforms. Major online platforms like Taobao and Tmall in China, Lazada in Thailand, and Bow and Wow in the Philippines have significantly contributed to this channel's growth. The segment has particularly benefited from the increasing digitalization of retail in key markets like China, Japan, and Indonesia, which together account for nearly 89% of online pet snacks sales in the region. The channel's success is further bolstered by features such as detailed product information, customer reviews, and the ability to compare prices across different brands, making it particularly attractive to modern pet owners who prioritize convenience and informed decision-making in their purchasing behavior.

Online Channel Growth in Asia-Pacific Pet Treats Market

The online channel is projected to maintain its strong growth trajectory, with an expected growth rate of approximately 12% during the forecast period 2024-2029. This robust growth is being fueled by the increasing penetration of e-commerce platforms in emerging markets, improved logistics networks, and the growing preference for contactless shopping options. The channel's growth is particularly pronounced in dental treats and premium pet snacks segments, where online platforms offer extensive product information and educational content about pet health benefits. The expansion of mobile commerce, integration of artificial intelligence for personalized shopping experiences, and the introduction of subscription-based models for regular pet rewards deliveries are further accelerating this growth. Additionally, online retailers are increasingly partnering with veterinary professionals and pet care experts to provide specialized advice and product recommendations, enhancing customer trust and loyalty in the digital shopping experience.

Remaining Segments in Distribution Channel

The other distribution channels in the Asia-Pacific pet treats market include specialty stores, supermarkets/hypermarkets, convenience stores, and other retail formats. Specialty stores remain significant due to their expert staff, personalized service, and comprehensive product range. Supermarkets and hypermarkets maintain their importance through their widespread presence and the convenience of one-stop shopping for pet owners. Convenience stores, while having a smaller market share, serve an important role in providing easy access to pet treats, especially in urban areas. Other channels, including veterinary clinics and pet shelters, contribute to the market by offering specialized products and professional recommendations. Each of these channels serves distinct consumer needs and preferences, contributing to a robust and diverse distribution network in the region's pet treats market.

Asia-Pacific Pet Treats Market Geography Segment Analysis

Pet Treats Market in China

China continues to dominate the largest pet market in Asia, driven by its massive pet population and increasing pet humanization trends. The country accounts for approximately 53% of the regional market value in 2024, establishing itself as the undisputed leader in the pet treats sector. The market's strength is particularly evident in dental treats, which have emerged as the leading segment due to growing awareness about pet dental health. Chinese pet owners are increasingly focusing on premium and functional treats, with a notable preference for products that offer specific health benefits. The country's urban areas have witnessed a significant surge in pet ownership, accompanied by sophisticated consumer preferences for high-quality, natural ingredients. The market is characterized by strong distribution networks, particularly in online channels, which have become a preferred mode of purchase for pet treats. Local manufacturers are increasingly investing in research and development to create innovative products that cater to specific dietary requirements and health concerns of pets.

Pet Treats Market in the Philippines

The Philippines represents the most dynamic market in the Asia-Pacific region, with projections indicating a remarkable growth rate of approximately 20% annually from 2024 to 2029. This exceptional growth is fueled by rapidly evolving consumer preferences and increasing awareness about pet nutrition. The market is witnessing a significant shift towards premium pet treats, particularly in dental and crunchy varieties, which have emerged as leading segments. Filipino pet owners are increasingly recognizing the importance of treats not just as rewards but as essential components of their pets' overall health and wellness routine. The country's pet treat market is benefiting from expanding distribution networks, particularly in urban areas, where specialty pet stores and online retailers are making premium products more accessible. Manufacturers are responding to this growth by introducing innovative products that cater to local preferences while maintaining international quality standards. The market is also seeing increased competition, leading to product diversification and improved quality standards across all segments.

Pet Treats Market in Japan

Japan's pet treats market exemplifies sophistication and premium quality, reflecting the country's advanced pet care culture. Japanese pet owners are particularly discerning about product quality and safety, driving manufacturers to maintain exceptionally high production standards. The market is characterized by strong innovation in functional treats, particularly those addressing specific health concerns such as aging and dental care. There's a growing trend toward natural and organic ingredients, with Japanese consumers showing a strong preference for treats that align with human-grade food standards. The country's retail landscape for pet treats is highly developed, with specialty pet stores and premium pet boutiques playing a crucial role in product distribution. Japanese manufacturers are at the forefront of developing novel treat formulations, often incorporating local ingredients and traditional wellness concepts into their products. The market also shows strong demand for portion-controlled and calorie-conscious treats, reflecting the overall health-conscious nature of Japanese pet owners.

