Spectator Sports Market Size
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 5.00% |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Spectator Sports Market Analysis
The Spectator Sports Market is expected to register a CAGR of greater than 5% during the forecast period.
Football and cricket are among the sports with the largest numbers of fans globally at more than 3.5 billion. The number and share of live sports viewers in the United States are observing a continuous increase, with around 47% (159 million) of the population watching live sports last year. Summer Olympics, FIFA World Cup, Winter Olympics, and English Premier League were among the most popular sports last year, attracting the largest number of Spectators.
- With the advent of COVID-19, sports organizations, sports organizations, and other players suffered a major loss with empty and limited seating in stadiums. This leads the markets and fans to adopt technology instead of going to watch events. TV viewership and social media engagement of fans observed an increase during the period for sports events and updates. A large segment of sports fans exists in the age group of above 35, driving the sports spectator market.
Spectator Sports Market Trends
Rising In Global Sports Events
- Football, basketball, and baseball are among the sporting events in the United States attracting the largest number of viewers, with soccer and cricket existing among the sports events attracting the largest number of International Fans.
- Last year, the Fifa World Cup Qatar had an engagement of around 5 billion people with an engagement of 5.95 billion engagement over social media. Leading cricket leagues of IPL (Indian Premier League) are increasing the number of matches, with 74 matches played in the IPL 2022 edition, which is set to be expanded to 94 matches in the coming five years, attracting more spectators and increasing revenue for the league.
- F1 race attendance is observing an increase post-COVID, existing at 3 million fans last year combined with a rising TV audience and watch time on social and digital platforms. The emerging F1 event market of India attracted a total of 5.7 million fans last year, contributing to an expanding F1 fans in the market.
Digital Media Penetration Raising Sports Spectator
- The average annual value of live sports TV broadcasting globally has observed a continuous increase with more people updating themself with sports events from their place of comfort. OTT broadcasting platforms for sports, such as Amazon Prime Video and DAZN, are competing with traditional TV broadcasting models (Sky, BT, ESPN, and others) for exclusive rights to broadcast and stream live professional sporting events.
- Streaming websites such as Amazon are paying a premium in an attempt to take control of live sports broadcasting events of the National Football League, the Indian Premier League. During last year's NFL session, Amazon broadcast averaged 9.58 million viewers per game towards its aim of creating a standalone app for sports content in its efforts to add a new revenue stream.
Spectator Sports Industry Overview
Post-COVID, as the sports industry is observing growth with more people engaging and developing interest in different sports activities, players operating in the spectator sports market are observing an increased business opportunity. The sports spectator market is still fragmented, with new players continuously entering the market to expand their revenue sources through their engagement in different sports activities. Online sports streaming platforms are competing for streaming rights bidding in the market.
Spectator Sports Market Leaders
-
Dallas Cowboys
-
New York Yankees
-
Speedway Motorsports LLC
-
Bayern Munich
-
Star Sports
- *Disclaimer: Major Players sorted in no particular order
Spectator Sports Market News
- May 2023: FuboTV Inc., the foremost sports-oriented live TV streaming platform in the United States, announced its partnership with the Cleveland Guardians. This collaboration grants Guardians' enthusiasts the exciting opportunity to access Fubo's premier sports, news, and entertainment programming through an extended free trial. FuboTV boasts an impressive collection of over 175 live sports, news, and entertainment networks, making it the sole live TV streaming platform to feature every Nielsen-rated sports channel.
- February 2023: The sports streaming and e-commerce platform Fancode entered into a strategic partnership with Google Cloud. This collaboration aims to bolster its services with a data-driven approach, thereby enhancing fan engagement and optimizing the distribution of mainstream sports content. By doing so, Fancode is committed to strengthening its rapport with sports aficionados and fostering more immersive fan experiences.
Spectator Sports Industry Segmentation
A spectator sport is a sport that is characterized by the presence of spectators or watchers. Spectator sports may be professional sports or amateur sports. Spectator sports refers to sporting events that attract viewers watching through different modes of online channels and offline (stadiums). These sporting events charge fees to the viewers of the events for watching the events through entry tickets or subscriptions to digital channels.
The spectator sports market is segmented by sports (badminton, baseball, basketball, cricket, cycling, hockey, and other sports), by revenue source (tickets, media rights, sponsorships, and merchandising), and by region (North America, Europe, Asia Pacific, South America, Middle East & Africa, and Rest of World).
The report offers market size and forecasts in value (USD) for all the above segments.
| By Sports | Badminton |
| Baseball | |
| Basketball | |
| Cricket | |
| Cycling | |
| Hockey | |
| Other Sports | |
| By Revenue Source | Tickets |
| Media Rights | |
| Sponsorship | |
| Merchandising | |
| By Region | North America |
| Europe | |
| Asia-Pacific | |
| South America | |
| Middle East & Africa |
| Badminton |
| Baseball |
| Basketball |
| Cricket |
| Cycling |
| Hockey |
| Other Sports |
| Tickets |
| Media Rights |
| Sponsorship |
| Merchandising |
| North America |
| Europe |
| Asia-Pacific |
| South America |
| Middle East & Africa |
Spectator Sports Market Market Research Faqs
What is the current Spectator Sports Market size?
The Spectator Sports Market is projected to register a CAGR of greater than 5% during the forecast period (2025-2030)
Who are the key players in Spectator Sports Market?
Dallas Cowboys, New York Yankees, Speedway Motorsports LLC, Bayern Munich and Star Sports are the major companies operating in the Spectator Sports Market.
What years does this Spectator Sports Market cover?
The report covers the Spectator Sports Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Spectator Sports Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Spectator Sports Market Industry Report
Statistics for the 2025 Spectator Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Spectator Sports analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
