United States Sports Promoter Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 7.00% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United States Sports Promoter Market Analysis by Mordor Intelligence
The United States Sports Promoter Market is expected to register a CAGR of greater than 7% during the forecast period.
Sports events held in the United States are observing a continuous rise in spectators, with American football, basketball, and baseball existing among the leading sports events. These events attract sports-promoting and management firms that work with athletes, sports organizations, and event organizers to secure sponsorship deals, negotiate contracts, and manage their brand image with their expertise in marketing, public relations, and media management. NFL (Football), NBA (Basketball), MLB (Baseball), and NHL(Hockey) are among the leagues in the US with the highest sponsorship value.
With the advent of COVID-19, live sporting events in the US came to a halt, leading to restrictions on spectators watching stadium sports events. This led to a rise in the number of fans preferring to watch virtual sports events and changed the business models of sports-promoting companies towards focusing more on sports events watched digitally. During the period, streaming services emerged as a platform for viewers to watch their favorite leagues, with a rise in digital advertisements driving the market.
Post-COVID-19, sports in the US emerged as a diverse industry with a rising sports viewership through digital as well as live sporting events. This is leading to sport-promoting companies focusing on both segments of sports with a diversified revenue generation. Revenue from sports events ticket sales and sports advertising is observing a continuous increase as all the stadiums have resumed at their full capacity with an increasing number of sports events.
United States Sports Promoter Market Trends and Insights
Increasing Sports Sponsorships Driving Sports Promoter Market
The Global Business environment is becoming highly competitive, with business players spending a major segment of their revenue on expanding their brand and increasing their customer base. As United States sports events have a global fan following, whether it is NBL leagues or events of American football, they attract a large number of sports sponsors to build their market base and help United States sports grow. Over the years, United States sports sponsorship spending has continuously increased, with a value of more than last year.
Individuals, teams, sports, and events are among the major types of sponsorships in the United States sports market, with MLB and NFL having the largest number of sponsorships and sponsorship revenue last year. PepsiCo, Nike, Adidas, Under Armour, and Reebok came up with the biggest sponsorship deals in the United States last year with athletes and leagues. Businesses such as payment solutions and money transfer provider Esports, with their increasing market value, are looking for sports sponsorship for brand marketing.
Rising Participation Of Digital Media Driving The Market
With a behavioral change after COVID-19, sports fans in the US adopted new digital platforms that combined the worlds of esports and traditional sports. With an increasing number of broadcasting deals between sports leagues and media, sports events in the US have become more accessible for the fans. The increase in the number of big players like Apple and Amazon for sports bidding in the US is resulting in a steep rise in price for sports media right in the US with the increasing size of the sports promoter market.
Fox Sports, Paramount, Disney, and CBA exist as sports media giants in the US, promoting sports with advertisement revenue and their sports media rights deals. TV networks and digital players (Amazon Prime) are competing in the market for user growth, ad revenues, connecting with younger fans, and boosting engagement.
Competitive Landscape
The United States sports promoter market is highly competitive, with a large number of deals made each year between the sports (leagues, teams, athletes) and businesses for promoting each other. Post-COVID-19, with a rise in digital sports viewers and stadium fans' engagement, the value sports promoter market in the United States observed a sharp increase in revenue growth. Leading tech players Amazon and Apple are participating in digital sports media rights bid, raising the value of sports leagues in the United States. Some of the major players in the United States sports promotion market are Wasserman Media, Creative Artist Agency, Excel Sports Management, Octagon, and Pro Sports Management.
United States Sports Promoter Industry Leaders
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Wasserman Media
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Creative Artist Agency
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Excel Sports Management
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Octagon
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Prosport Management
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- March 2023: WME (William Morris Endeavor) acquired full ownership of BDA Sports Management, which has built up a formidable client list of NBA players during its business. The acquisition is part of WME Sports' strategy to build a bridge for sports stars in media and entertainment.
- September 2022: Brand Velocity Group acquired SCORE Sports, which existed as a leading designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG had strategic partnerships with specialty brand marketing agencies, leveraging its vast sports and entertainment networks to create partnerships with athletes, teams, leagues, celebrities, and other businesses.
United States Sports Promoter Market Report Scope
Sports promoters handle activities of projecting sports event attendance and revenues, creating a sports event budget, selling sponsorships, overseeing marketing, handling on-site logistics, communicating with fans and supporters for promoting their team and dealing with all of the business activities related to running a sporting event.
The United States Sports Promoter Market is Segmented by Sports (Baseball, Basketball, Football, Hockey, and Others), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), and by End Users (Individuals, Teams, Leagues, Events). The report offers market size and forecasts for the United States Sports Promoter Market in value (USD) for all the above segments.
| Baseball |
| Basketball |
| Football |
| Hockey |
| Other Types |
| Media Rights |
| Merchandising |
| Tickets |
| Sponsorship |
| Individual |
| Team |
| leagues |
| Events |
| By Type | Baseball |
| Basketball | |
| Football | |
| Hockey | |
| Other Types | |
| By Revenue Source | Media Rights |
| Merchandising | |
| Tickets | |
| Sponsorship | |
| By End Users | Individual |
| Team | |
| leagues | |
| Events |
Key Questions Answered in the Report
What is the current undefined size?
The undefined is projected to register a CAGR of greater than 7% during the forecast period (2025-2030)
Who are the key players in undefined?
Wasserman Media, Creative Artist Agency, Excel Sports Management, Octagon and Prosport Management are the major companies operating in the undefined.
What years does this undefined cover?
The report covers the undefined historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the undefined size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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United States Sports Promoter Market Report
Statistics for the 2025 United States Sports Promoter market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Sports Promoter analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