Pet Treats Market in Australia

Australia's pet treats market is characterized by its strong focus on natural and locally sourced ingredients, reflecting the country's emphasis on sustainable and ethical pet care products. The market demonstrates sophisticated consumer preferences, with pet owners increasingly seeking treats that offer specific functional benefits beyond basic nutrition. Australian pet parents show a strong inclination towards grain-free and novel protein treats, driving innovation in product formulations. The country's regulatory framework ensures high-quality standards in pet treats manufacturing, contributing to consumer confidence in domestic products. Distribution channels are well-developed, with specialty pet retailers and veterinary clinics playing significant roles in product education and recommendations. The market shows particular strength in dental treats and natural chews, reflecting growing awareness about pet dental health. Australian manufacturers are increasingly focusing on environmentally sustainable packaging and production methods, aligning with consumer environmental consciousness.

Pet Treats Market in Other Countries

The pet treats markets in other Asia-Pacific countries, including India, Indonesia, Malaysia, Taiwan, Thailand, and Vietnam, each demonstrate unique characteristics and growth patterns. These markets are experiencing varying degrees of development, influenced by local pet ownership cultures and economic conditions. Countries like India and Indonesia are showing promising growth potential due to their expanding middle-class populations and increasing pet humanization trends. Taiwan and Thailand demonstrate mature market characteristics with sophisticated consumer preferences, particularly in premium treat segments. Malaysia and Vietnam are emerging as significant markets, with growing awareness about pet nutrition and increasing disposable incomes driving market expansion. These markets collectively represent significant opportunities for manufacturers, particularly in developing region-specific products that cater to local preferences while maintaining international quality standards. Notably, the demand for dog treats in Malaysia is rising as consumers seek high-quality options for their pets.

Asia-Pacific Pet Treats Industry Overview

Top Companies in Asia-Pacific Pet Treats Market

The Asia-Pacific pet treats market features several prominent companies actively expanding their presence through various strategic initiatives. Product innovation remains a key focus area, with companies developing new pet treats varieties targeting specific health benefits like dental care and introducing premium natural ingredients. Operational agility is demonstrated through investments in manufacturing facilities and distribution networks, particularly in high-growth markets like China and India. Companies are increasingly adopting expansion strategies through new facility establishments and production capacity enhancements to meet growing demand. Strategic partnerships with research institutes, packaging companies, and local distributors are being leveraged to enhance product development capabilities and market reach. The market also witnesses active engagement in digital transformation, with companies strengthening their e-commerce presence and online distribution channels.

Market Structure Shows Mixed Competition Dynamics

The Asia-Pacific pet treats market exhibits a fragmented competitive landscape with a mix of global conglomerates and regional specialists. Global players leverage their established brand portfolios, research capabilities, and extensive distribution networks to maintain strong market positions, while regional players compete through local market knowledge and specialized product offerings. The market demonstrates moderate consolidation, with the top players collectively holding a significant but not dominant share, indicating healthy competition and opportunities for new entrants.


The market is characterized by increasing merger and acquisition activities as companies seek to expand their geographical presence and product portfolios. Large multinational companies are actively acquiring local manufacturers to strengthen their regional footprint and gain access to established distribution networks. Regional players are forming strategic alliances and partnerships to enhance their competitive position and expand their market reach. The competitive dynamics are further influenced by the growing presence of private label products and the emergence of specialized premium treat manufacturers.

Innovation and Market Adaptation Drive Success

Success in the Asia-Pacific pet treats market increasingly depends on companies' ability to adapt to evolving consumer preferences and market dynamics. Incumbent players need to focus on continuous product innovation, particularly in premium and functional treats segments, while maintaining strong relationships with veterinarians and pet specialty retailers. Developing robust e-commerce capabilities and establishing direct-to-consumer channels are becoming crucial for market success. Companies must also invest in sustainable packaging solutions and transparent sourcing practices to meet growing consumer demands for environmentally responsible products.


