UK Sports Promoters Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The UK Sports Promoters Market report is segmented by type of sports (soccer, formula 1, basketball, tennis, and other types of sports) and by revenue source (media rights, merchandising, tickets, and sponsorship). The report offers market sizes and forecasts for the United Kingdom Sports promoters Market in value (USD) for all the above segments.

UK Sports Promoters Market Size

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UK Sports Promoters Market Summary
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Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 7.00 %
Market Concentration Medium

Major Players

UK Sports Promoters Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Sports Promoters Market Analysis

The United Kingdom sports promoters market has generated revenue of USD 11.23 billion in the current year and is poised to achieve a CAGR of 7% for the forecast period.

  • Sports promotion companies play a major role in linking sportspersons, teams, brands, and fans with each other. The Sports Promoter market is made up of the sale of sports promoter's services and related goods by organizations, sole traders, and partnerships that organize, promote, and manage live performing arts productions, sports events, and other events.
  • The COVID-19 pandemic had a profound influence on the revenue generation within the sports promoter market and the landscape of sports events. Following the relaxation of restrictions in the United Kingdom, a remarkable resurgence in the organization of sports events had taken place, drawing larger audiences. In the wake of these developments, there has been a discernible and uplifting impact on the United Kingdom's sports promoter market post-COVID-19
  • Sports activities resumed in the United Kingdom, and business opportunities for sports promoters are increasing in the United Kingdom. The United Kingdom sponsorship market observed a growth rate and is also driving the United Kingdom sports promoter market.

UK Sports Promoters Market Trends

Athletes Influencers is Driving the Market

  • Athletes and sports personalities in the United Kingdom who have high social media followings are highly influential in sports marketing. Athletes in the United Kingdom have a personal relationship with their fans, which makes their endorsements more authentic and genuine.
  • This leads to more engagement with the brand and a better perception among followers. Many brands team up with athletes to advertise their products/services. Athletes' social media followings give them an opportunity to reach a larger audience. All in all, athletes & sports personalities are very influential in sports marketing because of their success, skill, and dedication.
UK Sports Promoters Market: Number of People Participating in Track and Field Athletics in England, 2021 - 2022

Growth of Virtual Reality Technology in the Market

  • The use of technology in the United Kingdom's sports sector has enabled teams to continue to grow and develop. Players and coaches are using the latest technology to enhance their physical and mental fitness, while clubs are investing in new technology to enhance the fan experience. 
  • The world of virtual reality (VR) has seen a huge surge in popularity over the past year in the United Kingdom, and the sports industry is in full-on VR mode. The Oculus Rift VR System is at the heart of this technological revolution in the sports sector.
  • Clubs and teams in the United Kingdom are using simulated venues to improve the match viewing experience for fans by providing them with a virtual tour of the stadium or race track and different perspectives of the match. 
  • Rezzil, founded by Vincent Kompany and based in Manchester, is a technology company aiming to be at the forefront of VR training and cognitive enhancement. Rezzil works with world-class footballers at top European and international clubs to enhance their decision-making and match readiness.
UK Sports Promoters Market: Retail and Marketing Virtual Reality Market Size, United Kingdom, In USD Million, 2020-2022

UK Sports Promoters Industry Overview

The United Kingdom sports promoters market is a fragmented industry. In terms of market share, few significant players currently dominate the market. Some significant players are Matchroom Sports, Queensberry Promotions, Premier League, Rugby Football Union (RFU), and The Jockey Club.

UK Sports Promoters Market Leaders

  1. Matchroom Sports

  2. Queensberry Promotions

  3. Premier League

  4. Rugby Football Union (RFU)

  5. The Jockey Club

*Disclaimer: Major Players sorted in no particular order

UK Sports Promoters Market Concentration
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UK Sports Promoters Market News

  • June 2023: Sport-tech 50 introduced Talent Pathway ID, a groundbreaking addition to its lineup, offering AI-powered performance analysis for both athletes and coaches.
  • April 2023: Madison Square Garden Entertainment Corp. celebrated the successful completion of its spin-off from Sphere Entertainment Co., marking the start of trading on the New York Stock Exchange under the ticker symbol "MSGE." Sphere Entertainment still retains approximately 33% ownership of MSG Entertainment's outstanding shares.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Number of Spectators Watching Sports

    3. 4.3 Market Restraints

      1. 4.3.1 Major Sports Revenue Concentrated to Few Sports

    4. 4.4 Market Opportunities

      1. 4.4.1 Increase in Media Participation for Sports Broadcasting

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porters' Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitutes

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights on technology innovation in the Market.

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Type of Sports

      1. 5.1.1 Soccer

      2. 5.1.2 Formula 1

      3. 5.1.3 Basketball

      4. 5.1.4 Tennis

      5. 5.1.5 Other Types of Sports

    2. 5.2 By Revenue Source

      1. 5.2.1 Media Rights

      2. 5.2.2 Merchandising

      3. 5.2.3 Ticket

      4. 5.2.4 Sponsoring


    1. 6.1 Market Concetration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Matchroom Sports

      2. 6.2.2 Queensberry Promotions

      3. 6.2.3 Premier League

      4. 6.2.4 Rugby Football Union (RFU)

      5. 6.2.5 The Jockey Club

      6. 6.2.6 SYL Sports And Wellness

      7. 6.2.7 Reech Sports

      8. 6.2.8 Strive Sports Management

      9. 6.2.9 Sports Resource Group

      10. 6.2.10 Metcalf Multisports*

    3. *List Not Exhaustive


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UK Sports Promoters Industry Segmentation

Sports promoters are responsible for planning, organizing, and executing various sporting events, ranging from local tournaments to international championships. They work on every aspect of event logistics, including venue selection, scheduling, ticketing, and security arrangements. 

The United Kingdom sports promoters market is segmented by type of sports (soccer, formula 1, basketball, tennis, and other types of sports) and by revenue source (media rights, merchandising, tickets, and sponsorship). 

The report offers market sizes and forecasts in value (USD) for all the above segments.

By Type of Sports
Formula 1
Other Types of Sports
By Revenue Source
Media Rights
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Frequently Asked Questions

The UK Sports Promoters Market is projected to register a CAGR of greater than 7% during the forecast period (2024-2029)

Matchroom Sports, Queensberry Promotions, Premier League, Rugby Football Union (RFU) and The Jockey Club are the major companies operating in the UK Sports Promoters Market.

The report covers the UK Sports Promoters Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the UK Sports Promoters Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

UK Sports Promoters Industry Report

Statistics for the 2024 UK Sports Promoters market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Sports Promoters analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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UK Sports Promoters Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)