Europe Sports Promoter Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 8.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Sports Promoter Market Analysis
The European sports promoter market has generated gross revenue of USD 32.7 billion in the current year and is poised to register a CAGR of more than 8% for the forecast period. Sports promotion companies play a major role in linking sportspersons, teams, brands, and fans with each other. A major age section watching e-sports in Europe belongs to the age group of (25-41) having a share of 50%. After the recovery from the restrictions of COVID-19, sports fans are observing an increase in visits to stadiums, which is increasing the role of sports promoters in increasing revenue generation. The average revenue per capita through sponsoring and advertising in Europe increased to USD 0.3 Last year, leading the sports industry to grow further.
With the advent of COVID-19, the European football market almost contracted by 13% in revenue generation. The suspension of leagues led to the misalignment of season completion and typical financial reporting periods across countries of England, Spain, and Italy. It resulted in a decline in business activities for European sports promoters.
As the European Economy started recovering from the impact of COVID-19 and sports activities resumed in Europe, business opportunities for sports promoters are increasing in the region. The European sponsorship market observed a growth rate of 17% last year and is also driving the European sports promoter market.
Europe Sports Promoter Market Trends
Rising Revenue of Sports Markets in Europe
Revenue from the Sports market in Europe is observing a continuous increase and has reached a major share in the last year. This is leading to an increase in sports promotion and spectator participation in sports in Europe. Post-COVID-19 revenue from the big five soccer leagues in Europe observed an increase, rising to USD 19.01 billion last year.
Europe's sports industry exists with a pyramidical structure where interdependence exists between each organization with equal distribution of revenue between different segments, resulting in an important part played by sports promoters for expanding the sports market in Europe. Countries of Iceland, Hungary, and Estonia in the European region have the largest government expenditure on recreational and sporting services, leading to private players entering the market as well.
Rising Sports Events Leading The Market
The number of teams and Matches played in Europe had observed a continuous increase for the UEFA Champions League, with 24 teams and 51 matches existing last year with a sharp increase in average matchday attendance post covid. People participation in Basketball is observing a continuous decline in Europe, existing at 0.23 Million participants last year.
United Kingdom has emerged as a major country in the European sports industry with an increasing average revenue per user to USD 288 last year, with the sports event market size reaching around USD 2 Billion, leading to more promotional events being organized for the country's sports market.
Europe Sports Promoter Industry Overview
Sports Promotion has been a major part of the European sports Industry. With the recovery of sports events organized in the region, the significance of the sports promotion market has increased with a rise in the number of market players promoting different sports through advertising, financials, and other mediums. Some of the existing players in the European sports promoter market are Sportsradar AG, Deltatre, IMG, Wasserman Media Group, and Octagon.
Europe Sports Promoter Market Leaders
Sportradar AG
Deltatre
IMG
Wasserman Media Group
Octagon
*Disclaimer: Major Players sorted in no particular order
Europe Sports Promoter Market News
- April 2023: Sony Sports Network extended its collaboration with the Union of European Football Associations (UEFA). In the deal, Sony acquired the exclusive media rights for all the UEFA National Team competitions scheduled between 2022-2028 and will showcase the UEFA EURO 2024 & 2028, along with its European Qualifiers and Friendly Matches.
- May 2023: eToro partnered with Premiership Rugby, an English professional rugby union league, to sponsor its next match season. The agreement is part of the social trading platform's efforts to expand its UK sports sponsorship footprint and its commitment to reach new audiences, raising awareness about the power of investing and promoting shared knowledge.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increase in Number of Spectators Watching Sports
4.2.2 Increase in Number of Sports Event Post COVID-19
4.3 Market Restraints
4.3.1 Major sports revenue concentrated to few sports
4.3.2 Geopolitical events affecting International Sports Events
4.4 Market Opportunities
4.4.1 Increase in media participation for sports broadcasting
4.4.2 Increasing corporate sponsorship and Partnership with sports clubs
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.2 Bargaining Power of Suppliers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in Europe Sports Promoter Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Football
5.1.2 Tennis
5.1.3 Rugby
5.1.4 Boxing
5.1.5 Other Types
5.2 By Revenue Source
5.2.1 Media Rights
5.2.2 Merchandising
5.2.3 Tickets
5.2.4 Sponsorship
5.3 By End User
5.3.1 Individuals
5.3.2 Companies
5.4 By Country
5.4.1 Germany
5.4.2 Italy
5.4.3 France
5.4.4 UK
5.4.5 Spain
5.4.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Sportradar AG
6.2.2 Deltatre
6.2.3 IMG
6.2.4 Wasserman Media Group
6.2.5 Octagon
6.2.6 Matchroom sport
6.2.7 Sports Revolution
6.2.8 Sony Sports
6.2.9 Infront Sports & Media
6.2.10 Legardere sports*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER
Europe Sports Promoter Industry Segmentation
Sports promoters are brand-loyal people who communicate with fans and supporters to promote their team; they work closely with big-name players and companies to find sponsorships for the organization or specific player. Europe Sports Promoter Market is segmented by type (Football, Tennis, Rugby, Boxing, and Other Types), by Revenue Source (Media Rights, Merchandising, Tickets, and Sponsorship), by End Users (Individuals, Companies), and by country (Germany, Italy, France, UK, Spain, and Rest of Europe). The report offers market size and values in (USD) during the forecasted years for the above segments.
| By Type | |
| Football | |
| Tennis | |
| Rugby | |
| Boxing | |
| Other Types |
| By Revenue Source | |
| Media Rights | |
| Merchandising | |
| Tickets | |
| Sponsorship |
| By End User | |
| Individuals | |
| Companies |
| By Country | |
| Germany | |
| Italy | |
| France | |
| UK | |
| Spain | |
| Rest of Europe |
Frequently Asked Questions
What is the current Europe Sports Promoter Market size?
The Europe Sports Promoter Market is projected to register a CAGR of greater than 8% during the forecast period (2024-2029)
Who are the key players in Europe Sports Promoter Market?
Sportradar AG, Deltatre, IMG, Wasserman Media Group and Octagon are the major companies operating in the Europe Sports Promoter Market.
What years does this Europe Sports Promoter Market cover?
The report covers the Europe Sports Promoter Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sports Promoter Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Sports Promoter Industry Report
Statistics for the 2024 Europe Sports Promoter market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Sports Promoter analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