For contenders looking to gain market share, focusing on niche segments and underserved markets presents significant opportunities. Success factors include developing specialized products for specific pet health needs, establishing a strong local manufacturing presence, and building effective distribution partnerships. Companies must also consider potential regulatory changes regarding pet food safety and labeling requirements, particularly in emerging markets. Building strong brand recognition through targeted marketing campaigns and educational initiatives about pet health and nutrition is becoming increasingly important for market success. The ability to maintain price competitiveness while ensuring product quality remains crucial in markets with high price sensitivity. Additionally, the emergence of pet snacks as a popular category offers new avenues for growth.

Asia-Pacific Pet Treats Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. EBOS Group Limited

  3. General Mills Inc.

  4. Mars Incorporated

  5. Nestle (Purina)

  6. *Disclaimer: Major Players sorted in no particular order
Asia-Pacific Pet Treats Market Concentration
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Asia-Pacific Pet Treats Market News

  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
  • May 2023: Vafo Praha, s.r.o. launched its new line of functional snacks for dogs called Brit Dental Stick. The products are available in four different varieties with seven sticks in a package.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Asia-Pacific Pet Treats Market
Asia-Pacific Pet Treats Market
Asia-Pacific Pet Treats Market
Asia-Pacific Pet Treats Market

Asia-Pacific Pet Treats Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Crunchy Treats
    • 5.1.2 Dental Treats
    • 5.1.3 Freeze-dried and Jerky Treats
    • 5.1.4 Soft & Chewy Treats
    • 5.1.5 Other Treats
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 Country
    • 5.4.1 Australia
    • 5.4.2 China
    • 5.4.3 India
    • 5.4.4 Indonesia
    • 5.4.5 Japan
    • 5.4.6 Malaysia
    • 5.4.7 Philippines
    • 5.4.8 Taiwan
    • 5.4.9 Thailand
    • 5.4.10 Vietnam
    • 5.4.11 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Affinity Petcare SA
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.5 EBOS Group Limited
    • 6.4.6 General Mills Inc.
    • 6.4.7 IB Group (Drools Pet Food Pvt. Ltd.)
    • 6.4.8 Mars Incorporated
    • 6.4.9 Nestle (Purina)
    • 6.4.10 Vafo Praha, s.r.o.
    • 6.4.11 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, ASIA-PACIFIC, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, ASIA-PACIFIC, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, ASIA-PACIFIC, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, ASIA-PACIFIC, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, ASIA-PACIFIC, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, ASIA-PACIFIC, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF CRUNCHY TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF DENTAL TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF OTHER TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF OTHER TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF PET TREATS BY PET TYPE, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF PET TREATS BY PET TYPE, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 30:  
  2. VOLUME SHARE OF PET TREATS BY PET TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 31:  
  2. VALUE SHARE OF PET TREATS BY PET TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 32:  
  2. VOLUME OF PET CAT TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 33:  
  2. VALUE OF PET CAT TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 35:  
  2. VOLUME OF PET DOG TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET DOG TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF OTHER PETS TREATS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF OTHER PETS TREATS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 43:  
  2. VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 45:  
  2. VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 48:  
  2. VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, ASIA-PACIFIC, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET TREATS BY COUNTRY, METRIC TON, ASIA-PACIFIC, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET TREATS BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
  1. Figure 62:  
  2. VOLUME SHARE OF PET TREATS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 63:  
  2. VALUE SHARE OF PET TREATS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
  1. Figure 64:  
  2. VOLUME OF PET TREATS, METRIC TON, AUSTRALIA, 2017 - 2029
  1. Figure 65:  
  2. VALUE OF PET TREATS, USD, AUSTRALIA, 2017 - 2029
  1. Figure 66:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, AUSTRALIA, 2022 AND 2029
  1. Figure 67:  
  2. VOLUME OF PET TREATS, METRIC TON, CHINA, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET TREATS, USD, CHINA, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, CHINA, 2022 AND 2029
  1. Figure 70:  
  2. VOLUME OF PET TREATS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF PET TREATS, USD, INDIA, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, INDIA, 2022 AND 2029
  1. Figure 73:  
  2. VOLUME OF PET TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF PET TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, INDONESIA, 2022 AND 2029
  1. Figure 76:  
  2. VOLUME OF PET TREATS, METRIC TON, JAPAN, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF PET TREATS, USD, JAPAN, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, JAPAN, 2022 AND 2029
  1. Figure 79:  
  2. VOLUME OF PET TREATS, METRIC TON, MALAYSIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE OF PET TREATS, USD, MALAYSIA, 2017 - 2029
  1. Figure 81:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, MALAYSIA, 2022 AND 2029
  1. Figure 82:  
  2. VOLUME OF PET TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
  1. Figure 83:  
  2. VALUE OF PET TREATS, USD, PHILIPPINES, 2017 - 2029
  1. Figure 84:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, PHILIPPINES, 2022 AND 2029
  1. Figure 85:  
  2. VOLUME OF PET TREATS, METRIC TON, TAIWAN, 2017 - 2029
  1. Figure 86:  
  2. VALUE OF PET TREATS, USD, TAIWAN, 2017 - 2029
  1. Figure 87:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, TAIWAN, 2022 AND 2029
  1. Figure 88:  
  2. VOLUME OF PET TREATS, METRIC TON, THAILAND, 2017 - 2029
  1. Figure 89:  
  2. VALUE OF PET TREATS, USD, THAILAND, 2017 - 2029
  1. Figure 90:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, THAILAND, 2022 AND 2029
  1. Figure 91:  
  2. VOLUME OF PET TREATS, METRIC TON, VIETNAM, 2017 - 2029
  1. Figure 92:  
  2. VALUE OF PET TREATS, USD, VIETNAM, 2017 - 2029
  1. Figure 93:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, VIETNAM, 2022 AND 2029
  1. Figure 94:  
  2. VOLUME OF PET TREATS, METRIC TON, REST OF ASIA-PACIFIC, 2017 - 2029
  1. Figure 95:  
  2. VALUE OF PET TREATS, USD, REST OF ASIA-PACIFIC, 2017 - 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF ASIA-PACIFIC, 2022 AND 2029
  1. Figure 97:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2017 - 2023
  1. Figure 98:  
  2. MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2017 - 2023
  1. Figure 99:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC

