Asia-Pacific Surfactants Market - Segmented by Type, Origin, Application, and Geography - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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The Asia-Pacific surfactants market is expected to register a CAGR of 5.85% during 2018 - 2023. Surfactants have a wide range of applications because of its properties like high adsorption rate, elasticity, and viscosity. They are used to stabilize rapidly forming bubbles during processes like emulsification and flocculation in various chemical and textile industries.

Growing Personal Care Industry in Asia-Pacific

Personal care is one of the major end-users for surfactants. Surfactants are used as ingredients in a variety of products in the personal care segment, such as foaming agents, dispersants, emulsifiers, solubilizing agents, cleansers, and conditioners, among others. The personal care industry accounted for a healthy share of the global market in 2016. Asia-Pacific has become the largest consumer as well as producer of surfactants. The production has reached such high levels that it has become a major hub for exporting of cosmetics and personal care products to developed nations, such as the United States. Overall, the market share of Asia-Pacific in the personal care industry (including cosmetic products, and others) is growing significantly and is likely to follow the same trend during the forecast period, driving the overall market for surfactants in the region.

Anionic Surfactants Dominate

An anionic surfactant belongs to the class of surface-active reagents, in which the head of the surfactant macromolecule remains negatively charged. This allows it to bind to impurities and particles suspended in the liquid. Anionic surfactants account for approximately half of the total share of the market. Growing focus on environmental regulations is expected to increase the demand for anionic surfactants. In terms of volume, the three most-used anionic surfactants are alpha-olefin sulfonates, linear alkylbenzene sulfonates, and alcohol ethoxysulfates. High price and supply fluctuations of petrochemical products, and reducing dependence on crude oil are likely to drive the demand for anionic surfactants. The current market demand for environment-friendly alternatives has led to a boost in demand for bio-based anionic surfactants.                                    


China Tops in the Consumption of Surfactants

China was the largest consumer of surfactants in 2017 and the country is likely to continue its dominance during the forecast period. The market for soap, washing powder and synthetic detergent industry in China has grown at an average annual rate of 13.2% in the last five years due to the rising awareness on hygiene and development in liquid soap. China is becoming the largest market in terms of cosmetics and skin care products globally. The beauty sector in the country has witnessed a growth of around 5% in the last ten years. Continuous growth in population is another factor fuelling the demand for personal care soaps and detergents in the country, which, in turn, is augmenting the surfactants market.

Notable Developments

  • May 2017:  AkzoNobel and Atul announced their intention to jointly invest in the production of monochloroacetic acid (MCA) in India, which will include setting up a world-class MCA plant at Atul’s facility in Gujarat.
  • October 2017: Clariant released a new product GlucoPure, a unique label-free surfactant which is produced from renewable sunflower oil.

Major Players: 3M Company, Akzo Nobel, BASF AG, Bayer AG, and DowDupont, among others.

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  • Analyzing various perspectives of the market with the help of Porter’s Five Forces Analysis.
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  • The regions are that are expected to witness the fastest growth during the forecast period.
  • Identify the latest developments, market shares, and strategies employed by the major market players.
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1. Introduction

                1.1 Research Phases

                1.2 Study Deliverables

                1.3 Scope of the Report

2. Executive Summary

3. Market Insights

                3.1 Industry Value-Chain Analysis

                3.2 Industry Attractiveness – Porter’s Five Forces Analysis

                                3.2.1 Bargaining Power of Suppliers

                                3.2.2 Bargaining Power of Consumers

                                3.2.3 Threat of New Entrants

                                3.2.4 Threat of Substitute Products and Services

                                3.2.5 Competitive Rivalry

                3.3 Price Analysis

                3.4 Regulatory Policies Analysis

4. Market Dynamics

                4.1 Drivers

                                4.1.1 Growing Personal Care Industry in Asia-Pacific

                                4.1.2 Growth of the Oleo Chemicals Market Driving Bio-based Surfactants

                4.2 Restraints

                                4.2.1 Increasing Focus on Environmental Regulations

                                4.2.2 Other Restraints

                4.3 Opportunities

                                4.3.1 Possible Innovations in the Applications of Specialty Surfactants

                                4.3.2 Expansion of Application Base for Bio-surfactants

5. Market Segmentation and Analysis (Market Size, Share and Forecast)

                5.1 By Type

                                5.1.1 Anionic Surfactants

                                       Linear Alkylbenzene Sulfolane (LAS or LABS)

                                       Alcohol Ethoxysulfates (AES)

                                       Alpha Olefin Sulfonates (AOS)

                                       Secondary Alkane Sulfonate (SAS)

                                       Methyl Ester Sulfonates (MES)



                                5.1.2 Cationic Surfactants

                                       Quaternary Ammonium Compounds


                                5.1.3 Non-ionic Surfactants

                                       Alcohol Ethoxylates

                                       Ethoxylated Alkyl-phenols

                                       Fatty Acid Esters


                                5.1.4 Amphoteric Surfactants

                                5.1.5 Silicone Surfactants

                                5.1.6 Others

                5.2 By Origin

                                5.2.1 Synthetic Surfactants

                                5.2.2 Bio-based Surfactants

                                       Chemically-synthesized Bio-based Surfactant

                                                       Sucrose Ester

                                                       Alkyl Polyglycoside

                                                       Fatty Acid Glucamide

                                                       Sorbitan Ester




                                                       Fatty Acid, Phospholipid, Neutral Lipid


                                                       Polymeric Biosurfactant

                5.3 By Application

                                5.3.1 Household Soap & Detergent

                                5.3.2 Personal Care

                                5.3.3 Lubricants and Fuel Additives

                                5.3.4 Industry & Institutional Cleaning

                                5.3.5 Food Processing

                                5.3.6 Oilfield Chemicals

                                5.3.7 Agricultural Chemicals

                                5.3.8 Textile Processing

                                5.3.9 Emulsion Polymerization

                                5.3.10 Others

6. Regional Market Analysis (Market Size, Share, and Forecast)

                6.1 China

                6.2 India

                6.3 Japan

                6.4 South Korea

                6.5 ASEAN Countries

                6.6 Rest of APAC

7. Competitive Landscape

                7.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

                7.2 Market Share Analysis**

                7.3 Strategies Adopted by Leading Players

8. Company Profiles (Overview, Financials**, Products and Services, Recent Developments)

                8.1 3M Company

                8.2 Akzo Nobel

                8.3 Ashland Incorporated

                8.4 BASF AG

                8.5 Bayer AG

                8.6 Clariant AG 

                8.7 Croda International

                8.8 Dow Corning

                8.9 DowDupont

                8.10 Evonik Industries AG 

                8.11 Galaxy Surfactants Ltd

                8.12 Henkel Ag & Co. KGaA

                8.13 Huntsman Corporation

                8.14 KAO Corporation 

                8.15 McIntyre Group

                8.16 Pilot Chemical

                8.17 Procter & Gamble

                8.18 Sasol

                8.19 Stepan Company

                8.20 Unilever Group

                8.21 Vantage Specialty Chemicals

                *List not exhaustive

9. Disclaimer

** Subject to availability on public domain

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