India Spectator Sports Market Size & Share Analysis - Growth Trends & Forecast (2025 - 2030)

India's Spectator Sports Market is segmented by type of Sports (Cricket, Hockey, Football, Badminton, Racing, and Others) and by Revenue Source (Media Rights, Merchandising, Tickets, Sponsoring). The report offers market size and forecasts for the India Spectator Sports Market in value (USD) for all the above segments.

India Spectator Sports Market Size & Share Analysis - Growth Trends & Forecast (2025 - 2030)

India Spectator Sports Market Size

India Spectator Sports Market Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2020 - 2023
CAGR 8.65 %
Market Concentration Medium

Major Players

India Spectator Sports Market Major Players

*Disclaimer: Major Players sorted in no particular order

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India Spectator Sports Market Analysis

The India Spectator Sports Market is expected to register a CAGR of 8.65% during the forecast period.

Spectator sport is a sport that features the existence of a spectator because its competition is organized at a stadium or specific venue. It has its own set of cultures, for instance, cheerleading, pre-game, and halftime entertainment like fireworks. Cricket, tennis, volleyball, football, golf, and boxing are some of the most popular spectator sports. Spectator sports exist on a huge band of popularity ranging from extremely unique to ubiquitous.

In post-COVID-19, people started coming to the stadiums where die-hard fans watch the matches. Athletes started engaging with their fans, from autographs to interviews to selfies. Players are finding new ways to stay connected with their fans, especially leveraging social media, from Instagram live sessions to fun Q&A sessions. Sportsmen worldwide are speaking with their fans. Several players are adopting new training techniques and monitoring, and sometimes they even give their fans a sneak peek (for example- Virat Kohli lifting weights).

Market trend strategies for the spectator sports market include mobile ticketing, virtual reality to enhance spectator's experience, analytics for pricing tickets, emerging markets investing in sports, fusion of sports and entertainment, sponsorships to partnerships, corporate social responsibility and sustainability, rising demand for smart arenas/stadiums. In India, the government has increased its sports budget, with an emphasis on constructing world-class facilities to assist athletes and promote the country's sports culture.

India Spectator Sports Industry Overview

Sports organizers are implementing virtual reality (VR) technology to improve the spectators' experience in sporting events. The Spectator Sports Industry is constantly evolving and adapting to changes in consumer behavior and technological advancements. Some of the major market players engaged in the Indian spectator sports market are AIFF Masters, Aarka Sports Management, Aavhan IIT Bombay, Adani Sportsline, and Ahmedabad Sports Academy.

India Spectator Sports Market Leaders

  1. AIFF Masters

  2. Aarka Sports Management

  3. Aavhan, IIT Bombay

  4. Adani Sportsline

  5. Ahmedabad Sports Academy

  6. *Disclaimer: Major Players sorted in no particular order
India Spectator Sports Market Concentration
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India Spectator Sports Market News

  • September 2023: Football Sports Development Limited (FSDL) announced Viacom18 Media Private Limited as the 'new home of Indian Football' for the 2023-24 and 2024-25 seasons. Viacom18 will likely be the exclusive media rights holder for ISL, India's top-tier football league, across Digital and Linear TV platforms.
  • October 2022: MCC'S New Code Of Laws for 2022 officially came into Force. The code was well received and has had a positive impact on cricket all over the world. The changes are intended to shape the game of cricket as it should be played.

Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Sponsorships
    • 4.2.2 Viewership of Multiple Sports Channels
  • 4.3 Market Restraints
    • 4.3.1 Threat From Home Entertainment
  • 4.4 Market Opportunities
    • 4.4.1 Fusion of Sports and Entertainment
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Buyers
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Insights on technology innovation in the Market.
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Type of Sports
    • 5.1.1 Cricket
    • 5.1.2 Hockey
    • 5.1.3 Football
    • 5.1.4 Badminton
    • 5.1.5 Racing
    • 5.1.6 Other Types of Sports
  • 5.2 By Revenue Source
    • 5.2.1 Media Rights
    • 5.2.2 Merchandising
    • 5.2.3 Ticket
    • 5.2.4 Sponsoring

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 AIFF Masters
    • 6.2.2 Aarka Sports Management
    • 6.2.3 Aavhan, IIT Bombay
    • 6.2.4 Adani Sportsline
    • 6.2.5 Ahmedabad Sports Academy
    • 6.2.6 AllSportsFit
    • 6.2.7 Anantapur Sports Academy
    • 6.2.8 Assam Cricket Association
    • 6.2.9 Board of Control for Cricket in India
    • 6.2.10 Calcutta Cricket Academy*
  • *List Not Exhaustive

7. MARKET FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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India Spectator Sports Industry Segmentation

Spectator sport is a sport that features the existence of a spectator because its competition is organized at a stadium or specific venue. It has its own set of cultures, for instance, cheerleading, pre-game, and halftime entertainment like fireworks. Cricket, tennis, volleyball, football, golf, and boxing are some of the most popular spectator sports. Spectator sports exist on a huge band of popularity ranging from extremely unique to ubiquitous. 

India's Spectator Sports Market is segmented by type of Sports (Cricket, Hockey, Football, Badminton, Racing, and Others) and by Revenue Source (Media Rights, Merchandising, Tickets, Sponsoring). The report offers market size and forecasts for the India Spectator Sports Market in value (USD) for all the above segments.

By Type of Sports Cricket
Hockey
Football
Badminton
Racing
Other Types of Sports
By Revenue Source Media Rights
Merchandising
Ticket
Sponsoring
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Frequently Asked Questions

What is the current undefined size?

The undefined is projected to register a CAGR of 8.65% during the forecast period (2025-2030)

Who are the key players in undefined?

AIFF Masters, Aarka Sports Management, Aavhan, IIT Bombay, Adani Sportsline and Ahmedabad Sports Academy are the major companies operating in the undefined.

What years does this undefined cover?

The report covers the undefined historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the undefined size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India Spectator Sports Industry Report

Statistics for the 2025 India Spectator Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Spectator Sports analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.