Asia-Pacific Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam are covered as segments by Country.
Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Asia-Pacific Pet Treats Market Research FAQs

How big is the Asia-Pacific Pet Treats Market?

The Asia-Pacific Pet Treats Market size is expected to reach USD 6.65 billion in 2025 and grow at a CAGR of 11.18% to reach USD 11.29 billion by 2030.

What is the current Asia-Pacific Pet Treats Market size?

In 2025, the Asia-Pacific Pet Treats Market size is expected to reach USD 6.65 billion.

Who are the key players in Asia-Pacific Pet Treats Market?

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), EBOS Group Limited, General Mills Inc., Mars Incorporated and Nestle (Purina) are the major companies operating in the Asia-Pacific Pet Treats Market.

Which segment has the biggest share in the Asia-Pacific Pet Treats Market?

In the Asia-Pacific Pet Treats Market, the Dogs segment accounts for the largest share by pets.

Which country has the biggest share in the Asia-Pacific Pet Treats Market?

In 2025, China accounts for the largest share by country in the Asia-Pacific Pet Treats Market.

What years does this Asia-Pacific Pet Treats Market cover, and what was the market size in 2025?

In 2025, the Asia-Pacific Pet Treats Market size was estimated at 6.65 billion. The report covers the Asia-Pacific Pet Treats Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Pet Treats Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Asia-Pacific Pet Treats Market Research

Mordor Intelligence provides a comprehensive analysis of the pet treats market, focusing on the biggest pet market in Asia. Our extensive research covers the rapidly expanding pet snacks and treats industry. This includes a detailed examination of pet rewards systems and various product categories from Asian pet shop networks. The report offers an in-depth analysis of emerging segments, such as freeze dried treats for pets, and regional developments, including the Malaysian dog treats sector.

Stakeholders can access detailed insights through our report PDF, available for download. It examines various segments, including pet snacks and specialty items. The analysis covers emerging trends in pet treats distribution, consumer behavior patterns, and product innovations across the largest pet market in Asia. Our research methodology ensures stakeholders receive actionable intelligence about pet rewards programs and evolving consumer preferences in the Asia-Pacific pet treats landscape. This supports informed decision-making for market participants.