Asia-Pacific Spectator Sports Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Asia-Pacific Spectator Sports Market is Segmented by Type of Sport (Cricket, Soccer, Table Tennis, Badminton, Other Sports), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), by Geography(China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific). The report offers market size and forecasts for the Asia Pacific Sports Spectators Market in value (USD) for all the above segments.

Asia-Pacific Spectator Sports Market Size

Asia-Pacific Spectator Sports Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 8.25 %
Market Concentration Medium

Major Players

Asia-Pacific Spectator Sports Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Asia-Pacific Spectator Sports Market Analysis

The Asia-Pacific Spectators Sports Market generated a revenue of over USD 81.82 billion in the current year and is anticipated to register a CAGR of more than 8.25% for the forecast period.

The significant growth in Asia-Pacific spectator sports markets is driven by factors that include increasing investment, breakthrough innovation, and social and demographic change. This includes leagues, teams, startups, corporations, IPs, brands, and investors seeking sustainable growth and monetization opportunities.

The Indian Premier League (IPL) is now one of the high-valued sports leagues in the Asia-Pacific. While China was traditionally known for martial arts, at present, various other sports like football and basketball are prevalent in the country. 'National Games,' a national sports event similar to the Olympic Games, is held in the country every four years. Besides, it also holds local sports events like the Chinese Super League and the Chinese Basketball Association.

The COVID-19 pandemic led to the suspension and cancellation of numerous sporting events, including major tournaments like the 2020 Tokyo Olympics, the UEFA Euro 2020, and the NBA season. This resulted in financial losses for spectator sports organizations. Post-COVID-19, the Market is gaining popularity and attaining profits.

Asia-Pacific Spectator Sports Market Trends

Cricket is Dominating the Market

Cricket became a highly selective sport in the regions of Asia-Pacific. The IPL league is one of the most revenue-generating leagues across the Asia-Pacific and in the world. The World Cup 2023, which was scheduled in India, made Cricket at the upper end in Asia-Pacific, among other sports. The leagues are penetrating other countries of Asia-Pacific and have started gaining popularity. Countries like Australia, Pakistan, and Bangladesh are also in their premier leagues. This penetration will make Cricket to be on the upperside than other sports for years long.

Asia-Pacific Spectator Sports Market: Cricket Revenue, Asia Pacific, By Country, In Million USD, 2022

Badminton is Growing the Market

Badminton has a strong popularity in many Asia-Pacific regions. Several Asia-Pacific countries, including China, Indonesia, South Korea, and India, have established professional badminton leagues. Asian nations are investing in youth development programs to nurture young talent. This resulted in a continuous stream of skilled players, ensuring sports growth. Many Asian countries have invested in the construction and maintenance of badminton facilities and stadiums, making it more accessible for both professional and amateur players.

Asia-Pacific Spectator Sports Market: Most Played Sports, Asia-Pacific, By Type of Sport, In Percentage, 2022

Asia-Pacific Spectator Sports Industry Overview

The Asia-Pacific Spectator Sports Market is highly competitive. Several teams and leagues are making the market rise at a higher growth rate. Some of the Major companies in the spectator sports market of Asia-Pacific include China Sports Media, BCCI, Korea Baseball Organization, Australia and New Zealand Rugby (SANZAAR), and the Indian Premier League. With advancements in the industry and merchandising, smaller to medium-level companies can tap into markets with higher revenues.

Asia-Pacific Spectator Sports Market Leaders

  1. China Sports Media

  2. BCCI

  3. Korea Baseball Organization

  4. Australia and New Zealand Rugby (SANZAAR)

  5. Indian Premiere League

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Spectator Sports Market Concentration
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Asia-Pacific Spectator Sports Market News

  • August 2023: The Board of Control for Cricket in India (BCCI) has partnered with BookMyShow. The partnership is for the World Cup 2023, and the Book My Show will be the official ticketing platform.
  • August 2023: The Korean baseball club Kiwoom Heroes has reached a strategic partnership agreement with the Arizona Diamondbacks of Major League Baseball (MLB). The partnership will allow the two clubs to exchange ideas and know-how on baseball operations.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increased Popularity of Sports is Driving the Market

      2. 4.2.2 Digital Transformation is Driving the Market

    3. 4.3 Market Restraints

      1. 4.3.1 Infrastructure Challenges are Restraining the Market

      2. 4.3.2 High Ticket Prices are Restraining the Market

    4. 4.4 Market Opportunities

      1. 4.4.1 Innovation and Technology will Provide Opportunities

    5. 4.5 Insights on Technological Innovations in the Market

    6. 4.6 Insights on Industry Policies and Government Regulations on Asia-Pacific Sports Spectators Market

    7. 4.7 Industry Attractiveness: Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Buyers

      2. 4.7.2 Bargaining Power of Suppliers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitutes

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID 19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Sport

      1. 5.1.1 Cricket

      2. 5.1.2 Table Tennis

      3. 5.1.3 Soccer

      4. 5.1.4 Badminton

      5. 5.1.5 Other Sports

    2. 5.2 By Revenue Source

      1. 5.2.1 Media Rights

      2. 5.2.2 Merchandising

      3. 5.2.3 Tickets

      4. 5.2.4 Sponsorship

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 South Korea

      6. 5.3.6 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 China Sports Media

      2. 6.2.2 BCCI

      3. 6.2.3 Korea Baseball Organization

      4. 6.2.4 Australia and New Zealand Rugby (SANZAAR)

      5. 6.2.5 AFC (Asian Football Confederation)

      6. 6.2.6 Indian Premiere League

      7. 6.2.7 Tencent Sports

      8. 6.2.8 Japan Professional Football League

      9. 6.2.9 Badminton World Federation

      10. 6.2.10 Cricket Australia

      11. 6.2.11 ONE Championship*

    3. *List Not Exhaustive
  7. 7. MARKET FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

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Asia-Pacific Spectator Sports Industry Segmentation

A spectator sport is characterized by the presence of spectators, or watchers, at its competitions. It can be either a professional sports or an amateur sport. Its market includes revenue generation by teams or clubs that participate in events for the audience who pays for them. The Asia Pacific Spectator Sports Market is Segmented by Type of Sport (Cricket, Soccer, Table Tennis, Badminton, Other Sports), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), by Geography(China, India, Japan, Australia, South Korea, and Rest of Asia Pacific). The report offers market size and forecasts for the Asia Pacific Sports Spectators Market in value (USD) for all the above segments.

By Sport
Cricket
Table Tennis
Soccer
Badminton
Other Sports
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By Geography
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
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Frequently Asked Questions

The Asia-Pacific Spectator Sports Market is projected to register a CAGR of greater than 8.25% during the forecast period (2024-2029)

China Sports Media, BCCI, Korea Baseball Organization, Australia and New Zealand Rugby (SANZAAR) and Indian Premiere League are the major companies operating in the Asia-Pacific Spectator Sports Market.

The report covers the Asia-Pacific Spectator Sports Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Spectator Sports Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Spectator Sports Industry Report

Statistics for the 2024 Asia-Pacific Spectator Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Spectator Sports analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Spectator Sports Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)