
Study Period | 2020 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | 2020 - 2023 |
CAGR | 8.25 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Spectator Sports Market Analysis
The Asia-Pacific Spectator Sports Market is expected to register a CAGR of greater than 8.25% during the forecast period.
The significant growth in Asia-Pacific spectator sports markets is driven by factors that include increasing investment, breakthrough innovation, and social and demographic change. This includes leagues, teams, startups, corporations, IPs, brands, and investors seeking sustainable growth and monetization opportunities.
The Indian Premier League (IPL) is now one of the high-valued sports leagues in the Asia-Pacific. While China was traditionally known for martial arts, at present, various other sports like football and basketball are prevalent in the country. 'National Games,' a national sports event similar to the Olympic Games, is held in the country every four years. Besides, it also holds local sports events like the Chinese Super League and the Chinese Basketball Association.
The COVID-19 pandemic led to the suspension and cancellation of numerous sporting events, including major tournaments like the 2020 Tokyo Olympics, the UEFA Euro 2020, and the NBA season. This resulted in financial losses for spectator sports organizations. Post-COVID-19, the Market is gaining popularity and attaining profits.
Asia-Pacific Spectator Sports Market Trends
Cricket is Dominating the Market
Cricket became a highly selective sport in the regions of Asia-Pacific. The IPL league is one of the most revenue-generating leagues across the Asia-Pacific and in the world. The World Cup 2023, which was scheduled in India, made Cricket at the upper end in Asia-Pacific, among other sports. The leagues are penetrating other countries of Asia-Pacific and have started gaining popularity. Countries like Australia, Pakistan, and Bangladesh are also in their premier leagues. This penetration will make Cricket to be on the upperside than other sports for years long.

Badminton is Growing the Market
Badminton has a strong popularity in many Asia-Pacific regions. Several Asia-Pacific countries, including China, Indonesia, South Korea, and India, have established professional badminton leagues. Asian nations are investing in youth development programs to nurture young talent. This resulted in a continuous stream of skilled players, ensuring sports growth. Many Asian countries have invested in the construction and maintenance of badminton facilities and stadiums, making it more accessible for both professional and amateur players.

Asia-Pacific Spectator Sports Industry Overview
The Asia-Pacific Spectator Sports Market is highly competitive. Several teams and leagues are making the market rise at a higher growth rate. Some of the Major companies in the spectator sports market of Asia-Pacific include China Sports Media, BCCI, Korea Baseball Organization, Australia and New Zealand Rugby (SANZAAR), and the Indian Premier League. With advancements in the industry and merchandising, smaller to medium-level companies can tap into markets with higher revenues.
Asia-Pacific Spectator Sports Market Leaders
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China Sports Media
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BCCI
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Korea Baseball Organization
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Australia and New Zealand Rugby (SANZAAR)
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Indian Premiere League
- *Disclaimer: Major Players sorted in no particular order

Asia-Pacific Spectator Sports Market News
- August 2023: The Board of Control for Cricket in India (BCCI) has partnered with BookMyShow. The partnership is for the World Cup 2023, and the Book My Show will be the official ticketing platform.
- August 2023: The Korean baseball club Kiwoom Heroes has reached a strategic partnership agreement with the Arizona Diamondbacks of Major League Baseball (MLB). The partnership will allow the two clubs to exchange ideas and know-how on baseball operations.
Asia-Pacific Spectator Sports Industry Segmentation
A spectator sport is characterized by the presence of spectators, or watchers, at its competitions. It can be either a professional sports or an amateur sport. Its market includes revenue generation by teams or clubs that participate in events for the audience who pays for them. The Asia Pacific Spectator Sports Market is Segmented by Type of Sport (Cricket, Soccer, Table Tennis, Badminton, Other Sports), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), by Geography(China, India, Japan, Australia, South Korea, and Rest of Asia Pacific). The report offers market size and forecasts for the Asia Pacific Sports Spectators Market in value (USD) for all the above segments.
By Sport | Cricket |
Table Tennis | |
Soccer | |
Badminton | |
Other Sports | |
By Revenue Source | Media Rights |
Merchandising | |
Tickets | |
Sponsorship | |
By Geography | China |
India | |
Japan | |
Australia | |
South Korea | |
Rest of Asia-Pacific |
Frequently Asked Questions
What is the current undefined size?
The undefined is projected to register a CAGR of greater than 8.25% during the forecast period (2025-2030)
Who are the key players in undefined?
China Sports Media, BCCI, Korea Baseball Organization, Australia and New Zealand Rugby (SANZAAR) and Indian Premiere League are the major companies operating in the undefined.
What years does this undefined cover?
The report covers the undefined historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the undefined size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Spectator Sports Industry Report
Statistics for the 2025 Asia-Pacific Spectator Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Spectator Sports analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.